Identity & Authority: ADM Interactive – Signal Evidence & AI Readability

ADM Interactive

(https://adm.ee) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority gaps exist primarily in the structured data. While the Product Thinking Program page names several mentors including Helen Kokk and Hendrek Kraavi, there is no accompanying Person schema or sameAs social links to verify their professional standing. The technical implementation is professional, but the schema remains focused on the Organization rather than individual experts.

The claim of being the biggest digital solutions agency in Estonia is a bold performance assertion that lacks a direct data citation (e.g., employee count or revenue ranking) on the homepage. However, the extensive list of eight major named clients in the References H2 headings provides a credible weight that prevents this from being categorized as pure fluff.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.adm.ee/",
            "url": "https://www.adm.ee/",
            "name": "ADM – the biggest digital solutions agency in Estonia.",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "about": {
                "@id": "https://www.adm.ee/#organization"
            },
            "datePublished": "2016-08-23T06:41:49+00:00",
            "dateModified": "2025-08-22T06:02:05+00:00",
            "description": "We are group of specialized digital solutions companies. We develop service solutions, e-commerce & sales platforms and websites both for desktop and mobile. We build integrations and API's into your businesses back-end. We host and manage your server infrastructure in the cloud. We manage your digital media campaigns.",
            "breadcrumb": {
                "@id": "https://www.adm.ee/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.adm.ee/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
/contact/main-contacts/general/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.adm.ee/contact/main-contacts/general/",
            "url": "https://www.adm.ee/contact/main-contacts/general/",
            "name": "General - ADM Interactive",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "datePublished": "2023-08-10T13:22:44+00:00",
            "dateModified": "2026-04-06T07:52:22+00:00",
            "breadcrumb": {
                "@id": "https://www.adm.ee/contact/main-contacts/general/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.adm.ee/contact/main-contacts/general/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/contact/main-contacts/general/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.adm.ee/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact",
                    "item": "https://www.adm.ee/contact/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Main Contacts",
                    "item": "https://www.adm.ee/contact/main-contacts/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "General"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
/references/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.adm.ee/et/referentsid/",
            "url": "https://www.adm.ee/et/referentsid/",
            "name": "References - ADM Interactive",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.adm.ee/et/referentsid/#primaryimage"
            },
            "image": {
                "@id": "https://www.adm.ee/et/referentsid/#primaryimage"
            },
            "thumbnailUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2024/02/Huppa.png",
            "breadcrumb": {
                "@id": "https://www.adm.ee/et/referentsid/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.adm.ee/et/referentsid/#primaryimage",
            "url": "https://www.adm.ee/wordpress/wp-content/uploads/2024/02/Huppa.png",
            "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2024/02/Huppa.png",
            "width": 640,
            "height": 640,
            "caption": "Huppa"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/et/referentsid/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.adm.ee/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "References"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.adm.ee/contact/",
            "url": "https://www.adm.ee/contact/",
            "name": "Contact - ADM Interactive",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.adm.ee/contact/#primaryimage"
            },
            "image": {
                "@id": "https://www.adm.ee/contact/#primaryimage"
            },
            "thumbnailUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/03/tn3_kultuurikate_kaupokalda_2016_1-1.png",
            "datePublished": "2019-06-21T10:25:46+00:00",
            "dateModified": "2026-04-06T07:49:38+00:00",
            "breadcrumb": {
                "@id": "https://www.adm.ee/contact/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.adm.ee/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.adm.ee/contact/#primaryimage",
            "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/03/tn3_kultuurikate_kaupokalda_2016_1-1.png",
            "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/03/tn3_kultuurikate_kaupokalda_2016_1-1.png"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.adm.ee/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
/the-adm-product-thinking-program/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.adm.ee/the-adm-product-thinking-program/",
            "url": "https://www.adm.ee/the-adm-product-thinking-program/",
            "name": "ADM Product Thinking Program - ADM Interactive",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.adm.ee/the-adm-product-thinking-program/#primaryimage"
            },
            "image": {
                "@id": "https://www.adm.ee/the-adm-product-thinking-program/#primaryimage"
            },
            "thumbnailUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2024/01/Kaasrahastanud_EL_kaksiklogod_ENG_hor_color_RGB.png",
            "datePublished": "2023-12-20T09:38:09+00:00",
            "dateModified": "2024-11-21T11:19:15+00:00",
            "breadcrumb": {
                "@id": "https://www.adm.ee/the-adm-product-thinking-program/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.adm.ee/the-adm-product-thinking-program/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.adm.ee/the-adm-product-thinking-program/#primaryimage",
            "url": "https://www.adm.ee/wordpress/wp-content/uploads/2024/01/Kaasrahastanud_EL_kaksiklogod_ENG_hor_color_RGB.png",
            "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2024/01/Kaasrahastanud_EL_kaksiklogod_ENG_hor_color_RGB.png",
            "width": 1022,
            "height": 594
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/the-adm-product-thinking-program/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.adm.ee/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "ADM Product Thinking Program"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
/solutions-categories/digital-media/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.adm.ee/solutions-categories/digital-media/",
            "url": "https://www.adm.ee/solutions-categories/digital-media/",
            "name": "Digital media Archives - ADM Interactive",
            "isPartOf": {
                "@id": "https://www.adm.ee/#website"
            },
            "breadcrumb": {
                "@id": "https://www.adm.ee/solutions-categories/digital-media/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.adm.ee/solutions-categories/digital-media/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.adm.ee/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Digital media"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.adm.ee/#website",
            "url": "https://www.adm.ee/",
            "name": "ADM Interactive",
            "description": "We are combining software development, cloud infrastructure & digital marketing, to build solutions with the best ROI.",
            "publisher": {
                "@id": "https://www.adm.ee/#organization"
            },
            "alternateName": "ADM",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.adm.ee/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.adm.ee/#organization",
            "name": "ADM Interactive",
            "alternateName": "ADM",
            "url": "https://www.adm.ee/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.adm.ee/#/schema/logo/image/",
                "url": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "contentUrl": "https://www.adm.ee/wordpress/wp-content/uploads/2023/11/adm-bimi-logo.svg",
                "width": 304,
                "height": 304,
                "caption": "ADM Interactive"
            },
            "image": {
                "@id": "https://www.adm.ee/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/adminteractive",
                "https://www.linkedin.com/company/adm-interactive",
                "https://www.instagram.com/adm.people/"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
61Review mentions (all pages)
9External proof links (all pages)
PageReviewsProof links
/ (home) 47 2
/contact/main-contacts/general/ 2 2
/references/ 3 1
/contact/ 2 2
/the-adm-product-thinking-program/ 5 1
/solutions-categories/digital-media/ 2 1