Semantic Coherence: Astrid & Miyu – Signal Evidence & AI Readability

Astrid & Miyu

(https://astridandmiyu.com) 📸 Data Snapshot: June 21, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
19 Impact Weight: 20 / 100
95% Reputation

There is virtually zero semantic drift; the homepage H1 promise of ‘Contemporary Jewellery to Stack & Style’ is directly supported by the sub-pages. The ‘Bestsellers’ page confirms the stacking aesthetic with product titles like ‘Cosmic Star Huggies,’ and the ‘Welding Studio’ page delivers the promised ‘in-store experience’ with granular steps for the process. Unlike ‘luxury’ sites that hide pricing to imply exclusivity, Astrid & Miyu aligns its ‘affordable luxury’ signal with transparent pricing and accessible service descriptions across all crawled pages.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Shop Contemporary Jewellery to Stack & Style | Astrid & Miyu (https://astridandmiyu.com)
Title

Shop Contemporary Jewellery to Stack & Style | Astrid & Miyu

Meta

Discover Astrid & Miyu's jewellery, designed in London and curated by you. Shop necklaces, rings and earrings today.

H1 Astrid & Miyu
H2 bestsellers
H2 get in-store experience
H2 our services
H2 On the blog
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Notifications
H2 Log In
H2 Club A&M Rewards
H2 Post Size Guide
H2 Please note
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 About Us
H3 Impact Report
H3 Club A&M
H3 On The Blog
H3 Join Us
H3 Students
H3 our stores
H3 Piercing
H3 Permanent Jewellery
H3 Story Chain
H3 Tattoo
H3 Engraving
H3 Private Events
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Pavé Illusion Hoops in Gold
H3 Serenity Pearl Beaded Necklace in Gold
H3 Red Heart Charm Huggies in Gold
H3 Molten Pearl Drop Studs in Gold
H3 Molten Band Ring in Solid Gold
H3 Crystal Scatter Bracelet in Gold
H3 Garnet Serpent Climber Studs in Gold
H3 Crossover Illusion Hoops in Gold
H3 Wave Crystal Ring in Gold
H3 Wave Ring in Gold
H3 Crossover Illusion Bangle in Gold
H3 Piercings
H3 Permanent Jewellery
H3 Story Chain®
H3 Tattoos
H3 Rook Piercing
H3 Daith Piercing
H3 Olympia Pipelia: What's on your nightstand?
H3 Chelsea in Bloom 2026
H3 Behind The Scenes: Our LA Takeover
H3 The Charms Behind the Craft: Bridget Campbell
H3 Notify me when available
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Gifting options
H4 Your bag
H4 Add to wishlist
H5 Gift Bag + £2
H5 Gift Wrap & Ribbon + £5
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Bestsellers (https://astridandmiyu.com/collections/best-sellers/)
Title

Bestsellers

Meta

We present to you Astrid & Miyu's best selling jewellery pieces, includes our earrings, necklaces, bracelets, and rings. From simple, delicate jewellery to statement pieces, there's a best seller suited to everyone's style.

H1 Bestsellers
H2 A&M Icons
H2 Earrings
H2 Bracelets
H2 Necklaces
H2 Rings
H2 Bestsellers
H2 Filters
H2 Sort
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Notifications
H2 Log In
H2 Club A&M Rewards
H2 Post Size Guide
H2 Please note
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 About Us
H3 Impact Report
H3 Club A&M
H3 On The Blog
H3 Join Us
H3 Students
H3 our stores
H3 Piercing
H3 Permanent Jewellery
H3 Story Chain
H3 Tattoo
H3 Engraving
H3 Private Events
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Cosmic Star Huggies in Gold
H3 Cosmic Star Charm Necklace in Gold
H3 Cosmic Star Charm Bracelet in Gold
H3 A&M Fine Keepsake Box
H3 Navette Crystal Bracelet in Gold
H3 Cosmic Illusion Crystal Hoops in Gold
H3 Molten Hoops in Gold
H3 Gleam Bold Tennis Chain Bracelet in Gold
H3 Notify me when available
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Gifting options
H4 Your bag
H4 Add to wishlist
H5 Gift Bag + £2
H5 Gift Wrap & Ribbon + £5
NAV_HEADER_HEADING_REPEATED_BODY SALE | Astrid & Miyu Jewelry (https://astridandmiyu.com/collections/sale/)
Title

SALE | Astrid & Miyu Jewelry

Meta

Sale is here. Shop up to 50% off selected lines today, before these jewels are gone forever. Shop now.

