Lama Jewellers Ltd
(https://www.nepalesejewelleryaldershot.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
While the brand ‘Lama Jewellers Ltd’ is established in the schema, there are no named experts, master goldsmiths, or founders mentioned to back the ‘expert’ claims. A significant red flag exists in the JSON-LD schema which lists the business as ‘Open 24 hours’ daily, which is highly improbable for a physical jewelry store located in a shopping center (Wellington Centre) and contradicts the ‘luxury’ positioning.
The site repeatedly claims its pieces ‘tell a story’ and ‘capture the essence of Nepal,’ but fails to provide a single narrative, case study, or historical context for a specific design. Performance claims like ‘leading provider’ and ‘trusted expert’ lack any metrics such as years in business, number of clients served, or volume of bullion handled. The marketing tone is hyper-elevated, but the site demonstrates only basic local SEO keyword placement.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nepalesejewelleryaldershot.co.uk/",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"name": "Nepalese Jewellery Aldershot | Artisan Gold Jewellery Shop",
"isPartOf": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#website"
},
"about": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization"
},
"datePublished": "2024-10-21T11:49:01+00:00",
"dateModified": "2025-06-20T11:38:37+00:00",
"description": "Visit Lama Jewellers Ltd for Nepalese Jewellery in Aldershot. Our gold shop features traditional Minihaar pieces and elegant handcrafted jewellery styles.",
"breadcrumb": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nepalesejewelleryaldershot.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nepalesejewelleryaldershot.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nepalesejewelleryaldershot.co.uk/#website",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"name": "Lama Jewellers Ltd",
"description": "Nepalese Jewellery in Aldershot",
"publisher": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nepalesejewelleryaldershot.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/",
"url": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"contentUrl": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"width": 958,
"height": 176,
"caption": "Lama Jewellers Ltd"
},
"image": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"keywords": "Nepalese Jewellery Aldershot",
"name": "Nepalese Jewellery Aldershot | Artisan Gold Jewellery Shop",
"description": "Visit Lama Jewellers Ltd for Nepalese Jewellery in Aldershot. Our gold shop features traditional Minihaar pieces and elegant handcrafted jewellery styles.",
"legalName": "Lama Jewellers Ltd",
"image": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"email": "info@lamajewellers.com",
"telephone": "07414908904",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 3, Wellington Centre",
"addressLocality": "Aldershot",
"addressRegion": "Hampshire",
"addressCountry": "United Kingdom",
"postalCode": "GU11 1DB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.249199",
"longitude": "-0.764000"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday: Open 24 hours",
"Tuesday: Open 24 hours",
"Wednesday: Open 24 hours",
"Thursday: Open 24 hours",
"Friday: Open 24 hours",
"Saturday: Open 24 hours",
"Sunday: Open 24 hours"
]
},
"brand": {
"@type": "Brand",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png"
}
}
]
/services/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nepalesejewelleryaldershot.co.uk/services/",
"url": "https://nepalesejewelleryaldershot.co.uk/services/",
"name": "Gurkha Jewellery Aldershot | Nepali Jewellery and Bullion",
"isPartOf": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#website"
},
"datePublished": "2024-10-21T11:49:17+00:00",
"dateModified": "2025-06-20T11:51:20+00:00",
"description": "Lama Jewellers Ltd in Aldershot provides exquisite Gurkha Jewellery, authentic Nepali Jewellery and Bullion for every occasion and celebration.",
"breadcrumb": {
"@id": "https://nepalesejewelleryaldershot.co.uk/services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nepalesejewelleryaldershot.co.uk/services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nepalesejewelleryaldershot.co.uk/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nepalesejewelleryaldershot.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://nepalesejewelleryaldershot.co.uk/#website",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"name": "Lama Jewellers Ltd",
"description": "Nepalese Jewellery in Aldershot",
"publisher": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nepalesejewelleryaldershot.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/",
"url": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"contentUrl": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"width": 958,
"height": 176,
"caption": "Lama Jewellers Ltd"
},
"image": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"keywords": "Nepalese Jewellery Aldershot",
"name": "Nepalese Jewellery Aldershot | Artisan Gold Jewellery Shop",
"description": "Visit Lama Jewellers Ltd for Nepalese Jewellery in Aldershot. Our gold shop features traditional Minihaar pieces and elegant handcrafted jewellery styles.",
"legalName": "Lama Jewellers Ltd",
"image": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"email": "info@lamajewellers.com",
"telephone": "07414908904",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 3, Wellington Centre",
"addressLocality": "Aldershot",
"addressRegion": "Hampshire",
"addressCountry": "United Kingdom",
"postalCode": "GU11 1DB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.249199",
"longitude": "-0.764000"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday: Open 24 hours",
"Tuesday: Open 24 hours",
"Wednesday: Open 24 hours",
"Thursday: Open 24 hours",
"Friday: Open 24 hours",
"Saturday: Open 24 hours",
"Sunday: Open 24 hours"
]
},
