Identity & Authority: LawRank – Signal Evidence & AI Readability

LawRank

(https://lawrank.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are nearly non-existent. The schema_json includes sameAs links to verifiable profiles on LinkedIn, Twitter, Facebook, and BBB. Founders Mariano Rodriguez and Maria Monroy are explicitly named and connected to the organization’s identity in the structured data, providing a high level of transparency regarding the human actors behind the brand.

The performance claims are largely substantiated by specific data points. The claim of being a Google Premier Partner is verified by the inclusion of a specific certification URL in the schema. Testimonials include specific lead-gen numbers (from 5 leads a day to 15) rather than just stating the service was good.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/",
                "url": "https://lawrank.com/",
                "name": "Law Firm SEO Agency | SEO, PPC, Web Design Services | LawRank",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "datePublished": "2019-11-23T15:51:42+00:00",
                "dateModified": "2026-05-12T21:46:26+00:00",
                "description": "Drive more cases with a premier law firm SEO agency specializing in SEO, PPC, web design, and AI optimization tailored for attorneys. Call LawRank at (833) 529-7265 to grow your firm’s online visibility.",
                "breadcrumb": {
                    "@id": "https://lawrank.com/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://lawrank.com/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lawrank.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://lawrank.com/#website",
                "url": "https://lawrank.com/",
                "name": "LawRank",
                "description": "SEO For Lawyers",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://lawrank.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "@id": "https://lawrank.com/#website",
                "url": "https://lawrank.com",
                "name": "LawRank",
                "description": "Premier law firm SEO agency specializing in SEO, PPC, web design, and AI optimization for US attorneys.",
                "publisher": {
                    "@id": "https://lawrank.com/#organization"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://lawrank.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/#webpage",
                "url": "https://lawrank.com",
                "name": "Law Firm Marketing That Wins You Cases | LawRank",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "about": {
                    "@id": "https://lawrank.com/#organization"
                },
                "primaryImageOfPage": {
                    "@type": "ImageObject",
                    "url": "https://lawrank.com/wp-content/uploads/2022/04/LawRank.png"
                },
                "speakable": {
                    "@type": "SpeakableSpecification",
                    "cssSelector": [
                        ".hero-headline",
                        ".hero-subheadline",
                        "h1",
                        "h2"
                    ]
                },
                "inLanguage": "en-US"
            },
            {
                "@type": [
                    "Organization",
                    "ProfessionalService"
                ],
                "@id": "https://lawrank.com/#organization",
                "name": "LawRank",
                "legalName": "LawRank LLC",
                "url": "https://lawrank.com",
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://lawrank.com/#logo",
                    "url": "https://lawrank.com/wp-content/uploads/2022/04/LawRank.png",
                    "contentUrl": "https://lawrank.com/wp-content/uploads/2022/04/LawRank.png",
                    "width": 300,
                    "height": 100,
                    "caption": "LawRank"
                },
                "image": {
                    "@type": "ImageObject",
                    "url": "https://cdn-copja.nitrocdn.com/JqMfseSnYjDVxZAOIJWXvOlZnIGyBMST/assets/images/optimized/rev-6b6e41b/lawrank.com/wp-content/uploads/2021/02/lrteam.jpg"
                },
                "description": "LawRank is a premier law firm SEO agency founded in 2013 by attorneys, specializing in SEO, PPC, web design, and AI search optimization exclusively for US law firms. Clients achieve a 384% increase in first-time calls within 12 months.",
                "slogan": "Law Firm Marketing That Wins You Cases",
                "foundingDate": "2013",
                "telephone": "+18335297265",
                "email": "info@lawrank.com",
                "numberOfEmployees": {
                    "@type": "QuantitativeValue",
                    "value": 90
                },
                "address": [
                    {
                        "@type": "PostalAddress",
                        "streetAddress": "1111 6th Avenue, Suite 300",
                        "addressLocality": "San Diego",
                        "addressRegion": "CA",
                        "postalCode": "92101",
                        "addressCountry": "US"
                    },
                    {
                        "@type": "PostalAddress",
                        "streetAddress": "295 Madison Ave, 12th Floor",
                        "addressLocality": "New York",
                        "addressRegion": "NY",
                        "postalCode": "10017",
                        "addressCountry": "US"
                    }
                ],
                "areaServed": {
                    "@type": "Country",
                    "name": "United States"
                },
                "serviceType": [
