Identity & Authority: YEMA – Signal Evidence & AI Readability

YEMA

(https://yema.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority gaps are non-existent; the brand provides specific names and verifiable digital footprints for its ambassadors and partners. Mentioning legendary racer Mario Andretti and professional diver Jason Washington adds significant weight, as these are globally recognized figures in their respective fields. The schema_json is robust, utilizing ProductGroup, GTIN numbers, and specific SKU identifiers, which confirms a high level of technical and operational transparency.

There is no disconnect between marketing claims and technical demonstrations. The brand claims to manufacture professional watches for astronauts and the military, then provides the exact caliber designations (CMM.10, CMM.20, CMM.31) and ISO-standard relevant specs (5 BAR water resistance, sapphire exhibition backs) to prove it. The pricing structure, ranging from $449 for meca-quartz models to $13,000 for tourbillons, aligns with the tiered technical complexity described in the copy.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://yema.com/#/schema/website/1",
            "url": "https://yema.com",
            "name": "YEMA Watches Official Store",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://yema.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "inLanguage": [
                "en",
                "it",
                "es",
                "fr",
                "de"
            ]
        },
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://yema.com/",
            "name": "YEMA® Official Store I France Fine Watches since 1948",
            "description": "Since 1948 France's Fine Watchmaker YEMA designs iconic timepieces specifically for Sailing, Diving, Car Racing and Space Exploration. Discover our latests reissues of emblematic French tool-watches.",
            "breadcrumb": {
                "@id": "https://yema.com/#/schema/breadcrumb"
            },
            "primaryImageOfPage": {
                "@id": "https://yema.com/#/schema/ImageObject/334130085948"
            },
            "image": [
                {
                    "@id": "https://yema.com/#/schema/ImageObject/334130085948"
                }
            ],
            "isPartOf": {
                "@id": "https://yema.com/#/schema/website/1"
            },
            "url": "https://yema.com/"
        },
        {
            "@type": "ImageObject",
            "@id": "https://yema.com/#/schema/ImageObject/334130085948",
            "width": 1200,
            "height": 628,
            "url": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282",
            "contentUrl": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://yema.com/#/schema/breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "YEMA® Official Store I France Fine Watches since 1948",
                    "position": 1
                }
            ]
        }
    ]
}
/pages/yema-time-of-heroes/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://yema.com/#/schema/website/1",
            "url": "https://yema.com",
            "name": "YEMA Watches Official Store",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://yema.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "inLanguage": [
                "en",
                "it",
                "es",
                "fr",
                "de"
            ]
        },
        {
            "@type": [
                "WebPage",
                "ItemPage"
            ],
            "@id": "https://yema.com/pages/yema-time-of-heroes",
            "name": "YEMA TIMEOFHEROES",
            "datePublished": "2024-03-19T12:15:30+01:00",
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://yema.com/pages/yema-time-of-heroes"
            },
            "breadcrumb": {
                "@id": "https://yema.com/pages/yema-time-of-heroes/#/schema/breadcrumb"
            },
            "primaryImageOfPage": {
                "@id": "https://yema.com/#/schema/ImageObject/334130085948"
            },
            "image": [
                {
                    "@id": "https://yema.com/#/schema/ImageObject/334130085948"
                }
            ],
            "isPartOf": {
                "@id": "https://yema.com/#/schema/website/1"
            },
            "url": "https://yema.com/pages/yema-time-of-heroes"
        },
        {
            "@type": "ImageObject",
            "@id": "https://yema.com/#/schema/ImageObject/334130085948",
            "width": 1200,
            "height": 628,
            "url": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282",
            "contentUrl": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://yema.com/pages/yema-time-of-heroes/#/schema/breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "YEMA Watches Official Store",
                    "item": "https://yema.com",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "name": "Time Of Heros",
                    "position": 2
                }
            ]
        }
    ]
}
/collections/watches/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://yema.com/#/schema/website/1",
            "url": "https://yema.com",
            "name": "YEMA Watches Official Store",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://yema.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "inLanguage": [
                "en",
                "it",
                "es",
                "fr",
                "de"
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://yema.com/collections/watches",
            "name": "YEMA Watches - French fine watches since 1948",
            "description": "Browse all of our timepieces currently available on our official online store.",
            "datePublished": "2023-09-14T11:28:30+02:00",
            "breadcrumb": {
                "@id": "https://yema.com/collections/watches/#/schema/breadcrumb"
            },
            "primaryImageOfPage": {
                "@id": "https://yema.com/#/schema/ImageObject/334130085948"
            },
            "image": [
                {
                    "@id": "https://yema.com/#/schema/ImageObject/334130085948"
                }
            ],
            "isPartOf": {
                "@id": "https://yema.com/#/schema/website/1"
            },
            "url": "https://yema.com/collections/watches"
        },
        {
            "@type": "ImageObject",
            "@id": "https://yema.com/#/schema/ImageObject/334130085948",
            "width": 1200,
            "height": 628,
            "url": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282",
            "contentUrl": "https://yema.com/cdn/shop/files/YEMA_social_sharing_featured_img_1200w.jpg?v=1597391282"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://yema.com/collections/watches/#/schema/breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "YEMA Watches Official Store",
                    "item": "https://yema.com",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "name": "Collections",
                    "item": "https://yema.com/collections",
                    "position": 2
                },
                {
                    "@type": "ListItem",
