TAG Heuer

← Back to TAG Heuer See how to improve →

(https://tagheuer.com) 📸 Data Snapshot: May 24, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

15 Impact Weight: 15 / 100

100% Reputation

Diagnosis: Authority Gaps

Authority is verified through extensive schema_json that identifies the parent organization as LVMH and names specific individuals like CEO Antoine Pin and founder Edouard Heuer. The digital footprint is anchored in La Chaux-de-Fonds, Switzerland, with a founding date of 1860, providing a historical authority that is rare and verifiable.

Evidence: Performance vs. Claims

Performance claims regarding ‘high-precision timing’ are substantiated by the brand’s well-documented history in professional racing chronographs, specifically designs for professional drivers. Unlike BS-heavy sites that claim ‘leading’ status without dates, TAG Heuer anchors every claim in its 160+ year timeline and LVMH backing.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "TAG Heuer",
    "url": "https://www.tagheuer.com/gb/en/",
    "logo": "https://www.tagheuer.com/on/demandware.static/Sites-TAG_FR-Site/-/default/dw374b8949/images/th-logo.svg",
    "sameAs": [
        "https://www.facebook.com/TAGHeuer/",
        "https://www.instagram.com/tagheuer/",
        "https://www.linkedin.com/company/tag-heuer/",
        "https://www.pinterest.fr/tagheuer/",
        "https://www.youtube.com/user/TAGHeuerOnline/",
        "https://twitter.com/TAGHeuer/",
        "https://www.weibo.com/tagheuerchina",
        "https://weixin.qq.com/r/knVOVg-EXlIhrUs19yCA",
        "https://tag.hr/footer"
    ],
    "foundingDate": "1860",
    "description": "The Official TAG Heuer Website. Pioneering Swiss watchmaking since 1860. Discover the latest collections of luxury watches for men and women.",
    "parentOrganization": "LVMH",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "Switzerland",
        "addressRegion": "La Chaux-de-Fonds",
        "postalCode": "2300"
    },
    "founder": {
        "@type": "Person",
        "givenName": "Edouard",
        "familyName": "Heuer",
        "gender": "Male",
        "jobTitle": "Founder"
    },
    "CEO": {
        "@type": "Person",
        "givenName": "Antoine",
        "familyName": "Pin",
        "gender": "Male",
        "jobTitle": "CEO"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Customer Service",
        "email": "contact@tagheuer.com",
        "url": "https://www.tagheuer.com/gb/en/contact"
    },
    "alternateName": "TAG Heuer SA",
    "foundingLocation": {
        "@type": "Place",
        "name": "Saint-Imier, Switzerland"
    },
    "brand": {
        "@type": "Brand",
        "name": "TAG HEUER",
        "url": "https://www.tagheuer.com/gb/en/"
    }
}

/gb/en/contact/

{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "TAG Heuer",
    "url": "https://www.tagheuer.com/gb/en/",
    "logo": "https://www.tagheuer.com/on/demandware.static/Sites-TAG_FR-Site/-/default/dw374b8949/images/th-logo.svg",
    "sameAs": [
        "https://www.facebook.com/TAGHeuer/",
        "https://www.instagram.com/tagheuer/",
        "https://www.linkedin.com/company/tag-heuer/",
        "https://www.pinterest.fr/tagheuer/",
        "https://www.youtube.com/user/TAGHeuerOnline/",
        "https://twitter.com/TAGHeuer/",
        "https://www.weibo.com/tagheuerchina",
        "https://weixin.qq.com/r/knVOVg-EXlIhrUs19yCA",
        "https://tag.hr/footer"
    ],
    "foundingDate": "1860",
    "description": "The Official TAG Heuer Website. Pioneering Swiss watchmaking since 1860. Discover the latest collections of luxury watches for men and women.",
    "parentOrganization": "LVMH",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "Switzerland",
        "addressRegion": "La Chaux-de-Fonds",
        "postalCode": "2300"
    },
    "founder": {
        "@type": "Person",
        "givenName": "Edouard",
        "familyName": "Heuer",
        "gender": "Male",
        "jobTitle": "Founder"
    },
    "CEO": {
        "@type": "Person",
        "givenName": "Antoine",
        "familyName": "Pin",
        "gender": "Male",
        "jobTitle": "CEO"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Customer Service",
        "email": "contact@tagheuer.com",
        "url": "https://www.tagheuer.com/gb/en/contact"
    },
    "alternateName": "TAG Heuer SA",
    "foundingLocation": {
        "@type": "Place",
        "name": "Saint-Imier, Switzerland"
    },
    "brand": {
        "@type": "Brand",
        "name": "TAG HEUER",
        "url": "https://www.tagheuer.com/gb/en/"
    }
}

