Semantic Coherence: Hancocks London – Signal Evidence & AI Readability

Hancocks London

(https://www.hancocks-london.com) 📸 Data Snapshot: May 21, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
20 Impact Weight: 20 / 100
100% Reputation

There is zero detectable semantic drift between the homepage signal and the sub-page evidence. The H1 Welcome to Hancocks and the meta description promising fine antique and vintage jewellery since 1849 are directly supported by the Jewellery page, which lists 324 Hancocks-branded items and hundreds of vintage pieces from houses like Cartier and Boucheron. Pricing is consistent with the Mayfair location and luxury positioning, ranging from 3,950 GBP to over 145,000 GBP.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Hancocks London: Fine Jewellery | Vintage & Contemporary (https://www.hancocks-london.com)
Title

Hancocks London: Fine Jewellery | Vintage & Contemporary

Meta

Welcome to Hancocks, London Jeweller offering fine antique, vintage & contemporary jewellery since 1849. Visit our store in Mayfair or browse online

H1 Welcome to Hancocks
H3 Follow Us On Instagram
H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
NAV_HEADER_REPEATED_BODY_FOOTER A Brief History (https://hancocks-london.com/a-brief-history/)
Title

A Brief History

H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
NAV_HEADER_REPEATED_FOOTER Makers (https://hancocks-london.com/makers/)
Title

Makers

Meta

Maker Biographies

H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
NAV_HEADER_REPEATED_FOOTER Contact Us (https://hancocks-london.com/contact/)
Title

Contact Us

H1 Contact us
H2 Address
H2 Opening Hours
H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
NAV_HEADER_REPEATED_FOOTER Our Collection | Finest Jewellery | Hancocks Jewellers London (https://hancocks-london.com/jewellery/)
Title

Our Collection | Finest Jewellery | Hancocks Jewellers London

Meta

Our jewellery collection ranges from the most traditional pieces to the rarest and most unusual. Browse online or visit our St James’s Street, London store.

H1 Jewellery
H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
NAV_HEADER_REPEATED_BODY The House of Hancocks | Our Present Home (https://hancocks-london.com/house-of-hancock/)
Title

The House of Hancocks | Our Present Home

Meta

175 years later we are lucky to have one of the most beautiful Georgian townhouses in London to call home.

H1 House of Hancocks
H3 House of Hancocks
H3 Sackville Gallery
H3 Bruton Gallery
H3 Burlington Gallery
H3 Morning
H3 Afternoon
H5 THANK YOU FOR BOOKING
H5 Book Appointment Was Not Successfully!
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE · THIN (https://www.hancocks-london.com) Hancocks London: Fine Jewellery | Vintage & Contemporary
[H1] Welcome to Hancocks

Explore Hancocks

[IMG: Antique & Vintage]

Antique & Vintage

[IMG: Engagement]

Engagement

[IMG: Men]

Men's Jewellery

[IMG: Signet Rings]

Signet Rings

[IMG: Jewels by Hancocks]

Jewels by Hancocks

[IMG: Eternity & Anniversary Rings]

Eternity & Anniversary Rings

[IMG: Tiaras]

Tiaras

House of Hancocks
Explore our home on St. James’s Street.
Explore

Our History
A brief timeline of our 175 years of history.
Explore

[H3] Follow Us On Instagram
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SUB-PAGE · THIN (https://hancocks-london.com/a-brief-history/) A Brief History
Home

A Brief History
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SUB-PAGE (https://hancocks-london.com/makers/) Makers
Home

Brand

Maker BiographiesLearn more about the artists behind the jewels
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A

