April King Legal
(https://aprilking.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
While the firm identifies Paul King TEP as a specialist, the structured data (JSON-LD) is relatively thin, lacking sameAs links to professional registries (SRA, Law Society) or specific Person schema for its experts. The absence of an SRA (Solicitors Regulation Authority) number in the primary heading or meta-data structures—a standard requirement for UK legal transparency—creates a significant authority gap for a firm claiming to be a leading law firm.
The firm claims to be a leading law firm in its schema description and meta-data, yet there is no evidence of directory rankings (Chambers or Legal 500) or named case results to justify this superlative. The marketing tone emphasizes compassionate guidance and protecting assets, but the site fails to demonstrate actual volume metrics, such as the total value of assets protected or the specific number of families served, relying instead on vague assertions like Valued Clients Nationwide.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aprilking.co.uk/",
"url": "https://aprilking.co.uk/",
"name": "Specialist Estate Lawyers: Protecting Your Assets and Inheritance",
"isPartOf": {
"@id": "https://aprilking.co.uk/#website"
},
"about": {
"@id": "https://aprilking.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://aprilking.co.uk/#primaryimage"
},
"image": {
"@id": "https://aprilking.co.uk/#primaryimage"
},
"thumbnailUrl": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"datePublished": "2021-10-19T09:05:45+00:00",
"dateModified": "2026-06-17T11:17:23+00:00",
"description": "We specialise in Wills that protect more of your assets for future generations. Nationwide coverage to safeguard what matters most.",
"breadcrumb": {
"@id": "https://aprilking.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aprilking.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/#primaryimage",
"url": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"width": 748,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://aprilking.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://aprilking.co.uk/#website",
"url": "https://aprilking.co.uk/",
"name": "April King",
"description": "Specialist Estate Lawyers",
"publisher": {
"@id": "https://aprilking.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aprilking.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aprilking.co.uk/#organization",
"name": "April King Legal",
"alternateName": "April King Legal",
"url": "https://aprilking.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/#/schema/logo/image/",
"url": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"width": 1500,
"height": 295,
"caption": "April King Legal"
},
"image": {
"@id": "https://aprilking.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AprilKingLegal/",
"https://x.com/AprilKingLegal",
"https://www.linkedin.com/company/april-king/",
"https://www.youtube.com/@AprilKingUK"
],
"description": "We are an independent, family-owned leading law firm assisting clients throughout the UK with a range of Private Client legal services and specialising in Wills, Trusts, Probate & Power of Attorney. Our friendly conversational style of advice is underpinned by a genuine desire to guide our clients to protect and preserve more of their assets for future generations.",
"email": "support@aprilking.co.uk",
"telephone": "08007880500",
"legalName": "AK Lawyers Ltd",
"foundingDate": "1991-10-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "10"
}
}
]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aprilking.co.uk/privacy-policy/",
"url": "https://aprilking.co.uk/privacy-policy/",
"name": "Privacy Policy - April King Legal",
"isPartOf": {
"@id": "https://aprilking.co.uk/#website"
},
"datePublished": "2021-10-19T08:45:09+00:00",
"dateModified": "2026-05-12T12:40:23+00:00",
"description": "Discover how April King Legal handles your personal data with transparency and fairness in accordance with data protection legislation.",
"breadcrumb": {
"@id": "https://aprilking.co.uk/privacy-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aprilking.co.uk/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aprilking.co.uk/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aprilking.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://aprilking.co.uk/#website",
"url": "https://aprilking.co.uk/",
"name": "April King",
"description": "Specialist Estate Lawyers",
"publisher": {
"@id": "https://aprilking.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aprilking.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aprilking.co.uk/#organization",
"name": "April King Legal",
"alternateName": "April King Legal",
"url": "https://aprilking.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/#/schema/logo/image/",
"url": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"width": 1500,
"height": 295,
"caption": "April King Legal"
},
"image": {
"@id": "https://aprilking.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AprilKingLegal/",
"https://x.com/AprilKingLegal",
"https://www.linkedin.com/company/april-king/",
"https://www.youtube.com/@AprilKingUK"
],
"description": "We are an independent, family-owned leading law firm assisting clients throughout the UK with a range of Private Client legal services and specialising in Wills, Trusts, Probate & Power of Attorney. Our friendly conversational style of advice is underpinned by a genuine desire to guide our clients to protect and preserve more of their assets for future generations.",
"email": "support@aprilking.co.uk",
"telephone": "08007880500",
"legalName": "AK Lawyers Ltd",
"foundingDate": "1991-10-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "10"
}
}
]
}
/making-a-will/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aprilking.co.uk/making-a-will/",
"url": "https://aprilking.co.uk/making-a-will/",
"name": "April Wills® | Secure Your Family’s Future with Tailored Wills",
"isPartOf": {
