Information Density: Alexandre Bernard Asia – Signal Evidence & AI Readability

Vision Mission
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Malaysia • Singapore • Thailand
/Member of AB Group/
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[H1] Aesthetics
[H1] Beyond
Companies excelling in visuals often see their revenues and shareholder returns grow at nearly double the rate of their industry peers.
This might be news to you, or perhaps not.
In any case, we propose a unique creative strategy to tackle your business challenges, ensuring sustained commercial success through outstanding visual solutions.
Introduction
[H1] Winning
[H1] Award
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Alexandre Bernard Asia is an award-winning creative agency that partners with companies to solve their most complex business challenges through Creative, Strategy, and Implementation. With a passion for creativity and a deep understanding of design principles, we work zealously side by side with our clients to ask the right questions, identify key problems to solve and develop tangible solutions.
As an established agency since 2015, we have built a reputation for delivering exceptional results that exceed our clients' expectations. Our team of experts is committed to providing personalised attention, communication, and support to ensure that every project of yours is a success.
Consultant of The Year 2024
Campaign Pivot 2024

[H1] Envision,
[H1] You
[H1] Create.
[H1] We
[H1] services
[H1] Bespoke
Visual Identity. Good packaging. Eye-catching brochures.
Absolutely, we deliver on these.
However, our essence goes deeper. We tackle every challenge through a user-focused, design-oriented lens, crafting bespoke solutions that resonate with your business and stakeholders alike.
Our approach unfolds in 3 distinct phases, tailored to YOUR perspective on visual strategies, not ours. Our Service
[H4] Our structure is unique.
We are among a handful of design-driven, creative agencies where the owners
of the business are also creators of the work and serve as the primary contact
for every client.
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How we Work
[H1] Clientele
[H1] Our
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clientele
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[H1] management
[H1] Business
[H1] Proven
[H1] expertise
[H4] Our core team boasts a robust track record in business management, with our managing partners previously leading client services and business development in diverse organizations across various industries. We leverage this extensive, direct experience to support your business's growth and provide guidance on how you can most effectively reach your goals.
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[H1] by
[H1] Driven
[H1] Purpose
[H4] We are driven by a clear sense of purpose. Guided by our vision and values, we operate with intention. Before undertaking any task, we repeatedly ask ourselves why we are doing it, fostering an environment of goal setting and achievement. We firmly believe that clarity drives productivity, and our primary commitment will always be to help your business grow.
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[H4] Our clients will witness an informal management style that promotes simple and direct relationships with a sense of immediacy. The casual and friendly environment fosters a proximity mindset, allowing you to easily discuss and network with all of us members, regardless of our position in the company.  Being trustworthy is one of our core values by first delivering on our promise through planning and diligent execution.
[H1] Trust
[H1] Earned
Testimonials
[H1] us
[H1] Contact
Alexandre Bernard Asia
T2A-20-06, 3 Towers @ KL City Centre,
Jalan Ampang, 55000 Kuala Lumpur, Malaysia.
info@alexandrebernardasia.com

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Trusted by:
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[H1] Say hi!
/Member of AB Group/Contact Form

Sharp is a multinational corporation from Japan that specialises in designing and manufacturing electronic products. Since 2016, the majority ownership of Sharp has been held by Foxconn Group, a Taiwan-based company. Worldwide, Sharp employs over 50,000 individuals. The company was established in Tokyo in September 1912 and was named after the Ever-Sharp mechanical pencil, which was invented by its founder, Tokuji Hayakawa, in 1915.
Although originated in Japan, Sharp has a long and successful history in Malaysia since 1974. Globally recognised as a leader in consumer electronics and home appliances, Sharp Malaysia's best-selling products include air purifiers (voted No. 1 in Japan and ASEAN), TVs, air-conditioners, washing machines and refrigerators.

[H1] Sharp Pro Flex Case Study

[H4] Introduction

[H4] Challenges
Sharp products are more than meets the eye. They are infused with technological innovation, built with quality, and designed with purpose to provide exceptional value for consumers. The Pro-flex washing machine is a prime example of this.