Albert, Gilbert
“In the enchanted world of jewellery, every piece must be original in its execution.” – Gilbert Albert
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Aletto Bros.
The Aletto family have been making fine hand crafted jewellery for five consecutive generations beginning in Italy in the 19th century.
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Anton, Barbara
The American artist jeweller Barbara Miller Anton was a woman of many talents, an actress, writer and artist as well as a jewellery designer.
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Asprey
The world renowned Royal Warrant holding luxury goods retailer Asprey started life as a small silk printing business in Mitcham, Surrey.
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Aucoc, Louis
Louis Aucoc made an important contribution to the history of Parisian jewellery not only with his beautiful pieces but also with his tireless work in service to the trade.
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Audemars Piguet
Jules Louis Audemars and Edward Auguste Piguet were members of a tight knit network of Swiss watch makers who decided to join forces and open their own workshop in 1875.
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Auger
The Maison Auger was founded by Louis-Alphonse Auger (1837 – 1904) in 1862. He had begun his career as a stone setter but decided to establish his own jewellery firm and set up premises at 54, rue Etienne-Marcel in Paris’s 2nd arrondissement.
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B

Bailey, Banks & Biddle
Bailey, Banks & Biddle started life as Bailey & Kitchen when Joseph Trowbridge Bailey and Andrew B. Kitchen formed a partnership and opened their store at 136 Chestnut Street, Philadelphia in September 1832.
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Bapst & Falize
During a twelve year period at the end of the 19th century the two French firms of Bapst and Falize entered into a partnership that resulted in some remarkable jewellery.
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Belperron, Suzanne
Suzanne Belperron believed her jewellery designs to be so original, distinctive and recognisable that signing her pieces was unnecessary, “Mon style est ma signature” she claimed, and so it is.
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Bennett, Val
Artist Val Bennett was born in London in 1923 and educated at Winchester College.  From a young age he was drawn to nature and the outdoors and studied natural history and painting.
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Benson, JW
The prestigious firm of J.W. Benson was one of the most respected watch makers in London during the second half of the 19th Century and was one of very few early wristwatch houses that was English, rather than Swiss, owned.
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Berlioz Leroy
Mademoiselle Berlioz and Monsieur Leroy established their jewellery business during the early 1920’s in Paris.
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Black, Starr & Frost
In the 1953 film ‘Gentlemen Prefer Blondes’ when Marilyn Monroe sung ‘Diamonds Are a Girl’s Best Friend’ she referenced the biggest names in jewellery in America at that time, one of which was Black, Starr & Frost.
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Boivin, Rene
The French firm of Boivin was founded in 1890 by Monsieur Jules René Boivin (1864-1917), however the fact that the name is so well known today and the jewellery so collectible, is largely due to a team of exceptional women, headed by his wife Jeanne.
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Boregaard, Pedro
“Some pieces I can visualize so perfectly that I almost loose interest to do them. Others I have to draw or just start working in wax or metal until it reveals itself. That is by far more interesting.”
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Boucheron
Frédéric Boucheron supplied jewels to some of the 19th century’s most famous and infamous women, from Royalty to Queens of the Night, they were all entranced by the spectacular pieces he created.
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Bourdier, Theodule
Théodule Bourdier was born in Paris in 1837 where he was both schooled and then apprenticed to a jeweller.
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Bowles, Ian
Artist Ian Bowles was born in 1946 and from an early age was drawn to artistic pursuits.  He studied at London’s Sir John Cass College of Art, specialising in ceramics, and was a full-time professional artist for over 30 years.
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Brandt, Paul Emile
Best remembered for his bold and innovative Art Nouveau and Art Deco designs, Paul-Emile Brandt was a leading figure of the Art Moderne movement along with contemporaries such as Després and Templier.
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Breguet
Abraham-Louis Bréguet (1747 – 1823) was born in Neuchatel, Switzerland but left his homeland for the bright lights of Paris and a watchmaking apprenticeship whilst still a teenager.
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Brogden, John
John Brogden was one of the best known and most prolific of Victorian manufacturing jewellers during the second half of the 19th Century although his family had been in the trade since the early 18th century.
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Buccellati
When Mario Buccellati (1891-1965) returned from war in 1918 to find that the company he had worked for since he was twelve had been sold and he no longer had a job he decided there was only one thing to do, buy it back.
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Bulgari
In 1880 a young Greek silversmith, Sotirios Boulgaris, arrived in Italy looking to build a new life. It didn’t take him long to establish himself and after a couple of false starts he opened his eponymous shop on Via Sistina in Rome in 1884.
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Burdy
Henri Auguste Burdy was a French sculptor and gem engraver. Born in Grenoble in 1833, he studied at the École des Beaux-Arts and in 1863 was awarded second prize in the Prix de Rome for a medal ‘Bacchus Forcing a Panther to Drink.’
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Burton, Amy
“My aim is to design finely crafted beautiful jewellery that people will love, balancing unusual and original design with elegance and wearability.”
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Bury, Pol
Pol Bury was a Belgian artist who worked in a variety of different media but is best remembered for his kinetic sculptures – both life size and the miniature versions he used in his jewellery.
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C