"brand": {
"@type": "Brand",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png"
}
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://nepalesejewelleryaldershot.co.uk/about-us/",
"url": "https://nepalesejewelleryaldershot.co.uk/about-us/",
"name": "About Us | Nepalese Gold Shop | Aldershot",
"isPartOf": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#website"
},
"datePublished": "2024-10-21T11:49:10+00:00",
"dateModified": "2025-06-20T11:40:46+00:00",
"description": "At Lama Jewellers Ltd in Aldershot, we’re proud to be your go-to Nepalese Gold Shop. Discover our heritage, craftsmanship, and passion for quality.",
"breadcrumb": {
"@id": "https://nepalesejewelleryaldershot.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nepalesejewelleryaldershot.co.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nepalesejewelleryaldershot.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nepalesejewelleryaldershot.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://nepalesejewelleryaldershot.co.uk/#website",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"name": "Lama Jewellers Ltd",
"description": "Nepalese Jewellery in Aldershot",
"publisher": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nepalesejewelleryaldershot.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/",
"url": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"contentUrl": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"width": 958,
"height": 176,
"caption": "Lama Jewellers Ltd"
},
"image": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"keywords": "Nepalese Jewellery Aldershot",
"name": "Nepalese Jewellery Aldershot | Artisan Gold Jewellery Shop",
"description": "Visit Lama Jewellers Ltd for Nepalese Jewellery in Aldershot. Our gold shop features traditional Minihaar pieces and elegant handcrafted jewellery styles.",
"legalName": "Lama Jewellers Ltd",
"image": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"email": "info@lamajewellers.com",
"telephone": "07414908904",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 3, Wellington Centre",
"addressLocality": "Aldershot",
"addressRegion": "Hampshire",
"addressCountry": "United Kingdom",
"postalCode": "GU11 1DB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.249199",
"longitude": "-0.764000"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday: Open 24 hours",
"Tuesday: Open 24 hours",
"Wednesday: Open 24 hours",
"Thursday: Open 24 hours",
"Friday: Open 24 hours",
"Saturday: Open 24 hours",
"Sunday: Open 24 hours"
]
},
"brand": {
"@type": "Brand",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png"
}
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ContactPage"
],
"@id": "https://nepalesejewelleryaldershot.co.uk/contact/",
"url": "https://nepalesejewelleryaldershot.co.uk/contact/",
"name": "Contact Lama Jewellers Ltd | Gold Jewellery | Aldershot",
"isPartOf": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#website"
},
"datePublished": "2024-10-21T11:49:24+00:00",
"dateModified": "2025-06-10T14:47:22+00:00",
"description": "Contact Lama Jewellers Ltd, your trusted Gold Jewellery expert in Aldershot. Get in touch today for classic designs and quality craftsmanship.",
"breadcrumb": {
"@id": "https://nepalesejewelleryaldershot.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nepalesejewelleryaldershot.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nepalesejewelleryaldershot.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nepalesejewelleryaldershot.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://nepalesejewelleryaldershot.co.uk/#website",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"name": "Lama Jewellers Ltd",
"description": "Nepalese Jewellery in Aldershot",
"publisher": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nepalesejewelleryaldershot.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nepalesejewelleryaldershot.co.uk/#organization",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/",
"url": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"contentUrl": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo.png",
"width": 958,
"height": 176,
"caption": "Lama Jewellers Ltd"
},
"image": {
"@id": "https://nepalesejewelleryaldershot.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"keywords": "Nepalese Jewellery Aldershot",
"name": "Nepalese Jewellery Aldershot | Artisan Gold Jewellery Shop",
"description": "Visit Lama Jewellers Ltd for Nepalese Jewellery in Aldershot. Our gold shop features traditional Minihaar pieces and elegant handcrafted jewellery styles.",
"legalName": "Lama Jewellers Ltd",
"image": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"email": "info@lamajewellers.com",
"telephone": "07414908904",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 3, Wellington Centre",
"addressLocality": "Aldershot",
"addressRegion": "Hampshire",
"addressCountry": "United Kingdom",
"postalCode": "GU11 1DB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.249199",
"longitude": "-0.764000"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday: Open 24 hours",
"Tuesday: Open 24 hours",
"Wednesday: Open 24 hours",
"Thursday: Open 24 hours",
"Friday: Open 24 hours",
"Saturday: Open 24 hours",
"Sunday: Open 24 hours"
]
},
"brand": {
"@type": "Brand",
"name": "Lama Jewellers Ltd",
"url": "https://nepalesejewelleryaldershot.co.uk/",
"logo": "https://nepalesejewelleryaldershot.co.uk/wp-content/uploads/2025/06/logo-300x55.png"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /services/ | 2 | 1 |
| /about-us/ | 2 | 1 |
| /contact/ | 2 | 1 |
Explore the other reputation pillars for Lama Jewellers Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lama Jewellers Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lama Jewellers Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.nepalesejewelleryaldershot.co.uk to view the most current version of its content and see directly what this company is about and what it offers.