                    "Law Firm SEO",
                    "Legal Marketing",
                    "Attorney PPC Management",
                    "Law Firm Web Design",
                    "Social Media for Lawyers",
                    "AI Search Optimization for Attorneys",
                    "Local Services Ads for Lawyers",
                    "Spanish-Language Legal SEO"
                ],
                "knowsAbout": [
                    "Search Engine Optimization for Law Firms",
                    "Legal Marketing",
                    "Pay-Per-Click Advertising for Attorneys",
                    "Local SEO",
                    "Link Building for Law Firms",
                    "Law Firm Web Design",
                    "Generative Engine Optimization",
                    "Attorney Intake Optimization",
                    "Personal Injury Law Marketing",
                    "Criminal Defense Marketing",
                    "Family Law Marketing"
                ],
                "hasCredential": [
                    {
                        "@type": "EducationalOccupationalCredential",
                        "name": "Google Premier Partner",
                        "description": "Top 3% of Google Ads agencies nationwide",
                        "url": "https://www.google.com/partners/agency?id=1973003823",
                        "credentialCategory": "certification"
                    }
                ],
                "award": [
                    "Inc. 5000 Fastest-Growing Companies",
                    "Clutch Top B2B Company and #1 Rated Legal SEO Agency",
                    "Expertise.com Best SEO Agency in Los Angeles",
                    "The Manifest Top SEO Agency",
                    "UpCity Local Excellence Award",
                    "Google Premier Partner – Top 3% of Agencies Nationwide",
                    "RankWebs: 7 Best Lawyer SEO Companies of 2026",
                    "GrowLaw: Best SEO Companies for Lawyers (Updated Dec 2025)",
                    "UFORocks: 29 Top-Rated Law Firm SEO Companies"
                ],
                "naics": "541613",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.9",
                    "reviewCount": "108",
                    "bestRating": "5",
                    "worstRating": "1"
                },
                "sameAs": [
                    "https://www.linkedin.com/company/lawrank/posts/?feedView=all",
                    "https://twitter.com/LawRank1",
                    "https://www.facebook.com/LawRankMarketing/",
                    "https://www.instagram.com/lawrank/",
                    "https://clutch.co/profile/lawrank",
                    "https://www.bbb.org/us/ca/san-diego/profile/seo-services/lawrank-llc-1126-1000075060",
                    "https://www.inc.com/profile/lawrank",
                    "https://upcity.com/profiles/lawrank"
                ],
                "founder": [
                    {
                        "@id": "https://lawrank.com/#mariano-rodriguez"
                    },
                    {
                        "@id": "https://lawrank.com/#maria-monroy"
                    }
                ],
                "contactPoint": {
                    "@type": "ContactPoint",
                    "telephone": "+18335297265",
                    "email": "info@lawrank.com",
                    "contactType": "sales",
                    "areaServed": "US",
                    "availableLanguage": [
                        "English",
                        "Spanish"
                    ]
                },
                "hasOfferCatalog": {
                    "@type": "OfferCatalog",
                    "name": "Legal Marketing Services",
                    "itemListElement": [
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Law Firm SEO",
                                "url": "https://lawrank.com/services/seo/"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Google Ads for Attorneys",
                                "url": "https://lawrank.com/services/ppc/"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Attorney Web Design",
                                "url": "https://lawrank.com/services/law-firm-web-design/"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Social Media for Lawyers",
                                "url": "https://lawrank.com/services/social-media/"
                            }
                        }
                    ]
                }
            }
        ]
    }
]
/services/law-firm-web-design/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/services/law-firm-web-design/",
                "url": "https://lawrank.com/services/law-firm-web-design/",
                "name": "Attorney Web Design | Best Law Firm Website Design - LawRank",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "datePublished": "2020-12-09T16:56:09+00:00",
                "dateModified": "2022-05-15T04:23:17+00:00",
                "description": "LawRank creates amazing websites that are mobile-friendly, easy to use, and will make you and your law firm look great. Get a free quote today.",
                "breadcrumb": {
                    "@id": "https://lawrank.com/services/law-firm-web-design/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://lawrank.com/services/law-firm-web-design/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lawrank.com/services/law-firm-web-design/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://lawrank.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Services",
                        "item": "https://lawrank.com/services/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Attorney Web Design"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://lawrank.com/#website",
