Semantic Coherence: URWERK – Signal Evidence & AI Readability

[H1]
Time is on your side

[H2] Our latest

[IMG: UR-100V Lightspeed Ceramic]

UR-Satellite

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UR-100V

[IMG: UR-230 Black Star]

UR-Satellite

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UR-230

[IMG: UR-10 Spacemeter Blue]

UR-Special projects

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UR-10 Spacemeter

[IMG: UR-150 Blue]

UR-Satellite

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UR-150 Scorpion

[IMG: SpaceTime Blade]

UR-Special projects

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SPACETIME BLADE

[H2] Our story

With a limited annual production of approximately 200 timepieces, URWERK prioritizes quality over quantity. The brand is distinguished by its in-house production of satellite components, meticulous hand-finishing, and cutting-edge technology — a true signature of URWERK’s craftsmanship.

A new experience of timeOUR STORY

[H1] OUR STORY

[H2] The Meeting

It all started at a student party. December 1995. As with many great stories, URWERK’s beginnings were unassuming. Felix Baumgartner, his brother Thomas, and Martin Frei met over beers and rock music, spending the evening sharing their philosophies on time and how best to express its passage. In the morning, January 1st 1996, the idea for URWERK was born.

[H3] Felix Baumgartner

Felix Baumgartner, URWERK master watchmaker and co-founder, is born in Schaffhausen, into a watchmaking family. His very first word was “tick-tock”. Felix learns about watchmaking in the atelier of his father who restores some of the world's most significant historical clocks, including the Campanus brothers’ night clock. He enrolls in the prestigious watchmaking school in Solothurn and is awarded his diploma in 1995.

[H3] Martin Frei

Martin Frei, URWERK chief designer and co-founder is born in Winterthur. His father was an engineer in basic research, making machines while his mother is his first art teacher. Martin Frei gains his diploma in Graphic Design from the School of Visual Arts of Zurich in 1989. Then, he obtains his Bachelor of Arts at the Hochschule für Gestaltung und Kunst in Luzern, Switzerland. There, he is a student of Roman Signer, an internationally renowned Swiss artist.

The foundation1997 marks the official birth of URWERK. That year, the brand presented its creations for the first time at the Academy of Independent Watchmakers (AHCI). With its debut model showcasing a bold wandering hours indication, URWERK laid the foundation for what would become its iconic signature — a visionary blend of technical mastery and disruptive design.

“We began essentially as a core group of artists who wanted to interpret time differently”

The name URWERK is more than a label. "UR" refers to the ancient city of Ur of the Chaldees in Mesopotamia, founded nearly 6,000 years ago where the Sumerian inhabitants first established units of time based on the shadows cast by its monuments. "Ur" in the German language also means primeval or original and "werk" is creation or mechanism in German. Together, they stand for original movement — a mission to rewrite the rules of fine watchmaking and honor the origins of time itself.

“We were not businessmen. It was extremely risky because we had no idea how our watches would be accepted.”Felix Baumgartner

[H2] Our atelier

URWERK lives in different parts of Switzerland. When we join in the same room there are fantastic discussions and our projects take giant leaps ahead.

