brandaireputation.com

Identity & Authority: Puiforcat – Signal Evidence & AI Readability

Puiforcat

(https://puiforcat.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is primarily established through the naming of specific craftspeople like Hilaire (polisseur) and Mickaël (repousseur), though these experts lack a digital footprint in the schema_json (no Person schema or sameAs links). The Organization schema is technically clean but basic, missing founder details or sameAs links to social authority signals. The technical implementation is strong, with a coherent heading hierarchy and structured data that supports its identity as a formal entity.

There is almost no disconnect between marketing tone and demonstrated substance; the brand claims excellence and immediately proves it with a 3,600-character technical glossary. Performance claims like ‘perfect mastery’ are backed by descriptions of invisible hinge integration and finishing techniques (avivage). The site avoids the typical ‘results-driven’ marketing fluff of the jewelry industry by focusing on process-driven evidence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.puiforcat.com/fr/",
            "url": "https://www.puiforcat.com/fr/",
            "name": "Puiforcat",
            "isPartOf": {
                "@id": "https://www.puiforcat.com/fr/#website"
            },
            "about": {
                "@id": "https://www.puiforcat.com/fr/#organization"
            },
            "datePublished": "2022-04-13T09:39:42+00:00",
            "dateModified": "2026-06-15T14:34:10+00:00",
            "description": "Boutique officielle en ligne — Découvrez l’univers Puiforcat à travers des pièces rares où l'orfèvrerie d’exception rencontre l'exigence du design.",
            "breadcrumb": {
                "@id": "https://www.puiforcat.com/fr/#breadcrumb"
            },
            "inLanguage": "fr-FR",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.puiforcat.com/fr/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.puiforcat.com/fr/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Bienvenue sur le site officiel"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.puiforcat.com/fr/#website",
            "url": "https://www.puiforcat.com/fr/",
            "name": "Puiforcat",
            "description": "Orfèvre en excellence depuis 1820",
            "publisher": {
                "@id": "https://www.puiforcat.com/fr/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.puiforcat.com/fr/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://www.puiforcat.com/fr/#organization",
            "name": "Puiforcat",
            "url": "https://www.puiforcat.com/fr/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/",
                "url": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "width": 214,
                "height": 46,
                "caption": "Puiforcat"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/"
            }
        }
    ]
}
/fr/lexique-savoir-faire/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.puiforcat.com/fr/lexique-savoir-faire/",
            "url": "https://www.puiforcat.com/fr/lexique-savoir-faire/",
            "name": "Savoir-faire - Puiforcat",
            "isPartOf": {
                "@id": "https://www.puiforcat.com/fr/#website"
            },
            "datePublished": "2025-02-28T11:16:17+00:00",
            "dateModified": "2026-04-20T12:42:08+00:00",
            "description": "Grâce à l’expertise de ses artisans, Puiforcat donne vie à des objets d’exception et contribue à la sauvegarde de savoir-faire rares en France.",
            "inLanguage": "fr-FR",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.puiforcat.com/fr/lexique-savoir-faire/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.puiforcat.com/fr/#website",
            "url": "https://www.puiforcat.com/fr/",
            "name": "Puiforcat",
            "description": "Orfèvre en excellence depuis 1820",
            "publisher": {
                "@id": "https://www.puiforcat.com/fr/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.puiforcat.com/fr/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://www.puiforcat.com/fr/#organization",
            "name": "Puiforcat",
            "url": "https://www.puiforcat.com/fr/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/",
                "url": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "width": 214,
                "height": 46,
                "caption": "Puiforcat"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/"
            }
        }
    ]
}
/fr/collection/normandie/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.puiforcat.com/fr/collection/normandie/",
            "url": "https://www.puiforcat.com/fr/collection/normandie/",
            "name": "Collection Normandie - Puiforcat",
            "isPartOf": {
                "@id": "https://www.puiforcat.com/fr/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.puiforcat.com/fr/collection/normandie/#primaryimage"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/collection/normandie/#primaryimage"
            },
            "thumbnailUrl": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Normandie_302801O_fourchette_table.jpg",
