Identity & Authority: Roger Dubuis – Signal Evidence & AI Readability

Roger Dubuis

(https://rogerdubuis.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is exceptionally well-documented via schema_json. The site correctly identifies its founder, Roger Dubuis, and parent organization, Richemont, with SameAs links to Wikipedia and Wikidata. There are no authority gaps; the technical implementation of the site matches the high-end positioning of the brand. The use of Wikidata IDs for topics like ‘Tourbillon’ and ‘Minute repeater’ demonstrates a level of technical authority rarely seen in luxury marketing.

The site avoids standard ROI or marketing performance claims, focusing instead on manufacturing quality. The claim of being ‘100% Geneva made’ is a high-performance manufacturing claim that is substantiated by references to the Geneva Seal. There is no disconnect between the marketing tone of ‘audaciousness’ and the visual evidence of skeletonized, complex movements shown in the image references.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": [
                "customer service",
                "sales"
            ],
            "telephone": "+1 310-734-1855"
        },
        "logo": "https://www.rogerdubuis.com/rdu/logo-og.png",
        "name": "Roger Dubuis",
        "sameAs": [
            "https://www.facebook.com/RogerDubuisWatches",
            "https://www.instagram.com/roger_dubuis/",
            "https://www.youtube.com/@rogerdubuis",
            "https://www.linkedin.com/company/manufacture-roger-dubuis/",
            "https://www.wikidata.org/wiki/Q670160",
            "https://en.wikipedia.org/wiki/Roger_Dubuis"
        ],
        "url": "https://www.rogerdubuis.com",
        "founder": {
            "@type": "Person",
            "name": "Roger Dubuis"
        },
        "foundingDate": "1995",
        "foundingLocation": {
            "@type": "Place",
            "name": "Geneva, Switzerland"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "Richemont"
        },
        "knowsAbout": [
            {
                "@type": "Thing",
                "name": "Skeleton watches",
                "@id": "https://www.wikidata.org/wiki/Q16698271"
            },
            {
                "@type": "Thing",
                "name": "Tourbillon",
                "@id": "https://www.wikidata.org/wiki/Q1339889"
            },
            {
                "@type": "Thing",
                "name": "Minute repeater",
                "@id": "https://www.wikidata.org/wiki/Q1469803"
            },
            {
                "@type": "Thing",
                "name": "Chronograph",
                "@id": "https://www.wikidata.org/wiki/Q1088223"
            },
            {
                "@type": "Thing",
                "name": "Luxury watch",
                "@id": "https://www.wikidata.org/wiki/Q109339596"
            },
            {
                "@type": "Thing",
                "name": "Watchmaking",
                "@id": "https://www.wikidata.org/wiki/Q63346664"
            },
            "Excalibur collection",
            "Velvet collection",
            "Knights of the Round Table collection",
            "Geneva Seal",
            {
                "@type": "Thing",
                "name": "Richemont",
                "@id": "https://www.wikidata.org/wiki/Q689240"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.rogerdubuis.com/search?keyword={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.rogerdubuis.com"
    }
]
/eu-en/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": [
                "customer service",
                "sales"
            ],
            "telephone": "+1 310-734-1855"
        },
        "logo": "https://www.rogerdubuis.com/rdu/logo-og.png",
        "name": "Roger Dubuis",
        "sameAs": [
            "https://www.facebook.com/RogerDubuisWatches",
            "https://www.instagram.com/roger_dubuis/",
            "https://www.youtube.com/@rogerdubuis",
            "https://www.linkedin.com/company/manufacture-roger-dubuis/",
            "https://www.wikidata.org/wiki/Q670160",
            "https://en.wikipedia.org/wiki/Roger_Dubuis"
        ],
        "url": "https://www.rogerdubuis.com",
        "founder": {
            "@type": "Person",
            "name": "Roger Dubuis"
        },
        "foundingDate": "1995",
        "foundingLocation": {
            "@type": "Place",
            "name": "Geneva, Switzerland"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "Richemont"
        },
        "knowsAbout": [
            {
                "@type": "Thing",
                "name": "Skeleton watches",
                "@id": "https://www.wikidata.org/wiki/Q16698271"
            },
            {
                "@type": "Thing",
                "name": "Tourbillon",
                "@id": "https://www.wikidata.org/wiki/Q1339889"
            },
            {
                "@type": "Thing",
                "name": "Minute repeater",
                "@id": "https://www.wikidata.org/wiki/Q1469803"
            },
            {
                "@type": "Thing",
                "name": "Chronograph",
                "@id": "https://www.wikidata.org/wiki/Q1088223"
            },
            {
                "@type": "Thing",
                "name": "Luxury watch",
                "@id": "https://www.wikidata.org/wiki/Q109339596"
            },
            {
                "@type": "Thing",
                "name": "Watchmaking",
                "@id": "https://www.wikidata.org/wiki/Q63346664"
            },
            "Excalibur collection",
