Wedgwood
(https://wedgwood.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
Review counts are zero across all crawled pages, which indicates a lack of integrated social proof. The site relies entirely on internal authority and its Potter to Her Majesty claim from 1763 without linking to external certifications or modern third-party validation. The proof_links_count of 1 suggests a minimum viable trust architecture for a brand of this scale.
Verifiable evidence is concentrated in the pricing and historical dates (1763, 1765) mentioned in the royal heritage section. Vague assertions like thoughtfully created to elevate everyday dining are common but are substantiated by a vast product catalog of 744 items that proves the enduring craftsmanship claim through variety and design consistency. The ratio of product substance to marketing fluff is roughly 60:40.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /pages/my-wedgwood/ | 0 | 1 |
| /collections/summer-sale/ | 0 | 1 |
| /collections/all-tableware/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.wedgwood.com#WebPage",
"url": "https://www.wedgwood.com",
"name": "Wedgwood",
"description": "",
"isPartOf": [
{
"@type": "WebSite",
"@id": "https://www.wedgwood.com#WebSite",
"publisher": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization"
}
}
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wedgwood.com/search?q={query}",
"query-input": "required name=query"
}
}
/pages/my-wedgwood/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.wedgwood.com/pages/my-wedgwood#WebPage",
"url": "https://www.wedgwood.com/pages/my-wedgwood",
"name": "My Wedgwood",
"description": "",
"isPartOf": [
{
"@type": "WebSite",
"@id": "https://www.wedgwood.com#WebSite",
"publisher": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization"
}
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wedgwood.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "My Wedgwood",
"item": "https://www.wedgwood.com/pages/my-wedgwood"
}
]
},
"mainEntity": {
"@type": "Article",
"@id": "https://www.wedgwood.com/pages/my-wedgwood#Article",
"name": "My Wedgwood",
"headline": "My Wedgwood",
"description": "",
"articleBody": "",
"datePublished": "2026-05-27",
"dateModified": "2026-05-27",
"author": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization",
"name": "Wedgwood"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization",
"name": "Wedgwood"
}
}
}
/collections/summer-sale/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wedgwood.com/collections/summer-sale#CollectionPage",
"url": "https://www.wedgwood.com/collections/summer-sale",
"name": "Style your summer with up to 50% off",
"description": "Our Summer Sale is here, offering up to 50% off your favourite collections. Shop now and style your summer with beautifully designed pieces.",
"isPartOf": [
{
"@type": "WebSite",
"@id": "https://www.wedgwood.com#WebSite",
"publisher": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization"
}
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wedgwood.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.wedgwood.com/collections/all"
},
{
"@type": "ListItem",
"position": 3,
"name": "Style your summer with up to 50% off",
"item": "https://www.wedgwood.com/collections/summer-sale"
}
]
},
"mainEntity": [
{
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/magnolia-blossom-rose-bowl-mink#Product",
"name": "Magnolia Blossom Mink Rose Bowl Vase",
"url": "https://www.wedgwood.com/products/magnolia-blossom-rose-bowl-mink",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "160.0"
}
}
]
},
{
"@type": "ListItem",
"position": 2,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/intaglio-5-piece-dinner-setting#Product",
"name": "Intaglio 5-Piece Dinner Setting",
"url": "https://www.wedgwood.com/products/intaglio-5-piece-dinner-setting",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "104.0"
}
}
]
},
{
"@type": "ListItem",
"position": 3,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/hibiscus-4-piece-set#Product",
"name": "Hibiscus 4 Piece Set",
"url": "https://www.wedgwood.com/products/hibiscus-4-piece-set",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "192.0"
}
}
]
},
{
"@type": "ListItem",
"position": 4,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/intaglio-mug#Product",
"name": "Intaglio Mug",
"url": "https://www.wedgwood.com/products/intaglio-mug",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "24.0"
}
}
]
},
{
"@type": "ListItem",
"position": 5,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wonderlust-apple-blossom-teacup-and-saucer#Product",
"name": "Wonderlust Apple Blossom Teacup and Saucer",
"url": "https://www.wedgwood.com/products/wonderlust-apple-blossom-teacup-and-saucer",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "42.5"
}
}
]
},
{
"@type": "ListItem",