Caldwell & Co. JE
“For those who love beauty and who insist upon its ultimate expression, J.E. Caldwell & Co. are consistently developing new jewels in exquisite forms.
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Carreras
Carreras was one of the oldest family jewellers and silversmiths in Spain, founded by Francesc d'Assis Carreras i Mata in Barcelona sometime around 1785.
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Carrington & Co.
The firm of Carrington was named after its founder John Bodman Carrington who established his manufacturing business at 130 Regent Street.
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Cartier
When Louis-François Cartier (1819-1904) opened his small jewellery store in Paris in 1847, he couldn’t have imagined that 170 years later his name would be synonymous worldwide with some of the finest jewellery ever created.
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Castellani
Fortunato Pio Castellani (1794 – 1865) founded his business in 1814 on the ground floor of the Palazzo Raggi ideally located on Rome’s Via del Corso, a wide and unusually straight road which led directly from the city’s northern gate into the heart of the historic centre.
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Chan, Wallace
“For more than four decades gemstones have been the most important language I use to communicate with nature and the universe. I use gemstones as my medium to create life and through creation, I become one with nature.”
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Chanel
“I chose the diamond because it represents, in its density, the greatest value for the smallest size.  And I used my penchant for all that shines to try and reconcile elegance and fashion in a set of jewellery.”
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Chantecler
“Every day Capri's energy, colours and scents create something unique and extraordinary; something that we have turned, with unwavering passion, into jewellery.”
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Charlton & Co.
Founded in 1909 Charlton & Co are probably best known for their fine Art Deco jewels which were the toast of 1920's New York, their reputation was secured by a remarkable French jewellery designer and enhanced by the patronage of Edward, Prince of Wales.
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Chatila
George Chatila opened his eponymous jewellery firm in Beirut in 1860.  He quickly established himself as a discerning jeweller and his reputation grew as he built his successful business.
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Chaumet
The story of Chaumet is a long and distinguished one with its roots in late 18th century Paris.
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Child & Child
Walter Child (1840 – 1930) and his younger brother Harold (1848 – 1915) founded their business Child & Child in 1880.
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Chopard
A small farming village in the mountainous region of Jura in Switzerland might seem an unlikely place for the story of Chopard to begin but Sonvilier had a rich history of watch making and it was here that Louis-Ulysse Chopard (1836-1915), a farmer’s son, established his workshop in 1860 aged 24.
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Cipullo, Aldo
Famous for designing one of the most popular Cartier jewels of all time, Aldo Cipullo’s name will forever be synonymous with bold, modern jewellery that reflected the mood of New York in the 1960s and 70s.
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Claflin, Donald
The American designer Donald Claflin was born in Massachusetts in 1935 and studied at the Parsons School of design in New York.
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Cohen, Julius
Julius Cohen (1914 – 1995) founded his eponymous business in New York in 1956 after many years working in the trade.  He began aged 16 when he joined his uncle’s company, Oscar Heyman Bros, where he stayed for thirteen years learning all he could about both the design and manufacture of fine jewellery.
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Cooperman, Marilyn
Marylin Cooperman was born in Toronto Canada and emigrated to New Zealand aged 20 where she wrote and illustrated the New Zealand Herald's first fashion and beauty column.
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Costagli, Paolo
“The idea and purpose of fine jewellery is changing into something that is enjoyed during the day, in the evening and for every occasion no matter whether it is casual or formal. This is the kind of jewellery we create.”
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Cummings, Angela
Angela Cummings was born in Klagenfurt, Austria in 1944 but raised in America from the age of three after re-locating with her family in 1947.
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D

