Avita Jewellery
(https://www.avitajewellery.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are non-existent. The structured data (JSON-LD) is robust, correctly identifying the entity as a JewelryStore with specific sameAs links to social profiles and a verified physical location. The founder Dijay is presented with a clear career timeline and technical background, which is supported by the site’s mention of CAD design and hallmarking practices.
There is no major disconnect between marketing claims and demonstrated capabilities. The claim of being a specialist in custom-made jewellery is supported by a dedicated portfolio of Bespoke Rings We Have Created. The only minor disconnect is the lack of specific certification details (GIA/IGS) appearing directly in the high-level product list text, though they are implied in the bespoke journey.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
]
/pages/bespoke-engagement-and-wedding-rings-london/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bespoke Engagement and Wedding Rings London",
"item": "https://www.avitajewellery.co.uk/pages/bespoke-engagement-and-wedding-rings-london"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
]
/collections/diamond-wedding-ring/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Diamond Wedding Rings",
"item": "https://www.avitajewellery.co.uk/collections/diamond-wedding-ring"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
],
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Diamond Wedding Rings",
"description": "Discover our exquisite diamond wedding rings collection, a wide range of classic, and unique diamonds wedding bands. Each ring is handcrafted in our London workshop, available with natural or lab-grown diamonds, and in your choice of 18ct gold or platinum.",
"url": "https://www.avitajewellery.co.uk/collections/diamond-wedding-ring",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.avitajewellery.co.uk/products/emerald-cut-eternity-band",
"name": "Laura"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.avitajewellery.co.uk/products/amy-round-diamond-wedding-ring",
"name": "Amy"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.avitajewellery.co.uk/products/mia-round-diamond-eternity-ring",
"name": "Mia"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.avitajewellery.co.uk/products/chloe-2-00mm",
"name": "Chloe 2.00mm"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.avitajewellery.co.uk/products/freya-curve-diamond-band",
"name": "Freya"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.avitajewellery.co.uk/products/round-scallop-setting-ring",
"name": "Colette"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.avitajewellery.co.uk/products/lesina",
"name": "Lesina"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.avitajewellery.co.uk/products/chloe-1-60mm-white",
"name": "Chloe 1.60mm"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.avitajewellery.co.uk/products/imogen-diamond-crossover-band",
"name": "Imogen"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.avitajewellery.co.uk/products/diamond-pinch-wedding-ring",
"name": "Diamond Pinch Wedding Ring"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.avitajewellery.co.uk/products/ella",
"name": "Ella"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.avitajewellery.co.uk/products/annabel-radiant-cut",
"name": "Annabel"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.avitajewellery.co.uk/products/dots-and-dashes-wedding-ring",
"name": "Claudia"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.avitajewellery.co.uk/products/odette",
"name": "Odette"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.avitajewellery.co.uk/products/cara-diamond-wedding-ring",
"name": "Cara"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.avitajewellery.co.uk/products/millgrain-dot-diamond-band",
"name": "Violette"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.avitajewellery.co.uk/products/charlotte-wedding-ring",
"name": "Charlotte"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.avitajewellery.co.uk/products/zoe-millgrain-marquise",
"name": "Zoe"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.avitajewellery.co.uk/products/baguette-cut-half-r",
"name": "Erin"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.avitajewellery.co.uk/products/sienna-1",
"name": "Sienna"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.avitajewellery.co.uk/products/betty",
"name": "Betty"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.avitajewellery.co.uk/products/jessica",
"name": "Jessica"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.avitajewellery.co.uk/products/natalie",
"name": "Natalie"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.avitajewellery.co.uk/products/nicole",
"name": "Nicole"
}
]
}
}
]
/collections/diamond-earrings/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Earrings",
"item": "https://www.avitajewellery.co.uk/collections/diamond-earrings"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
],
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Earrings",
"description": "Discover Our Stunning Earring Collection! Explore our exquisite selection of hoops, huggies, drop earrings, and studs. Each piece is made with 100% solid gold, whether they're yellow gold or white gold, ranging from classic plain gold styles to diamond studs and various coloured precious gemstones.",
"url": "https://www.avitajewellery.co.uk/collections/diamond-earrings",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.avitajewellery.co.uk/products/pearl-diamond-halo-studs-white-gold",
"name": "Pearl Diamond Halo Studs - White Gold"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.avitajewellery.co.uk/products/biella-earrings-18ct-yellow-gold-0-20ct",
"name": "Biella Earrings 18ct Yellow Gold 0.20ct"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.avitajewellery.co.uk/products/diamond-open-circle-studs-white-gold",
