Royal Crown Derby
(https://royalcrownderby.co.uk) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The schema_json identifies ‘Melissa Oakes’ as a Person entity, but there are no sameAs links to professional profiles (LinkedIn) or external citations to establish her authority in the ceramics industry. There is a technical credibility gap on the Clients page where the high-authority claim of serving ‘Palaces’ and ‘Yachts’ is not backed by any specialized project schema or specific named entities. However, the long-dated presence of the brand (since 1750) provides a significant historical authority that mitigates typical digital footprint gaps.
The brand makes significant performance claims regarding its heritage and exclusivity (‘Gracing Tables Since 1932’) without documenting its impact on the luxury market or its specific clientele. The ‘Trade Clients’ section is particularly disconnected, listing high-value sectors like ‘Member Clubs’ and ‘Interior Designers’ without providing the expected technical protocols or case studies that professional trade clients require. The marketing tone suggests a level of global dominance that isn’t fully reflected in the sparse ‘lifelong partners’ section.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.royalcrownderby.co.uk/#organization",
"name": "Royal Crown Derby",
"url": "http://www.royalcrownderby.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.royalcrownderby.co.uk/#logo",
"url": "https://www.royalcrownderby.co.uk/app/uploads/2022/06/RCD_LOGO.svg",
"contentUrl": "https://www.royalcrownderby.co.uk/app/uploads/2022/06/RCD_LOGO.svg",
"caption": "Royal Crown Derby",
"inLanguage": "en-US",
"width": "",
"height": ""
}
},
{
"@type": "WebSite",
"@id": "https://www.royalcrownderby.co.uk/#website",
"url": "https://www.royalcrownderby.co.uk",
"name": "Royal Crown Derby",
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.royalcrownderby.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.royalcrownderby.co.uk/#webpage",
"url": "https://www.royalcrownderby.co.uk/",
"name": "Luxury Tableware & Home Accessories - Royal Crown Derby",
"datePublished": "2024-11-22T16:18:45+00:00",
"dateModified": "2025-05-08T16:08:16+01:00",
"about": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.royalcrownderby.co.uk/author/melissaoakes/",
"name": "Melissa Oakes",
"url": "https://www.royalcrownderby.co.uk/author/melissaoakes/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/422e48c93a49b0fdb4992a5b5cc0b6ba?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/422e48c93a49b0fdb4992a5b5cc0b6ba?s=96&d=mm&r=g",
"caption": "Melissa Oakes",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
}
},
{
"headline": "Luxury Tableware & Home Accessories - Royal Crown Derby",
"description": "Luxury tableware & home accessories steeped in heritage and history, handcrafted and made here in England in our factory in Derbyshire.",
"datePublished": "2024-11-22T16:18:45+00:00",
"dateModified": "2025-05-08T16:08:16+01:00",
"author": {
"@id": "https://www.royalcrownderby.co.uk/author/melissaoakes/",
"name": "Melissa Oakes"
},
"@type": "Article",
"name": "Luxury Tableware & Home Accessories - Royal Crown Derby",
"@id": "https://www.royalcrownderby.co.uk/#schema-110340",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#webpage"
},
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.royalcrownderby.co.uk/#webpage"
}
},
{
"@type": "VideoObject",
"name": "Royal Crown Derby",
"description": "Royal Crown Derby has a long and distinguished history. The company has been manufacturing fine bone china in Derby, England since 1750. Throughout that time...",
"uploadDate": "2016-10-04",
"embedUrl": "https://www.youtube.com/embed/jB_FWpivTDM",
"duration": "PT0M8S",
"width": "1280",
"height": "720",
"isFamilyFriendly": "True",
"@id": "https://www.royalcrownderby.co.uk/#schema-110341",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#webpage"
},
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.royalcrownderby.co.uk/#webpage"
}
}
]
}
/product-category/collections/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.royalcrownderby.co.uk/#organization",
"name": "Royal Crown Derby"
},
{
"@type": "WebSite",
"@id": "https://www.royalcrownderby.co.uk/#website",