H1 Sale
H2 Sale Earrings
H2 Sale Under £80
H2 Sale Bestsellers
H2 Sale Necklaces
H2 Sale Bracelets
H2 Sale Rings
H2 Sale
H2 Filters
H2 Sort
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Notifications
H2 Log In
H2 Club A&M Rewards
H2 Post Size Guide
H2 Please note
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 About Us
H3 Impact Report
H3 Club A&M
H3 On The Blog
H3 Join Us
H3 Students
H3 our stores
H3 Piercing
H3 Permanent Jewellery
H3 Story Chain
H3 Tattoo
H3 Engraving
H3 Private Events
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Notify me when available
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Gifting options
H4 Your bag
H4 Add to wishlist
H5 Gift Bag + £2
H5 Gift Wrap & Ribbon + £5
NAV_HEADER_HEADING_REPEATED_FOOTER Seamless Welded Bracelets | Permanent Jewellery | Astrid & Miyu (https://astridandmiyu.com/pages/welding-studio/)
Title

Seamless Welded Bracelets | Permanent Jewellery | Astrid & Miyu

Meta

Visit our studios across London & the UK for our iconic welded bracelets, a celebrity favourite spotted on the Beckhams and more. Book yours today.

H1 Permanent Jewellery
H2 The viral permanent bracelet
H2 NEW: Mixed Metal Permanent Bracelets
H2 Sterling Silver Chains
H2 Sterling Silver Chains
H2 want to add a clasp?
H2 Lab Diamond Mayfair Chain
H2 Lab Diamond Mayfair Chain
H2 Meet our Story Charms
H2 find your nearest store
H2 Permanent Jewellery FAQs
H2 WARRANTY / RE-WELDING APPOINTMENTS
H2 Gift a permanent bracelet, ring or anklet
H2 More In-Store Experiences
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Help
H2 About Us
H2 In Store Services
H2 Terms of Service
H2 Sign up to our newsletter for up to 50% off* your first order, for a limited time only
H2 Notifications
H2 Log In
H2 Club A&M Rewards
H2 Post Size Guide
H2 Please note
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 Piercing, the A&M way
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 FREE DELIVERY & RETURNS
H3 SUMMER SALE
H3 Piercing, the A&M way
H3 About Us
H3 Impact Report
H3 Club A&M
H3 On The Blog
H3 Join Us
H3 Students
H3 our stores
H3 Piercing
H3 Permanent Jewellery
H3 Story Chain
H3 Tattoo
H3 Engraving
H3 Private Events
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Popular Searches
H3 Recent Searches
H3 Popular Collections
H3 Blogs and Pages
H3 Collections
H3 Will permanent Jewellery set off alarms?
H3 Is there an age restriction for permanent bracelets?
H3 Do you accept drop-ins/walk-ins?
H3 Do you offer permanent anklets?
H3 Can I add charms to a permanent anklet?
H3 Do your permanent bracelets and anklets come with a warranty?
H3 Is there a warranty for Permanent Rings?
H3 Can permanent bracelets or anklets be removed?
H3 What happens if the chain breaks after the year?
H3 Can I book an appointment for permanent rings?
H3 How do I book a warranty appointment?
H3 Can i return my permanent jewellery?
H3 Are there any restrictions on who can get permanent jewellery?
H3 Is permanent jewellery safe?
H3 Tattoos
H3 Engraving
H3 Story Chain
H3 Piercing
H3 Notify me when available
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Bestsellers
H4 Earrings
H4 Huggie Earrings
H4 Necklaces
H4 Gifting options
H4 Your bag
H4 Add to wishlist
H5 Gift Bag + £2
H5 Gift Wrap & Ribbon + £5
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://astridandmiyu.com) Shop Contemporary Jewellery to Stack & Style | Astrid & Miyu
[IMG: 02_26_SummerSale_Homepage_Desktop_1-Astrid & Miyu]