                "url": "https://lawrank.com/",
                "name": "LawRank",
                "description": "SEO For Lawyers",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://lawrank.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/services/law-firm-web-design/#webpage",
                "url": "https://lawrank.com/services/law-firm-web-design/",
                "name": "Attorney Web Design Services | LawRank",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "about": {
                    "@id": "https://lawrank.com/services/law-firm-web-design/#service"
                },
                "breadcrumb": {
                    "@id": "https://lawrank.com/services/law-firm-web-design/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lawrank.com/services/law-firm-web-design/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://lawrank.com"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Services",
                        "item": "https://lawrank.com/services/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Attorney Web Design",
                        "item": "https://lawrank.com/services/law-firm-web-design/"
                    }
                ]
            },
            {
                "@type": "Service",
                "@id": "https://lawrank.com/services/law-firm-web-design/#service",
                "name": "Attorney Web Design Services",
                "serviceType": "Law Firm Website Design and Development",
                "description": "LawRank builds high-converting, mobile-first WordPress websites for law firms. Clients own their website, code, and content 100%. Sites are Google Core Web Vitals compliant, fast, user-friendly, and designed to convert visitors into leads.",
                "url": "https://lawrank.com/services/law-firm-web-design/",
                "provider": {
                    "@id": "https://lawrank.com/#organization"
                },
                "audience": {
                    "@type": "Audience",
                    "audienceType": "Law Firms and Attorneys in the United States"
                },
                "areaServed": {
                    "@type": "Country",
                    "name": "United States"
                },
                "hasOfferCatalog": {
                    "@type": "OfferCatalog",
                    "name": "Web Design Service Components",
                    "itemListElement": [
                        {
                            "@type": "Offer",
                            "name": "Custom WordPress Website Design"
                        },
                        {
                            "@type": "Offer",
                            "name": "Mobile-First Responsive Development"
                        },
                        {
                            "@type": "Offer",
                            "name": "Google Core Web Vitals Optimization"
                        },
                        {
                            "@type": "Offer",
                            "name": "Law Firm Conversion Rate Optimization"
                        },
                        {
                            "@type": "Offer",
                            "name": "100% Client-Owned Website & Code"
                        }
                    ]
                }
            }
        ]
    }
]
/contact/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/contact//",
                "url": "https://lawrank.com/contact//",
                "name": "Contact Us - LawRank",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "datePublished": "2022-04-05T22:49:07+00:00",
                "dateModified": "2022-04-18T13:42:59+00:00",
                "breadcrumb": {
                    "@id": "https://lawrank.com/contact//#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://lawrank.com/contact//"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lawrank.com/contact//#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://lawrank.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Contact Us"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://lawrank.com/#website",
                "url": "https://lawrank.com/",
                "name": "LawRank",
                "description": "SEO For Lawyers",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://lawrank.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://lawrank.com/contact/#webpage",
                "url": "https://lawrank.com/contact/",
                "name": "Contact LawRank – Law Firm SEO Agency",
                "isPartOf": {
                    "@id": "https://lawrank.com/#website"
                },
                "about": {
                    "@id": "https://lawrank.com/#organization"
                },
                "breadcrumb": {
                    "@id": "https://lawrank.com/contact/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lawrank.com/contact/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://lawrank.com"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Contact",
                        "item": "https://lawrank.com/contact/"
                    }
                ]
            },
            {
                "@type": [
                    "LocalBusiness",
                    "ProfessionalService"
                ],
                "@id": "https://lawrank.com/#location-san-diego",
                "name": "LawRank – San Diego",
                "parentOrganization": {
                    "@id": "https://lawrank.com/#organization"
                },
                "url": "https://lawrank.com/contact/",
                "telephone": "+18335297265",