Tailored to suit the fast-paced lifestyle of today's consumers, this washing machine boasts unique features such as Dry Air Wash, Steam Care, and Plasmacluster Ions that eliminate 99.9% of bacteria and odours. With its seamless blend of convenience and sophistication, the Pro-flex washing machine is a testament to Sharp's commitment to creating products that are both functional and innovative.
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Coming up with a quality product is only half the battle though. To effectively market it, clear communication of its product features in a simple yet engaging manner is crucial. That's why Sharp partnered with us, Alexandre Bernard Advertising, to create a nationwide, awareness-building advertising campaign with the goal of achieving the desired business outcomes.
[H4] Solutions
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To highlight the fact that the Pro-flex washing machine is a versatile appliance that excels not only in washing but also in drying, steaming, and spinning, we market it as a 4-in-1 multifunctional powerhouse. However, rather than simply highlighting its product features, our focus was on demonstrating how the Pro-flex can benefit families in their daily lives during the pandemic.
We created an emotionally-driven, video-based campaign that depicts a family of four using the machine in various ways, highlighting the bacteria- and odour-removing efficacy, as well as the convenience and time-saving features it offers.
Key visuals and messaging based on this video were then disseminated across multiple channels, including social media, print, display advertising, POP displays, roadshows, and more, as the deliverables for a nationwide, awareness-building campaign.

Through an engaging story (based on data-driven insight) underpinned by top-notch execution, effective audience targeting, and strategic media placement, we help potential customers visualise how the Pro-flex can not only fit into their lives but enhance them, too.
[H4] The Work

[H4] The Impact
By leveraging our marketing and advertising efforts, we successfully raised awareness among Malaysians about the Sharp Pro-flex washing machine and its exceptional features. To be more specific, our comprehensive campaign generated a brand lift* of 1.5 times higher than the industry average across key metrics, including ad recall, brand awareness, and consideration.

Consequently, this has also led to a surge of 38.3% in sales of the Sharp Pro-flex washing machine. Furthermore, our year-long marketing initiative, featuring increased frequency, had a spillover effect, leading to a heightened interest in other Sharp electronic and household products.

Overall, our practical marketing and advertising strategies effectively captured the attention of the Malaysian market, highlighting the unique features of the Sharp Pro-flex washing machine and encouraging interest in other Sharp products.
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* A Brand Lift is a kind of lift test where you can use brand polling and other brand awareness measurement to help understand the true value of your advertising and how well it performs independent of your other marketing efforts. Brand Lift works by selecting a representative sample of people eligible to see your advertising. That sample group is then randomly divided into test and holdout groups, and causal inference techniques are then used to measure the impact of your advertising.https://my.sharp/sharp-pro-flex

[H1] Sharp Face Shield Case Study
[H4] Introduction
Given Sharp's extensive technical expertise and wealth of intellectual capital, as well as their commitment to innovation, it was only natural for the company to step up and offer products that help keep peopl​e safe and protected during the pandemic. That's where the Sharp Face Shield comes in.
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The Sharp Face Shield is scientifically proven to deactivate 99.675% of the new COVID-19 and offer unparalleled benefits such as ultra-transparency, low reflection, and anti-fogging, making it the ideal choice for anyone looking for added protection and comfort during the pandemic.
[H4] Challenges
Although the Sharp face shield has everything going for it, it is priced at RM200+- per piece. In comparison, a standard face shield typically retails for only RM2-RM10. Therefore, it is approximately 20 times more expensive than a regular face shield.

Undoubtedly, this poses a challenge for Sharp to sell the product, as prospective customers require a clear understanding of the value they would receive from investing in it.

To address this challenge, Sharp has once again partnered with us, Alexandre Bernard Advertising, to develop an impactful marketing strategy aimed at effectively promoting this product in the Malaysian market during the pandemic.
[H4] Solutions
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To successfully market the Sharp face shield, we employed a multifaceted approach to position it as a superior product that offers lightweight, durable, and added protection against Covid-19.

We strategically placed the product in the hands of influential individuals, including ministers, celebrities, and actors, to generate buzz and extend its reach beyond the target audience. This approach resulted in a significant increase in brand awareness and interest among potential customers.

​In addition, we clarified Sharp Face Shield's value proposition by using side-by-side comparisons with other products to showcase its superior features such as low reflection, high transparency, and anti-fogging properties. A comparison chart was also created to quickly illustrate the Sharp Face Shield's advantages over other products on the market.

Finally, our team of art directors and designers meticulously executed the creatives across Sharp's website, social media, marketplace, and spec sheets, utilising every valuable real estate to showcase the product's unique features and benefits. We also incorporated user-generated content, including customer testimonials and reviews, to validate the product's effectiveness further and build trust with potential buyers
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[H4] The Work
[H4] Challenges
By utilising high-quality imagery, concise messaging, and strategic media placements, we successfully demonstrated to our target audience the durability, comfort, and effectiveness of the Sharp Face Shield in providing added protection against airborne particles.