Dali, Salvador
“My aim is to put the art of jewellery into its right perspective: that in which the design of the jewel and the perfection of the work carried out bear, as in the Renaissance period, more importance than the insignificant value of the stones themselves.”
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De Grisogono
Swiss jewellery firm De Grisogono was founded in 1993 by current company president Fawaz Gruosi and two associates. The name De Grisogono is the maiden name of the mother of one of the other founders and today that name conjures images of bold designs set with large impressive gemstones.
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Debacq & Cie
The Parisian jewellery firm of Debacq  traces its origins back to 1812 when Raymond Sabe first set up in business manufacturing and trading gold jewellery.
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Descomps, Joe
Emanuel Jules Joseph Descomps was a French sculptor and jeweller working in Paris during the late 19th and early 20th Centuries.
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Despres, Jean
Despres is remembered as one of a group of daring, forward thinking artists and designers of the Art Moderne who broke stereotypes and boundaries with abandon and captured the defining aesthetic of the period in pieces of great style.
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Dinh Van, Jean
Born just outside Paris in 1927 to a French mother and Vietnamese father, Jean Dinh Van is regarded as something of a revolutionary in the history of 20th Century jewellery design.
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Dior
“As a rule I would use jewellery generously to get the most out of it. A many stoned necklace of rhinestones for instance will look lovely with a décolleté frock for evening.
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Drayson, Cecil
The firm of Cecil Drayson Ltd was founded in London in 1936 by Keith Cecil Drayson, however the family’s involvement in the trade can be traced back to at least the beginning of the 20th Century.
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Dreicer & Co.
The name Dreicer is little known today but a century ago this New York firm was spoken about in the same breath as Tiffany & Co. and Cartier, indeed the latter considered them their greatest rival in the city.
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Dunand, Jean
Jean Dunand was one of the most significant and influential artists of the Art Deco period who chose to work in multiple media including sculpture, lacquer-work and jewellery.
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Dunay, Henry
“Jewellery should be an extension of the wearer…. it should go with bone structure, facial structure, complexion and so on. It’s not enough to wear things that you think are beautiful… the shape has to look like it belongs on you.”
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Dusausoy
Dusausoy are best remembered for their exciting Art Deco jewels which they exhibited to great acclaim at the 1925 Exposition Internationale des Arts Décoratifs in Paris, winning themselves a coveted Grand Prix.
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Duval et Le Turcq
Julien Duval (b. 1865) and Georges Le Turcq (b. 1859) both studied at the École des Arts Décoratifs in Paris before establishing themselves as partners in 1885.
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F

Faberge, Carl
Artist, craftsman, perfectionist, connoisseur, visionary  –  Carl Fabergé was all these things and much more besides, he was the mastermind behind the largest and most important jewellery firm in Russian history.
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Falize
The name Falize typically conjures images of brightly coloured oriental inspired cloisonné enamel jewels but these are only one chapter in a story that spans several generations and encompasses a wide range of beautifully designed and crafted jewellery.
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Fasano
Mario Fasano (1900 – 1968) founded his eponymous jewellery business ‘Gioielleria Fasano’ in 1928 in Turin.  The company upheld the traditional ways of the old Parisian jewellers and was faithful to their techniques and craft.
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Feuillâtre, Eugène
Eugène Feuillâtre was renowned for the beauty and quality of his enamel work which he employed to decorate both jewellery and objet in the Art Nouveau style.
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Flato, Paul
Born in September 1900 into a prosperous family of German descent, Flato’s upbringing in the cowboy state of Texas was affluent and carefree.
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Fontana
The Parisian jewellery firm of Fontana was founded in 1840 by Thomas Fontana (1813-1861) who had moved to Paris from Switzerland.  He opened a modest workshop in an arcade inside the Galerie Beaujolais near the Palais Royale.
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Fontenay, Eugène
Fontenay was one of the outstanding French goldsmiths of t
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SUB-PAGE · THIN (https://hancocks-london.com/contact/) Contact Us
[H1] Contact us

