Backes & Strauss
(https://backesandstrauss.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority is well-established through detailed Organization and LocalBusiness schema, including a physical London address on Grosvenor Street. However, a gap exists in the Expert claims; the master diamond polisher and master watchmaker are referenced as archetypes rather than specific named professionals. No Person schema or SameAs links for leadership are provided to substantiate the expertise claims beyond corporate branding.
The site makes bold claims regarding mathematical precision and ultimate bespoke masterpieces but does not provide technical whitepapers or specific bespoke project galleries. That said, the disconnect is minimized because the primary performance claim—the existence and price of high-jewelry watches—is clearly demonstrated through the product catalog. The lack of detailed aftercare or maintenance information is a minor disconnect for items priced above CHF 20,000.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"url": "https://www.backesandstrauss.com",
"name": "Backes & Strauss - Luxury Diamond Watches",
"description": "",
"image": "//images.squarespace-cdn.com/content/v1/5cdbe18251f4d49c03e5c886/433a4927-5612-4fa6-9707-73b74f247dd3/Logotype+Backes+%26+Strauss.webp",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Backes & Strauss",
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"email": "sales@backesandstrauss.com",
"telephone": "+44 (0) 207 629 5714",
"sameAs": [
"https://www.instagram.com/backesandstrauss",
"https://www.facebook.com/backesandstrauss/",
"https://www.youtube.com/user/backesstrauss",
"https://www.linkedin.com/company/backes-&-strauss---london"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/5cdbe18251f4d49c03e5c886/t/6970c7beb5e5da084d61552e/1779190899278/",
"name": "Backes & Strauss",
"openingHours": "Mo 10:00-17:00, Tu 10:00-17:00, We 10:00-17:00, Th 10:00-17:00, Fr 10:00-17:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/watches-for-ladies/
[
{
"url": "https://www.backesandstrauss.com",
"name": "Backes & Strauss - Luxury Diamond Watches",
"description": "",
"image": "//images.squarespace-cdn.com/content/v1/5cdbe18251f4d49c03e5c886/433a4927-5612-4fa6-9707-73b74f247dd3/Logotype+Backes+%26+Strauss.webp",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Backes & Strauss",
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"email": "sales@backesandstrauss.com",
"telephone": "+44 (0) 207 629 5714",
"sameAs": [
"https://www.instagram.com/backesandstrauss",
"https://www.facebook.com/backesandstrauss/",
"https://www.youtube.com/user/backesstrauss",
"https://www.linkedin.com/company/backes-&-strauss---london"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/5cdbe18251f4d49c03e5c886/t/6970c7beb5e5da084d61552e/1779190899278/",
"name": "Backes & Strauss",
"openingHours": "Mo 10:00-17:00, Tu 10:00-17:00, We 10:00-17:00, Th 10:00-17:00, Fr 10:00-17:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/authorised-retailers/
[
{
"url": "https://www.backesandstrauss.com",
"name": "Backes & Strauss - Luxury Diamond Watches",
"description": "",
"image": "//images.squarespace-cdn.com/content/v1/5cdbe18251f4d49c03e5c886/433a4927-5612-4fa6-9707-73b74f247dd3/Logotype+Backes+%26+Strauss.webp",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Backes & Strauss",
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"email": "sales@backesandstrauss.com",
"telephone": "+44 (0) 207 629 5714",
"sameAs": [
"https://www.instagram.com/backesandstrauss",
"https://www.facebook.com/backesandstrauss/",
"https://www.youtube.com/user/backesstrauss",
"https://www.linkedin.com/company/backes-&-strauss---london"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/5cdbe18251f4d49c03e5c886/t/6970c7beb5e5da084d61552e/1779190899278/",
"name": "Backes & Strauss",
"openingHours": "Mo 10:00-17:00, Tu 10:00-17:00, We 10:00-17:00, Th 10:00-17:00, Fr 10:00-17:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/watches-for-gents/
[
{
"url": "https://www.backesandstrauss.com",
"name": "Backes & Strauss - Luxury Diamond Watches",
"description": "",
"image": "//images.squarespace-cdn.com/content/v1/5cdbe18251f4d49c03e5c886/433a4927-5612-4fa6-9707-73b74f247dd3/Logotype+Backes+%26+Strauss.webp",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Backes & Strauss",
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"email": "sales@backesandstrauss.com",
"telephone": "+44 (0) 207 629 5714",
"sameAs": [
"https://www.instagram.com/backesandstrauss",
"https://www.facebook.com/backesandstrauss/",
"https://www.youtube.com/user/backesstrauss",
"https://www.linkedin.com/company/backes-&-strauss---london"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "21 Grosvenor Street\nLondon, England, W1K\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/5cdbe18251f4d49c03e5c886/t/6970c7beb5e5da084d61552e/1779190899278/",
"name": "Backes & Strauss",
"openingHours": "Mo 10:00-17:00, Tu 10:00-17:00, We 10:00-17:00, Th 10:00-17:00, Fr 10:00-17:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /watches-for-ladies/ | 17 | 1 |
| /authorised-retailers/ | 10 | 1 |
| /watches-for-gents/ | 23 | 1 |
This page presents a snapshot of public data from Backes & Strauss, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Backes & Strauss: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://backesandstrauss.com to view the most current version of its content and see directly what this company is about and what it offers.