Sheila Kerr Jewellery Ltd
(http://www.sheilakerrjewellery.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
The primary authority gap lies in the stale content; with a system date of May 2026, the blog posts from 2020 are significantly aged. While Sheila Kerr is clearly a real person, the schema_json lacks sameAs links to LinkedIn, social profiles, or industry associations, leaving her professional footprint slightly isolated. The technical implementation is functional but lacks advanced JewelryStore schema attributes like ‘material’ or ‘certification’ detail in the structured data.
The site makes few bold ‘performance’ claims, focusing instead on artistic ‘pleasure’ and ‘unique’ design. The claim of being an ‘accomplished jewellery designer’ is well-supported by the volume of original designs in the shop and the named retail partnerships. The most significant disconnect is the ‘New Collection’ label on a blog post from November 2020, which is nearly six years old relative to the current anchor date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Creating Handmade Jewellery | Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/about-us.png",
"datePublished": "2020-04-07T05:37:10+00:00",
"dateModified": "2021-09-13T11:54:35+00:00",
"description": "Sheila Kerr has gained many years of experience in creating handmade jewellery. Visit her website to see some of her pieces.",
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/about-us.png",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/about-us.png",
"width": 543,
"height": 523,
"caption": "Sheila Kerr Jewellery"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/sheilas-jewellery/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/",
"url": "https://www.sheilakerrjewellery.com/sheilas-jewellery/",
"name": "Beautiful Handmade Rings | Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/form-img.jpg",
"datePublished": "2020-04-07T08:14:37+00:00",
"dateModified": "2025-02-25T16:38:30+00:00",
"description": "Choose from the array of handmade rings and necklaces available in Sheila’s collection. Contact her or visit her website for more information.",
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/sheilas-jewellery/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/form-img.jpg",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/form-img.jpg",
"width": 687,
"height": 775,
"caption": "Sheila Kerr Jewellery"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/sheilas-jewellery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sheilakerrjewellery.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sheila’s Jewellery"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/shop/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/shop/",
"url": "https://www.sheilakerrjewellery.com/shop/",
"name": "Online Shop | Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/shop/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/shop/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2023/03/E9943E04-3673-4786-8128-1624FD945CEA.jpeg",
"datePublished": "2020-06-29T10:07:54+00:00",
"dateModified": "2023-05-25T15:26:45+00:00",
"description": "Visit Sheila’s online shop to see some of the unique and handmade jewellery she designs and creates. Contact her to find out more.",
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/shop/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/shop/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/shop/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2023/03/E9943E04-3673-4786-8128-1624FD945CEA.jpeg",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2023/03/E9943E04-3673-4786-8128-1624FD945CEA.jpeg",
"width": 1934,
"height": 2048
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/shop/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sheilakerrjewellery.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/bespoke/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/bespoke/",
"url": "https://www.sheilakerrjewellery.com/bespoke/",
"name": "Designing Bespoke Jewellery | Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/bespoke/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/bespoke/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/bespoke-.jpg",
"datePublished": "2020-06-29T11:04:20+00:00",
"dateModified": "2020-07-04T07:58:49+00:00",
"description": "For bespoke jewellery design services at competitive prices, turn to Sheila’s reputable company. Contact her for more information.",
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/bespoke/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/bespoke/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/bespoke/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/bespoke-.jpg",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/bespoke-.jpg",
"width": 500,
"height": 322,
"caption": "Sheila Kerr Jewellery Ltd"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/bespoke/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sheilakerrjewellery.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bespoke"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/blog/our-bespoke-design-service/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/",
"url": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/",
"name": "Our Bespoke Design Service - Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/blog.jpg",
"datePublished": "2020-03-10T09:09:21+00:00",
"dateModified": "2020-07-04T09:36:54+00:00",
"author": {
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/6708fc9c48085d6ccf9ac503b5739d6c"
},
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/our-bespoke-design-service/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/blog.jpg",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/06/blog.jpg",
"width": 608,
"height": 324,
"caption": "Sheila Kerr Jewellery Ltd"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/our-bespoke-design-service/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sheilakerrjewellery.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Bespoke Design Service"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/6708fc9c48085d6ccf9ac503b5739d6c",
"name": "Sheila Kerr Jewellery Ltd",
"image": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/e57af9123bd6a621413ea67c7ebd17729b2922df49f516af153a68cb2ca31d4f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/e57af9123bd6a621413ea67c7ebd17729b2922df49f516af153a68cb2ca31d4f?s=96&d=mm&r=g",
"caption": "Sheila Kerr Jewellery Ltd"
},
"sameAs": [
"https://www.sheilakerrjewellery.com"
],
"url": "https://www.sheilakerrjewellery.com/author/wpadmin/"
}
]
}
/blog/new-collection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sheilakerrjewellery.com/new-collection/",
"url": "https://www.sheilakerrjewellery.com/new-collection/",
"name": "NEW COLLECTION - Sheila Kerr Jewellery Ltd",
"isPartOf": {
"@id": "https://www.sheilakerrjewellery.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sheilakerrjewellery.com/new-collection/#primaryimage"
},
"image": {
"@id": "https://www.sheilakerrjewellery.com/new-collection/#primaryimage"
},
"thumbnailUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/11/Tree-of-hope-pendantC.jpg",
"datePublished": "2020-11-05T21:17:44+00:00",
"dateModified": "2020-11-05T21:17:44+00:00",
"author": {
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/a56646602ee7c6703d77c78371b0f34d"
},
"breadcrumb": {
"@id": "https://www.sheilakerrjewellery.com/new-collection/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sheilakerrjewellery.com/new-collection/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/new-collection/#primaryimage",
"url": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/11/Tree-of-hope-pendantC.jpg",
"contentUrl": "https://www.sheilakerrjewellery.com/wp-content/uploads/2020/11/Tree-of-hope-pendantC.jpg",
"width": 1440,
"height": 1440,
"caption": "Tree of hope pendant"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sheilakerrjewellery.com/new-collection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sheilakerrjewellery.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "NEW COLLECTION"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sheilakerrjewellery.com/#website",
"url": "https://www.sheilakerrjewellery.com/",
"name": "Sheila Kerr Jewellery Ltd",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sheilakerrjewellery.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/a56646602ee7c6703d77c78371b0f34d",
"name": "Sheila Kerr",
"image": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.sheilakerrjewellery.com/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/8916da12349c0eda10e9312206b1fe08b28f61dac39cdff0771766b4ca95eb11?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/8916da12349c0eda10e9312206b1fe08b28f61dac39cdff0771766b4ca95eb11?s=96&d=mm&r=g",
"caption": "Sheila Kerr"
},
"sameAs": [
"https://www.sheilakerrjewellery.com/"
],
"url": "https://www.sheilakerrjewellery.com/author/skerradmin/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
38Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 2 |
| /sheilas-jewellery/ | 6 | 2 |
| /shop/ | 8 | 2 |
| /bespoke/ | 6 | 2 |
| /blog/our-bespoke-design-service/ | 6 | 2 |
| /blog/new-collection/ | 6 | 2 |
Explore the other reputation pillars for Sheila Kerr Jewellery Ltd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sheila Kerr Jewellery Ltd, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sheila Kerr Jewellery Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.sheilakerrjewellery.com to view the most current version of its content and see directly what this company is about and what it offers.