[IMG: Swiss timepiece, iconic watch, UR-101 and UR-102]
1997
October

[IMG: Swiss timepiece, iconic watch, UR-103]
2003
April

[IMG: Swiss timepiece, iconic watch, OPUS 5]
2005
March

[IMG: Swiss timepiece, iconic watch, UR-202]
2008
March

[IMG: Swiss timepiece, URWERK watch, CC1]
2009
September

[IMG: Swiss timepiece, iconic watch, UR-203]
2010
January

[IMG: Swiss timepiece, iconic watch, UR-103]
2010
March

[IMG: Swiss timepiece, iconic watch, UR-110]
2011
January

[IMG: Swiss timepiece, URWERK watch, UR-1001]
2011
August

[IMG: Swiss timepiece, satellite watch, UR-210]
2012
September

[IMG: Swiss timepiece, Chronometry watch, EMC]
2013
August

[IMG: Swiss timepiece, satellite watch, UR-105M]
2014
August

[IMG: Swiss timepiece, Satellite watch, UR-105 TA]
2015
April

[IMG: Swiss timepiece, Satellite watch, UR-106]
2015
September

[IMG: Swiss timepiece, Chronometry watch, EMC Time Hunter]
2016
January

[IMG: Swiss timepiece, Satellite watch, UR-105 CT]
2016
September

[IMG: Swiss timepiece, URWERK atomic watch, AMC]
2017
January

[IMG: Swiss timepiece, Satellite watch, UR-T8]
2017
January

[IMG: Swiss timepiece, linear display watch, UR-111C]
2018
September

[IMG: Swiss timepiece, Satellite watch, UR-100]
2019
September

[IMG: UR-220 watch timeline]
2020
September

2021
October

[IMG: urwerk UR-120]
2022
September

2023
March

[IMG: UR-230 | 2023]
2023
November

[IMG: UR-150 Scorpion]
2024
October

[H3] The first UR-101 and UR-102
The first URWERK models are launched at Baselworld 1997. With its minimalistic ‘wandering’ hour, reminiscent of a satellite or planet moving across the sky, the UR-101 and UR-102 were the first timepieces embodying URWERK’s ambition to make art that tells time.
[H3] The UR-103 COLLECTION
After six years of hardship and struggle, the UR-103.01 is launched in 2003. The result is the UR-103.01 with its forward-facing, three-dimensional cone-shaped satellites.
Discover
[H3] THE OPUS 5 COLLECTION
URWERK’s history is punctuated with decisive moments. One of these is the Opus project. In 2005, in partnership with Harry Winston, we unveiled one of our most spectacular and enterprising creation: the Opus 5.
[H3] THE UR-202 COLLECTION
The UR-202 Turbine Automatic features URWERK’s patented revolving satellite complication, with an innovative new winding system regulated by compressed air.
Discover
[H3] THE UR-CC1 COLLECTION
URWERK launches the UR-CC1. Codename 'King Cobra'. The UR-CC1 is a peerless timepiece requiring ten years of development followed by a further three years perfecting the micro-engineering of its mechanics. It is as rare and exclusive as it is exceptional!
Discover
[H3] THE UR-203 BLACK PT
With the UR-203 Black PT, time is translated into a metallic choreography of sublime fluidity by revealing its micro-mechanics for all to see. The mesmerizing theatre unfolds both on stage and off with this model stripped down and distilled to its pure essence.
Discover
[H3] THE UR-103 FINAL EDITION
In 2010, the 103 collection celebrates its 7th and last anniversary. URWERK ceases production of the 103 collection at the end of 2010. As Martin Frei says "Our 103 collection enters its seventh year of life and for URWERK that is its maturity and its plenitude".
Discover
[H3] THE UR-110 COLLECTION
The UR-110 continues URWERK's radical tradition of telling the time using orbiting satellite complications. In the UR-110, the time is always shown on the right side of the watch. The satellites follow a vertical line, graded from 0 to 60 minutes, in a downward motion.
Discover
[H3] THE 1001 COLLECTION
The UR-1001 Zeit Device is an über complication both measuring and quantifying an era, from a solitary second all the way to a monumental 1,000 years.
Discover
[H3] THE UR-210 COLLECTION
The UR-210’s satellite complication with retrograde minute is both highly original and totally explosive. It also features a world-first complication, a winding efficiency indicator indicating winding efficiency over the last two hours.
Discover
[H3] THE EMC COLLECTION
The first high-end mechanical watch with "artifical intelligence". With EMC, not only can the wearer obtain the precise timing rate on demand, they can then use that information to accurately adjust the timing of their watch to suit their own personal rhythm.
Discover
[H3] THE UR-105M COLLECTION
URWERK’s UR-105M is inspired by the Middle Ages, an era of lances, legends, chivalrous conduct and noble deeds. An era when knights in shining armor would risk their lives for honor and glory, with only their faith and shield for protection.
[H3] The UR-105 TA COLLECTION
The UR-105 TA isn't round, has no hands, and no tourbillon: It is 100% pure URWERK. It is the watch that the team had the most pleasure in developing its mechanisms, and the most satisfaction in its hand finishing and assembly.
[H3] THE UR-106 COLLECTION
The UR-106, is the first from the independent brand that is especially made for women. Elegant slender and graceful, it shows the sensitive side of URWERK’s nature. For you, ladies, URWERK unveils the UR-106 “Lotus”.
Discover
[H3] THE EMC TH COLLECTION
EMC “Time Hunter” is a fully 100% mechanical watch with electronically enhanced indications. It launches in two limited editions of 15 pieces each. The new EMC enables its wearer to both monitor the health of the watch and its precision as worn on the wrist.
Discover
[H3] The UR-105 CT COLLECTION
The UR-105 revisits URWERK's iconic satellite indication, which has been an emblematic and instantly recognizable signature element of the brand for 18 years.
Discover
[H3] THE AMC
In the spirit of Breguet's inspiration of more than 220 years ago, URWERK has designed and is producing the very first master-slave clock and wristwatch, in which an atomic clock.
Discover
[H3] THE UR-T8 COLLECTION
The UR-T8, which marks the 20th anniversary of the brand, is URWERK’s first transformable watch. It is the biggest and most elaborate carousel configuration yet applied by URWERK, with each arm supporting a satellite carousel bearing the four-hour numerals.
Discover
[H3] THE UR-111C COLLECTION
URWERK’s departures from its signature theme of wandering-hour indications have always been spectacular, and the UR-111C is no exception. This exercise in complex micromechanics is a rival to the brand’s other "Special Projects" line, in both originality and mechanical virtuosity.
Discover
[H3] The UR-100 COLLECTION
The UR-100 takes us on a journey through both time and space, two concepts at the very core of
URWERK. Using its orbiting satellite hours and minute hands, the UR-100 displays both time and
space, merging these two concepts in the creation of the UR-100 SpaceTime.
Discover
[H3] The UR-220 COLLECTION
With its manually wound movement and control board on its back, the UR-220 goes back to URWERK’s earlier technologies in a case that is sleeker, more ergonomic and as stunning as ever. One exceptional feature is the return of the Oil Change indicator in a new guise.
DISCOVER
[H3] THE UR-112 COLLECTION
The beauty of the UR-112 lies in the complexity of its gears and near-manic assembly precision. The UR-112 Aggregat heralds the genesis of a watchmaking tour de force. Agreggat is a compendium of 25,5 grams of distilled technique, offering fully digital time displays, from hours down to seconds. A double or nothing challenge for the watchmaker who is betting with microns.
Discover the piece