/gb/en/stores/

{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "TAG Heuer",
    "url": "https://www.tagheuer.com/gb/en/",
    "logo": "https://www.tagheuer.com/on/demandware.static/Sites-TAG_FR-Site/-/default/dw374b8949/images/th-logo.svg",
    "sameAs": [
        "https://www.facebook.com/TAGHeuer/",
        "https://www.instagram.com/tagheuer/",
        "https://www.linkedin.com/company/tag-heuer/",
        "https://www.pinterest.fr/tagheuer/",
        "https://www.youtube.com/user/TAGHeuerOnline/",
        "https://twitter.com/TAGHeuer/",
        "https://www.weibo.com/tagheuerchina",
        "https://weixin.qq.com/r/knVOVg-EXlIhrUs19yCA",
        "https://tag.hr/footer"
    ],
    "foundingDate": "1860",
    "description": "The Official TAG Heuer Website. Pioneering Swiss watchmaking since 1860. Discover the latest collections of luxury watches for men and women.",
    "parentOrganization": "LVMH",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "Switzerland",
        "addressRegion": "La Chaux-de-Fonds",
        "postalCode": "2300"
    },
    "founder": {
        "@type": "Person",
        "givenName": "Edouard",
        "familyName": "Heuer",
        "gender": "Male",
        "jobTitle": "Founder"
    },
    "CEO": {
        "@type": "Person",
        "givenName": "Antoine",
        "familyName": "Pin",
        "gender": "Male",
        "jobTitle": "CEO"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Customer Service",
        "email": "contact@tagheuer.com",
        "url": "https://www.tagheuer.com/gb/en/contact"
    },
    "alternateName": "TAG Heuer SA",
    "foundingLocation": {
        "@type": "Place",
        "name": "Saint-Imier, Switzerland"
    },
    "brand": {
        "@type": "Brand",
        "name": "TAG HEUER",
        "url": "https://www.tagheuer.com/gb/en/"
    }
}