[H2] Address

62 St James's Street
London
SW1A 1LY
United Kingdom
T +44 (0)20 7493 8904
F +44 (0)20 7493 8905
[email protected]

[H2] Opening Hours
Monday 10:00am – 5:30pm
Tuesday 10:00am – 5:30pm
Wednesday 10:00am – 5:30pm
Thursday 10:00am – 5:30pm
Friday 10:00am – 5:30pm
Saturday 11:00am – 5:00pm
Sunday Closed
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SUB-PAGE (https://hancocks-london.com/jewellery/) Our Collection | Finest Jewellery | Hancocks Jewellers London
Home

Jewellery

[H1]
Jewellery

For over 170 years Hancocks has been dedicated to both curating and creating the most beautiful jewellery available. Our collection ranges from the most traditional pieces to the rarest and most unusual.

[IMG: Loading...]

Filter

MAKER

TYPE

PERIOD

PRICE

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Price

Price

£0.00 - £5,000.00 46
items

£5,000.00 - £10,000.00 52
items

£10,000.00 - £15,000.00 59
items

£15,000.00 - £20,000.00 69
items

£20,000.00 - £30,000.00 70
items

£30,000.00 - £50,000.00 62
items

£50,000.00 - £75,000.00 34
items

£75,000.00 - £100,000.00 22
items

£100,000.00 - £150,000.00 10
items

£150,000.00 - POA 22
items

Maker

Maker

Bennett, Val 2
items

Boucheron 5
items

Bulgari 11
items

Burdy 1
item

Carlo Giuliano 1
item

Cartier 14
items

Cartier Paris 1
item

Cartier designed by Aldo Cipullo 1
item

Cummings, Angela 1
item

Descomps, Joe 1
item

Drayson, Cecil 1
item

Fontenay, Eugène 1
item

Fred 1
item

Grima, Andrew 2
items

Hancocks 324
items

Hermès 1
item

Illario 1
item

Jean Mahie 1
item

Kinsella, Lucy 4
items

Lalaounis, Ilias 1
item

Lenfant, Georges 2
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Mahie, Jean 1
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Marsh & Co. 1
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Sonwai 1
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Sterlé, Pierre 1
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Tiffany 2
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Van Cleef & Arpels 14
items

Wolfe & Co. E 1
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Type

Type

Bracelets 30
items

Brooches 18
items

Cufflinks 6
items

Earrings 43
items

Necklaces 40
items

Objet d’Art 1
item

Pendants 21
items

Rings 288
items

Tiaras 4
items

Period

Period

1750-1900 26
items

1900-1940 19
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1940-1980 60
items

1980-2015 29
items

Contemporary 332
items

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[IMG: Antique 27.60ct Diamond Rivière Necklace]

Antique 27.60ct Diamond Rivière Necklace

Victorian

£145,000.00

[IMG: 2.47ct Asscher Cut Double Diamond Ring]

2.47ct Asscher Cut Double Diamond Ring

Hancocks

£38,500.00

[IMG: 2.16ct Fancy Colour Octagonal Brilliant Cut Diamond Ring]

2.16ct Fancy Colour Octagonal Brilliant Cut Diamond Ring

Hancocks

£19,500.00

[IMG: 1.68ct Australian Black Opal & Diamond Cluster Pendant in Platinum]

1.68ct Australian Black Opal & Diamond Cluster Pendant in Platinum

Hancocks

£25,000.00

[IMG: Vintage Double Sphere Drop Earrings In 18ct Yellow Gold]

Vintage Double Sphere Drop Earrings In 18ct Yellow Gold

Boucheron

£7,500.00

[IMG: 0.80ct Old European Cut Diamond Stud Earrings]