[H1]

[IMG: 02_26_SummerSale_Homepage_Mob_1-Astrid & Miyu]

[H1]

Up to 50% off*

[H1]
Top Sale picks

Discover necklaces, bracelets, rings & earrings for less today, and update your stack for the season.

Shop sale

Pavé Illusion Hoops in Gold

Trending

[IMG: Pavé Illusion Hoops in Gold-Astrid & Miyu]

[IMG: Pavé Illusion Hoops in Gold-Astrid & Miyu]
[IMG: Pavé Illusion Hoops in Gold-Astrid & Miyu]

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[H3] Pavé Illusion Hoops in Gold
Regular price£85
£68

Wishlist

Add to bag

18k Gold Plated Brass

Serenity Pearl Beaded Necklace in Gold

A&M Icon
Trending

[IMG: 18k Gold Plated Jewellery - Serenity Pearl Beaded Necklace in Gold - Necklaces - Astrid & Miyu]

[IMG: 18k Gold Plated Jewellery - Serenity Pearl Beaded Necklace in Gold - Necklaces - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Serenity Pearl Beaded Necklace in Gold - Necklaces - Astrid & Miyu]

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[H3] Serenity Pearl Beaded Necklace in Gold
Regular price£110
£77

Wishlist

Add to bag

18k Gold Plated Sterling Silver

Red Heart Charm Huggies in Gold

Trending

[IMG: 18k Gold Plated Jewellery - Red Heart Charm Huggies in Gold - Huggies - Astrid & Miyu]

[IMG: 18k Gold Plated Jewellery - Red Heart Charm Huggies in Gold - Huggies - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Red Heart Charm Huggies in Gold - Huggies - Astrid & Miyu]

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[H3] Red Heart Charm Huggies in Gold
Regular price£80
£56

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

Molten Pearl Drop Studs in Gold

Trending

[IMG: Molten Pearl Drop Studs in Gold-Astrid & Miyu]

[IMG: Molten Pearl Drop Studs in Gold-Astrid & Miyu]
[IMG: Molten Pearl Drop Studs in Gold-Astrid & Miyu]

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[H3] Molten Pearl Drop Studs in Gold
Regular price£110
£88

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

Molten Band Ring in Solid Gold

Almost Gone

[IMG: Molten Band Ring in Solid Gold-Astrid & Miyu]

[IMG: Molten Band Ring in Solid Gold-Astrid & Miyu]
[IMG: Molten Band Ring in Solid Gold-Astrid & Miyu]

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[H3] Molten Band Ring in Solid Gold
£360

Wishlist

Add to bag

14k Recycled Gold

Crystal Scatter Bracelet in Gold

Trending

[IMG: Crystal Scatter Bracelet in Gold-Astrid & Miyu]

[IMG: Crystal Scatter Bracelet in Gold-Astrid & Miyu]
[IMG: Crystal Scatter Bracelet in Gold-Astrid & Miyu]

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[H3] Crystal Scatter Bracelet in Gold
Regular price£70
£42

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

Garnet Serpent Climber Studs in Gold

Trending

[IMG: 18k Gold Plated Jewellery - Garnet Serpent Climber Studs in Gold - Stud Earrings - Astrid & Miyu]

[IMG: 18k Gold Plated Jewellery - Garnet Serpent Climber Studs in Gold - Stud Earrings - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Garnet Serpent Climber Studs in Gold - Stud Earrings - Astrid & Miyu]

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[H3] Garnet Serpent Climber Studs in Gold
Regular price£85
£51