Additionally, the customer testimonials and reviews used in the campaign were highlighted to validate the product's effectiveness further.

Overall, the campaign achieved a 50% increase in brand awareness among the target audience, surpassing the industry benchmark for similar campaigns by 25%. The campaign also generated a 75% increase in social media engagement rates, 50% higher than the industry benchmark.

Importantly, the campaign led to a 50% increase in sales during the campaign period, surpassing the industry benchmark by 25%.https://www.cocorolife.my/sharpfaceshield/

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[H1] GuocoLand Case Study
[H4] Introduction
GuocoLand Malaysia is a subsidiary of the prominent Hong Kong-based conglomerate, Guoco Group Limited, and is a highly respected property developer with a long history of delivering innovative and high-quality projects. Since its establishment in 1967, GuocoLand Malaysia has developed a variety of residential, commercial, and mixed-use projects that cater to the evolving needs of the local market.

Over the course of four decades, the company has established itself as a trusted developer, reflecting its commitment to sustainability, innovation, and community-building in all of its projects. Each project is thoughtfully designed to enhance the lives of residents and contribute to the overall well-being of the community, reflecting the company's values and priorities.
[H4] Challenges
GuocoLand recognises the importance of having a strong and consistent brand identity across its social media channels. However, due to a lack of clear guidelines and multiple agency partnerships, the brand has suffered from inconsistencies and incoherence in terms of logo placement, image selection, typography, style choices, and messaging.

To tackle these issues, GuocoLand has partnered with us, Alexander Bernard Advertising, as the main brand custodian. Our tasks include refreshing their identity, colour palette, style, and design to ensure communications consistency across all social channels.
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[H4] Solutions
To kick start our initiative, we sought to first understand the company's origins. Despite recognising the powerful backing of Hong Leong Group, the parent company of GuocoLand's property arm, we understood that GuocoLand's commitment to excellence goes beyond its impressive foundation. The company constantly strives to go above and beyond, building towards a better future and delivering quality products with superior design concepts.
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To convey this commitment and passion for excellence, we adopted a dynamic approach that utilised high-quality materials, lighting, and perfectly composed shots. All social media post designs incorporated the signature curve of the GuocoLand logo to solidify this identity.

In order to strengthen the brand's focus on precision and excellence as well, we deliberately chose elegant serif fonts that radiated sophistication and refinement. Additionally, we crafted clear and concise messaging that emphasised the brand's core values. This messaging not only reflected the brand's values but also made it easy for customers to understand and connect with the brand.
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Ultimately, our initiative aimed to showcase GuocoLand's commitment to delivering quality products and superior design concepts, while establishing the company as a premier brand in the industry.

[H4] The Work
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[H4] The Impact
GuocoLand Malaysia has achieved impressive results by implementing a cohesive and consistent brand communication strategy. One notable outcome is the increased interest of their target audience in the projects showcased, as evidenced by a 23% increase in in-box messages with requests for more information on projects posted on their social channels.

The success of GuocoLand Malaysia's brand communication strategy is further demonstrated by the increased engagement on their social channels, including a noticeable uptick in the number of followers. This growth has been achieved without relying on contests or giveaways, indicating that the brand's standalone on-brand posts are resonating with both new and existing fans.
By consistently communicating their newly focused messaging and delivering on their promises, GuocoLand Malaysia is now better positioned to establish a strong emotional connection with their audience, as well as maintain its upward trajectory.

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[H1] Rievo Case Study
[H4] Introduction
Rievo is a new and exciting brand that specialises in providing high-quality and reliable motorcycle accessories to customers. Backed by a well-established motorcycle dealer with a strong reputation as one of the leading suppliers in the Klang, Malaysia market, Rievo is committed to catering to the specific needs of the Malay customer base and becoming their go-to choice for motorcycle accessories.
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[H4] Challenges
Despite having a name, product, and target audience in mind, Rievo recognised that it lacked a clear brand strategy, identity, personality, and positioning that would allow it to stand out in a highly competitive marketplace.

To address this, Rievo partnered with us, Alexandre Bernard Advertising, to develop its entire branding initiative, which involved conducting market research and competitor analysis to identify key differentiators and opportunities, developing a comprehensive brand strategy that aligned with the company's goals and values, creating a unique brand identity that accurately reflected their personality, among other initiatives.
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[H4] Solutions
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To start our branding initiative, we carefully crafted Rievo's brand tone to embody style, professionalism, and passion to provide customers with more than just accessories.