            "Velvet collection",
            "Knights of the Round Table collection",
            "Geneva Seal",
            {
                "@type": "Thing",
                "name": "Richemont",
                "@id": "https://www.wikidata.org/wiki/Q689240"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.rogerdubuis.com/search?keyword={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.rogerdubuis.com"
    }
]
/boutiques/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": [
                "customer service",
                "sales"
            ],
            "telephone": "+1 310-734-1855"
        },
        "logo": "https://www.rogerdubuis.com/rdu/logo-og.png",
        "name": "Roger Dubuis",
        "sameAs": [
            "https://www.facebook.com/RogerDubuisWatches",
            "https://www.instagram.com/roger_dubuis/",
            "https://www.youtube.com/@rogerdubuis",
            "https://www.linkedin.com/company/manufacture-roger-dubuis/",
            "https://www.wikidata.org/wiki/Q670160",
            "https://en.wikipedia.org/wiki/Roger_Dubuis"
        ],
        "url": "https://www.rogerdubuis.com",
        "founder": {
            "@type": "Person",
            "name": "Roger Dubuis"
        },
        "foundingDate": "1995",
        "foundingLocation": {
            "@type": "Place",
            "name": "Geneva, Switzerland"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "Richemont"
        },
        "knowsAbout": [
            {
                "@type": "Thing",
                "name": "Skeleton watches",
                "@id": "https://www.wikidata.org/wiki/Q16698271"
            },
            {
                "@type": "Thing",
                "name": "Tourbillon",
                "@id": "https://www.wikidata.org/wiki/Q1339889"
            },
            {
                "@type": "Thing",
                "name": "Minute repeater",
                "@id": "https://www.wikidata.org/wiki/Q1469803"
            },
            {
                "@type": "Thing",
                "name": "Chronograph",
                "@id": "https://www.wikidata.org/wiki/Q1088223"
            },
            {
                "@type": "Thing",
                "name": "Luxury watch",
                "@id": "https://www.wikidata.org/wiki/Q109339596"
            },
            {
                "@type": "Thing",
                "name": "Watchmaking",
                "@id": "https://www.wikidata.org/wiki/Q63346664"
            },
            "Excalibur collection",
            "Velvet collection",
            "Knights of the Round Table collection",
            "Geneva Seal",
            {
                "@type": "Thing",
                "name": "Richemont",
                "@id": "https://www.wikidata.org/wiki/Q689240"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.rogerdubuis.com/search?keyword={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.rogerdubuis.com"
    }
]
/search/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": [
                "customer service",
                "sales"
            ],
            "telephone": "+1 310-734-1855"
        },
        "logo": "https://www.rogerdubuis.com/rdu/logo-og.png",
        "name": "Roger Dubuis",
        "sameAs": [
            "https://www.facebook.com/RogerDubuisWatches",
            "https://www.instagram.com/roger_dubuis/",
            "https://www.youtube.com/@rogerdubuis",
            "https://www.linkedin.com/company/manufacture-roger-dubuis/",
            "https://www.wikidata.org/wiki/Q670160",
            "https://en.wikipedia.org/wiki/Roger_Dubuis"
        ],
        "url": "https://www.rogerdubuis.com",
        "founder": {
            "@type": "Person",
            "name": "Roger Dubuis"
        },
        "foundingDate": "1995",
        "foundingLocation": {
            "@type": "Place",
            "name": "Geneva, Switzerland"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "Richemont"
        },
        "knowsAbout": [
            {
                "@type": "Thing",
                "name": "Skeleton watches",
                "@id": "https://www.wikidata.org/wiki/Q16698271"
            },
            {
                "@type": "Thing",
                "name": "Tourbillon",
                "@id": "https://www.wikidata.org/wiki/Q1339889"
            },
            {
                "@type": "Thing",
                "name": "Minute repeater",
                "@id": "https://www.wikidata.org/wiki/Q1469803"
            },
            {
                "@type": "Thing",
                "name": "Chronograph",
                "@id": "https://www.wikidata.org/wiki/Q1088223"
            },
            {
                "@type": "Thing",
                "name": "Luxury watch",
                "@id": "https://www.wikidata.org/wiki/Q109339596"
            },
            {
                "@type": "Thing",
                "name": "Watchmaking",
                "@id": "https://www.wikidata.org/wiki/Q63346664"
            },
            "Excalibur collection",
            "Velvet collection",
            "Knights of the Round Table collection",
            "Geneva Seal",
            {
                "@type": "Thing",
                "name": "Richemont",
                "@id": "https://www.wikidata.org/wiki/Q689240"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.rogerdubuis.com/search?keyword={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.rogerdubuis.com"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
36Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 9 2
/eu-en/ 9 2
/boutiques/ 9 2
/search/ 9 2