Moussaieff
(https://moussaieff-jewellers.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
The primary gap is in the structured data; the schema_json is limited to generic WebPage and WebSite types, missing Organization or JewelryStore definitions that could link to the brand’s extensive history or named founders. However, the physical addresses of salons in high-rent districts (New Bond Street, The Peninsula) provide significant real-world authority that offsets the technical schema shortcomings.
The site makes bold claims about being world-renowned, but these are backed by 180 years of history and verifiable celebrity endorsements. There are no unsubstantiated performance claims regarding ROI or results, as the site focuses on the inherent value of the objects shown.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moussaieff-jewellers.com/",
"url": "https://www.moussaieff-jewellers.com/",
"name": "Moussaieff Jewellers | London | Hong Kong | Geneva",
"isPartOf": {
"@id": "https://www.moussaieff-jewellers.com/#website"
},
"datePublished": "2021-02-16T13:54:57+00:00",
"dateModified": "2026-03-16T14:24:33+00:00",
"description": "Founded over 180 years ago, Moussaieff is one of the world's most renowned High Jewellery houses. Discover more about our boutique stores here.",
"breadcrumb": {
"@id": "https://www.moussaieff-jewellers.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moussaieff-jewellers.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moussaieff-jewellers.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Moussaieff Jewellers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moussaieff-jewellers.com/#website",
"url": "https://www.moussaieff-jewellers.com/",
"name": "Moussaieff",
"description": "Rare and Magnificent Jewels",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moussaieff-jewellers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/collection/high-jewellery/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/",
"url": "https://www.moussaieff-jewellers.com/collection/high-jewellery/",
"name": "Exclusive Jewellery London | High Jewellery | Moussaieff",
"isPartOf": {
"@id": "https://www.moussaieff-jewellers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/#primaryimage"
},
"image": {
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/#primaryimage"
},
"thumbnailUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/03/Moussaieff-High-Jewellery-Heart-scaled.jpg",
"datePublished": "2021-01-11T13:46:54+00:00",
"dateModified": "2024-08-07T17:33:32+00:00",
"description": "Moussaieff is one of the world's leading high jewellery houses, crafting exclusive jewellery in London and worldwide, including rare diamond rings and more.",
"breadcrumb": {
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moussaieff-jewellers.com/collection/high-jewellery/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/#primaryimage",
"url": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/03/Moussaieff-High-Jewellery-Heart-scaled.jpg",
"contentUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/03/Moussaieff-High-Jewellery-Heart-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moussaieff-jewellers.com/collection/high-jewellery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Moussaieff Jewellers",
"item": "https://www.moussaieff-jewellers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "High Jewellery"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moussaieff-jewellers.com/#website",
"url": "https://www.moussaieff-jewellers.com/",
"name": "Moussaieff",
"description": "Rare and Magnificent Jewels",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moussaieff-jewellers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/collection/fine-jewellery/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/",
"url": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/",
"name": "Fine Jewellery | Luxury Jewellery | London | Hong Kong | Geneva",
"isPartOf": {
"@id": "https://www.moussaieff-jewellers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/#primaryimage"
},
"image": {
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/#primaryimage"
},
"thumbnailUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/04/K10178-moussaieff-jewellers-spinel-and-diamond-bracelet-2.jpg",
"datePublished": "2021-01-11T13:47:06+00:00",
"dateModified": "2024-05-03T10:41:24+00:00",
"description": "With stunning rings, necklaces, earrings and more made from the very best gems and precious metals, Moussaieff is the home of Fine Jewellery in London.",
"breadcrumb": {
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moussaieff-jewellers.com/collection/fine-jewellery/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/#primaryimage",
"url": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/04/K10178-moussaieff-jewellers-spinel-and-diamond-bracelet-2.jpg",
"contentUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/04/K10178-moussaieff-jewellers-spinel-and-diamond-bracelet-2.jpg",
"width": 2000,
"height": 2000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moussaieff-jewellers.com/collection/fine-jewellery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Moussaieff Jewellers",
"item": "https://www.moussaieff-jewellers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fine Jewellery"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moussaieff-jewellers.com/#website",
"url": "https://www.moussaieff-jewellers.com/",
"name": "Moussaieff",
"description": "Rare and Magnificent Jewels",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moussaieff-jewellers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/collection/engagement-bridal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/",
"url": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/",
"name": "Diamond Engagement & Bridal Jewellery in London",
"isPartOf": {
"@id": "https://www.moussaieff-jewellers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/#primaryimage"
},
"image": {
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/#primaryimage"
},
"thumbnailUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/01/r14819-moussaieff-jewellers-white-type2a-diamond-ring-1.jpg",
"datePublished": "2021-01-11T13:47:24+00:00",
"dateModified": "2024-05-03T10:39:41+00:00",
"description": "With some of the finest diamond engagement rings and bridal jewellery in the world, click here to discover Moussaieff's exceptional range.",
"breadcrumb": {
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moussaieff-jewellers.com/collection/engagement-bridal/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/#primaryimage",
"url": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/01/r14819-moussaieff-jewellers-white-type2a-diamond-ring-1.jpg",
"contentUrl": "https://www.moussaieff-jewellers.com/wp-content/uploads/2021/01/r14819-moussaieff-jewellers-white-type2a-diamond-ring-1.jpg",
"width": 2000,
"height": 2000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moussaieff-jewellers.com/collection/engagement-bridal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Moussaieff Jewellers",
"item": "https://www.moussaieff-jewellers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Engagement & Bridal Jewellery"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moussaieff-jewellers.com/#website",
"url": "https://www.moussaieff-jewellers.com/",
"name": "Moussaieff",
"description": "Rare and Magnificent Jewels",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moussaieff-jewellers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
9Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /collection/high-jewellery/ | 2 | 1 |
| /collection/fine-jewellery/ | 2 | 1 |
| /collection/engagement-bridal/ | 2 | 1 |
Explore the other reputation pillars for Moussaieff
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Moussaieff, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moussaieff: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moussaieff-jewellers.com to view the most current version of its content and see directly what this company is about and what it offers.