LegalZoom
(https://www.legalzoom.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are non-existent in this dataset. The site provides specific attorney names (e.g., Jason M., Jonathan P., Kady C.) along with their years of experience (29 years, 24 years) and specific state licensing details (North Carolina, California, New York). These claims are supported by detailed Person and Organization schema, providing a verifiable digital footprint for their network.
The performance claims are remarkably well-substantiated for a marketing-heavy site. Assertions of being a ‘one-stop shop’ are proved by the sub-pages offering 150+ templates, eSignature tools, and attorney consultations. The disconnect between the ‘Kickstart in minutes’ promise and actual legal processing times is addressed in the FAQ sections, which provide realistic 6-to-12 month timelines for trademarks.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/business/business-formation/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "LinkRole",
"@id": "",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LinkRole",
"@id": "business",
"name": "Business"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LinkRole",
"@id": "",
"name": "Business formation"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Customer Reviews",
"description": "Customer reviews for LegalZoom services",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Samuel Dean Horne Jr"
},
"datePublished": "2026-03-18",
"reviewBody": "I was so nervous about my lack of knowledge in forming an LLC! Legal Zoom made it so easy and clear! Super great service!",
"name": "I was so nervous about my lack of…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Paul Albert Paredes"
},
"datePublished": "2026-03-16",
"reviewBody": "The process to form an LLC was easy. I would recommend paying a bit more instead of you trying to do it yourself. Paying extra for this service will ensure you correctly form your LLC.",
"name": "The process to form an LLC was easy",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Daniel Rodriguez"
},
"datePublished": "2026-03-07",
"reviewBody": "Filing for an LLC was a breeze, clear explatnations of what to select or not made the process very easy and fast.",
"name": "Filing for an LLC was a breeze",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Emily Marie Doyle"
},
"datePublished": "2025-03-04",
"reviewBody": "They made starting a business easy. It took me an hour to get all the right documents done for starting an LLC. After an hour my business was registered and ready to go. ",
"name": "They made starting a business easy",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Robert"
},
"datePublished": "2026-02-23",
"reviewBody": "I really appreciate the really easy step by step process they have. I had my LLC up and running in less then 7 hrs from starting the process. ",
"name": "I really appreciate the really easy…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "K & R"
},
"datePublished": "2026-02-25",
"reviewBody": "Such an easy process helping us set up our LLC! LegalZoom thinks of everything that we are still learning. ",
"name": "Such an easy process helping us set up…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Brandy Rogers"
},
"datePublished": "2026-02-22",
"reviewBody": "Legal Zoom made setting up my LLC so easy. They asked all the right questions and got my business going!",
"name": "Legal Zoom made setting up my LLC so…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "David Nicole"
},
"datePublished": "2026-02-20",
"reviewBody": "Fast process and very easy steps! The LLC formation was simple and smooth from start to finish. Everything was clearly explained, and the paperwork was handled quickly, I recommended!",
"name": "Fast process and very easy steps",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Brian Pannebecker"
},
"datePublished": "2026-02-12",
"reviewBody": "The experience of setting up my own LLC was both quick, easy and simple",
"name": "The experience of setting up my own LLC…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeanne Gamba"
},
"datePublished": "2025-12-30",
"reviewBody": "Efficient and professional assistance in quickly setting up my LLC. Started an application with Tailor Brands and later learned my expedited fee was only to submit to the State within two days, even though their website advertised 24 hours for an LLC formation and EIN. Should have started with Legal Zoom! Spoke with Gianna on the phone to set it up, logged into my account, and was done in an hour! Thorough and reliable.",
"name": "Efficient and professional assistance…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Shirley Hester"
},
"datePublished": "2025-12-25",
"reviewBody": "Wow! Being nervous and not knowing exactly which direction to take I went online last night and found LegalZoom. I wasn’t completely sure about it (getting the LLC) and my anxiety kicked in so I backed out of it. \nMy number must have saved anyway in their archive because I received a call this morning.\n\n Martha Anguiano called and the encounter with her was just what I needed to encourage me further with my LLC process. She was very polite, knowledgeable and immediately gave me a list of what I can choose from to start. After discussing with her more about my plans she suggested the best start up package for me. Martha was so genuinely enthusiastic about my idea that I felt truly comfortable sharing with her. After getting off the phone my smile and heart expressed the connection that was made even if it’s only for the professionalism she offers as an agent, I’m grateful it was her that called as I stated to her, “I’m not sure how it would have went if it were another agent that called.” (I can be nervous when speaking and studdar my words but she made me feel completely heard and understood) \n\nI can only hope and believe the entire Team at LeagalZoom is just as pleasant, knowledgeable and concerned for the customers as she exemplified.\n\nIf you see this message Martha, thank you so much you’re definitely a Golden Star in this universe. ⭐️✨⭐️\n\nLooking forward to working with you & LegalZoom. Thank You! \n",
