Phillip Stoner The Jeweller
(http://www.phillipstoner.com) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a minor gap between the expert claims made for Managing Director Jonathan Stoner (F.G.A) and the technical schema implementation, which lacks Person or Organization structured data. While the narrative provides his background as an apprentice goldsmith and qualified gemmologist, the digital footprint would be stronger if these credentials were linked via sameAs properties in the JSON-LD. The brand identity is authoritative but technically under-represented in the site’s metadata.
Marketing claims like ‘North’s leading bespoke diamond specialist’ are bold but supported by the company’s 40-year history and physical retail footprint in premium Leeds locations. The site does not rely on unverifiable revenue metrics, instead using longevity and physical workshop access as the primary performance indicators. The only disconnect is the lack of a broader gallery of past bespoke commissions to visually validate the ‘unrivalled’ claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/",
"url": "https://www.phillipstoner.com/",
"name": "Engagement Rings & Fine Jewellery | Phillip Stoner The Jeweller",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"datePublished": "2020-07-10T14:22:17+00:00",
"dateModified": "2026-05-05T08:54:40+00:00",
"description": "Discover Platinum Diamond Engagement Rings, Wedding Bands & Fine Jewellery at Phillip Stoner The Jeweller, in the heart of Leeds City Centre.",
"breadcrumb": {
"@id": "https://www.phillipstoner.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.phillipstoner.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/store-locator/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/store-locator/",
"url": "https://www.phillipstoner.com/store-locator/",
"name": "Store Locator | Phillip Stoner The Jeweller, Leeds",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"datePublished": "2020-09-22T12:11:43+00:00",
"dateModified": "2025-12-27T19:08:26+00:00",
"description": "Visit one of Phillip Stoner The Jeweller's luxury boutiques in the heart of Leeds City Centre, The Victoria Quarter Leeds or Trinity Leeds.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/store-locator/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/bespoke-jewellery-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/bespoke-jewellery-design/",
"url": "https://www.phillipstoner.com/bespoke-jewellery-design/",
"name": "Bespoke Jewellery Design - Phillip Stoner The Jeweller",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"datePublished": "2020-09-22T12:12:18+00:00",
"dateModified": "2022-05-25T16:19:21+00:00",
"description": "Start your Bespoke Jewellery Design or buy loose Diamonds at Phillip Stoner The Jeweller in Leeds & Manchester.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/bespoke-jewellery-design/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-phillip-stoner-the-jeweller/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/about-phillip-stoner-the-jeweller/",
"url": "https://www.phillipstoner.com/about-phillip-stoner-the-jeweller/",
"name": "Our History & Affiliations | Phillip Stoner The Jeweller",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"datePublished": "2020-09-22T12:11:24+00:00",
"dateModified": "2025-04-30T08:11:46+00:00",
"description": "Jewellers of Excellence, Phillip Stoner The Jeweller have been making beautiful jewellery since 1982. Diamond & Bespoke Jewellery Specialists",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/about-phillip-stoner-the-jeweller/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/virtual-jewellery-consultations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/virtual-jewellery-consultations/",
"url": "https://www.phillipstoner.com/virtual-jewellery-consultations/",
"name": "Virtual Jewellery Consultations | Phillip Stoner The Jeweller",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.phillipstoner.com/virtual-jewellery-consultations/#primaryimage"
},
"image": {
"@id": "https://www.phillipstoner.com/virtual-jewellery-consultations/#primaryimage"
},
"thumbnailUrl": "https://www.phillipstoner.com/wp-content/uploads/2021/06/Phillip-Stoner-The-Jeweller-Leeds-Manchester.jpg",
"datePublished": "2021-04-30T10:44:36+00:00",
"dateModified": "2021-06-05T20:16:03+00:00",
"description": "Start your Virtual Jewellery Consultation at Phillip Stoner The Jeweller to find your perfect Engagement Ring or Bespoke piece of Jewellery.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/virtual-jewellery-consultations/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.phillipstoner.com/virtual-jewellery-consultations/#primaryimage",
"url": "https://www.phillipstoner.com/wp-content/uploads/2021/06/Phillip-Stoner-The-Jeweller-Leeds-Manchester.jpg",
"contentUrl": "https://www.phillipstoner.com/wp-content/uploads/2021/06/Phillip-Stoner-The-Jeweller-Leeds-Manchester.jpg",
"width": 1000,
"height": 1200,
"caption": "Phillip Stoner The Jeweller, Leeds & Manchester"
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/interest-free-finance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.phillipstoner.com/interest-free-finance/",
"url": "https://www.phillipstoner.com/interest-free-finance/",
"name": "Interest Free Finance on Jewellery | Phillip Stoner The Jeweller",
"isPartOf": {
"@id": "https://www.phillipstoner.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.phillipstoner.com/interest-free-finance/#primaryimage"
},
"image": {
"@id": "https://www.phillipstoner.com/interest-free-finance/#primaryimage"
},
"thumbnailUrl": "https://www.phillipstoner.com/wp-content/uploads/2025/08/Apply-for-Retail-0-APR-Finance-Online-scaled.jpg",
"datePublished": "2020-09-22T11:44:31+00:00",
"dateModified": "2025-09-04T08:43:56+00:00",
"description": "Spread the cost of your Fine Jewellery Purchase with Interest Free Finance for up to 3 years, with just 10% Deposit. T&Cs apply.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.phillipstoner.com/interest-free-finance/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.phillipstoner.com/interest-free-finance/#primaryimage",
"url": "https://www.phillipstoner.com/wp-content/uploads/2025/08/Apply-for-Retail-0-APR-Finance-Online-scaled.jpg",
"contentUrl": "https://www.phillipstoner.com/wp-content/uploads/2025/08/Apply-for-Retail-0-APR-Finance-Online-scaled.jpg",
"width": 2560,
"height": 1239,
"caption": "Apply for Retail 0% APR Finance Online"
},
{
"@type": "WebSite",
"@id": "https://www.phillipstoner.com/#website",
"url": "https://www.phillipstoner.com/",
"name": "Phillip Stoner The Jeweller",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.phillipstoner.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /store-locator/ | 2 | 1 |
| /bespoke-jewellery-design/ | 2 | 1 |
| /about-phillip-stoner-the-jeweller/ | 3 | 1 |
| /virtual-jewellery-consultations/ | 2 | 1 |
| /interest-free-finance/ | 3 | 1 |
This page presents a snapshot of public data from Phillip Stoner The Jeweller, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Phillip Stoner The Jeweller: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.phillipstoner.com to view the most current version of its content and see directly what this company is about and what it offers.