Ashes into Glass
(https://ashesintoglass.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
While the founders Bill Rhodes and James Watts are named, which is a strong authority signal, they are not connected to the Schema.org graph as Person entities, and there are no SameAs links to professional profiles. The Organization schema is present but basic, failing to leverage its ‘award-winning’ or ‘leading’ claims within the structured data. The technical credibility is hampered by the failure to update the Christmas order deadline, suggesting a ‘set and forget’ approach to the digital footprint.
The brand claims to be the ‘leading creator… worldwide,’ but provides no data on the number of clients served beyond a vague reference to Facebook likes. The ‘multi-award winning’ claim is a primary disconnect, as the substance (names of awards) does not appear on the ‘Awards Won’ section of the Details page. However, the pricing transparency (£295 to £595 for a Tribute Ring) provides a concrete anchor that prevents the site from drifting into pure marketing fluff.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ashesintoglass.co.uk/",
"url": "https://ashesintoglass.co.uk/",
"name": "Ashes into Glass ® Official Website",
"isPartOf": {
"@id": "https://ashesintoglass.co.uk/#website"
},
"about": {
"@id": "https://ashesintoglass.co.uk/#organization"
},
"datePublished": "2018-12-03T17:27:16+00:00",
"dateModified": "2026-06-15T10:20:19+00:00",
"description": "Turn your loved one's ashes into jewellery that lasts a lifetime. Ashes into Glass ® help you celebrate their memory through exquisite ashes jewellery",
"breadcrumb": {
"@id": "https://ashesintoglass.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ashesintoglass.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ashesintoglass.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://ashesintoglass.co.uk/#website",
"url": "https://ashesintoglass.co.uk/",
"name": "Ashes into Glass",
"description": "Cremation Ashes and Crystal Glass",
"publisher": {
"@id": "https://ashesintoglass.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ashesintoglass.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ashesintoglass.co.uk/#organization",
"name": "Ashes into Glass",
"url": "https://ashesintoglass.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/",
"url": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"contentUrl": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"width": 352,
"height": 176,
"caption": "Ashes into Glass"
},
"image": {
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ashesintoglass/",
"https://x.com/ashesintoglass",
"https://instagram.com/ashesintoglass",
"https://www.pinterest.co.uk/ashesintoglass/_created/",
"https://www.youtube.com/channel/UCKdV_cHKK4VlllzAkbEofGQ"
]
}
]
}
/products.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ashesintoglass.co.uk/products.html",
"url": "https://ashesintoglass.co.uk/products.html",
"name": "Ashes Jewellery",
"isPartOf": {
"@id": "https://ashesintoglass.co.uk/#website"
},
"datePublished": "2020-11-17T10:06:47+00:00",
"dateModified": "2026-01-20T09:44:15+00:00",
"description": "Turn your loved one’s memory into an everlasting treasure – uncover the stunning, hand-crafted ashes jewellery at Ashes into Glass ®",
"breadcrumb": {
"@id": "https://ashesintoglass.co.uk/products.html#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ashesintoglass.co.uk/products.html"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ashesintoglass.co.uk/products.html#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ashesintoglass.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://ashesintoglass.co.uk/#website",
"url": "https://ashesintoglass.co.uk/",
"name": "Ashes into Glass",
"description": "Cremation Ashes and Crystal Glass",
"publisher": {
"@id": "https://ashesintoglass.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ashesintoglass.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ashesintoglass.co.uk/#organization",
"name": "Ashes into Glass",
"url": "https://ashesintoglass.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/",
"url": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"contentUrl": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"width": 352,
"height": 176,
"caption": "Ashes into Glass"
},
"image": {
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ashesintoglass/",
"https://x.com/ashesintoglass",
"https://instagram.com/ashesintoglass",
"https://www.pinterest.co.uk/ashesintoglass/_created/",