"@id": "https://aprilking.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://aprilking.co.uk/making-a-will/#primaryimage"
},
"image": {
"@id": "https://aprilking.co.uk/making-a-will/#primaryimage"
},
"thumbnailUrl": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"datePublished": "2021-10-19T14:46:25+00:00",
"dateModified": "2026-06-10T15:24:07+00:00",
"description": "Explore our April Wills for tailored estate planning solutions that protect your family’s legacy and navigate complex dynamics.",
"breadcrumb": {
"@id": "https://aprilking.co.uk/making-a-will/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aprilking.co.uk/making-a-will/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/making-a-will/#primaryimage",
"url": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2024/04/Adult-Parent.jpg",
"width": 748,
"height": 500
},
{
"@type": "BreadcrumbList",
"@id": "https://aprilking.co.uk/making-a-will/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aprilking.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Discover April Wills®"
}
]
},
{
"@type": "WebSite",
"@id": "https://aprilking.co.uk/#website",
"url": "https://aprilking.co.uk/",
"name": "April King",
"description": "Specialist Estate Lawyers",
"publisher": {
"@id": "https://aprilking.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aprilking.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aprilking.co.uk/#organization",
"name": "April King Legal",
"alternateName": "April King Legal",
"url": "https://aprilking.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/#/schema/logo/image/",
"url": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"width": 1500,
"height": 295,
"caption": "April King Legal"
},
"image": {
"@id": "https://aprilking.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AprilKingLegal/",
"https://x.com/AprilKingLegal",
"https://www.linkedin.com/company/april-king/",
"https://www.youtube.com/@AprilKingUK"
],
"description": "We are an independent, family-owned leading law firm assisting clients throughout the UK with a range of Private Client legal services and specialising in Wills, Trusts, Probate & Power of Attorney. Our friendly conversational style of advice is underpinned by a genuine desire to guide our clients to protect and preserve more of their assets for future generations.",
"email": "support@aprilking.co.uk",
"telephone": "08007880500",
"legalName": "AK Lawyers Ltd",
"foundingDate": "1991-10-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "10"
}
}
]
}
/probate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aprilking.co.uk/probate/",
"url": "https://aprilking.co.uk/probate/",
"name": "Probate: Compassionate Guidance for Your Estate Needs",
"isPartOf": {
"@id": "https://aprilking.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://aprilking.co.uk/probate/#primaryimage"
},
"image": {
"@id": "https://aprilking.co.uk/probate/#primaryimage"
},
"thumbnailUrl": "https://aprilking.co.uk/wp-content/uploads/2026/04/probate-services-estate-administration-3.jpg",
"datePublished": "2025-01-13T15:54:30+00:00",
"dateModified": "2026-04-05T17:08:01+00:00",
"description": "Simplify estate matters with our probate services. Enjoy transparent pricing and professional support during challenging times.",
"breadcrumb": {
"@id": "https://aprilking.co.uk/probate/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aprilking.co.uk/probate/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/probate/#primaryimage",
"url": "https://aprilking.co.uk/wp-content/uploads/2026/04/probate-services-estate-administration-3.jpg",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2026/04/probate-services-estate-administration-3.jpg",
"width": 700,
"height": 467
},
{
"@type": "BreadcrumbList",
"@id": "https://aprilking.co.uk/probate/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aprilking.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Probate Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://aprilking.co.uk/#website",
"url": "https://aprilking.co.uk/",
"name": "April King",
"description": "Specialist Estate Lawyers",
"publisher": {
"@id": "https://aprilking.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aprilking.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aprilking.co.uk/#organization",
"name": "April King Legal",
"alternateName": "April King Legal",
"url": "https://aprilking.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aprilking.co.uk/#/schema/logo/image/",
"url": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"contentUrl": "https://aprilking.co.uk/wp-content/uploads/2025/04/April-King-Legal_Secondary-Logo_Blue-Gold-2.png",
"width": 1500,
"height": 295,
"caption": "April King Legal"
},
"image": {
"@id": "https://aprilking.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AprilKingLegal/",
"https://x.com/AprilKingLegal",
"https://www.linkedin.com/company/april-king/",
"https://www.youtube.com/@AprilKingUK"
],
"description": "We are an independent, family-owned leading law firm assisting clients throughout the UK with a range of Private Client legal services and specialising in Wills, Trusts, Probate & Power of Attorney. Our friendly conversational style of advice is underpinned by a genuine desire to guide our clients to protect and preserve more of their assets for future generations.",
"email": "support@aprilking.co.uk",
"telephone": "08007880500",
"legalName": "AK Lawyers Ltd",
"foundingDate": "1991-10-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "10"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
78Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 21 | 1 |
| /privacy-policy/ | 19 | 1 |
| /making-a-will/ | 19 | 1 |
| /probate/ | 19 | 1 |
Explore the other reputation pillars for April King Legal
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from April King Legal, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to April King Legal: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aprilking.co.uk to view the most current version of its content and see directly what this company is about and what it offers.