"name": "Diamond Open Circle Studs - White Gold"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.avitajewellery.co.uk/products/elongated-u-shape-hoops-yellow-gold",
"name": "Elongated U Shape Hoops - Yellow Gold"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.avitajewellery.co.uk/products/pearl-chain-drop-earrings-yellow-gold",
"name": "Pearl Chain Drop Earrings - Yellow Gold"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.avitajewellery.co.uk/products/two-tone-double-hoop-earrings",
"name": "Two-Tone Double Hoop Earrings"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.avitajewellery.co.uk/products/six-prong-diamond-stud-earrings",
"name": "Six Prong Diamond Stud Earrings"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.avitajewellery.co.uk/products/pearl-and-diamond-drop-earrings",
"name": "Pearl and Diamond Drop Earrings"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.avitajewellery.co.uk/products/pebble-studs-yellow-gold",
"name": "Pebble Studs - Yellow Gold"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.avitajewellery.co.uk/products/oval-diamond-halo-studs-white-gold",
"name": "Oval Diamond Halo Studs - White Gold"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.avitajewellery.co.uk/products/butterly-earrings-with-detailing-yellow-gold",
"name": "Butterly Earrings with Detailing - Yellow Gold"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.avitajewellery.co.uk/products/diamond-hoop-huggies",
"name": "Diamond Hoop Huggies"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.avitajewellery.co.uk/products/biella-earrings-0-50ct",
"name": "Biella 0.50ct Diamond Stud Earrings"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.avitajewellery.co.uk/products/diamond-round-marquise-drop-earrings-white-gold",
"name": "Diamond Round & Marquise Drop Earrings - White Gold"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.avitajewellery.co.uk/products/organic-disk-drop-earrings-yellow-gold",
"name": "Organic Disk Drop Earrings - Yellow Gold"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.avitajewellery.co.uk/products/teardrop-peridot-studs",
"name": "Teardrop Peridot Studs - Yellow Gold"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.avitajewellery.co.uk/products/halo-diamond-studs-0-30ct",
"name": "Halo Diamond Studs 0.30ct White Gold"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.avitajewellery.co.uk/products/dew-diamond-stud-earrings",
"name": "Dew Diamond Stud Earrings"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.avitajewellery.co.uk/products/classic-sleeper-hoops-yellow-gold",
"name": "Classic Sleeper Hoops - Yellow Gold"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.avitajewellery.co.uk/products/garnet-drop-earrings-yellow-gold",
"name": "Garnet & Diamond Drop Earrings - Yellow Gold"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.avitajewellery.co.uk/products/biella-earrings-0-20ct",
"name": "Biella Earrings 18ct White Gold 0.20ct"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.avitajewellery.co.uk/products/citrine-hexagon-drop-earrings-yellow-gold",
"name": "Citrine Hexagon Drop Earrings - Yellow Gold"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.avitajewellery.co.uk/products/square-studs-yellow-gold",
"name": "Square Studs - Yellow Gold"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.avitajewellery.co.uk/products/blue-topaz-emerald-cut-studs-white-gold",
"name": "Blue Topaz Emerald Cut Studs - White Gold"
}
]
}
}
]
/collections/necklaces/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Necklaces",
"item": "https://www.avitajewellery.co.uk/collections/necklaces"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
],
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Necklaces",
"description": "Our Necklace collection features classic and statement pieces to create the perfect look for everyday wear or for any special occasion. Choose between solid white gold or yellow gold pieces, all made with real gold, no plating. Stack up the options or incorporate with your current necklace collection for a personalised layered look. Whether you're looking for a timeless classic or a bold statement piece, our collection offers the highest quality pieces.",
"url": "https://www.avitajewellery.co.uk/collections/necklaces",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.avitajewellery.co.uk/products/garnet-diamond-necklace-yellow-gold",
"name": "Garnet & Diamond Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.avitajewellery.co.uk/products/fancy-diamond-multi-drop-necklace-yellow-gold",
"name": "Fancy Diamond Multi-Drop Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.avitajewellery.co.uk/products/diamond-multi-drop-necklace-yellow-gold",
"name": "Diamond Multi-Drop Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.avitajewellery.co.uk/products/diamond-celestial-clover-necklace-yellow-gold",
"name": "Diamond Celestial Clover Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.avitajewellery.co.uk/products/pearl-diamond-halo-necklace-yellow-gold",
"name": "Pearl Diamond Halo Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.avitajewellery.co.uk/products/diamond-linked-circles-necklace-white-gold",
"name": "Diamond Linked Circles Necklace - White Gold"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.avitajewellery.co.uk/products/diamond-hexagon-necklace-yellow-gold",
"name": "Diamond Pentagon Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.avitajewellery.co.uk/products/diamond-open-circle-necklace-yellow-gold",
"name": "Diamond Open Circle Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.avitajewellery.co.uk/products/diamond-oval-necklace-yellow-gold",
"name": "Diamond Oval Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.avitajewellery.co.uk/products/diamond-baguette-bar-necklace-white-gold",
