Platinum Jewellers
(http://www.platinumjewellers.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site exhibits low-level trust theatre; it claims a review_count of 4 but has a proof_links_count of only 1, suggesting reviews are displayed without direct verifiable links to third-party platforms. Performance claims like ‘extensive range of certified diamonds’ lack a specific link to a certification body (GIA, AGS) or a sample certificate in the crawled data. The lack of a trust_theatre_flag being true prevents a higher penalty, but the evidence gap remains.
Proof density is moderate. The site provides specific prices and product codes for earrings and cufflinks, which are hard data points. However, the lack of hallmarking information and diamond certification details (missing GIA/HRD mentions in the text) results in a low density of verifiable technical evidence. Out of 6 pages, only 2 provide granular pricing, while the others rely on general category descriptions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
24Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /contact/ | 4 | 1 |
| /platinum-wedding-rings/ | 4 | 1 |
| /deakin-francis-cufflinks/ | 4 | 1 |
| /rings/ | 4 | 1 |
| /platinum-earrings/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Specialists in Platinum and 18ct Gold Jewellery :: Platinum Jewellers",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-08-07T13:17:20+00:00",
"dateModified": "2018-03-01T11:38:09+00:00",
"description": "Platinum Jewellers: Birmingham based specialists in Platinum and 18ct Gold Wedding Rings. Unique In-house design and agents of Gerstner and Deakin & Francis.",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/contact/",
"url": "https://www.platinumjewellers.co.uk/contact/",
"name": "Contact Platinum Jewellers | Jewellery Quarter, Birmingham | 0121 523 6900",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-09-11T20:17:57+00:00",
"dateModified": "2018-03-01T09:50:32+00:00",
"description": "Platinum Jewellers :: Birmingham based Jewellers :: Wedding Rings, Engagement Rings, Earrings, Pendants...",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.platinumjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/platinum-wedding-rings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/platinum-wedding-rings/",
"url": "https://www.platinumjewellers.co.uk/platinum-wedding-rings/",
"name": "Platinum Wedding Rings :: Exclusive Collection at Platinum Jewellers",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-09-11T20:32:50+00:00",
"dateModified": "2018-03-01T11:17:17+00:00",
"description": "View our collection of wedding bands, diamond set rings and Gerstner bands at Platinum Jewellers, in the heart of Birmingham's Jewellery Quarter",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/platinum-wedding-rings/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/platinum-wedding-rings/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/platinum-wedding-rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.platinumjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wedding Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/deakin-francis-cufflinks/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/deakin-francis-cufflinks/",
"url": "https://www.platinumjewellers.co.uk/deakin-francis-cufflinks/",
"name": "Deaken and Francis :: Exclusive Collection at Platinum Jewellers",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-09-11T20:34:51+00:00",
"dateModified": "2018-03-01T11:03:53+00:00",
"description": "Deakin and Francis Cufflinks :: Exclusive collection, Platinum Jewellers, Birmingham Jewellery Quarter...",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/deakin-francis-cufflinks/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/deakin-francis-cufflinks/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/deakin-francis-cufflinks/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.platinumjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Deakin & Francis Cufflinks"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/rings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/rings/",
"url": "https://www.platinumjewellers.co.uk/rings/",
"name": "Rings from Platinum Jewellers :: Specialists in Platinum and 18ct Gold Jewellery",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-09-11T20:04:04+00:00",
"dateModified": "2018-03-01T11:19:40+00:00",
"description": "View our collection of Diamond Rings and Coloured Stones at Platinum Jewellers, in the heart of Birmingham's Jewellery Quarter",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/rings/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/rings/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.platinumjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/platinum-earrings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.platinumjewellers.co.uk/platinum-earrings/",
"url": "https://www.platinumjewellers.co.uk/platinum-earrings/",
"name": "Platinum Earrings :: Exclusive Collection at Platinum Jewellers",
"isPartOf": {
"@id": "https://www.platinumjewellers.co.uk/#website"
},
"datePublished": "2017-09-11T20:33:30+00:00",
"dateModified": "2018-03-01T11:04:40+00:00",
"description": "Platinum, Gold, Diamond Earrings :: Platinum Jewellers, Birmingham Jewellery Quarter...",
"breadcrumb": {
"@id": "https://www.platinumjewellers.co.uk/platinum-earrings/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.platinumjewellers.co.uk/platinum-earrings/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.platinumjewellers.co.uk/platinum-earrings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.platinumjewellers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Earrings from Platinum Jewellers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.platinumjewellers.co.uk/#website",
"url": "https://www.platinumjewellers.co.uk/",
"name": "Platinum Jewellers",
"description": "Specialists in Platinum and 18ct Gold Jewellery",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.platinumjewellers.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for Platinum Jewellers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Platinum Jewellers, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Platinum Jewellers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.platinumjewellers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.