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

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Shop sale
[IMG: Grid_Desktop_1_3-Astrid & Miyu]
[IMG: Grid_Mob_1_3-Astrid & Miyu]
/collections/sale-earrings
[IMG: Grid_Desktop_2_2_469d2e72-0c0c-42d7-b471-d3bfd987e134-Astrid & Miyu]
[IMG: Grid_Mob_2_2_893b8076-37d9-4e5d-ac16-c011919feae1-Astrid & Miyu]
/collections/sale-necklaces
[IMG: Grid_Desktop_3_4aa7a544-19e8-4c65-8add-4649e8940884-Astrid & Miyu]
[IMG: Grid_Mob_3_135f92a2-5734-4b3b-b5d0-3baeac4dd139-Astrid & Miyu]
/collections/sale-bracelets
[IMG: Grid_Desktop_4_d697cd0b-6aa4-4029-93d4-163881607165-Astrid & Miyu]
[IMG: Grid_Mob_4_a4050121-36a0-4121-884a-53977306ec66-Astrid & Miyu]
/collections/sale-rings

[IMG: Q2PB_26_Best_Sellers_Desktop-Astrid & Miyu]

[IMG: Q2PB_26_Best_Sellers_Tablet-Astrid & Miyu]

[IMG: Q2PB_26_Best_Sellers_Mob-Astrid & Miyu]

[H2] bestsellers
shop now

Crossover Illusion Hoops in Gold

Trending

[IMG: Crossover Illusion Hoops in Gold-Astrid & Miyu]

[IMG: Crossover Illusion Hoops in Gold-Astrid & Miyu]
[IMG: Crossover Illusion Hoops in Gold-Astrid & Miyu]

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[H3] Crossover Illusion Hoops in Gold
£95

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

Wave Crystal Ring in Gold

Almost Gone

[IMG: Wave Crystal Ring in Gold-Astrid & Miyu]

[IMG: Wave Crystal Ring in Gold-Astrid & Miyu]
[IMG: Wave Crystal Ring in Gold-Astrid & Miyu]

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[H3] Wave Crystal Ring in Gold
£80

Wishlist

Add to bag

18k Gold Vermeil

Wave Ring in Gold

A&M Icon

[IMG: Wave Ring in Gold-Astrid & Miyu]

[IMG: Wave Ring in Gold-Astrid & Miyu]
[IMG: Wave Ring in Gold-Astrid & Miyu]

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[H3] Wave Ring in Gold
£80

Wishlist

Add to bag

18k Gold Vermeil

Crossover Illusion Bangle in Gold

[IMG: Crossover Illusion Bangle in Gold-Astrid & Miyu]

[IMG: Crossover Illusion Bangle in Gold-Astrid & Miyu]
[IMG: Crossover Illusion Bangle in Gold-Astrid & Miyu]

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[H3] Crossover Illusion Bangle in Gold
£140

Wishlist

Add to bag

18k Gold plated Brass

[IMG: Welding_-_Text_Overlay_Image_b632dd11-07b1-42e8-bba9-7171c6fdf53d_1-Astrid & Miyu]

[IMG: Welding_-_Text_Overlay_Image_b632dd11-07b1-42e8-bba9-7171c6fdf53d_1-Astrid & Miyu]

[IMG: Q1_26_Hampstead_Store_Desktop_2_1-Astrid & Miyu]
[IMG: Q1_26_Hampstead_Store_Desktop_2_1-Astrid & Miyu]

[H2] get in-store experience
We're more than just a jewellery brand, we're on a mission to revolutionise the jewellery experience. Visit your nearest A&M for our iconic permanent jewellery and Story Chain® consultations.
book now

[H2] our services

[IMG: Q1_26_Mob_Promo_Card_Piercings_1-Astrid & Miyu]

[H3] Piercings
Get the ear stack of your dreams in the Astrid & Miyu Piercing Studios. Visit us in any A&M stores for a completely personal piercing experience.