"name": "Diamond Baguette Bar Necklace - White Gold"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.avitajewellery.co.uk/products/diamond-open-circle-necklace-white-gold",
"name": "Diamond Open Circle Necklace - White Gold"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.avitajewellery.co.uk/products/blue-topaz-necklace-white-gold",
"name": "Blue Topaz Rectangle Necklace - White Gold"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.avitajewellery.co.uk/products/diamond-flower-necklace-yellow-gold",
"name": "Diamond Flower Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.avitajewellery.co.uk/products/teardrop-peridot-necklace-yellow-gold",
"name": "Teardrop Peridot Necklace - Yellow gold"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.avitajewellery.co.uk/products/open-circle-pearl-seed-necklace-yellow-gold",
"name": "Open Circle Pearl Seed Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.avitajewellery.co.uk/products/organic-disk-necklace-yellow-gold",
"name": "Organic Disk Necklace -Yellow Gold"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.avitajewellery.co.uk/products/butterfly-necklace-yellow-gold",
"name": "Butterfly Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.avitajewellery.co.uk/products/lucky-clover-necklace-yellow-gold",
"name": "Lucky Clover Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.avitajewellery.co.uk/products/oval-twist-necklace-yellow-gold",
"name": "Oval Open Twist Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.avitajewellery.co.uk/products/multi-link-chain-yellow-gold",
"name": "Multi Link Chain - Yellow Gold"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.avitajewellery.co.uk/products/multi-link-chain-white-gold",
"name": "Multi Link Chain - White Gold"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.avitajewellery.co.uk/products/two-tone-long-link-chain",
"name": "Two-Tone Long Link Chain"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.avitajewellery.co.uk/products/diamond-mini-heart-necklace",
"name": "Diamond Mini Heart Necklace - Yellow Gold"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.avitajewellery.co.uk/products/three-diamond-rings-necklace-mixed-gold",
"name": "Three Diamond Rings Necklace - Mixed Gold"
}
]
}
}
]
/collections/bracelets/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.avitajewellery.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bracelets",
"item": "https://www.avitajewellery.co.uk/collections/bracelets"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"@id": "https://www.avitajewellery.co.uk/#organization",
"name": "Avita Jewellery",
"image": "//www.avitajewellery.co.uk/cdn/shop/files/Avita_HighRes_-_Avita_Jewellery.jpg?v=15727270260242281471",
"description": "Timeless designs of engagement and wedding rings, using lab grown or natural diamonds. Specialist in custom made jewellery. Private central London studio by appointment.",
"url": "https://www.avitajewellery.co.uk",
"telephone": "020 8065 0391",
"priceRange": "£££",
"address": {
"@type": "PostalAddress",
"streetAddress": "16-16A Baldwin's Gardens",
"addressLocality": "London",
"postalCode": "EC1N 7RJ",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/avitajewellery",
"https://twitter.com/avitajewellery",
"https://www.instagram.com/avitajewellery/",
"https://www.pinterest.co.uk/AvitaJewelleryLondon/",
"https://www.youtube.com/@AvitaJewelleryBespoke",
"https://vimeo.com/user105198714"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.avitajewellery.co.uk/#website",
"name": "Avita Jewellery",
"url": "https://www.avitajewellery.co.uk",
"publisher": {
"@id": "https://www.avitajewellery.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.avitajewellery.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
],
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Bracelets",
"description": "Our Bracelet Collection features an exquisite selection of diamond and gold bracelets - perfect for gifting or adding a special touch to your own ensemble. Explore our carefully selected range to find the perfect piece for you.",
"url": "https://www.avitajewellery.co.uk/collections/bracelets",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.avitajewellery.co.uk/products/sphere-bracelet",
"name": "Silver Ball Bracelet"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.avitajewellery.co.uk/products/dainty-diamond-bangle-yellow-gold",
"name": "Dainty Diamond Bangle - Yellow Gold"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.avitajewellery.co.uk/products/dainty-diamond-bangle-white-gold",
"name": "Dainty Diamond Bangle - White Gold"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.avitajewellery.co.uk/products/gold-five-diamond-droplets-bracelet",
"name": "Gold Five Diamond Droplets Bracelet"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.avitajewellery.co.uk/products/gold-three-diamond-droplets-bracelet",
"name": "Gold Three Diamond Droplets Bracelet"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.avitajewellery.co.uk/products/gold-solitaire-diamond-dot-bracelet",
"name": "Gold Solitaire Diamond Dot Bracelet"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.avitajewellery.co.uk/products/lab-diamond-tennis-bracelet",
"name": "Lab Diamond Tennis Bracelet"
}
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
103Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 21 | 1 |
| /pages/bespoke-engagement-and-wedding-rings-london/ | 50 | 1 |
| /collections/diamond-wedding-ring/ | 8 | 1 |
| /collections/diamond-earrings/ | 8 | 1 |
| /collections/necklaces/ | 8 | 1 |
| /collections/bracelets/ | 8 | 1 |
Explore the other reputation pillars for Avita Jewellery
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Avita Jewellery, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Avita Jewellery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.avitajewellery.co.uk to view the most current version of its content and see directly what this company is about and what it offers.