            "description": "Dessiné en 1934 par Jean Puiforcat, ce couvert servira notamment à habiller les tables de la salle à manger de première classe du paquebot éponyme.",
            "breadcrumb": {
                "@id": "https://www.puiforcat.com/fr/collection/normandie/#breadcrumb"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fr-FR",
            "@id": "https://www.puiforcat.com/fr/collection/normandie/#primaryimage",
            "url": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Normandie_302801O_fourchette_table.jpg",
            "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Normandie_302801O_fourchette_table.jpg",
            "width": 1450,
            "height": 1550,
            "caption": "Fourchette de table en métal argenté de la collection Normandie de Puiforcat"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.puiforcat.com/fr/collection/normandie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Les collections",
                    "item": "https://www.puiforcat.com/fr/collections/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Normandie"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.puiforcat.com/fr/#website",
            "url": "https://www.puiforcat.com/fr/",
            "name": "Puiforcat",
            "description": "Orfèvre en excellence depuis 1820",
            "publisher": {
                "@id": "https://www.puiforcat.com/fr/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.puiforcat.com/fr/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://www.puiforcat.com/fr/#organization",
            "name": "Puiforcat",
            "url": "https://www.puiforcat.com/fr/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/",
                "url": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "width": 214,
                "height": 46,
                "caption": "Puiforcat"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/"
            }
        }
    ]
}
/fr/collection/royal/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.puiforcat.com/fr/collection/royal/",
            "url": "https://www.puiforcat.com/fr/collection/royal/",
            "name": "Collection Royal - Puiforcat",
            "isPartOf": {
                "@id": "https://www.puiforcat.com/fr/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.puiforcat.com/fr/collection/royal/#primaryimage"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/collection/royal/#primaryimage"
            },
            "thumbnailUrl": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Royal_211211O_fourchette_table.jpg",
            "description": "La sophistication du couvert Royal en argent massif exige la parfaite maîtrise des savoir-faire artisanaux, dont la délicate finition à la lime réalisée dans les ateliers Puiforcat.",
            "breadcrumb": {
                "@id": "https://www.puiforcat.com/fr/collection/royal/#breadcrumb"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fr-FR",
            "@id": "https://www.puiforcat.com/fr/collection/royal/#primaryimage",
            "url": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Royal_211211O_fourchette_table.jpg",
            "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/06/Puiforcat_Royal_211211O_fourchette_table.jpg",
            "width": 1450,
            "height": 1550,
            "caption": "Fourchette de table de la collection Royal de Puiforcat en argent massif"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.puiforcat.com/fr/collection/royal/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Les collections",
                    "item": "https://www.puiforcat.com/fr/collections/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Royal"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.puiforcat.com/fr/#website",
            "url": "https://www.puiforcat.com/fr/",
            "name": "Puiforcat",
            "description": "Orfèvre en excellence depuis 1820",
            "publisher": {
                "@id": "https://www.puiforcat.com/fr/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.puiforcat.com/fr/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Organization",
            "@id": "https://www.puiforcat.com/fr/#organization",
            "name": "Puiforcat",
            "url": "https://www.puiforcat.com/fr/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fr-FR",
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/",
                "url": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "contentUrl": "https://www.puiforcat.com/wp-content/uploads/2023/01/LogoPuiforcat.svg",
                "width": 214,
                "height": 46,
                "caption": "Puiforcat"
            },
            "image": {
                "@id": "https://www.puiforcat.com/fr/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/fr/lexique-savoir-faire/ 2 0
/fr/collection/normandie/ 2 0
/fr/collection/royal/ 2 0
Explore the other reputation pillars for Puiforcat
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Puiforcat, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Puiforcat: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://puiforcat.com to view the most current version of its content and see directly what this company is about and what it offers.