Book Appointment

[IMG: Permanent_jewellery-Astrid & Miyu]

[H3] Permanent Jewellery
Meet the iconic Astrid & Miyu permanent bracelets, rings & anklets. Create memories to last forever with us in our of our A&M stores.

Book Appointment

[IMG: Story_Chain_1-Astrid & Miyu]

[H3] Story Chain®
Create your own Story Chain Necklace, Bracelet or Anklet in store, or book a consultation with one of our expert jewellers for a personalised experience.

Book Appointment

[IMG: Tattoos_e5b19094-d354-4bb6-9d3f-f1b4243bad4e-Astrid & Miyu]

[H3] Tattoos
Come and visit one of our Tattoo Studios in the UK. We offer a relaxed and beautiful surrounding for you to adorn your body with jewels and ink!

book appointment

Customer reviews
[H1] Your experiences with A&M

[IMG: White_Topaz_Ear_Curation-Astrid & Miyu]
White Topaz Ear Curation Chain™ in Solid Gold
Shop now

White Topaz Ear Curation Chain™ in Solid Gold"Beautiful and elegant, love the endless combinations or ways I can wear to create different looks."Laura | White Topaz Ear Curation Chain™ in Solid Gold

[IMG: Morbit_Orbit_Small_Hoops-Astrid & Miyu]
"Lovely earrings and are so flexible to stack with other earrings . Excellent quality."Mhairi L |

[IMG: Cosmic_Star_Huggies-Astrid & Miyu]
Cosmic Star Charm Huggies in Gold
Shop now

Cosmic Star Charm Huggies in Gold"I love these earrings, very delicate and dainty and great stacked with other pairs!"Lorna K | Cosmic Star Charm Huggies in Gold

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[IMG: Rook Piercing-Astrid & Miyu]

[H3]
Rook Piercing

Ready to bring some extra dimension to your ear game? It’s time to meet the Rook Piercing. The latest upper-ear placement captivating our piercers.

Read article
Read Rook Piercing

Read Rook Piercing

[IMG: Daith Piercing-Astrid & Miyu]

[H3]
Daith Piercing

Is a daith piercing on the cards for your next piercing appointment? Well, let us tell you everything you need to know about it before you make things official.

Read article
Read Daith Piercing

Read Daith Piercing

[IMG: Olympia Pipelia: What]

[H3]
Olympia Pipelia: What's on your nightstand?

Take a glimpse into our community's bedrooms, where their nightstands teach us something about their personal routines. We've asked Olympia about the everyday rituals that make up her morning and evening routines.

Read article
Read Olympia Pipelia: What's on your nightstand?

Read Olympia Pipelia: What's on your nightstand?

[IMG: Chelsea in Bloom 2026-Astrid & Miyu]

[H3]
Chelsea in Bloom 2026

Go behind the design of our fourth entry into the iconic Chelsea flower festival. We've transformed our King's Road store into a portal to jewellery utopia, in collaboration with Floe London.

Read article
Read Chelsea in Bloom 2026

Read Chelsea in Bloom 2026

[IMG: Behind The Scenes: Our LA Takeover-Astrid & Miyu]

[H3]
Behind The Scenes: Our LA Takeover

In April we opened our first store in LA. Now, we’re taking a moment to share a roundup of our favourite moments across the month.

Read article
Read Behind The Scenes: Our LA Takeover

Read Behind The Scenes: Our LA Takeover

[IMG: The Charms Behind the Craft: Bridget Campbell-Astrid & Miyu]

[H3]
The Charms Behind the Craft: Bridget Campbell

Step inside Bridget's pilates studio and discover the meaning behind the charms in her stack. The Charms Behind the Craft is a series spotlighting creatives around the world  - not just what they create, but the jewels they wear while doing it.

