Charles & Colvard
(https://moissanite.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the brand correctly identifies as the inventor of moissanite, it lacks named authority figures such as specific master jewelers, gemologists, or designers in the structured data. The schema_json provides solid Organization data with a physical address in Morrisville, NC, but fails to utilize Person schema to verify the expertise of its team. There is a notable absence of digital footprints for the master craftsmen implied by the marketing tone.
The brand makes bold superlative claims (most brilliant moissanite in the world) but provides no link to a technical whitepaper or optical laboratory comparison to verify this performance against competitors. The claim of being a leader in sustainable fine jewelry is not backed by specific percentage targets for recycled metal use or carbon footprint data. The lifetime warranty is mentioned but not linked to a full terms-of-service document within the analyzed sections.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.charlesandcolvard.com/#organization",
"name": "Charles & Colvard",
"url": "https://www.charlesandcolvard.com/",
"logo": "https://www-image.charlesandcolvard.com/app/uploads/2025/10/16120449/charles_and_colvard_logo.png",
"description": "Official Charles & Colvard store. We provide the most brilliant moissanite & lab grown diamond jewelry in the world. Shop our engagement rings, earrings, & more to find the perfect gemstone!",
"address": {
"@type": "PostalAddress",
"streetAddress": "170 Southport Dr",
"addressLocality": "Morrisville",
"addressRegion": "NC",
"postalCode": "27560-7327",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-877-202-5467",
"contactType": "customer service",
"email": "service@charlesandcolvard.com",
"areaServed": [
"US"
]
},
"sameAs": [
"https://www.facebook.com/charlesandcolvard",
"https://www.instagram.com/charlesandcolvard/",
"https://www.pinterest.com/charlesandcolvard/",
"https://www.youtube.com/c/CharlesColvard"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.charlesandcolvard.com/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.charlesandcolvard.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/collections/engagement-rings/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.charlesandcolvard.com/#organization",
"name": "Charles & Colvard",
"url": "https://www.charlesandcolvard.com/",
"logo": "https://www-image.charlesandcolvard.com/app/uploads/2025/10/16120449/charles_and_colvard_logo.png",
"description": "Official Charles & Colvard store. We provide the most brilliant moissanite & lab grown diamond jewelry in the world. Shop our engagement rings, earrings, & more to find the perfect gemstone!",
"address": {
"@type": "PostalAddress",
"streetAddress": "170 Southport Dr",
"addressLocality": "Morrisville",
"addressRegion": "NC",
"postalCode": "27560-7327",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-877-202-5467",
"contactType": "customer service",
"email": "service@charlesandcolvard.com",
"areaServed": [
"US"
]
},
"sameAs": [
"https://www.facebook.com/charlesandcolvard",
"https://www.instagram.com/charlesandcolvard/",
"https://www.pinterest.com/charlesandcolvard/",
"https://www.youtube.com/c/CharlesColvard"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.charlesandcolvard.com/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.charlesandcolvard.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/collections/fine-jewelry/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.charlesandcolvard.com/#organization",
"name": "Charles & Colvard",
"url": "https://www.charlesandcolvard.com/",
"logo": "https://www-image.charlesandcolvard.com/app/uploads/2025/10/16120449/charles_and_colvard_logo.png",
"description": "Official Charles & Colvard store. We provide the most brilliant moissanite & lab grown diamond jewelry in the world. Shop our engagement rings, earrings, & more to find the perfect gemstone!",
"address": {
"@type": "PostalAddress",
"streetAddress": "170 Southport Dr",
"addressLocality": "Morrisville",
"addressRegion": "NC",
"postalCode": "27560-7327",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-877-202-5467",
"contactType": "customer service",
"email": "service@charlesandcolvard.com",
"areaServed": [
"US"
]
},
"sameAs": [
"https://www.facebook.com/charlesandcolvard",
"https://www.instagram.com/charlesandcolvard/",
"https://www.pinterest.com/charlesandcolvard/",
"https://www.youtube.com/c/CharlesColvard"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.charlesandcolvard.com/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.charlesandcolvard.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/collections/wedding-rings/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.charlesandcolvard.com/#organization",
"name": "Charles & Colvard",
"url": "https://www.charlesandcolvard.com/",
"logo": "https://www-image.charlesandcolvard.com/app/uploads/2025/10/16120449/charles_and_colvard_logo.png",
"description": "Official Charles & Colvard store. We provide the most brilliant moissanite & lab grown diamond jewelry in the world. Shop our engagement rings, earrings, & more to find the perfect gemstone!",
"address": {
"@type": "PostalAddress",
"streetAddress": "170 Southport Dr",
"addressLocality": "Morrisville",
"addressRegion": "NC",
"postalCode": "27560-7327",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-877-202-5467",
"contactType": "customer service",
"email": "service@charlesandcolvard.com",
"areaServed": [
"US"
]
},
"sameAs": [
"https://www.facebook.com/charlesandcolvard",
"https://www.instagram.com/charlesandcolvard/",
"https://www.pinterest.com/charlesandcolvard/",
"https://www.youtube.com/c/CharlesColvard"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.charlesandcolvard.com/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.charlesandcolvard.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 1 |
| /collections/engagement-rings/ | 27 | 1 |
| /collections/fine-jewelry/ | 27 | 1 |
| /collections/wedding-rings/ | 27 | 1 |
This page presents a snapshot of public data from Charles & Colvard, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Charles & Colvard: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moissanite.com to view the most current version of its content and see directly what this company is about and what it offers.