Semantic Coherence: Edward Avedis – Signal Evidence & AI Readability

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Handcrafted for Generations
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Custom Jewelry Atelier in Santa Monica
Start Your Custom Piece

One Of A Kind
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Shop Our Collections

Bridal

Earrings

Necklaces

Rings

Bracelets

[H3] Generations of Jewelry Design and Creation.
Your story, your style, your timeline. From there, we sketch and refine design ideas, then bring them to life through a blend of traditional hand skills and modern 3D design. Once you've fallen in love with the design, your piece is crafted with obsessive attention to proportion, comfort, and the natural elegance of the materials.At Edward Avedis, we believe every love story deserves a masterpiece. From our jewelry atelier inside the historic Fairmont Miramar Hotel & Bungalows, we work closely with clients from all walks of life to craft beautiful custom engagement rings in Santa Monica. Whether you come to us with a clear vision or just a spark of an idea, we bring six generations of heirloom-quality expertise to your personal journey.Start Designing Your Engagement Ring

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Please Call to Schedule An Appointment or Fill Our Our Contact Form Below

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Contact Us

[H3] Call:
(310) 899-4189
[H3] Address:
101 Wilshire BlvdSanta Monica, CA 90401
[H3] Email:
bespoke@edwardavedis.com
[H4] Hours
By Appointment Only

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Where You Can Find Edward Avedis

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Follow Us on Instagram @EdwardAVedis

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A Piece That Is Uniquely Yours
Experience heirloom redesigns to bespoke engagement rings, we bring your vision to life with world-class craftsmanship.

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Created by and For Generations to come

[H4] We begin with a conversation.
Your story, your style, your timeline. From there, we sketch and refine design ideas, then bring them to life through a blend of traditional hand skills and modern 3D design. Once you've fallen in love with the design, your piece is crafted with obsessive attention to proportion, comfort, and the natural elegance of the materials.Edward Avedis has been associated with celebrity clientele and bespoke custom jewelry, including work referenced by the Fairmont Miramar Hotel & Bungalows and bespoke projects highlighted by the brand. Most highlighted, Lady Gaga’s “sine” pieces, as well as other notable names and pieces created by Edward Avedis.Start Your Custom Piece

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What We Create

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[H3] CUSTOM ENGAGEMENT RINGS
Designed for a lifetime of 'Yes.' Start with a hand-drawn sketch and select from the world's finest ethically sourced diamonds.

[H3] REDESIGN & HEIRLOOMS
Give new life to family treasures. We specialize in modernizing vintage pieces while honoring their history.

[H3] DIAMOND & GEMSTONE UPGRADES
Enhance your brilliance. Trade in or upgrade your current stones for a piece that reflects your current milestone.

[H3] BRACELETS, EARRINGS, & NECKLACES
Handcrafted to your exact specifications and size and perfectly custom to you.

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Featured Pieces

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About Edward Avedis

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Generations of Creation

Edward Avedis is the fine jewelry atelier of designer Avedis “Avo” Guerboian, built on six generations of jewelry-making and the technical mastery of his father, master jeweler Edward “Eddie” Guerboian. From custom engagement rings to one-of-a-kind commemorative pieces, we collaborate closely with each client to create jewelry that’s personal, enduring, and unmistakably yours.Our atelier is trusted by many who value expertise, warmth, and generations of custom craftsmanship expertise.Start Your Custom Piece

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The Atelier Experience

[H4] We begin with a conversation.
Your story, your style, your timeline. From there, we sketch and refine design ideas, then bring them to life through a blend of traditional hand skills and modern 3D design. Once you've fallen in love with the design, your piece is crafted with obsessive attention to proportion, comfort, and the natural elegance of the materials.Edward Avedis has been associated with celebrity clientele and bespoke customizations, including work referenced by the Fairmont Miramar Hotel & Bungalows and bespoke projects highlighted by the brand. Most highlighted, Lady Gaga’s “sine” pieces, as well as other notable names and pieces created by Edward Avedis.Start Your Custom Piece

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Shop Our Collections

Bracelets

Earrings

Watches

[IMG: Gold necklace with a diamond-encrusted pendant on a model neck]

Necklaces

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The Pleasure Is All Yours Podcast

[H3] The Pleasure Is all Yours
"How big is TOO big?" - Ft. Christina GuerboianWatch Episode

[H3] The Pleasure Is all Yours
"Where did all the watches go?" - Ft. Nadav GurevitchWatch Episode

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"Highest sale EVER..." - Ft. Eddie GuerboianWatch Episode

[H3] The Pleasure Is all Yours
"Earrings that go with ANY outfit" - Ft. Christina GuerboianWatch Episode

[H3] The Pleasure Is all Yours
"Why are you called THE STACHE" - Ft. Eddie GuerboianWatch Episode

[H3] The Pleasure Is all Yours
"What's your story?" - Ft. Eddie GuerboianWatch Episode

[H3] The Pleasure Is all Yours
"Let's play ONCE, FOREVER, NEVER..." - Ft. Nadav GurevitchWatch Episode

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Philanthropy

[H3] PLAY MAKE HER
Website

[H3] Santa Monica Daily Press
Article

[H3] SEWI
Website