David Law Jeweller
(https://www.davidlawjeweller.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are non-existent due to a robust technical implementation and a verified expert footprint. The schema_json includes a comprehensive JewelryStore and Organization graph with 6+ sameAs links to social footprints and specific Person schema for David Law. The founder is not a ghost; his 40-year history is documented with specific technical preferences, such as the exclusive endorsement of HPHT lab diamonds.
There is no disconnect between marketing claims and demonstrated capabilities. Bold assertions regarding bespoke uniqueness are backed by the description of a six-plus 3D concept design phase and wearable prototype stage. The claim of being an expert curator is supported by the detailed explanation of the Diamond 4Cs and the specific mention of providing both GIA and AGS reports for lab-grown stones.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.davidlawjeweller.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "91 Wimpole Street",
"addressLocality": "Marylebone",
"addressRegion": "London",
"postalCode": "W1G 0EF",
"addressCountry": "United Kingdom"
}
},
{
"@type": [
"JewelryStore",
"Organization"
],
"@id": "https://www.davidlawjeweller.com/#organization",
"name": "David Law \\\\\\'Your Personal Jeweller\\\\\\'",
"url": "https://www.davidlawjeweller.com",
"sameAs": [
"https://www.facebook.com/davidlawjeweller",
"https://twitter.com/ypjeweller",
"https://www.instagram.com/davidlawjeweller/",
"https://www.linkedin.com/in/yourpersonaljeweller/",
"https://www.youtube.com/user/yourpersonaljeweller",
"https://www.pinterest.co.uk/dljeweller/"
],
"email": "david@cuudvrhw.elementor.cloud",
"address": {
"@type": "PostalAddress",
"streetAddress": "91 Wimpole Street",
"addressLocality": "Marylebone",
"addressRegion": "London",
"postalCode": "W1G 0EF",
"addressCountry": "United Kingdom"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.davidlawjeweller.com/#logo",
"url": "https://www.davidlawjeweller.com/wp-content/uploads/2023/03/David-Law-bespoke-jewellery-london.webp",
"contentUrl": "https://www.davidlawjeweller.com/wp-content/uploads/2023/03/David-Law-bespoke-jewellery-london.webp",
"caption": "David Law Jeweller",
"inLanguage": "en-US",
"width": "600",
"height": "96"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-21:00"
],
"description": "Hatton Garden jewellery designer–manufacturer creating one-of-a-kind jewellery through a personalised design experience with six+ 3D concepts, wax try-ons, and hand-picked diamonds or coloured gems. Handmade in Britain; by appointment in Marylebone, Virtually worldwide or at home via the Travelling Jeweller.",
"legalName": "Your Personal Jeweller LLP",
"location": {
"@id": "https://www.davidlawjeweller.com/#place"
},
"image": {
"@id": "https://www.davidlawjeweller.com/#logo"
},
"telephone": "0800 0248940"
},
{
"@type": "WebSite",
"@id": "https://www.davidlawjeweller.com/#website",
"url": "https://www.davidlawjeweller.com",
"name": "David Law Jeweller",
"alternateName": "David Law",
"publisher": {
"@id": "https://www.davidlawjeweller.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.davidlawjeweller.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://www.davidlawjeweller.com/wp-content/uploads/2024/03/Crafting-bespoke-jewellery-in-London.webp",
"url": "https://www.davidlawjeweller.com/wp-content/uploads/2024/03/Crafting-bespoke-jewellery-in-London.webp",
"width": "950",
"height": "600",
"caption": "Crafting bespoke jewellery in London",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.davidlawjeweller.com/#webpage",
"url": "https://www.davidlawjeweller.com/",
"name": "Bespoke Jewellery in London | Designed with David Law",
"datePublished": "2023-07-11T21:23:08+10:00",
"dateModified": "2026-05-15T05:54:07+10:00",
"about": {
"@id": "https://www.davidlawjeweller.com/#organization"
},
"isPartOf": {
"@id": "https://www.davidlawjeweller.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.davidlawjeweller.com/wp-content/uploads/2024/03/Crafting-bespoke-jewellery-in-London.webp"
},
"inLanguage": "en-US"
},
{
"@type": "Service",
"name": "Bespoke Jewellery in London",
"description": "Personalised, collaborative jewellery design with 3D previews, wax try-ons, and a handmade finish in Hatton Garden. Choose from handpicked natural or lab-grown diamonds and coloured gemstones. You can work with me at my studios in Marylebone or Hatton Garden in London, remotely, or via my Travelling Jeweller service across Hertfordshire, Buckinghamshire, Bedfordshire, Oxfordshire, Cambridgeshire, Essex, and Surrey.",
"serviceType": "Bespoke Jewellery; Custom jewellery; Made-to-order jewellery",
"offers": {
"@type": "Offer",
"price": "££-£££",
"availability": "InStock"
},
"image": {
"@id": "https://www.davidlawjeweller.com/wp-content/uploads/2024/03/Crafting-bespoke-jewellery-in-London.webp"
},
"@id": "https://www.davidlawjeweller.com/#schema-313408"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is bespoke jewellery and why choose it over ready-made?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Bespoke jewellery gives you something ready-made never can — complete control over the final piece. Rather than choosing from what already exists, you are involved in shaping every detail, ensuring the design, materials, and finish feel right for you. It is also a common misconception that bespoke means paying a premium simply for exclusivity. In reality, your choices guide the design from the outset, so the final piece is shaped around what feels right for you — both in style and cost — with clear, transparent pricing agreed before anything is made. Ready-made offers convenience, while bespoke offers individuality, clarity, and a result that feels right from the moment you see it."