                    "name": "ALL WATCHES",
                    "position": 3
                }
            ]
        }
    ]
}
/products/yema-granvelle-cmm-20-70-25-29-05-sn-l8/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://yema.com/#/schema/website/1",
            "url": "https://yema.com",
            "name": "YEMA Watches Official Store",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://yema.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "inLanguage": [
                "en",
                "it",
                "es",
                "fr",
                "de"
            ]
        },
        {
            "@type": "ItemPage",
            "@id": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8",
            "name": "YEMA Granvelle CMM.29",
            "description": "A fusion of timeless watchmaking and French elegance, featuring our Manufacture micro-rotor calibre with a small seconds complication. Learn more.",
            "datePublished": "2025-05-16T07:40:20+02:00",
            "breadcrumb": {
                "@id": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8/#/schema/breadcrumb"
            },
            "primaryImageOfPage": {
                "@id": "https://yema.com/#/schema/ImageObject/64801855308162"
            },
            "image": [
                {
                    "@id": "https://yema.com/#/schema/ImageObject/64801855308162"
                }
            ],
            "isPartOf": {
                "@id": "https://yema.com/#/schema/website/1"
            },
            "url": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8"
        },
        {
            "@type": "ImageObject",
            "@id": "https://yema.com/#/schema/ImageObject/64801855308162",
            "width": 1500,
            "height": 2000,
            "url": "https://yema.com/cdn/shop/files/Granvelle_Blue_Front_Facing_W1500.webp?v=1749204810",
            "contentUrl": "https://yema.com/cdn/shop/files/Granvelle_Blue_Front_Facing_W1500.webp?v=1749204810"
        },
        {
            "@type": "ProductGroup",
            "@id": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8/#/schema/Product",
            "brand": [
                {
                    "@type": "Brand",
                    "name": "Yema Watches"
                }
            ],
            "mainEntityOfPage": {
                "@id": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8"
            },
            "name": "Granvelle CMM.29",
            "description": "A fusion of timeless watchmaking and French elegance, featuring our Manufacture micro-rotor calibre with a small seconds complication. Learn more.",
            "image": [
                {
                    "@id": "https://yema.com/#/schema/ImageObject/64801855308162"
                }
            ],
            "productGroupID": "14966298247554",
            "hasVariant": [
                {
                    "@type": "Product",
                    "@id": "https://yema.com/#/schema/Product/56521968746882",
                    "name": "Granvelle CMM.29 - 39mm / LIKE NEW (YOU SAVE 15%)",
                    "sku": "70.25.29.05.SN.L8",
                    "gtin": "3453930324925",
                    "image": [
                        {
                            "@id": "https://yema.com/#/schema/ImageObject/64801855308162"
                        }
                    ],
                    "offers": {
                        "@type": "Offer",
                        "@id": "https://yema.com/#/schema/Offer/56521968746882",
                        "availability": "https://schema.org/InStock",
                        "category": "Apparel & Accessories > Jewelry > Watches",
                        "priceSpecification": [
                            {
                                "@type": "UnitPriceSpecification",
                                "valueAddedTaxIncluded": true,
                                "price": 1913,
                                "priceCurrency": "USD"
                            },
                            {
                                "@type": "UnitPriceSpecification",
                                "priceType": "https://schema.org/StrikethroughPrice",
                                "valueAddedTaxIncluded": true,
                                "price": 2250,
                                "priceCurrency": "USD"
                            }
                        ],
                        "url": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-05-sn-l8?variant=56521968746882",
                        "checkoutPageURLTemplate": "https://yema.com/cart/add?id=56521968746882&quantity=1"
                    }
                },
                {
                    "@type": "Product",
                    "@id": "https://yema.com/#/schema/Product/56520108278146",
                    "name": "Granvelle CMM.29 - 39mm / new",
                    "sku": "70.25.29.05.SN.L8",
                    "gtin": "3453930324925",
                    "image": [
                        {
                            "@id": "https://yema.com/#/schema/ImageObject/64801855308162"
                        }
                    ],
                    "offers": {
                        "@type": "Offer",
                        "@id": "https://yema.com/#/schema/Offer/56520108278146",
                        "availability": "https://schema.org/InStock",
                        "category": "Apparel & Accessories > Jewelry > Watches",
                        "priceSpecification": [
                            {
                                "@type": "UnitPriceSpecification",
                                "valueAddedTaxIncluded": true,
                                "price": 2250,
                                "priceCurrency": "USD"
                            },
                            {
                                "@type": "UnitPriceSpecification",
                                "priceType": "https://schema.org/StrikethroughPrice",
                                "valueAddedTaxIncluded": true,
                                "price": 2250,
                                "priceCurrency": "USD"
                            }
                        ],
                        "url": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-05-sn-l8?variant=56520108278146",
                        "checkoutPageURLTemplate": "https://yema.com/cart/add?id=56520108278146&quantity=1"
                    }
                }
            ],
            "url": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://yema.com/products/yema-granvelle-cmm-20-70-25-29-04-sn-l8/#/schema/breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "name": "YEMA Watches Official Store",
                    "item": "https://yema.com",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "name": "Granvelle CMM.29",
                    "position": 2
                }
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
780Review mentions (all pages)
16External proof links (all pages)
PageReviewsProof links
/ (home) 116 4
/pages/yema-time-of-heroes/ 91 4
/collections/watches/ 432 4
/products/yema-granvelle-cmm-20-70-25-29-05-sn-l8/ 141 4