"https://www.youtube.com/channel/UCKdV_cHKK4VlllzAkbEofGQ"
]
}
]
}
/free-ordering-pack.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ashesintoglass.co.uk/free-ordering-pack.html",
"url": "https://ashesintoglass.co.uk/free-ordering-pack.html",
"name": "Order jewellery for ashes - Ashes into Glass",
"isPartOf": {
"@id": "https://ashesintoglass.co.uk/#website"
},
"datePublished": "2019-01-16T08:00:07+00:00",
"dateModified": "2023-11-09T14:41:31+00:00",
"description": "Receive your free ordering pack from Ashes into Glass, containing everything you need to order quality, sentimental jewellery for a loved one’s ashes.",
"breadcrumb": {
"@id": "https://ashesintoglass.co.uk/free-ordering-pack.html#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ashesintoglass.co.uk/free-ordering-pack.html"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ashesintoglass.co.uk/free-ordering-pack.html#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ashesintoglass.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Free Ordering Pack"
}
]
},
{
"@type": "WebSite",
"@id": "https://ashesintoglass.co.uk/#website",
"url": "https://ashesintoglass.co.uk/",
"name": "Ashes into Glass",
"description": "Cremation Ashes and Crystal Glass",
"publisher": {
"@id": "https://ashesintoglass.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ashesintoglass.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ashesintoglass.co.uk/#organization",
"name": "Ashes into Glass",
"url": "https://ashesintoglass.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/",
"url": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"contentUrl": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"width": 352,
"height": 176,
"caption": "Ashes into Glass"
},
"image": {
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ashesintoglass/",
"https://x.com/ashesintoglass",
"https://instagram.com/ashesintoglass",
"https://www.pinterest.co.uk/ashesintoglass/_created/",
"https://www.youtube.com/channel/UCKdV_cHKK4VlllzAkbEofGQ"
]
}
]
}
/the-details.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ashesintoglass.co.uk/the-details.html",
"url": "https://ashesintoglass.co.uk/the-details.html",
"name": "About Ashes into Glass",
"isPartOf": {
"@id": "https://ashesintoglass.co.uk/#website"
},
"datePublished": "2018-12-12T17:30:05+00:00",
"dateModified": "2026-02-05T14:25:09+00:00",
"description": "Learn about Ashes into Glass and how we have become specialists in designing and creating jewellery made from a loved one’s ashes.",
"breadcrumb": {
"@id": "https://ashesintoglass.co.uk/the-details.html#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ashesintoglass.co.uk/the-details.html"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ashesintoglass.co.uk/the-details.html#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ashesintoglass.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Details"
}
]
},
{
"@type": "WebSite",
"@id": "https://ashesintoglass.co.uk/#website",
"url": "https://ashesintoglass.co.uk/",
"name": "Ashes into Glass",
"description": "Cremation Ashes and Crystal Glass",
"publisher": {
"@id": "https://ashesintoglass.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ashesintoglass.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ashesintoglass.co.uk/#organization",
"name": "Ashes into Glass",
"url": "https://ashesintoglass.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/",
"url": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"contentUrl": "https://ashesintoglass.co.uk/wp-content/uploads/2018/12/ashesintoglass_logo3.png",
"width": 352,
"height": 176,
"caption": "Ashes into Glass"
},
"image": {
"@id": "https://ashesintoglass.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ashesintoglass/",
"https://x.com/ashesintoglass",
"https://instagram.com/ashesintoglass",
"https://www.pinterest.co.uk/ashesintoglass/_created/",
"https://www.youtube.com/channel/UCKdV_cHKK4VlllzAkbEofGQ"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
41Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 1 |
| /products.html | 9 | 1 |
| /free-ordering-pack.html | 9 | 1 |
| /the-details.html | 9 | 1 |
Explore the other reputation pillars for Ashes into Glass
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ashes into Glass, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ashes into Glass: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ashesintoglass.co.uk to view the most current version of its content and see directly what this company is about and what it offers.