Herbelin

(https://michel-herbelin.com) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

The site leverages the authority of its 1947 founding date and specific geographic location (Charquemont), supported by Organization schema. However, there is a lack of ‘Person’ schema for the mentioned ‘maîtres horlogers’ (master watchmakers), who remain anonymous entities rather than verifiable experts. While the technical implementation of the site is clean, the lack of sameAs links to external horological databases or certification bodies (like COSC) creates a minor authority gap.

Evidence: Performance vs. Claims

There is a minor disconnect between the ‘exclusive’ and ‘rare’ marketing tone and the mass-commercial nature of an e-commerce platform with 69+ automatic results. Claims of ‘excellence à chaque seconde’ are standard marketing hyperbole for luxury watches and are not backed by specific accuracy metrics (e.g., +/- seconds per day). Nevertheless, the pricing (up to 2200€) is consistent with the material claims (diamonds, sapphire glass, Swiss movements).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://herbelin.com/",
            "url": "https://herbelin.com/",
            "name": "Montres Françaises Hommes & Femmes | Site Officiel Herbelin ®",
            "isPartOf": {
                "@id": "https://herbelin.com/#website"
            },
            "about": {
                "@id": "https://herbelin.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://herbelin.com/#primaryimage"
            },
            "image": {
                "@id": "https://herbelin.com/#primaryimage"
            },
            "thumbnailUrl": "https://herbelin.com/wp-content/uploads/2025/09/HP_bouton-collection_600x657px_2.webp",
            "datePublished": "2022-07-18T09:48:09+00:00",
            "dateModified": "2026-04-20T13:49:09+00:00",
            "description": "Maison horlogère française fondée en 1947. Montres pour hommes et femmes. Laissez-vous inspirer par l'élégance et les modèles exclusifs. Achetez en ligne sur notre site officiel Herbelin. Découvrez Newport, Antarès, les collections emblématiques de la marque Herbelin.",
            "breadcrumb": {
                "@id": "https://herbelin.com/#breadcrumb"
            },
            "inLanguage": "fr-FR",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://herbelin.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fr-FR",
            "@id": "https://herbelin.com/#primaryimage",
            "url": "https://herbelin.com/wp-content/uploads/2025/09/HP_bouton-collection_600x657px_2.webp",
            "contentUrl": "https://herbelin.com/wp-content/uploads/2025/09/HP_bouton-collection_600x657px_2.webp",
            "width": 600,
            "height": 657
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://herbelin.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://herbelin.com/#website",
            "url": "https://herbelin.com/",
            "name": "Herbelin",
            "description": "Horloger contemporain depuis 1947",
            "publisher": {
                "@id": "https://herbelin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://herbelin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://herbelin.com/#organization",
            "name": "Herbelin",
            "url": "https://herbelin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://herbelin.com/#/schema/logo/image/",
                "url": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "contentUrl": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "Herbelin"
            },
            "image": {
                "@id": "https://herbelin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Herbelin.officiel/",
                "https://www.instagram.com/herbelin_officiel/"
            ]
        }
    ]
}

/categorie-produit/newport/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://herbelin.com/categorie-produit/newport/",
            "url": "https://herbelin.com/categorie-produit/newport/",
            "name": "Newport — Chronographe Automatique Sport-Chic | Herbelin",
            "isPartOf": {
                "@id": "https://herbelin.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://herbelin.com/categorie-produit/newport/#primaryimage"
            },
            "image": {
                "@id": "https://herbelin.com/categorie-produit/newport/#primaryimage"
            },
            "thumbnailUrl": "https://herbelin.com/wp-content/uploads/2023/04/37654T35-2.webp",
            "description": "La collection Newport Herbelin : chronographe, automatique, maréographe, yacht club. Esprit nautique depuis 1988. Made in France, Maison française depuis 1947",
            "breadcrumb": {
                "@id": "https://herbelin.com/categorie-produit/newport/#breadcrumb"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fr-FR",
            "@id": "https://herbelin.com/categorie-produit/newport/#primaryimage",
            "url": "https://herbelin.com/wp-content/uploads/2023/04/37654T35-2.webp",
            "contentUrl": "https://herbelin.com/wp-content/uploads/2023/04/37654T35-2.webp",
            "width": 1200,
            "height": 1200
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://herbelin.com/categorie-produit/newport/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://herbelin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Newport"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://herbelin.com/#website",
            "url": "https://herbelin.com/",
            "name": "Herbelin",
            "description": "Horloger contemporain depuis 1947",
            "publisher": {
                "@id": "https://herbelin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://herbelin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://herbelin.com/#organization",
            "name": "Herbelin",
            "url": "https://herbelin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://herbelin.com/#/schema/logo/image/",
                "url": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "contentUrl": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "Herbelin"
            },
            "image": {
                "@id": "https://herbelin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Herbelin.officiel/",
                "https://www.instagram.com/herbelin_officiel/"
            ]
        }
    ]
}