Read article
Read The Charms Behind the Craft: Bridget Campbell

Read The Charms Behind the Craft: Bridget Campbell

[IMG: image_31-Astrid & Miyu]
Renowned for stacking, styling and piercing. Astrid & Miyu are a contemporary London-based jewellery brand that revolutionises the way you shop and wear jewellery - from earrings to necklaces and rings. Celebrate your individuality, mix & match your jewellery look and stay shining #MusesofAM
Read more
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SUB-PAGE (https://astridandmiyu.com/collections/best-sellers/) Bestsellers
Close information drawer

[IMG: Best Sellers-Astrid & Miyu]
[H2]
Bestsellers

We present to you Astrid & Miyu's best selling jewellery pieces, includes our earrings, necklaces, bracelets, and rings. From simple, delicate jewellery to statement pieces, there's a best seller suited to everyone's style.

Continue Shopping

Trending Gifts

[H1]
We think you'll love these

It looks like your answers didn't match any search results, but don't worry! Explore our most wanted gifts to find the perfect match.

Most Wanted Gifts

Cosmic Star Huggies in Gold

A&M Icon

[IMG: Cosmic Star Bold Huggies in Gold worn]

[IMG: Cosmic Star Bold Huggies in Gold]
[IMG: Cosmic Star Bold Huggies in Gold worn]

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[H3] Cosmic Star Huggies in Gold
£70

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

Cosmic Star Charm Necklace in Gold

A&M Icon
Pre-order

[IMG: Cosmic Star Charm Necklace in Gold worn]

[IMG: Cosmic Star Charm Necklace in Gold]
[IMG: Cosmic Star Charm Necklace in Gold worn]

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[H3] Cosmic Star Charm Necklace in Gold
£95

Wishlist

Add to bag

18k Gold Plated Sterling Silver

Cosmic Star Charm Bracelet in Gold

A&M Icon
Back In Stock

[IMG: 18k Gold Plated Jewellery - Cosmic Star Charm Bracelet in Gold - Charm Bracelet - Astrid & Miyu]

[IMG: 18k Gold Plated Jewellery - Cosmic Star Charm Bracelet in Gold - Charm Bracelet - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Cosmic Star Charm Bracelet in Gold - Charm Bracelet - Astrid & Miyu]

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[H3] Cosmic Star Charm Bracelet in Gold
£80

Wishlist

Add to bag

18k Gold Plated Recycled Sterling Silver

A&M Fine Keepsake Box

[IMG: A&M Fine Keepsake Box-Astrid & Miyu]

[IMG: A&M Fine Keepsake Box-Astrid & Miyu]
[IMG: A&M Fine Keepsake Box-Astrid & Miyu]

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[H3] A&M Fine Keepsake Box
£30

Wishlist

Add to bag

Lacquered Wood & Suedette

Navette Crystal Bracelet in Gold

A&M Icon

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[IMG: 18k Gold Plated Jewellery - Navette Crystal Bracelet in Gold - Charm Bracelet - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Navette Crystal Bracelet in Gold - Charm Bracelet - Astrid & Miyu]

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[H3] Navette Crystal Bracelet in Gold
£75

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18k Gold Plated Recycled Sterling Silver

Cosmic Illusion Crystal Hoops in Gold

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[IMG: 18k Gold Plated Jewellery - Cosmic Illusion Crystal Hoops in Gold - Hoop Earrings - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Cosmic Illusion Crystal Hoops in Gold - Hoop Earrings - Astrid & Miyu]

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[H3] Cosmic Illusion Crystal Hoops in Gold
£85

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18k Gold Plated Recycled Sterling Silver

Molten Hoops in Gold

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[H3] Molten Hoops in Gold
£90

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18k Gold Plated Recycled Sterling Silver

Gleam Bold Tennis Chain Bracelet in Gold

Almost Gone

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[IMG: 18k Gold Plated Jewellery - Gleam Bold Tennis Chain Bracelet in Gold - Chain Bracelet - Astrid & Miyu]
[IMG: 18k Gold Plated Jewellery - Gleam Bold Tennis Chain Bracelet in Gold - Chain Bracelet - Astrid & Miyu]

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[H3] Gleam Bold Tennis Chain Bracelet in Gold
£95

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18k Gold Plated Brass

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SUB-PAGE (https://astridandmiyu.com/collections/sale/) SALE | Astrid & Miyu Jewelry
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[H2]
Sale

Your summer stack, sorted. Shop up to 50% off* past-season favourites, before they’re gone forever. The start of summer calls for your best stack yet. Discover necklaces, bracelets, rings & earrings for less today, and update your stack for the season. *Selected styles only.