}
},
{
"@type": "Question",
"name": "How much does bespoke jewellery cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Bespoke jewellery is often more accessible than expected. Each piece is designed around your preferences, style, materials, and budget, with complete clarity from the outset. Rather than fixed price points, you are guided through options that help you achieve the right balance among design, gemstones, and cost — ensuring the final piece feels considered in every sense."
}
},
{
"@type": "Question",
"name": "What happens if I don’t like the design?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You won’t be asked to commit to a design you’re unsure about. You will explore and refine different design directions before anything is made, so every detail is considered and resolved in advance. By the time your jewellery is created, there are no surprises — only the confidence that it feels exactly right."
}
},
{
"@type": "Question",
"name": "How long does a bespoke jewellery piece take to create?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most bespoke commissions take between four and five weeks, depending on the complexity of the design and the gemstones chosen. This allows time to explore ideas together, refine every detail with confidence, and ensure everything feels exactly right before your piece is handcrafted in David’s Hatton Garden workshop. If you have a specific date or occasion in mind, this will always be taken into account wherever possible."
}
},
{
"@type": "Question",
"name": "What is the deposit amount and payment structure?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A £250 design deposit, credited towards your final balance, marks the start of your bespoke journey. Once your design and materials are approved, a 50% production deposit is required, with the remaining balance due on collection or delivery. This structure ensures clarity and confidence at every stage of the process."
}
},
{
"@type": "Question",
"name": "Can I use a family heirloom in my bespoke design?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. Heirloom diamonds, gemstones, and precious metals can often be incorporated into a new design. Each piece is carefully assessed to ensure it is suitable, allowing you to preserve its sentimental value while transforming it into something beautifully renewed."
}
},
{
"@type": "Question",
"name": "How do I choose my diamond or coloured gemstone?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Choosing the right stone is a personal and important part of the design process, and you will be guided at every stage. Rather than overwhelming you with endless options, David presents a carefully curated selection of diamonds and gemstones and explains the differences in quality, character, and value so you can make a confident, informed decision. Whether natural or lab-grown diamonds or coloured gemstones, each option is selected to complement your design, lifestyle, and preferences."
}
},
{
"@type": "Question",
"name": "What aftercare do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Creating a bespoke piece is the beginning of a long relationship. Each piece is carefully inspected before collection, and ongoing support is always available — from professional cleaning and routine checks to resizing or adjustments if needed. The aim is simple: to ensure your jewellery continues to be enjoyed for many years to come."