"url": "https://www.royalcrownderby.co.uk",
"name": "Royal Crown Derby",
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.royalcrownderby.co.uk/product-category/collections/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "http://www.royalcrownderby.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.royalcrownderby.co.uk/product-category/collections/",
"name": "Collections"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://www.royalcrownderby.co.uk/product-category/collections/#webpage",
"url": "https://www.royalcrownderby.co.uk/product-category/collections/",
"name": "Collections - Royal Crown Derby",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.royalcrownderby.co.uk/product-category/collections/#breadcrumb"
}
}
]
}
/product-category/gift-sets/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.royalcrownderby.co.uk/#organization",
"name": "Royal Crown Derby"
},
{
"@type": "WebSite",
"@id": "https://www.royalcrownderby.co.uk/#website",
"url": "https://www.royalcrownderby.co.uk",
"name": "Royal Crown Derby",
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.royalcrownderby.co.uk/product-category/gift-sets/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "http://www.royalcrownderby.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.royalcrownderby.co.uk/product-category/gift-sets/",
"name": "Gift Sets"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://www.royalcrownderby.co.uk/product-category/gift-sets/#webpage",
"url": "https://www.royalcrownderby.co.uk/product-category/gift-sets/",
"name": "Gift Sets - Royal Crown Derby",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.royalcrownderby.co.uk/product-category/gift-sets/#breadcrumb"
}
}
]
}
/trade-clients/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.royalcrownderby.co.uk/#organization",
"name": "Royal Crown Derby",
"url": "http://www.royalcrownderby.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.royalcrownderby.co.uk/#logo",
"url": "https://www.royalcrownderby.co.uk/app/uploads/2022/06/RCD_LOGO.svg",
"contentUrl": "https://www.royalcrownderby.co.uk/app/uploads/2022/06/RCD_LOGO.svg",
"caption": "Royal Crown Derby",
"inLanguage": "en-US",
"width": "",
"height": ""
}
},
{
"@type": "WebSite",
"@id": "https://www.royalcrownderby.co.uk/#website",
"url": "https://www.royalcrownderby.co.uk",
"name": "Royal Crown Derby",
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "http://www.royalcrownderby.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.royalcrownderby.co.uk/trade-clients/",
"name": "Clients"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#webpage",
"url": "https://www.royalcrownderby.co.uk/trade-clients/",
"name": "Clients - Royal Crown Derby",
"datePublished": "2022-09-28T09:17:20+01:00",
"dateModified": "2022-12-02T16:12:58+00:00",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.royalcrownderby.co.uk/author/melissaoakes/",
"name": "Melissa Oakes",
"url": "https://www.royalcrownderby.co.uk/author/melissaoakes/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/422e48c93a49b0fdb4992a5b5cc0b6ba?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/422e48c93a49b0fdb4992a5b5cc0b6ba?s=96&d=mm&r=g",
"caption": "Melissa Oakes",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Clients - Royal Crown Derby",
"datePublished": "2022-09-28T09:17:20+01:00",
"dateModified": "2022-12-02T16:12:58+00:00",
"author": {
"@id": "https://www.royalcrownderby.co.uk/author/melissaoakes/"
},
"publisher": {
"@id": "https://www.royalcrownderby.co.uk/#organization"
},
"name": "Clients - Royal Crown Derby",
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#richSnippet",
"isPartOf": {
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.royalcrownderby.co.uk/trade-clients/#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /product-category/collections/ | 13 | 1 |
| /product-category/gift-sets/ | 13 | 1 |
| /trade-clients/ | 21 | 1 |
This page presents a snapshot of public data from Royal Crown Derby, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Royal Crown Derby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://royalcrownderby.co.uk to view the most current version of its content and see directly what this company is about and what it offers.