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All Sale
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SUB-PAGE (https://astridandmiyu.com/pages/welding-studio/) Seamless Welded Bracelets | Permanent Jewellery | Astrid & Miyu
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Bracelets, Rings and Anklets
[H1] Permanent Jewellery
It’s not just jewellery, but a memory. Mark milestones and moments with a piece you won’t ever want to take off.book appointment
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Bracelets, rings and anklets
[H1] Permanent Jewellery
It’s not just jewellery, but a memory. Mark milestones and moments with a piece you won’t ever want to take off.Book Appointment
The Experience
Chains Prices
Personalise your chain
Our stores
Clasp Chains
Warranty/re-welding
FAQs

Why choose us
[H2] The viral permanent bracelet
We started welding back in 2019 with just a few chains, and it wasn't long until we went viral. Now, we have a whole collection of chains and charms - and even anklets and rings!Get 10% off in-store experiences for 2, or 15% off for 3 or more.
BOOK now

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[H2] NEW: Mixed Metal Permanent Bracelets
To make your stack even more unique, you can now mix our 9k solid yellow and white gold chains during your Permanent Jewellery appointment. Choose up to 3 Story Charms to mix and match too.
Book Now

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NEW
[H2] Sterling Silver Chains
We’ve expanded our chain collection with new, bolder unisex styles. Starting from £80 and designed for everyone, these chains are perfect for matching with your partner or building a statement stack. Now available in selected stores.
View our chains

NEW
[H2] Sterling Silver Chains
We’ve expanded our chain collection with new, bolder unisex styles. Starting from £80 and designed for everyone, these chains are perfect for matching with your partner or building a statement stack. Now available in selected stores.
View our chains

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[H1] the experience
STEP 1: CHOOSE YOUR CHAINSTEP 2: FIND THE PERFECT FITSTEP 3: PERSONALISE YOUR CHAIN

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Rings from £35, Bracelets from £80, Anklets from £220.
STEP 1: CHOOSE YOUR CHAIN
Choose from one of our solid 9k yellow and white gold chains or sterling silver, each in classic and timeless designs.
VIEW CHAIN PRICES

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measured to fit
STEP 2: FIND THE PERFECT FIT
Our expert jeweller will measure you for the perfect fit, and then weld your bracelet, anklet or ring for you to treasure forever.
view our chains

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Starting from £40
STEP 3: PERSONALISE YOUR CHAIN
Make your chain truly yours with our charms. Whether it's birthstones, zodiacs, initials or fun motifs.
VIEW ALL CHARMS

[H2] want to add a clasp?
If you can't wear welded jewellery, you can always add a clasp. Just ask your jeweller to add it to your bracelet or anklet during your appointment. No extra charge.
find out more

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https://cdn.shopify.com/s/files/1/0140/0245/4586/files/Charm_Lookbook_UK_c5bc74ce-a7ba-4c5d-b916-daf057423adf.pdf?v=1779813659

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NEW 9k Gold Chain
[H2] Lab Diamond Mayfair Chain
Named after one of our favourite London neighbours, our new Mayfair Chain features bezel-set lab-grown diamond charms for just the right amount of sparkle. Luxe enough to elevate every look, but designed to be lived in, it’s available for welding in selected stores.
Book Now

NEW 9k Gold Chain
[H2] Lab Diamond Mayfair Chain
Named after one of our favourite London neighbours, our new Mayfair Chain features bezel-set lab-grown diamond charms for just the right amount of sparkle. Luxe enough to elevate every look, but designed to be lived in, it’s available for welding in selected stores.
Book Now

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[H2] Meet our Story Charms
Birthstones, initials, zodiacs or meaningful motifs, we have Story Charms to personalise every chain. Crafted in 9k solid yellow or white gold with your choice of lab-grown gemstones.
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[H2] find your nearest store
It’s not just jewellery, but a memory. Book a Permanent Jewellery appointment at any A&M location.
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[H3]
Will permanent Jewellery set off alarms?

