Affinion Probate
(https://affinionprobate.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
There is a significant authority gap regarding personnel. The site references renowned teams and experienced Solicitors, yet no individual solicitor or case manager is named, and there is zero Person schema or sameAs links to professional profiles. The technical implementation of schema is generic (WebPage/WebSite), lacking the Organization or LegalService depth required for a high-authority legal entity.
The site makes bold speed guarantees, specifically the 30 to 40 day turnaround, which it labels as industry leading. While it provides testimonials from Robert and Mr. Sheer, these lack dates or specific case metrics, making it difficult to verify if these timelines are consistently met in 2026. The disconnect is minor but present in the use of premier without third-party ranking evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.affinionprobate.co.uk/",
"url": "https://www.affinionprobate.co.uk/",
"name": "Affinion Probate | Specialising in Grant of Probate & Estate Administration Services",
"isPartOf": {
"@id": "https://www.affinionprobate.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.affinionprobate.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.affinionprobate.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/11/Affinion-Probate-Family-.webp",
"datePublished": "2023-11-13T16:42:10+00:00",
"dateModified": "2024-11-28T11:00:11+00:00",
"description": "We understand the challenges involved in the probate process, and we want you to know that we are here to take care of your application from start to finish",
"breadcrumb": {
"@id": "https://www.affinionprobate.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.affinionprobate.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.affinionprobate.co.uk/#primaryimage",
"url": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/11/Affinion-Probate-Family-.webp",
"contentUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/11/Affinion-Probate-Family-.webp",
"width": 500,
"height": 334,
"caption": "Affinion Probate - Specialising in Grant of Probate & Estate Administration Services"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.affinionprobate.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.affinionprobate.co.uk/#website",
"url": "https://www.affinionprobate.co.uk/",
"name": "Affinion Probate",
"description": "Specialising in Grant of Probate & Estate Administration Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.affinionprobate.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/estate-administration/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.affinionprobate.co.uk/estate-administration/",
"url": "https://www.affinionprobate.co.uk/estate-administration/",
"name": "Full estate administration service | Affinion Probate",
"isPartOf": {
"@id": "https://www.affinionprobate.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.affinionprobate.co.uk/estate-administration/#primaryimage"
},
"image": {
"@id": "https://www.affinionprobate.co.uk/estate-administration/#primaryimage"
},
"thumbnailUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Estate-Administration.webp",
"datePublished": "2023-11-13T21:04:12+00:00",
"dateModified": "2025-11-14T12:44:24+00:00",
"description": "A service for those looking to instruct a professional to take on the entire probate and estate administration process. Book a free consultation.",
"breadcrumb": {
"@id": "https://www.affinionprobate.co.uk/estate-administration/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.affinionprobate.co.uk/estate-administration/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.affinionprobate.co.uk/estate-administration/#primaryimage",
"url": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Estate-Administration.webp",
"contentUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Estate-Administration.webp",
"width": 834,
"height": 625,
"caption": "Estate Administration Services"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.affinionprobate.co.uk/estate-administration/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.affinionprobate.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Full estate administration service"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.affinionprobate.co.uk/#website",
"url": "https://www.affinionprobate.co.uk/",
"name": "Affinion Probate",
"description": "Specialising in Grant of Probate & Estate Administration Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.affinionprobate.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/probate-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.affinionprobate.co.uk/probate-services/",
"url": "https://www.affinionprobate.co.uk/probate-services/",
"name": "Grant of Probate Services | Affinion Probate",
"isPartOf": {
"@id": "https://www.affinionprobate.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.affinionprobate.co.uk/probate-services/#primaryimage"
},
"image": {
"@id": "https://www.affinionprobate.co.uk/probate-services/#primaryimage"
},
"thumbnailUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Couple-discussing-documents.webp",
"datePublished": "2023-11-13T20:40:57+00:00",
"dateModified": "2025-11-14T12:39:37+00:00",
"description": "The UK’s premier probate service. We expedite probate applications whilst providing a clear, fixed, all-inclusive legal fee. Book a free consultation",
"breadcrumb": {
"@id": "https://www.affinionprobate.co.uk/probate-services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.affinionprobate.co.uk/probate-services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.affinionprobate.co.uk/probate-services/#primaryimage",
"url": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Couple-discussing-documents.webp",
"contentUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/12/Couple-discussing-documents.webp",
"width": 834,
"height": 625,
"caption": "Fixed fee probate services"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.affinionprobate.co.uk/probate-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.affinionprobate.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Grant of Probate Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.affinionprobate.co.uk/#website",
"url": "https://www.affinionprobate.co.uk/",
"name": "Affinion Probate",
"description": "Specialising in Grant of Probate & Estate Administration Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.affinionprobate.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.affinionprobate.co.uk/about-us/",
"url": "https://www.affinionprobate.co.uk/about-us/",
"name": "About us | Affinion Probate",
"isPartOf": {
"@id": "https://www.affinionprobate.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.affinionprobate.co.uk/about-us/#primaryimage"
},
"image": {
"@id": "https://www.affinionprobate.co.uk/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/09/Affinion-Grant-of-Probate-Team.webp",
"datePublished": "2023-11-16T15:03:56+00:00",
"dateModified": "2025-11-14T15:44:25+00:00",
"description": "We specialise in high quality, transparent and competitively priced probate and estate administration services. Find out more about us.",
"breadcrumb": {
"@id": "https://www.affinionprobate.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.affinionprobate.co.uk/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.affinionprobate.co.uk/about-us/#primaryimage",
"url": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/09/Affinion-Grant-of-Probate-Team.webp",
"contentUrl": "https://www.affinionprobate.co.uk/wp-content/uploads/2023/09/Affinion-Grant-of-Probate-Team.webp",
"width": 1182,
"height": 673,
"caption": "The Affinion Probate Team"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.affinionprobate.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.affinionprobate.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.affinionprobate.co.uk/#website",
"url": "https://www.affinionprobate.co.uk/",
"name": "Affinion Probate",
"description": "Specialising in Grant of Probate & Estate Administration Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.affinionprobate.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
54Review mentions (all pages)
41External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 6 |
| /estate-administration/ | 22 | 14 |
| /probate-services/ | 14 | 11 |
| /about-us/ | 11 | 10 |
Explore the other reputation pillars for Affinion Probate
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Affinion Probate, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Affinion Probate: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://affinionprobate.co.uk to view the most current version of its content and see directly what this company is about and what it offers.