Trust & Proof: amicable – Signal Evidence & AI Readability

amicable

(https://amicable.io) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
15 Impact Weight: 20 / 100
75% Reputation

The trust_theatre_flag is false as review_count is corroborated by actual mentions of Trustpilot and schema data. However, page slot 1 and 2 show lower review counts (7 and 5) than the homepage, suggesting a lack of site-wide review integration. Proof links count of 4 on the homepage provides adequate external validation paths.

Specific proof points are high, with the blog page containing over 200 targeted advice titles. The site provides a custom divorce timeline and a parenting planner, which serve as functional proof of their methodology rather than just assertions of expertise.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
92Review mentions (all pages)
5External proof links (all pages)
PageReviewsProof links
/ (home) 15 4
/legal-and-finances/ 7 1
/relationship-and-emotional-support/ 5 0
/blog/latest/ 65 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://amicable.io/",
        "name": "amicable",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://amicable.io/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://amicable.io/#organization",
                "name": "amicable",
                "url": "https://amicable.io",
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://amicable.io/#logo",
                    "url": "https://cdn.prod.website-files.com/6385ee682225b5b4e42bc740/65d4d782c01734c943a55b45_Amicable%20Octopus%20Money%20Main%20Logo.svg"
                }
            },
            {
                "@type": "WebSite",
                "@id": "https://amicable.io/#website",
                "url": "https://amicable.io",
                "name": "amicable",
                "inLanguage": "en-GB",
                "publisher": {
                    "@id": "https://amicable.io/#organization"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://amicable.io/#webpage",
                "url": "https://amicable.io/",
                "name": "amicable | Divorce, Separation and Cooperative Parenting",
                "description": "Choose amicable to divorce without solicitors. The online divorce service helps couples reach an agreement amicably. Save money with fixed and transparent fees and flexible payments. Get a successful divorce fair for you both.",
                "inLanguage": "en-GB",
                "isPartOf": {
                    "@id": "https://amicable.io/#website"
                },
                "about": {
                    "@id": "https://amicable.io/#organization"
                },
                "primaryImageOfPage": {
                    "@type": "ImageObject",
                    "url": "https://cdn.prod.website-files.com/6385ee682225b5b4e42bc740/69baa8c3c5d49ed5afe0c1d3_amicable_meta_icon_transparent.png"
                }
            }
        ]
    }
]
/legal-and-finances/
{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "https://amicable.io/",
    "name": "amicable",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "https://amicable.io/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
/relationship-and-emotional-support/
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://amicable.io/#website",
        "url": "https://amicable.io/",
        "name": "amicable",
        "inLanguage": "en-GB",
        "publisher": {
            "@id": "https://amicable.io/#organization"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://amicable.io/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://amicable.io/#organization",
                "name": "amicable",
                "url": "https://amicable.io",
                "description": "amicable helps couples end relationships in a kinder, better way, without solicitors.",
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://amicable.io/#logo",
                    "url": "https://cdn.prod.website-files.com/6385ee682225b5b4e42bc740/65d4d782c01734c943a55b45_Amicable%20Octopus%20Money%20Main%20Logo.svg"
                },
                "sameAs": [
                    "https://uk.trustpilot.com/review/amicable.io",
                    "https://www.linkedin.com/company/amicable-divorce/"
                ],
                "founder": [
                    {
                        "@id": "https://amicable.io/kate-daly#person"
                    },
                    {
                        "@id": "https://amicable.io/pip-wilson#person"
                    }
                ],
                "award": "Certified B Corporation"
            },
            {
                "@type": "Person",
                "@id": "https://amicable.io/kate-daly#person",
                "name": "Kate Daly",
                "url": "https://amicable.io/kate-daly",
                "jobTitle": "Co-founder"
            },
            {
                "@type": "Person",
                "@id": "https://amicable.io/pip-wilson#person",
                "name": "Pip Wilson",
                "url": "https://amicable.io/pip-wilson",
                "jobTitle": "Co-founder"
            },
            {
                "@type": "WebSite",
                "@id": "https://amicable.io/#website",
                "url": "https://amicable.io",
                "name": "amicable",
                "inLanguage": "en-GB",
                "publisher": {
                    "@id": "https://amicable.io/#organization"
                }
            },
            {
                "@type": "CollectionPage",
                "@id": "https://amicable.io/relationship-and-emotional-support#webpage",
                "url": "https://amicable.io/relationship-and-emotional-support",
                "name": "Emotional support for relationship change",
                "description": "Get expert emotional support during divorce or separation. Talk to trained specialists who understand what you're going through and are here to help you cope and heal.",
                "inLanguage": "en-GB",
                "isPartOf": {
                    "@id": "https://amicable.io/#website"
                },
                "about": {
                    "@id": "https://amicable.io/#organization"
                },
                "primaryImageOfPage": {
                    "@type": "ImageObject",
                    "url": "https://cdn.prod.website-files.com/6385ee682225b5b4e42bc740/69baa8c3c5d49ed5afe0c1d3_amicable_meta_icon_transparent.png"
                }
            }
        ]
    }
]
/blog/latest/
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://amicable.io/#website",
        "url": "https://amicable.io/",
        "name": "amicable",
        "inLanguage": "en-GB",
        "publisher": {
            "@id": "https://amicable.io/#organization"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://amicable.io/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://amicable.io/#organization",
                "name": "amicable",
                "url": "https://amicable.io",
                "description": "amicable helps couples end relationships in a kinder, better way, without solicitors.",
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://amicable.io/#logo",
                    "url": "https://cdn.prod.website-files.com/6385ee682225b5b4e42bc740/65d4d782c01734c943a55b45_Amicable%20Octopus%20Money%20Main%20Logo.svg"
                },
                "sameAs": [
                    "https://uk.trustpilot.com/review/amicable.io",
                    "https://www.linkedin.com/company/amicable-divorce/"
                ],
                "founder": [
                    {
                        "@id": "https://amicable.io/kate-daly#person"
                    },
                    {
                        "@id": "https://amicable.io/pip-wilson#person"
                    }
                ],
                "award": "Certified B Corporation"
            },
            {
                "@type": "Person",
                "@id": "https://amicable.io/kate-daly#person",
                "name": "Kate Daly",
                "url": "https://amicable.io/kate-daly",
                "jobTitle": "Co-founder"
            },
            {
                "@type": "Person",
                "@id": "https://amicable.io/pip-wilson#person",
                "name": "Pip Wilson",
                "url": "https://amicable.io/pip-wilson",
                "jobTitle": "Co-founder"
            },
            {
                "@type": "WebSite",
                "@id": "https://amicable.io/#website",
                "url": "https://amicable.io",
                "name": "amicable",
                "inLanguage": "en-GB",
                "publisher": {
                    "@id": "https://amicable.io/#organization"
                }
            },
            {
                "@type": "Blog",
                "@id": "https://amicable.io/blog/latest#blog",
                "url": "https://amicable.io/blog/latest",
                "name": "Blog",
                "description": "Stay up to date with the latest expert advice, insights and tips on divorce, separation and co-parenting from amicable. Read our newest blogs today.",
                "inLanguage": "en-GB",
                "isPartOf": {
                    "@id": "https://amicable.io/#website"
                },
                "publisher": {
                    "@id": "https://amicable.io/#organization"
                }
            }
        ]
    }
]