"position": 6,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-jardin-salad-plate#Product",
"name": "Vera Wang Jardin Salad Plate",
"url": "https://www.wedgwood.com/products/vera-wang-jardin-salad-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "28.0"
}
}
]
},
{
"@type": "ListItem",
"position": 7,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-grosgrain-salad-plate#Product",
"name": "Vera Wang Grosgrain Salad Plate",
"url": "https://www.wedgwood.com/products/vera-wang-grosgrain-salad-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "28.0"
}
}
]
},
{
"@type": "ListItem",
"position": 8,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-grosgrain-dinner-plate#Product",
"name": "Vera Wang Grosgrain Dinner Plate",
"url": "https://www.wedgwood.com/products/vera-wang-grosgrain-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "35.0"
}
}
]
},
{
"@type": "ListItem",
"position": 9,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/hibiscus-salad-plate#Product",
"name": "Hibiscus Salad Plate",
"url": "https://www.wedgwood.com/products/hibiscus-salad-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "44.0"
}
}
]
},
{
"@type": "ListItem",
"position": 10,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/jasper-blue-tumbler-with-straw#Product",
"name": "Jasper Blue Tumbler with Straw",
"url": "https://www.wedgwood.com/products/jasper-blue-tumbler-with-straw",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "25.0"
}
}
]
},
{
"@type": "ListItem",
"position": 11,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/magnolia-blossom-vase-mink#Product",
"name": "Magnolia Blossom Vase Mink",
"url": "https://www.wedgwood.com/products/magnolia-blossom-vase-mink",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "240.0"
}
}
]
},
{
"@type": "ListItem",
"position": 12,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/neo-coupe-set-of-2#Product",
"name": "Neo Coupe Set of 2",
"url": "https://www.wedgwood.com/products/neo-coupe-set-of-2",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "87.5"
}
}
]
},
{
"@type": "ListItem",
"position": 13,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wonderlust-teacup-saucer-set-of-4#Product",
"name": "Wonderlust Teacup & Saucer, Set of 4",
"url": "https://www.wedgwood.com/products/wonderlust-teacup-saucer-set-of-4",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "236.0"
}
}
]
},
{
"@type": "ListItem",
"position": 14,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-lace-platinum-dinner-plate#Product",
"name": "Vera Wang Lace Platinum Dinner Plate",
"url": "https://www.wedgwood.com/products/vera-wang-lace-platinum-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "35.0"
}
}
]
},
{
"@type": "ListItem",
"position": 15,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/hibiscus-dinner-plate#Product",
"name": "Hibiscus Dinner Plate",
"url": "https://www.wedgwood.com/products/hibiscus-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "56.0"
}
}
]
},
{
"@type": "ListItem",
"position": 16,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/hibiscus-accent-dinner-plate#Product",
"name": "Hibiscus Accent Dinner Plate",
"url": "https://www.wedgwood.com/products/hibiscus-accent-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "56.0"
}
}
]
}
]
}
]
}
/collections/all-tableware/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wedgwood.com/collections/all-tableware#CollectionPage",
"url": "https://www.wedgwood.com/collections/all-tableware",
"name": "All Tableware",
"description": "Wedgwood tableware is an expression of our enduring craftsmanship and refined design. From iconic patterns to contemporary silhouettes, our tableware and dinnerware sets are thoughtfully created to elevate everyday dining and special occasions alike, making moments defined by timeless elegance and sophistication. ",
"isPartOf": [
{
"@type": "WebSite",
"@id": "https://www.wedgwood.com#WebSite",
"publisher": {
"@type": "Organization",
"@id": "https://www.wedgwood.com#Organization"
}
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wedgwood.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://www.wedgwood.com/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Tableware",
"item": "https://www.wedgwood.com/collections/all-tableware"
}
]
},
"mainEntity": [
{
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/gio-dinner-plate#Product",
"name": "Gio Dinner Plate",
"url": "https://www.wedgwood.com/products/gio-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "30.0"
}
}
]
},
{
"@type": "ListItem",
"position": 2,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/renaissance-gold-teacup-saucer-set-of-2#Product",
"name": "Renaissance Gold Teacup & Saucer, Set of 2",
"url": "https://www.wedgwood.com/products/renaissance-gold-teacup-saucer-set-of-2",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "215.0"