We recognised that for Rievo to succeed beyond its local borders, its identity had to resonate with customers globally while also championing individuality. Thus, we carefully selected colours that would capture the brand's essence and create a visual identity that would leave a lasting impression on consumers. The use of atomic orange, jaguar black, and quicksilver created a distinctive and eye-catching palette that perfectly reflected the brand's personality and values.
Our slogan, "Revolutionize Your Riding Experience," was chosen to complement the brand's identity, encapsulating our goal of transforming the riding experience for customers around the world.

Finally, to bring everything to life, we integrated the brand identity, messaging, and experience into every aspect of Rievo's marketing campaign. We hosted roadshows, offered creative gift packages, displayed bunting and banners, designed the website and packaging, and created custom apparel, brochures, videos, and pop-up booths, all with the aim of creating a consistent and memorable brand experience for customers.

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[H4] The Work
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[H4] The Impact
Our successful branding initiative for Rievo resulted in an increase in sales and customer satisfaction ratings. Specifically, Reivo gained a 20% increase in sales and a 15% improvement in customer satisfaction ratings after implementing the Rievo branding initiative.

The branding mnemonic points that we developed were a key factor in the success of the initiative as well. The catchy slogan and memorable visuals effectively resonated with Rievo's target audience during awareness campaigns, reinforcing Rievo's unique value proposition and connecting with customers on an emotional level.
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Additionally, customers loved the attention to detail in our distinctive accessory designs, which featured high-quality materials and innovative design elements. The packaging, with its all black accentuated by bold colours and striking graphics, helped to make Rievo products stand out on store shelves. Some customers even adopted a new fashion sense to align with Rievo's renewed aesthetic.
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Overall, the Rievo branding initiative has paved the way for continued growth ahead, leading to improved customer satisfaction and a more robust brand identity.

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[H1] Intersit Case Study
[H4] Introduction
Intersit was established in 1983 as an office furniture manufacturer, initially specialising in creating simple office furniture. Over time, the company became adept at furnishing workspaces for companies of all sizes. As they diversified their strengths, they focused on furniture engineering, design, and innovation, and today they stand at the forefront of office furnishing and workstation design in Malaysia.
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With a history spanning several decades, Intersit has a wealth of expertise that has contributed to their success. Their commitment to quality and sustainability, along with a passion for shaping the modern workplace, has helped them become a leader in their industry. The company is ISO 9001 certified, and it counts household names such as Nestle, Dell, Standard Chartered, Shopee, and Loreal among its customers.
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[H4] Challenges
Although Intersit was a trailblazer in office furniture, they realised that their brand identity, image, culture, and personality did not reflect the modern and innovative pieces they were creating. They recognised that in today's competitive business landscape, a strong brand image is essential for differentiation, authenticity, and emotional appeal.

​To address this issue, Intersit partnered with us, Alexandre Bernard Advertising, to create a new brand strategy, encompassing multiple brand elements, including brand voice, storytelling, brand identity, values, and overall vibe.
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[H4] Solutions
To kick off the rebranding project for Intersit, we conducted an extensive five-hour interview with their internal team to identify the core strengths and weaknesses of the business. After analysing the findings, we developed Intersit's brand principles, which are rooted in their value proposition of practicality, high quality, and modernity.

Our goal was to create a brand that would enable customers to feel and work their best. However, developing these principles was just the first step. We knew that they needed to be delivered consistently across all customer touchpoints, both online and offline, to truly make an impact.

To accomplish this, we created a robust brand identity, personality, and style guide that included detailed guidelines for colour usage, photography styles and angles, and font types. Executive design decisions included minimising the dominant use of blue in Intersit's assets and selecting high-end office environments as the primary imagery guide.

Our team was then responsible for implementing the new brand guidelines across Intersit's showroom, website, brochures, flyers, name cards, and other online and offline marketing materials. The result was a cohesive and professional brand image that aligned with Intersit's values and resonated with their target audience.

[H4] The Work
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[H4] The Impact
As a result of the successful rebranding initiative, Intersit has experienced a 20% increase in customised office renovation requests, with clients expressing satisfaction with the new brand identity and reputation in the industry.

Furthermore, the enhanced brand image has attracted top talent from leading schools and industry competitors, resulting in a 20% increase in job applications and a more competitive recruitment process.

Overall, the rebranding project has been a resounding success, driving a 23% increase in annual revenue and establishing Intersit as a strong contender in the highly competitive office furniture industry.