Catbird
(https://catbirdnyc.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through JewelryStore schema and multiple physical location markers in Brooklyn and New York. The site lists specific sameAs social links and uses professional schema to define its mission and potential search actions. A minor gap exists in the lack of Person schema for specific named jewelers, though the brand authority is anchored by its 2004 founding date.
The claim of being Sustainable Since 2004 is a bold performance marker that is partially substantiated by the mention of recycled diamonds and gold. However, the disconnect lies in the absence of a link to an actual sustainability report or ethical sourcing certificate to back the 95% recycled claim. The $1.4 million donation claim is a high-substance metric but functions as marketing fluff without a verifiable list of recipient organizations.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.catbirdnyc.com/",
"name": "Catbird",
"about": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.catbirdnyc.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "JewelryStore",
"@id": "https://www.catbirdnyc.com/",
"name": "Catbird",
"description": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"email": "customerservice@catbirdnyc.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "",
"addressLocality": "New York",
"addressRegion": "NY",
"streetAddress": "108 N. 7th St, 108 North 7th Street, 253 Centre Street",
"postalCode": ""
},
"sameAs": [
[
"https://twitter.com/catbirdnyc",
"https://www.facebook.com/catbirdnyc",
"https://www.pinterest.com/catbirdnyc",
"https://www.instagram.com/catbirdnyc"
]
],
"image": "https://www.catbirdnyc.com/media/seller_image/default/catbird-logo.png",
"url": "https://www.catbirdnyc.com/"
},
{
"@context": "http://schema.org/",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".cms-content"
],
"xpath": [
"/html/head/title"
]
}
}
]
/our-locations/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.catbirdnyc.com/",
"name": "Catbird",
"about": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.catbirdnyc.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "JewelryStore",
"@id": "https://www.catbirdnyc.com/",
"name": "Catbird",
"description": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"email": "customerservice@catbirdnyc.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "",
"addressLocality": "New York",
"addressRegion": "NY",
"streetAddress": "108 N. 7th St, 108 North 7th Street, 253 Centre Street",
"postalCode": ""
},
"sameAs": [
[
"https://twitter.com/catbirdnyc",
"https://www.facebook.com/catbirdnyc",
"https://www.pinterest.com/catbirdnyc",
"https://www.instagram.com/catbirdnyc"
]
],
"image": "https://www.catbirdnyc.com/media/seller_image/default/catbird-logo.png",
"url": "https://www.catbirdnyc.com/"
},
{
"@context": "http://schema.org/",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".cms-content"
],
"xpath": [
"/html/head/title"
]
}
}
]
/jewelry/shop-all.html
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.catbirdnyc.com/",
"name": "Catbird",
"about": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.catbirdnyc.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "JewelryStore",
"@id": "https://www.catbirdnyc.com/",
"name": "Catbird",
"description": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"email": "customerservice@catbirdnyc.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "",
"addressLocality": "New York",
"addressRegion": "NY",
"streetAddress": "108 N. 7th St, 108 North 7th Street, 253 Centre Street",
"postalCode": ""
},
"sameAs": [
[
"https://twitter.com/catbirdnyc",
"https://www.facebook.com/catbirdnyc",
"https://www.pinterest.com/catbirdnyc",
"https://www.instagram.com/catbirdnyc"
]
],
"image": "https://www.catbirdnyc.com/media/seller_image/default/catbird-logo.png",
"url": "https://www.catbirdnyc.com/"
},
{
"@context": "http://schema.org/",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".cms-content"
],
"xpath": [
"/html/head/title"
]
}
}
]
/our-services/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.catbirdnyc.com/",
"name": "Catbird",
"about": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.catbirdnyc.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "JewelryStore",
"@id": "https://www.catbirdnyc.com/",
"name": "Catbird",
"description": "Catbird's mission is to make beautiful, sparkling, responsibly made jewelry. Buy affordable rings, necklaces, earrings, bracelets, and personalized jewelry for a gift or wedding!",
"email": "customerservice@catbirdnyc.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "",
"addressLocality": "New York",
"addressRegion": "NY",
"streetAddress": "108 N. 7th St, 108 North 7th Street, 253 Centre Street",
"postalCode": ""
},
"sameAs": [
[
"https://twitter.com/catbirdnyc",
"https://www.facebook.com/catbirdnyc",
"https://www.pinterest.com/catbirdnyc",
"https://www.instagram.com/catbirdnyc"
]
],
"image": "https://www.catbirdnyc.com/media/seller_image/default/catbird-logo.png",
"url": "https://www.catbirdnyc.com/"
},
{
"@context": "http://schema.org/",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".cms-content"
],
"xpath": [
"/html/head/title"
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /our-locations/ | 12 | 1 |
| /jewelry/shop-all.html | 12 | 1 |
| /our-services/ | 12 | 1 |
This page presents a snapshot of public data from Catbird, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Catbird: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://catbirdnyc.com to view the most current version of its content and see directly what this company is about and what it offers.