Clarkes Jewellers
(http://www.clarkesjewellers.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
A significant authority gap is the lack of Person schema or sameAs links for the expert watchmaker of 20 years mentioned in the Watches & Repairs section. The technical implementation is stale; with a current system date of May 2026, the site’s claim of nearly 20 years (from a 1996 start) is 10 years out of date, and the schema was last modified in 2018. The absence of specific hallmarking information or GIA/AGS certification details for the Diamonds section is a notable omission for a high-value jewelry business.
The site makes relatively humble claims, focusing on its ability to repair items damaged by supermarket trolleys and pushchairs. There is no disconnect between the marketing tone (local, approachable) and the services demonstrated (re-tipping claws, re-mounting rings). The only disconnect is temporal; the site’s text has not been updated to reflect its 30-year history as of 2026, still claiming nearly 20 years.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-07-06T13:08:45+00:00",
"dateModified": "2018-12-05T11:40:58+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/brands/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/brands/",
"url": "https://www.clarkesjewellers.co.uk/brands/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-10-20T20:12:21+00:00",
"dateModified": "2019-03-28T14:58:16+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/brands/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/brands/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/brands/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clarkesjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brands"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/jewellery-repairs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/jewellery-repairs/",
"url": "https://www.clarkesjewellers.co.uk/jewellery-repairs/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-10-20T21:51:57+00:00",
"dateModified": "2015-10-21T14:58:21+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/jewellery-repairs/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/jewellery-repairs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/jewellery-repairs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clarkesjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Jewellery Repairs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/diamonds/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/diamonds/",
"url": "https://www.clarkesjewellers.co.uk/diamonds/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-10-20T20:50:57+00:00",
"dateModified": "2015-10-21T15:00:20+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/diamonds/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/diamonds/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/diamonds/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clarkesjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Diamonds"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/watches-and-repairs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/watches-and-repairs/",
"url": "https://www.clarkesjewellers.co.uk/watches-and-repairs/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-10-20T22:20:08+00:00",
"dateModified": "2015-10-21T15:08:20+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/watches-and-repairs/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/watches-and-repairs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/watches-and-repairs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clarkesjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Watches and Repairs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/brown-and-newirth-wedding-and-engagement-rings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clarkesjewellers.co.uk/brown-and-newirth-wedding-and-engagement-rings/",
"url": "https://www.clarkesjewellers.co.uk/brown-and-newirth-wedding-and-engagement-rings/",
"name": "Clarkes Jewellers Sutton | Jewellery Stockists and Repairs",
"isPartOf": {
"@id": "https://www.clarkesjewellers.co.uk/#website"
},
"datePublished": "2015-10-19T21:03:55+00:00",
"dateModified": "2015-10-21T15:35:53+00:00",
"description": "Clarkes Jewellers. Have been repairing and selling jewellery in Sutton High Street for nearly 20 years. Jewellery design, repair and alterations. Call in!",
"breadcrumb": {
"@id": "https://www.clarkesjewellers.co.uk/brown-and-newirth-wedding-and-engagement-rings/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clarkesjewellers.co.uk/brown-and-newirth-wedding-and-engagement-rings/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clarkesjewellers.co.uk/brown-and-newirth-wedding-and-engagement-rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clarkesjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brown and Newirth Wedding and Engagement Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clarkesjewellers.co.uk/#website",
"url": "https://www.clarkesjewellers.co.uk/",
"name": "Clarkes Jewellers Sutton Surrey",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clarkesjewellers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /brands/ | 2 | 2 |
| /jewellery-repairs/ | 2 | 2 |
| /diamonds/ | 2 | 2 |
| /watches-and-repairs/ | 2 | 2 |
| /brown-and-newirth-wedding-and-engagement-rings/ | 2 | 2 |
Explore the other reputation pillars for Clarkes Jewellers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Clarkes Jewellers, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Clarkes Jewellers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.clarkesjewellers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.