Identity & Authority: Parts of Four – Signal Evidence & AI Readability

Parts of Four

(https://partsof4.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

The authority footprint is solid, with Evan Sugerman identified as the artist/designer and Max Kinsky credited for technical media production. Structured data correctly identifies the brand as a ‘Store’ with multiple physical locations in Paris and Bangkok. The technical implementation is clean, with a clear heading hierarchy that supports a product-first authority model rather than a marketing-first model.

The site makes few performance claims, focusing instead on material properties and sculptural processes. Where it does make metaphysical claims (‘ability of material to hold history and power’), it frames them as artistic philosophy rather than measurable outcomes. The technical specifications of the jewelry (weights, materials, dimensions) provide the primary substance for the pricing claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Parts of Four",
        "url": "https://partsof4.com",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://partsof4.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "additionalType": [
            "https://schema.org/FurnitureStore",
            "https://schema.org/HomeGoodsStore",
            "https://schema.org/JewelryStore"
        ],
        "name": "Parts of Four",
        "alternateName": [
            "Parts of 4",
            "P4"
        ],
        "logo": "https://partsof4.com/cdn/shop/t/57/assets/logo.png?v=63138336264349895281778369352",
        "url": "https://partsof4.com",
        "sameAs": [
            "https://www.facebook.com/partsof4",
            "https://www.instagram.com/partsof4/"
        ],
        "email": "sales@partsof4.com",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "36 Rue Charlot",
            "postalCode": "75003",
            "addressLocality": "Paris",
            "addressCountry": "France"
        },
        "telephone": "+33 9 80 64 15 28"
    }
]
/pages/about/
{
    "@context": "https://schema.org",
    "@type": "Store",
    "additionalType": [
        "https://schema.org/FurnitureStore",
        "https://schema.org/HomeGoodsStore",
        "https://schema.org/JewelryStore"
    ],
    "name": "Parts of Four",
    "alternateName": [
        "Parts of 4",
        "P4"
    ],
    "logo": "https://partsof4.com/cdn/shop/t/57/assets/logo.png?v=63138336264349895281778369352",
    "url": "https://partsof4.com",
    "sameAs": [
        "https://www.facebook.com/partsof4",
        "https://www.instagram.com/partsof4/"
    ],
    "email": "sales@partsof4.com",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "36 Rue Charlot",
        "postalCode": "75003",
        "addressLocality": "Paris",
        "addressCountry": "France"
    },
    "telephone": "+33 9 80 64 15 28"
}
/collections/jewelry/
{
    "@context": "https://schema.org",
    "@type": "Store",
    "additionalType": [
        "https://schema.org/FurnitureStore",
        "https://schema.org/HomeGoodsStore",
        "https://schema.org/JewelryStore"
    ],
    "name": "Parts of Four",
    "alternateName": [
        "Parts of 4",
        "P4"
    ],
    "logo": "https://partsof4.com/cdn/shop/t/57/assets/logo.png?v=63138336264349895281778369352",
    "url": "https://partsof4.com",
    "sameAs": [
        "https://www.facebook.com/partsof4",
        "https://www.instagram.com/partsof4/"
    ],
    "email": "sales@partsof4.com",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "36 Rue Charlot",
        "postalCode": "75003",
        "addressLocality": "Paris",
        "addressCountry": "France"
    },
    "telephone": "+33 9 80 64 15 28"
}
/collections/apple-watch/
{
    "@context": "https://schema.org",
    "@type": "Store",
    "additionalType": [
        "https://schema.org/FurnitureStore",
        "https://schema.org/HomeGoodsStore",
        "https://schema.org/JewelryStore"
    ],
    "name": "Parts of Four",
    "alternateName": [
        "Parts of 4",
        "P4"
    ],
    "logo": "https://partsof4.com/cdn/shop/t/57/assets/logo.png?v=63138336264349895281778369352",
    "url": "https://partsof4.com",
    "sameAs": [
        "https://www.facebook.com/partsof4",
        "https://www.instagram.com/partsof4/"
    ],
    "email": "sales@partsof4.com",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "36 Rue Charlot",
        "postalCode": "75003",
        "addressLocality": "Paris",
        "addressCountry": "France"
    },
    "telephone": "+33 9 80 64 15 28"
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
/pages/about/ 0 0
/collections/jewelry/ 0 0
/collections/apple-watch/ 0 0