[H3] UR-230 "Eagle"
The UR-230 "Eagle" showcases new functions. URWERK has developed a world-first set of shock absorbers designed to protect the new UR-7.30 calibre via turbines. A first set of turbines is dedicated to attenuating the impact of any external shock, thereby guaranteeing the robustness and durability of the watch. A second set controls the flow of air that feeds the winding system.
Discover the piece
[H3] UR-150 Scorpion
In the model’s retrograde mechanism, a flying carousel bearing the three hour satellites follows a route determined by a cam. The latter orchestrates the motion of the carousel, a performance that lasts precisely 60 minutes. As the hour hand reaches ’60’, an URWERK spring triggers the UR-150's lightning-fast attack: the retrograde hand makes a 240° jump and the hour satellites simultaneously rotates 270°.
Discover the piece

[H2]
Brochures

[H3] Episode 1
Episode 1
[H3] Episode 2
Episode 2

[H3] Episode 3
Episode 3

UR-Special projects

[H1] UR-10 Spacemeter

The UR-10 is more than a milestone in URWERK's trajectory. It's the coalescence of time and space, legacy and freedom, science and emotion. It allows URWERK to reinvent itself while staying true to its core beliefs. At first glance, a paradox unfolds: a round dial, hands in the center, concentric counters... features that seem alien to URWERKS DNA, yet in truth reveal a new facet of the company’s ethos.

[IMG: UR-10 Spacemeter Blue]
AboutUR-10 Measures Time and Space
inquire

[H2] Insights

[IMG: ur-10 front view]

Earth Rotation (1 turn for every 10 km).
Earth Rotation and Revolution around the Sun (1 turn for every 1´000 km in rotation, and for every 64´000 km in revolution).
Earth Revolution around the Sun (1 turn for every 1´000 km).
Two hands showing time conventionally.

56.6;33.3
36.3;41.2
56.8;49
48.7;40.3

[IMG: ur-10 rear view]

First ever patented dual flow turbine.
Hour indication over a 24h-scale.
Earth rotation (clockwise) and Revolution (counter-clockwise) over a 24h-scale. This opposition recalls the anti-clockwise motion of Earth’s revolution.

54;52
53.5;68.5
65;31.5

[H2] Variations

UR-10 BLUE

[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]

UR-10 DARK

[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]

UR-10 METAL

[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]
[IMG: URWERK Special Projects UR-10]

[H3]
UR-10

Case dimensions

Width: 45.40 mm; length: 44mm; thickness (excl. crystals): 7.13 mm

Case material

Uppercase in sandblasted titanium, caseback in sandblasted steel.

Movement

UR-10.01 SELF-WINDING

Water resistance

Pressure tested to 3ATM / 100’ / 30m

Power reserve

43 hours

Indications

Analog hours and minutes, hours on a 24h-scale, Earth Rotation over 10 km and 1000km, Earth Revolution over 1000 km and 64000km, Rotation and Revolution on a 24h-scale

Controls

Two-position winding crown

[H3]
Meticulouscraftmanship

[H1]
Contact

Place du Bourg-de-Four 51204 Geneva, Switzerland+41 22 900 20 25info@urwerk.com

[H3] Geneva

[H2] URWERK SA

[H2] 46.202565, 6.154184