/gb/en/timepieces/collections/tag-heuer-carrera/

[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "TAG Heuer Carrera",
        "image": [
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwf1b148d9/TAG_Heuer_Carrera/WDA2150.BA0043/WDA2150.BA0043_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw549747e6/TAG_Heuer_Carrera/WDA2112.BA0043/WDA2112.BA0043_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw1055b35f/TAG_Heuer_Carrera/WBN231C.BA0001/WBN231C.BA0001_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw9951f163/TAG_Heuer_Carrera/WDA2115.BA0043/WDA2115.BA0043_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw75359d05/TAG_Heuer_Carrera/WBN2110.BA0639/WBN2110.BA0639_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe8a959bd/TAG_Heuer_Carrera/WBN2350.BD0000/WBN2350.BD0000_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw0a1a27ef/TAG_Heuer_Carrera/CBU2082.BF0007/CBU2082.BF0007_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw994546fe/TAG_Heuer_Carrera/CBU2081.BF0007/CBU2081.BF0007_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw3303fdb2/TAG_Heuer_Carrera/CBU2051.FT6273/CBU2051.FT6273_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw4f26fe50/TAG_Heuer_Carrera/CBU2081.FT6274/CBU2081.FT6274_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw753c23c4/TAG_Heuer_Carrera/CBU5050.FT6273/CBU5050.FT6273_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw7fc44e6a/TAG_Heuer_Carrera/CBU5091.FT6305/CBU5091.FT6305_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw588ca857/TAG_Heuer_Carrera/CBS2114.BA0053/CBS2114.BA0053_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwcaa1f3ff/TAG_Heuer_Carrera/CBS2113.BA0053/CBS2113.BA0053_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw6b19f176/TAG_Heuer_Carrera/CBS2115.BA0053/CBS2115.BA0053_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe66072ab/TAG_Heuer_Carrera/CBS2016.EB0430/CBS2016.EB0430_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw83c71901/TAG_Heuer_Carrera/CDD2180.FT8120/CDD2180.FT8120_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwc6597180/TAG_Heuer_Carrera/CBS221D.BA0048/CBS221D.BA0048_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw22bfff48/TAG_Heuer_Carrera/WBX2111.BD0002/WBX2111.BD0002_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw170e660f/TAG_Heuer_Carrera/WBX2112.FC6615/WBX2112.FC6615_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe0d17127/TAG_Heuer_Carrera/WBX2110.BA0044/WBX2110.BA0044_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw16d73847/TAG_Heuer_Carrera/CBS2015.EB0381/CBS2015.EB0381_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw670a4e51/TAG_Heuer_Carrera/CBS5012.FC6571/CBS5012.FC6571_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw0751b836/TAG_Heuer_Carrera/CBU2010.FT6267/CBU2010.FT6267_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwb907376b/TAG_Heuer_Carrera/CBN2A1F.FC6492/CBN2A1F.FC6492_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwf4014a6b/TAG_Heuer_Carrera/CBN2A1F.BA0643/CBN2A1F.BA0643_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw14e5af13/TAG_Heuer_Carrera/CBN2A1M.FC6526/CBN2A1M.FC6526_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe05f6289/TAG_Heuer_Carrera/CBS2214.FC6567/CBS2214.FC6567_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw89829643/TAG_Heuer_Carrera/CBS2215.FC6568/CBS2215.FC6568_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe8a959bd/TAG_Heuer_Carrera/WBN2350.BD0000/WBN2350.BD0000_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw1055b35f/TAG_Heuer_Carrera/WBN231C.BA0001/WBN231C.BA0001_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw4f413d0e/TAG_Heuer_Carrera/CBS2241.FN8023/CBS2241.FN8023_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw9218e9c8/TAG_Heuer_Carrera/WBN2319.BA0001/WBN2319.BA0001_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw7fc44e6a/TAG_Heuer_Carrera/CBU5091.FT6305/CBU5091.FT6305_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwaca1c002/TAG_Heuer_Carrera/CBU5080.FT6272/CBU5080.FT6272_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwd31e2840/TAG_Heuer_Carrera/CAR5A81.FC6377/CAR5A81.FC6377_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw753c23c4/TAG_Heuer_Carrera/CBU5050.FT6273/CBU5050.FT6273_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwb060d06f/TAG_Heuer_Carrera/CBU5081.FT6274/CBU5081.FT6274_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwd54cac03/TAG_Heuer_Carrera/CBS5017.FC6605/CBS5017.FC6605_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw81a1400a/TAG_Heuer_Carrera/CBS2014.FT6293/CBS2014.FT6293_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwd39ef7bb/TAG_Heuer_Carrera/CBS2213.FN6002/CBS2213.FN6002_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dw4f413d0e/TAG_Heuer_Carrera/CBS2241.FN8023/CBS2241.FN8023_Soldier.png",
            "https://www.tagheuer.com/on/demandware.static/-/Sites-tagheuer-master/default/dwe66072ab/TAG_Heuer_Carrera/CBS2016.EB0430/CBS2016.EB0430_Soldier.png"
        ],
        "url": "https://www.tagheuer.com/gb/en/timepieces/collections/tag-heuer-carrera/",
        "description": "The TAG Heuer Carrera collection is the sports watch of an active achiever always on the lookout for performance. Created as a tribute to the famously dangerous Carrera Panamericana auto race, the watch was the first chronograph specifically designed for professional drivers.",
        "brand": {
            "@type": "Brand",
            "name": "TAG Heuer"
        },
        "offers": {
            "@type": "AggregateOffer",
            "offerCount": 43,
            "priceCurrency": "GBP",
            "lowPrice": 3150,
            "highPrice": 38950
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "TAG Heuer",
        "url": "https://www.tagheuer.com/gb/en/",
        "logo": "https://www.tagheuer.com/on/demandware.static/Sites-TAG_FR-Site/-/default/dw374b8949/images/th-logo.svg",
        "sameAs": [
            "https://www.facebook.com/TAGHeuer/",
            "https://www.instagram.com/tagheuer/",
            "https://www.linkedin.com/company/tag-heuer/",
            "https://www.pinterest.fr/tagheuer/",
            "https://www.youtube.com/user/TAGHeuerOnline/",
            "https://twitter.com/TAGHeuer/",
            "https://www.weibo.com/tagheuerchina",
            "https://weixin.qq.com/r/knVOVg-EXlIhrUs19yCA",
            "https://tag.hr/footer"
        ],
        "foundingDate": "1860",
        "description": "The Official TAG Heuer Website. Pioneering Swiss watchmaking since 1860. Discover the latest collections of luxury watches for men and women.",
        "parentOrganization": "LVMH",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "Switzerland",
            "addressRegion": "La Chaux-de-Fonds",
            "postalCode": "2300"
        },
        "founder": {
            "@type": "Person",
            "givenName": "Edouard",
            "familyName": "Heuer",
            "gender": "Male",
            "jobTitle": "Founder"
        },
        "CEO": {
            "@type": "Person",
            "givenName": "Antoine",
            "familyName": "Pin",
            "gender": "Male",
            "jobTitle": "CEO"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Service",
            "email": "contact@tagheuer.com",
            "url": "https://www.tagheuer.com/gb/en/contact"
        },
        "alternateName": "TAG Heuer SA",
        "foundingLocation": {
            "@type": "Place",
            "name": "Saint-Imier, Switzerland"
        },
        "brand": {
            "@type": "Brand",
            "name": "TAG HEUER",
            "url": "https://www.tagheuer.com/gb/en/"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": "1",
                "name": "Home",
                "item": "https://www.tagheuer.com/gb/en/"
            },
            {
                "@type": "ListItem",
                "position": "2",
                "name": "Timepieces",
                "item": "https://www.tagheuer.com/gb/en/timepieces/"
            },
            {
                "@type": "ListItem",
                "position": "3",
                "name": "COLLECTIONS",
                "item": "https://www.tagheuer.com/gb/en/timepieces/collections/"
            },
            {
                "@type": "ListItem",
                "position": "4",
                "name": "TAG Heuer Carrera"
            }
        ]
    }
]

🛡️ Trust Signals — external proof links that back the declared identity

4Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	1	1
/gb/en/contact/	1	1
/gb/en/stores/	1	1
/gb/en/timepieces/collections/tag-heuer-carrera/	1	1

Explore the other reputation pillars for TAG Heuer

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from TAG Heuer, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to TAG Heuer: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://tagheuer.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: TAG Heuer – Signal Evidence & AI Readability

TAG Heuer