                "email": "info@lawrank.com",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "1111 6th Avenue, Suite 300",
                    "addressLocality": "San Diego",
                    "addressRegion": "CA",
                    "postalCode": "92101",
                    "addressCountry": "US"
                },
                "geo": {
                    "@type": "GeoCoordinates",
                    "latitude": 32.717,
                    "longitude": -117.158965
                },
                "openingHoursSpecification": [
                    {
                        "@type": "OpeningHoursSpecification",
                        "dayOfWeek": [
                            "Monday",
                            "Tuesday",
                            "Wednesday",
                            "Thursday",
                            "Friday"
                        ],
                        "opens": "09:00",
                        "closes": "18:00"
                    }
                ],
                "priceRange": "$$",
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.9",
                    "reviewCount": "108",
                    "bestRating": "5"
                },
                "serviceType": [
                    "Law Firm SEO Agency",
                    "Legal Marketing Agency"
                ],
                "areaServed": {
                    "@type": "Country",
                    "name": "United States"
                },
                "image": "https://lawrank.com/wp-content/uploads/2022/04/LawRank.png"
            },
            {
                "@type": [
                    "LocalBusiness",
                    "ProfessionalService"
                ],
                "@id": "https://lawrank.com/#location-new-york",
                "name": "LawRank – New York",
                "parentOrganization": {
                    "@id": "https://lawrank.com/#organization"
                },
                "url": "https://lawrank.com/contact/",
                "telephone": "+18335297265",
                "email": "info@lawrank.com",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "295 Madison Ave, 12th Floor",
                    "addressLocality": "New York",
                    "addressRegion": "NY",
                    "postalCode": "10017",
                    "addressCountry": "US"
                },
                "geo": {
                    "@type": "GeoCoordinates",
                    "latitude": 40.751855,
                    "longitude": -73.979468
                },
                "openingHoursSpecification": [
                    {
                        "@type": "OpeningHoursSpecification",
                        "dayOfWeek": [
                            "Monday",
                            "Tuesday",
                            "Wednesday",
                            "Thursday",
                            "Friday"
                        ],
                        "opens": "09:00",
                        "closes": "18:00"
                    }
                ],
                "priceRange": "$$$",
                "serviceType": [
                    "Law Firm SEO Agency",
                    "Legal Marketing Agency"
                ],
                "areaServed": {
                    "@type": "Country",
                    "name": "United States"
                },
                "image": "https://lawrank.com/wp-content/uploads/2022/04/LawRank.png"
            }
        ]
    }
]
/seo-for-lawyers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lawrank.com/seo-for-lawyers/",
            "url": "https://lawrank.com/seo-for-lawyers/",
            "name": "SEO For Lawyers: Beginner's Guide to Law Firm SEO | LawRank",
            "isPartOf": {
                "@id": "https://lawrank.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://lawrank.com/seo-for-lawyers/#primaryimage"
            },
            "image": {
                "@id": "https://lawrank.com/seo-for-lawyers/#primaryimage"
            },
            "thumbnailUrl": "https://lawrank.com/wp-content/uploads/2021/06/Header-attorneyseo-1-1024x540.jpg",
            "datePublished": "2021-03-26T23:51:23+00:00",
            "dateModified": "2026-02-17T14:19:30+00:00",
            "description": "Our SEO For Lawyers guide provides an in-depth look at all the components you need to focus on for a successful legal marketing campaign.",
            "breadcrumb": {
                "@id": "https://lawrank.com/seo-for-lawyers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lawrank.com/seo-for-lawyers/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://lawrank.com/seo-for-lawyers/#primaryimage",
            "url": "https://lawrank.com/wp-content/uploads/2021/06/Header-attorneyseo-1.jpg",
            "contentUrl": "https://lawrank.com/wp-content/uploads/2021/06/Header-attorneyseo-1.jpg",
            "width": 1612,
            "height": 850,
            "caption": "Seo for Lawyers"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lawrank.com/seo-for-lawyers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lawrank.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "SEO For Lawyers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://lawrank.com/#website",
            "url": "https://lawrank.com/",
            "name": "LawRank",
            "description": "SEO For Lawyers",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
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🛡️ Trust Signals — external proof links that back the declared identity
469Review mentions (all pages)
19External proof links (all pages)
PageReviewsProof links
/ (home) 61 8
/services/law-firm-web-design/ 41 1
/contact/ 34 2
/seo-for-lawyers/ 36 1
/law-firm-seo-services/ 34 1
/testimonials/ 263 6