}
}
]
}
]
/discovery-call/
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"addressLocality": "Marylebone",
"addressRegion": "London",
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"addressCountry": "United Kingdom"
}
},
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],
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"name": "David Law \\\\\\'Your Personal Jeweller\\\\\\'",
"url": "https://www.davidlawjeweller.com",
"sameAs": [
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],
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"@type": "PostalAddress",
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"addressLocality": "Marylebone",
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"addressCountry": "United Kingdom"
},
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"url": "https://www.davidlawjeweller.com/wp-content/uploads/2023/03/David-Law-bespoke-jewellery-london.webp",
"contentUrl": "https://www.davidlawjeweller.com/wp-content/uploads/2023/03/David-Law-bespoke-jewellery-london.webp",
"caption": "David Law Jeweller",
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},
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],
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"legalName": "Your Personal Jeweller LLP",
"location": {
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},
"image": {
"@id": "https://www.davidlawjeweller.com/#logo"
},
"telephone": "0800 0248940"
},
{
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"url": "https://www.davidlawjeweller.com",
"name": "David Law Jeweller",
"alternateName": "David Law",
"publisher": {
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},
"inLanguage": "en-US"
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}
},
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"name": "Discovery Call"
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},
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"@id": "https://www.davidlawjeweller.com/discovery-call/#webpage",
"url": "https://www.davidlawjeweller.com/discovery-call/",
"name": "Book a Discovery Call with David Law 4 Step to Unique Design",
"datePublished": "2023-12-28T01:02:47+10:00",
"dateModified": "2026-05-14T03:02:20+10:00",
"isPartOf": {
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}
},
{
"@type": "Service",
"name": "Complimentary Discovery Call (Jewellery Design)",
"description": "Book a free discovery call to explore ideas, budget and timeline. We’ll discuss styles, stones and next steps with 3D previews and wax try-ons available later in the process. Meet via Zoom or phone, or visit my Marylebone studio. Travelling Jeweller available across Hertfordshire, Buckinghamshire, Bedfordshire, Oxfordshire, Cambridgeshire, Essex and Surrey.",
"serviceType": "Jewellery design consultation (discovery call)",
"offers": {
"@type": "Offer",
"price": "free",
"availability": "InStock"
},
"@id": "https://www.davidlawjeweller.com/discovery-call/#schema-317368",
"mainEntityOfPage": {
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},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who is a Discovery Call for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The discovery call is designed to help you feel comfortable, informed, and confident before deciding how you would like to move forward. It is an opportunity to talk through your ideas and aspirations, understand how bespoke and custom jewellery design differ, and explore materials such as precious metals, diamonds, lab-grown diamonds, and coloured gemstones. You will also receive realistic price guidance based on design direction and materials. Many clients prefer not to share an investment figure up front, and that is absolutely fine. David guides the conversation to keep expectations clear and comfortable for both parties. If it feels like a good fit, he will explain the next steps. If it does not, you part ways with clarity and no obligation."
}
},
{
"@type": "Question",
"name": "Preparing for Your Discovery Call: How to Get the Most Out of It",
"acceptedAnswer": {
"@type": "Answer",
"text": "To get the most from your conversation, it can help to think about a few things in advance. Inspiration such as images, styles, or jewellery you are drawn to, even loosely, can help guide the discussion. Materials are also useful to consider, including any early thoughts on metal colour or whether you are drawn to diamonds, lab-grown diamonds, or coloured gemstones. Lifestyle matters too, particularly how and how often the piece will be worn, so the design suits your day-to-day life. Personal meaning is equally important, whether the piece marks an engagement, a gift, a redesign, or a personal milestone, and the story you would like it to reflect. If you would like, you are welcome to email any inspiration images before the call."
}
}
]
}
]
/your-diamond-expert/
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"url": "https://www.davidlawjeweller.com",
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],
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},
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"url": "https://www.davidlawjeweller.com/your-diamond-expert/",
"name": "Your Diamond Expert | 40 Years of Excellence | David Law",
"datePublished": "2025-02-22T17:46:43+10:00",
"dateModified": "2026-05-22T00:31:39+10:00",
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"@type": "Article",
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"mainEntity": [
{
"@type": "Question",
"name": "Are lab-grown diamonds ethically produced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Lab-grown diamonds avoid mining, reducing environmental impact while maintaining the brilliance and durability of natural diamonds."
}
},
{
"@type": "Question",
"name": "Do lab-grown diamonds have the same quality as natural diamonds?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. They have the same chemical, optical and physical properties as mined diamonds, providing comparable clarity and radiance."
}
},
{
"@type": "Question",
"name": "Can lab-grown diamonds help me choose a larger or higher-grade stone within budget?",
"acceptedAnswer": {
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"text": "Often yes. Many clients select a larger carat weight or higher colour and clarity while staying within budget."
}
},
{
"@type": "Question",
"name": "Are lab-grown diamonds good value?",
"acceptedAnswer": {
"@type": "Answer",
"text": "They typically offer a more accessible price point because they are created with advanced technology, without sacrificing beauty or craftsmanship."
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]
/your-gemstones-expert/
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"address": {
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"streetAddress": "91 Wimpole Street",
"addressLocality": "Marylebone",
"addressRegion": "London",
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"addressCountry": "United Kingdom"
}
},
{
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🛡️ Trust Signals — external proof links that back the declared identity
52Review mentions (all pages)
22External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 4 |
| /discovery-call/ | 9 | 4 |
| /your-diamond-expert/ | 7 | 3 |
| /your-gemstones-expert/ | 7 | 3 |
| /bespoke-engagement-rings-london/ | 9 | 4 |
| /bespoke-wedding-rings/ | 10 | 4 |
Explore the other reputation pillars for David Law Jeweller
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from David Law Jeweller, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to David Law Jeweller: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.davidlawjeweller.com to view the most current version of its content and see directly what this company is about and what it offers.