}
}
]
},
{
"@type": "ListItem",
"position": 3,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-white-wine-pair#Product",
"name": "Vera Wang Luxe Graphite White Wine Pair",
"url": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-white-wine-pair",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "145.0"
}
}
]
},
{
"@type": "ListItem",
"position": 4,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/florentine-marine-teapot#Product",
"name": "Florentine Marine Teapot",
"url": "https://www.wedgwood.com/products/florentine-marine-teapot",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "276.5"
}
}
]
},
{
"@type": "ListItem",
"position": 5,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/gio-platinum-teapot#Product",
"name": "Gio Platinum Teapot",
"url": "https://www.wedgwood.com/products/gio-platinum-teapot",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "220.0"
}
}
]
},
{
"@type": "ListItem",
"position": 6,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/bacchus-teacup-saucer-ivory#Product",
"name": "Bacchus Teacup Saucer Ivory",
"url": "https://www.wedgwood.com/products/bacchus-teacup-saucer-ivory",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "670.0"
}
}
]
},
{
"@type": "ListItem",
"position": 7,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/florentine-turquoise-3-piece-tea-set#Product",
"name": "Florentine Turquoise 3 Piece Tea Set",
"url": "https://www.wedgwood.com/products/florentine-turquoise-3-piece-tea-set",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "710.0"
}
}
]
},
{
"@type": "ListItem",
"position": 8,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wonderlust-blue-pagoda-3-piece-set#Product",
"name": "Wonderlust Blue Pagoda 3 Piece Set",
"url": "https://www.wedgwood.com/products/wonderlust-blue-pagoda-3-piece-set",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "184.0"
}
}
]
},
{
"@type": "ListItem",
"position": 9,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wild-strawberry-tea-for-one#Product",
"name": "Wild Strawberry Gold Tea for One",
"url": "https://www.wedgwood.com/products/wild-strawberry-tea-for-one",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "235.0"
}
}
]
},
{
"@type": "ListItem",
"position": 10,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/florentine-marine-rim-soup-bowl#Product",
"name": "Florentine Marine Rim Soup Bowl",
"url": "https://www.wedgwood.com/products/florentine-marine-rim-soup-bowl",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "98.0"
}
}
]
},
{
"@type": "ListItem",
"position": 11,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wild-strawberry-square-plate#Product",
"name": "Wild Strawberry Gold Square Plate",
"url": "https://www.wedgwood.com/products/wild-strawberry-square-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "145.0"
}
}
]
},
{
"@type": "ListItem",
"position": 12,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wild-strawberry-inky-blue-oval-serving-plate#Product",
"name": "Wild Strawberry Inky Blue Oval Serving Plate",
"url": "https://www.wedgwood.com/products/wild-strawberry-inky-blue-oval-serving-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "140.0"
}
}
]
},
{
"@type": "ListItem",
"position": 13,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wild-strawberry-couped-dinner-plate#Product",
"name": "Wild Strawberry Classic Couped Dinner Plate",
"url": "https://www.wedgwood.com/products/wild-strawberry-couped-dinner-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "45.0"
}
}
]
},
{
"@type": "ListItem",
"position": 14,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-salad-plate#Product",
"name": "Vera Wang Luxe Graphite Salad Plate",
"url": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-salad-plate",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "50.0"
}
}
]
},
{
"@type": "ListItem",
"position": 15,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/wild-strawberry-inky-blue-mug#Product",
"name": "Wild Strawberry Inky Blue Mug",
"url": "https://www.wedgwood.com/products/wild-strawberry-inky-blue-mug",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "40.0"
}
}
]
},
{
"@type": "ListItem",
"position": 16,
"item": [
{
"@type": "Product",
"@id": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-mug-v2#Product",
"name": "Vera Wang Luxe Graphite Mug V2",
"url": "https://www.wedgwood.com/products/vera-wang-luxe-graphite-mug-v2",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "60.0"
}
}
]
}
]
}
]
}
Explore the other reputation pillars for Wedgwood
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wedgwood, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wedgwood: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wedgwood.com to view the most current version of its content and see directly what this company is about and what it offers.