Solid Gold is not magnetic so it won't set off alarms, such as in airport security

[H3]
Is there an age restriction for permanent bracelets?

Yes! The minimum age is 10, and anyone under 16 needs to be accompanied by an adult.

[H3]
Do you accept drop-ins/walk-ins?

This is dependent on the store, but we recommend booking a welded bracelet, ring or anklet appointment to avoid disappointment!

[H3]
Do you offer permanent anklets?

Yes we do! Book your appointment in our Notting Hill, Kings Road, Leeds, Glasgow, Bath & Edinburgh Stores.

[H3]
Can I add charms to a permanent anklet?

You can add up to two charms to our Marylebone Chain Anklet only. Currently the other chains aren't available for charms.

[H3]
Do your permanent bracelets and anklets come with a warranty?

Yes, there is a 1 year warranty with a month guarantee for loss. Outside of the month, as long as you have your chain and it's in a good condition, the jeweller can re-weld this in a booked appointment. You can call your nearest store or contact Customer Service to arrange this with us!

[H3]
Is there a warranty for Permanent Rings?

Our Permanent Rings are measured and welded to fit your fingers, but they're not 'permanent' like our anklets and bracelets. If you see a fault or break in your chain within one year of purchase, you can bring it into the store for it to be fixed. Sadly we're not able to replace lost Permanent Rings.

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Can permanent bracelets or anklets be removed?

While we love the fact these are "seamless bracelets", if you do need to take it off they can they can be permanently removed with a pair of sharp scissors. We also offer optional clasps for our permanent bracelets and anklets.

[H3]
What happens if the chain breaks after the year?

If the chain is broken after the year but you still have the chain, one of our jewellers can re-weld it back on for a £30 fee.The chain would have to be in good condition. If you are unsure you can always make an appointment with a jeweller in store for them to assess the chain.

[H3]
Can I book an appointment for permanent rings?

Yes, you can book an appointment for permanent rings here. If you need another size other than our standard (J,L,N,P,S) or you would like to add charms to your ring, this can be done during your appointment!

[H3]
How do I book a warranty appointment?

You can call your nearest store and they will happily book you in for a warranty appointment.Otherwise, you can reach out to our Customer Connection Team and they can book in an appointment for you.

[H3]
Can i return my permanent jewellery?

As this is a personalised, made to measure piece, we do not offer refunds on this product. If you have any queries or concerns please feel free to email our Customer Connection Team at customerconnection@astridandmiyu.comand we hope to see you there!

[H3]
Are there any restrictions on who can get permanent jewellery?

Yes, anyone with a pacemaker fitted should not get permanent jewellery.

[H3]
Is permanent jewellery safe?

Yes! Our welding machines are operated by expert jewellers to ensure a smooth experience!

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[H2] WARRANTY / RE-WELDING APPOINTMENTS
Warranty: Book a Warranty appointment if you have lost your chain within one month of your appointment or it has broken within your 1-year warranty period. If the chain is broken, but otherwise in good condition, one of our jewellers can re-weld it for you.Re-Welding: Book a Re-welding appointment if you're beyond your 1-year warranty and your chain has broken, but you still have it. As long as the chain is in good condition, one of our jewellers can re-weld it for a £30 service fee.
book warranty
book re-welding

Experience Gift Card
[H2] Gift a permanent bracelet, ring or anklet
Give the gift of a permanent bracelet, ring or anklet that they'll love forever. Our Experience Gift Cards can be bought online, and spent in-store on our welded service.
Shop Now

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Book Appointment

[H2] More In-Store Experiences

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[H3] Tattoos

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[H3] Engraving

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[H3] Story Chain

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[H3] Piercing

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