/actualites/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://herbelin.com/actualites/",
            "url": "https://herbelin.com/actualites/",
            "name": "Dernières actualités de la marque horlogère Herbelin | Site officiel",
            "isPartOf": {
                "@id": "https://herbelin.com/#website"
            },
            "datePublished": "2023-01-30T15:10:05+00:00",
            "dateModified": "2024-05-23T13:10:18+00:00",
            "description": "Restez informé des dernières tendances en matière d'horlogerie avec les actualités Herbelin. Découvrez nos nouvelles collections, événements et collaborations en exclusivité sur notre site officiel.",
            "breadcrumb": {
                "@id": "https://herbelin.com/actualites/#breadcrumb"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://herbelin.com/actualites/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://herbelin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Actualités"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://herbelin.com/#website",
            "url": "https://herbelin.com/",
            "name": "Herbelin",
            "description": "Horloger contemporain depuis 1947",
            "publisher": {
                "@id": "https://herbelin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://herbelin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://herbelin.com/#organization",
            "name": "Herbelin",
            "url": "https://herbelin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://herbelin.com/#/schema/logo/image/",
                "url": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "contentUrl": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "Herbelin"
            },
            "image": {
                "@id": "https://herbelin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Herbelin.officiel/",
                "https://www.instagram.com/herbelin_officiel/"
            ]
        }
    ]
}

/categorie-produit/automatique/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://herbelin.com/categorie-produit/automatique/",
            "url": "https://herbelin.com/categorie-produit/automatique/",
            "name": "Montres Automatiques Swiss Made Homme & Femme | Herbelin",
            "isPartOf": {
                "@id": "https://herbelin.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://herbelin.com/categorie-produit/automatique/#primaryimage"
            },
            "image": {
                "@id": "https://herbelin.com/categorie-produit/automatique/#primaryimage"
            },
            "thumbnailUrl": "https://herbelin.com/wp-content/uploads/2023/02/1647AP15BR_montre_herbelin_inspiration_cadran_bleu_bracelet_cuir_marron_automatique.webp",
            "description": "Toutes les montres automatiques Herbelin : Newport, Cap Camarat, Inspiration. Mouvements Swiss made Sellita, complications, étanchéité jusqu'à 300 m. Maison française depuis 1947",
            "breadcrumb": {
                "@id": "https://herbelin.com/categorie-produit/automatique/#breadcrumb"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fr-FR",
            "@id": "https://herbelin.com/categorie-produit/automatique/#primaryimage",
            "url": "https://herbelin.com/wp-content/uploads/2023/02/1647AP15BR_montre_herbelin_inspiration_cadran_bleu_bracelet_cuir_marron_automatique.webp",
            "contentUrl": "https://herbelin.com/wp-content/uploads/2023/02/1647AP15BR_montre_herbelin_inspiration_cadran_bleu_bracelet_cuir_marron_automatique.webp",
            "width": 500,
            "height": 500,
            "caption": "montre herbelin inspiration cadran bleu bracelet cuir marron automatique"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://herbelin.com/categorie-produit/automatique/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://herbelin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Automatique"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://herbelin.com/#website",
            "url": "https://herbelin.com/",
            "name": "Herbelin",
            "description": "Horloger contemporain depuis 1947",
            "publisher": {
                "@id": "https://herbelin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://herbelin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://herbelin.com/#organization",
            "name": "Herbelin",
            "url": "https://herbelin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://herbelin.com/#/schema/logo/image/",
                "url": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "contentUrl": "https://herbelin.com/wp-content/uploads/2022/07/Herbelin_logo-bleu.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "Herbelin"
            },
            "image": {
                "@id": "https://herbelin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/Herbelin.officiel/",
                "https://www.instagram.com/herbelin_officiel/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

222Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	44	1
/categorie-produit/newport/	67	1
/actualites/	44	1
/categorie-produit/automatique/	67	1

Explore the other reputation pillars for Herbelin

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Herbelin, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Herbelin: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://michel-herbelin.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Herbelin – Signal Evidence & AI Readability

Herbelin