0.80ct Old European Cut Diamond Stud Earrings

Hancocks

£3,950.00

[IMG: 1.50ct Old European Cut Diamond Huggie Hoop Earrings]

[IMG: 1.50ct Old European Cut Diamond Huggie Hoop Earrings]

1.50ct Old European Cut Diamond Huggie Hoop Earrings

Hancocks

£8,500.00

[IMG: The Inchiquin Emerald]

[IMG: The Inchiquin Emerald]

The Inchiquin Emerald

Victorian

POA

[IMG: 3.34ct Antique Oval Rose Cut Diamond Ring]

3.34ct Antique Oval Rose Cut Diamond Ring

Art Deco

£59,500.00

[IMG: Vintage Diamond Drop Ear Clips]

Vintage Diamond Drop Ear Clips

Cartier

£35,000.00

[IMG: Vintage Double Sphere Necklace In 18ct Yellow Gold]

Vintage Double Sphere Necklace In 18ct Yellow Gold

Boucheron

£25,000.00

[IMG: 1.10ct Old Mine Cushion Cut Diamond Stud Earrings]

1.10ct Old Mine Cushion Cut Diamond Stud Earrings

Hancocks

£5,500.00

[IMG: Vintage Carved 10.66ct No Oil Colombian Emerald Ring]

Vintage Carved 10.66ct No Oil Colombian Emerald Ring

circa 1960

£85,000.00

[IMG: 3.63ct Fancy Colour Oval Cut Diamond Ring]

[IMG: 3.63ct Fancy Colour Oval Cut Diamond Ring]

3.63ct Fancy Colour Oval Cut Diamond Ring

Hancocks

£29,500.00

[IMG: Antique Diamond En Tremblant Floral Spray Brooch]

[IMG: Antique Diamond En Tremblant Floral Spray Brooch]

Antique Diamond En Tremblant Floral Spray Brooch

Victorian

£28,500.00

[IMG: 1.50ct Old European Cut Diamond Stud Earrings]

1.50ct Old European Cut Diamond Stud Earrings

Hancocks

£12,500.00

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SUB-PAGE (https://hancocks-london.com/house-of-hancock/) The House of Hancocks | Our Present Home
[H1] House of Hancocks

Sackville Gallery
Bruton Gallery
Burlington Gallery

[H3] House of Hancocks

The original home of Hancocks in 1849 was a building on the corner of Bond Street and Bruton
Street, we were known as House of Hancocks. 175 years later we are lucky to have one of the most
beautiful Georgian townhouses in London to call home.

We have designed the layout to include three very distinct Gallery spaces to display our
jewellery curation. The Gallery floors are named after one of our previous homes and each is
very unique in character but also with a common essence of our heritage in mind. The space
invites you to come explore, learn, try on and maybe even take home some of our collection in a
welcoming and relaxed environment.

[H3] Sackville Gallery

As you arrive at Hancocks you will enter the Sackville Gallery on the ground floor, which has
been designed to showcase the variety of jewellery Hancocks has to offer. The unmissable tiara
cabinet is a center point of the room as well as a place to see some of the extensive library of
books on jewellery, makers and eras and some notable historical pieces made by Hancocks and are
now part of their permanent Heritage collection.

[H3] Bruton Gallery

The Bruton Gallery on our first floor is the home to our carefully curated collection of
vintage, antique, and signed pieces from the world’s best jewellery houses. From timeless
heirlooms to rare finds, each jewel tells a story of history, heritage, craftsmanship and
artistry, treasures that span well over a century of jewellery design.

[H3] Burlington Gallery

On the second floor is the Burlington Gallery, where you can find Hancocks London’s extensive
and meticulously curated old cut diamond collection which is regarded as one of the most
significant in the world. All the jewellery here is part of the Hancocks own collection,
designed in house and handcrafted here in London. It is the ideal setting to enjoy these
one-of-a-kind jewels in a luxurious and private setting and engage with Hancocks’ knowledgeable
experts at your leisure.
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