Auree Jewellery
(https://aureejewellery.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site uses Organization schema with a physical London address and social links, there is a total absence of a named founder or lead designer within the provided text, leaving the ‘Our Story’ claim somewhat hollow. The technical implementation is hampered by missing H1 headers on primary landing pages, which contradicts the ‘premium’ market positioning. There are no mentions of hallmarking bodies or GIA certifications, which are the expected authority markers for ‘Solid Gold’ claims.
The site makes bold promises such as a ‘Five Year Guarantee’ and ‘100-day free returns’ which are excellent substance points, but it fails to provide the technical ‘why’ behind claims like ‘Sustainability Pledge.’ The marketing tone suggests high-level craft, yet the product descriptions focus more on the aesthetic and price than the ‘artisanal technique’ or ‘master craftsman’ details promised by the brand’s positioning.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://www.aureejewellery.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.aureejewellery.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Auree Jewellery",
"url": "https://www.aureejewellery.com",
"description": "Discover beautifully crafted silver and gold luxury jewellery for women. Necklaces, earrings and rings set with colourful gemstones with free UK delivery and returns.",
"sameAs": [
"https://www.facebook.com/aureejewellery",
"https://www.instagram.com/aureejewellery/",
"https://www.pinterest.co.uk/aureejewellery/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Drakefield Road",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "SW17 8RP",
"addressCountry": "United Kingdom"
},
"telephone": "0207 993 5548"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aureejewellery.com"
}
]
}
]
/pages/about/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aureejewellery.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "ABOUT AUREE",
"item": "https://www.aureejewellery.com/pages/about"
}
]
}
/pages/press/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aureejewellery.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "RECENT PRESS",
"item": "https://www.aureejewellery.com/pages/press"
}
]
}
/collections/bracelets-bangles/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Bracelets & Bangles | Gold & Silver | Auree Jewellery",
"url": "https://www.aureejewellery.com/collections/bracelets-bangles",
"description": "Shop handcrafted gold and silver bracelets and bangles for women at Auree Jewellery. Timeless designs with gemstones, chains, and personalised options for every occasion.",
"image": "https://www.aureejewellery.com/cdn/shop/collections/AureeJewellery190424_CLevy-324-2.jpg?v=1718206028",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://www.aureejewellery.com/collections/bracelets-bangles"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.aureejewellery.com/products/knightsbridge-silver-double-russian-wedding-bangle"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.aureejewellery.com/products/amazonite-gold-bracelet"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.aureejewellery.com/products/salina-blue-topaz-and-gold-disc-bracelet"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.aureejewellery.com/products/alta-gold-vermeil-star-bracelet"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.aureejewellery.com/products/alta-sterling-silver-multi-star-bracelet"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.aureejewellery.com/products/soho-yellow-gold-star-bracelet"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.aureejewellery.com/products/soho-sterling-silver-star-bracelet"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.aureejewellery.com/products/antibes-chrysoprase-gold-bracelet"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.aureejewellery.com/products/antibes-multi-gemtsone-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.aureejewellery.com/products/antibes-multi-gemstone-silver-bracelet"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.aureejewellery.com/products/bali-birthstone-9ct-gold-bracelet"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.aureejewellery.com/products/barcelona-birthstone-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.aureejewellery.com/products/barcelona-birthstone-silver-bracelet"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.aureejewellery.com/products/inari-zodiac-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.aureejewellery.com/products/bilbao-birthstone-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.aureejewellery.com/products/emerald-gold-bracelet"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.aureejewellery.com/products/emerald-silver-bracelet"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.aureejewellery.com/products/ruby-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.aureejewellery.com/products/sapphire-gold-bracelet"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.aureejewellery.com/products/sapphire-silver-bracelet"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.aureejewellery.com/products/westwick-yellow-gold-vermeil-disc-bracelet"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.aureejewellery.com/products/westwick-sterling-silver-disc-bracelet"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.aureejewellery.com/products/gold-disc-bracelet"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.aureejewellery.com/products/westwick-sterling-silver-quartet-disc-bracelet"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://www.aureejewellery.com/products/brooklyn-blue-topaz-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 26,
"url": "https://www.aureejewellery.com/products/brooklyn-moonstone-gold-vermeil-bracelet"
},
{
"@type": "ListItem",
"position": 27,
"url": "https://www.aureejewellery.com/products/verona-gold-vermeil-heart-bracelet"
},
{
"@type": "ListItem",
"position": 28,
"url": "https://www.aureejewellery.com/products/verona-silver-heart-bracelet"
},
{
"@type": "ListItem",
"position": 29,
"url": "https://www.aureejewellery.com/products/verona-gold-vermeil-heart-outline-bracelet"
},
{
"@type": "ListItem",
"position": 30,
"url": "https://www.aureejewellery.com/products/verona-silver-love-heart-bracelet"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://www.aureejewellery.com",
"name": "Translation missing: en.general.breadcrumbs.home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://www.aureejewellery.com/collections/bracelets-bangles",
"name": "BRACELETS & BANGLES"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aureejewellery.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "BRACELETS & BANGLES",
"item": "https://www.aureejewellery.com/collections/bracelets-bangles"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 5 |
| /pages/about/ | 15 | 4 |
| /pages/press/ | 18 | 4 |
| /collections/bracelets-bangles/ | 272 | 4 |
This page presents a snapshot of public data from Auree Jewellery, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Auree Jewellery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aureejewellery.com to view the most current version of its content and see directly what this company is about and what it offers.