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Identity & Authority: Grays Antique Market – Signal Evidence & AI Readability

Grays Antique Market

(http://www.graysantiques.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

Authority is established through technical cataloging rather than named personas, leaving a slight gap in Person schema for the specialist dealers mentioned. While LocalBusiness schema is well-implemented with latitude, longitude, and opening hours, it lacks sameAs links to external professional bodies or dealer-specific profiles. The 404 error on the lace-linen-costume sub-page is a minor technical authority failure.

The site makes very few performance claims, focusing instead on inventory existence. Claims of being one of the world’s largest collections are partially substantiated by the listed count of 5500 items available in the jewellery section and 1818 items in art and antiques. There are no bold claims of results or proven track records without the context of specific, high-value historical items.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.graysantiques.com",
    "url": "https://www.graysantiques.com",
    "logo": "https://www.graysantiques.com/images/Greys-Logo-White.svg",
    "sameAs": [
        "https://www.instagram.com/graysantiques/",
        "https://www.facebook.com/grays.antiques/",
        "https://twitter.com/graysantiques",
        "#"
    ],
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "58 Davies Street",
        "addressLocality": "Mayfair, London",
        "addressRegion": "London",
        "postalCode": "W1K 5LP",
        "addressCountry": "United Kingdom"
    },
    "name": "Grays Antique Market",
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.5135362,
        "longitude": -0.1506977
    },
    "hasMap": "https://goo.gl/maps/L5LBPsfbwdDK5fei8",
    "description": "100 specialist antique dealers with one of the worlds largest and most diverse collections of fine antiques and jewellery for sale.",
    "telephone": "020 7629 7034",
    "email": "info@graysantiques.com",
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "020 7629 7034",
            "contactType": "customer service"
        }
    ],
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "10.00",
            "closes": "18.00"
        }
    ],
    "image": [
        "https://www.graysantiques.com/storage/uploads/4.%20Grays_oakua.jpg"
    ]
}
/all-art-antiques/ — no schema detected (entity gap)
/jewellery/ — no schema detected (entity gap)
/all-art-antiques/porcelain-ceramics/ — no schema detected (entity gap)
/all-art-antiques/lace-linen-costume/ — no schema detected (entity gap)
/jewellery/designer-jewellery/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/all-art-antiques/ 0 2
/jewellery/ 0 2
/all-art-antiques/porcelain-ceramics/ 0 2
/all-art-antiques/lace-linen-costume/ 0 2
/jewellery/designer-jewellery/ 0 2
Explore the other reputation pillars for Grays Antique Market
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Grays Antique Market, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Grays Antique Market: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at http://www.graysantiques.com to view the most current version of its content and see directly what this company is about and what it offers.