"name": "BEST PHONE CALL IN THE 364.25 DAYS OF 2025",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
}
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "John Chambers"
},
"datePublished": "2025-12-17",
"reviewBody": "Super easy to navigate, This was the easiest deal to get my business llc. I am astounded at how painless this process was. You should really sign up. ",
"name": "Super easy to navigate",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "customer"
},
"datePublished": "2025-12-12",
"reviewBody": "My LLC was set up quickly and efficiently, Thank you for the great job. Due today and completed today.",
"name": "My LLC setup",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Christopher Eggert"
},
"datePublished": "2025-12-12",
"reviewBody": "Starting a new LLC. Ali walked me through the entire process in less than 10 minutes. Quick, easy and highly professional. Thanks!!",
"name": "Starting a new LLC",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Lori Ann Farrell"
},
"datePublished": "2025-10-16",
"reviewBody": "Wow, if I had known HOW EASY it would be to create my own LLC I would have done it months ago! I literally created my own business in MINUTES. LegalZoom takes all of the fear, confusion, guesswork and administrative burden out of starting your own business. Strongly recommend it!",
"name": "Piece of Cake!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah Collins"
},
"datePublished": "2025-10-12",
"reviewBody": "Legal Zoom enabled me to very quickly and economically set up my LLC",
"name": "Excellent, rapid, economical LLC formation…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Cassaundra Eckleberry"
},
"datePublished": "2025-10-11",
"reviewBody": "They made creating my llc such an easy process and gave me plenty of options. I genuinely never even thought of. So happy I had this option. ",
"name": "They made creating my llc such an easy…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Cassandra E"
},
"datePublished": "2025-10-08",
"reviewBody": "Sittie answered all my questions and made me feel much more confident about forming my LLC this morning. Including some basic tax questions that she was able to answer. So greatly appreciate her help. ",
"name": "Filed my LLC confidently thanks to LegalZoom ",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 19,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Bruce. M"
},
"datePublished": "2025-09-27",
"reviewBody": "LegalZoom was great to start my LLC! The process was simple and easy! Very fast as long as you know what you want your name to be and what your business is doing. Highly recommend for the people that like to do it themselves online. Great experience",
"name": "LegalZoom was great to start my first LLC",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 20,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Cheryl Williams"
},
"datePublished": "2025-09-23",
"reviewBody": "I was at a standstill with no resolution in sight - LegalZoom fixed me up within minutes & made filling the Out-of-State business form LLC-5 with the State of California, easy! Thank you! ",
"name": "Out-of-State LLC Business Formation",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 21,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "customer Kim"
},
"datePublished": "2025-08-14",
"reviewBody": "Legal Zoom is quick and easy to create a New Corporation. The price is fair. Thank you for all your assistance.",
"name": "So Helpful…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
"url": "https://www.legalzoom.com",
"logo": "https://www.legalzoom.com/resources/img/lzr/global/legalzoom-20-og.png",
"description": "LegalZoom transforms how people navigate the legal system with intuitive technology and access to experienced attorneys."
},
"publisher": {
"@type": "Organization",
"name": "Trustpilot",
"url": "https://www.trustpilot.com"
}
}
},
{
"@type": "ListItem",
"position": 22,
"item": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Brenda Reynoso"
},
"datePublished": "2025-06-12",
"reviewBody": "I’m new to all this basically my first time filing for a corporation on my own and I didn’t last in 30 minutes. This is great thank you it just walks you through everything you need with answering questions. Did you already know",
"name": "I’m new to all this basically my first…",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"itemReviewed": {
"@type": "Organization",
"name": "LegalZoom",
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"@type": "Person",
"name": "Charles McGee"
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"datePublished": "2025-06-04",
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"@type": "Person",
"name": "Gabrielle Johnson"
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"datePublished": "2025-04-20",
"reviewBody": "LegalZoom has been a great source to work with. I would recommend anyone to utilize Legal Zoom who is starting a nonprofit. Very seamless and courteous! The customer service they have been providing has been excellent!",
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"@type": "Person",
"name": "Cody Daniels"
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"datePublished": "2025-03-04",
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"@type": "Person",
"name": "Ms. Maria"
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"datePublished": "2025-02-18",
"reviewBody": "Ana provided detailed information to my questions about a nonprofit. She was helpful and patient with me. She extended herself to keep in touch and work with me when I am ready. Thank you!",
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"@type": "Person",
"name": "Andrea"
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"@type": "Person",
"name": "Eujon S. Hughes, M.Ed."
