McCann FitzGerald LLP
(https://www.mccannfitzgerald.com) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site is relatively clean of trust theatre, though the Knowledge page exhibits a review_count of 3 with a proof_links_count of 0, indicating unverified feedback. However, the firm relies on ‘Proof by Transaction’ rather than testimonials, listing dozens of named client acquisitions and partnerships which serve as superior verifiable evidence. The absence of traditional ‘Trustpilot’ style badges actually reduces the bullshit score by avoiding common marketing tropes.
The proof density is exceptionally high for the legal sector, with a ledger of over 15 named transactions within the last six months (Temporal Delta < 12 months). Verifiable evidence includes specific deal names, dates (e.g., May 13, 2026), and named partners responsible for groups. This volume of substantive transaction data effectively neutralizes the fluff found in the H1 and Values sections.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /knowledge/ | 3 | 0 |
| /contact/ | 0 | 0 |
| /news/ | 0 | 0 |
| /about-us/ | 0 | 0 |
| /people/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
/knowledge/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
/news/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
/people/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "McCann FitzGerald",
"url": "https://www.mccannfitzgerald.com",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "About Us",
"url": "https://www.mccannfitzgerald.com/about-us"
},
{
"@type": "SiteNavigationElement",
"name": "People",
"url": "https://www.mccannfitzgerald.com/people"
},
{
"@type": "SiteNavigationElement",
"name": "Expertise",
"url": "https://www.mccannfitzgerald.com/expertise"
},
{
"@type": "SiteNavigationElement",
"name": "Knowledge",
"url": "https://www.mccannfitzgerald.com/knowledge"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://www.mccannfitzgerald.com/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Graduates",
"url": "https://www.mccannfitzgerald.com/graduates"
}
]
}
]
This page presents a snapshot of public data from McCann FitzGerald LLP, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to McCann FitzGerald LLP: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.mccannfitzgerald.com to view the most current version of its content and see directly what this company is about and what it offers.