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"datePublished": "2025-02-03",
"reviewBody": "Being a business owner of two business. A for profit and now a nonprofit LegalZoom has made the business registration process effortless and seamless all while keeping my submitted documents legal with the state. \n\nI highly recommend any entrepreneur who's filing your business on your own to let LegalZoom do the handwork for you. They are fast, accurate, and efficient. ",
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"@type": "Review",
"author": {
"@type": "Person",
"name": "Allison Melendez"
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"datePublished": "2025-01-20",
"reviewBody": "Gerald was extremely helpful to me in getting my order processed. He made it easy for me to just answer a question and continue with the process of setting up my nonprofit. ",
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"@type": "Review",
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"@type": "Person",
"name": "Mary G"
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"@type": "Review",
"author": {
"@type": "Person",
"name": "Rasheed "
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"reviewBody": "\"Five stars! Setting up the legal side of a new business can be overwhelming, but LegalZoom made filing my DBA completely painless. As I was getting No Stressing Me off the ground, I needed a service I could trust to handle the details right the first time. Their step-by-step guidance was clear, the pricing was transparent, and the turnaround time was surprisingly fast. They gave me total peace of mind so I could focus on designing and building my brand. I will absolutely use them again for future business needs.\"",
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"@type": "Person",
"name": "Cyndi McLendon Smith"
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"@type": "Review",
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"@type": "Person",
"name": "Courtney Jackson"
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"@type": "Review",
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"@type": "Person",
"name": "Linda Crossley"
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"reviewBody": "I was notified by text that I needed to contact LegalZoom to provide more information to move my DBA filing along. I called in and got Raffy. He was friendly and professional and took the time to confirm that LegalZoom had received the signed documents from me that were needed to take the next steps in this process. I was connected to Raffy on my first attempt and did not have to sit in a queue waiting for someone.",
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"author": {
"@type": "Person",
"name": "Kate"
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"datePublished": "2025-08-19",
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"@type": "Person",
"name": "karl anderson"
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"@type": "Review",
"author": {
"@type": "Person",
"name": "Tenika Ashley"
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"datePublished": "2025-07-02",
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"text": "<p>Yes. The USPTO’s examining attorney might reject your mark if there’s a chance consumers could confuse it with another trademark—for example, if your business name sounds too similar to another business name in the same industry. Involving an attorney in the trademark registration process can help avoid some of these challenges.</p>"
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"@type": "Question",
"name": "Should I register my trademark?",
"acceptedAnswer": {
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"text": "<p>Yes, you should register your trademark to protect your business or brand assets. Using them and having common law protection is a great start but doesn’t give you the legal protection that you have after trademark registration is complete.</p>"
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"@type": "Question",
"name": "Can I use a ™?",
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"text": "<p>You can use a ™ on your logo while you pursue the trademark application process. Doing so lets others wishing to trademark the same thing know that you intend to pursue a trademark. Once you’ve completed trademark registration and your trademarks are approved, you can replace the ™ with the registered trademark symbol, ®.</p>"
}
},
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"@type": "Question",
"name": "How do I protect against trademark infringement?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>\n The most reliable way to protect your brand against trademark infringement is to register your trademark early and review it often. Usually, this will include <a href=\"/business/intellectual-property/trademark-monitoring-overview.html\">trademark monitoring services</a>, which periodically check to make sure no other brands are infringing on your trademark.\n</p>\n"
}
},
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"@type": "Question",
"name": "What organization oversees trademark enforcement?",
"acceptedAnswer": {
"@type": "Answer",
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}
},
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"@type": "Question",
"name": "How much is the new USPTO filing fee?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Starting on January 18, 2025, the USPTO will be charging a filing fee of at least $350 per class of goods and services for all trademark applications. While most filers will pay the base $350/class fee, some additional fees may apply if your application requires customized or particularly long goods and services descriptions. Your attorney will guide you through the process.</p>"
}
},
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"@type": "Question",
"name": "Why is the USPTO increasing their federal filing fee?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The USPTO reviews their federal filing fees every two years to cover trademark operation costs. Following the latest review, the USPTO determined that fee adjustments are necessary to provide sufficient resources for administering the U.S. trademark system. More info can be found on the <a href=\"https://www.uspto.gov/trademarks/fees-payment-information/summary-2025-trademark-fee-changes\">USPTO website</a>.</p>\n"
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🛡️ Trust Signals — external proof links that back the declared identity
1423Review mentions (all pages)
101External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /business/business-formation/ | 858 | 61 |
| /business/intellectual-property/ | 448 | 32 |
| /templates/ | 19 | 3 |
| /business/intellectual-property/trademark-registration-overview.html | 35 | 2 |
| /attorneys/ | 50 | 2 |
Explore the other reputation pillars for LegalZoom
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from LegalZoom, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to LegalZoom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.legalzoom.com to view the most current version of its content and see directly what this company is about and what it offers.