PT Arfadia Digital Indonesia
(https://arfadia.com) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal due to the presence of comprehensive Person and Organization schema. Founder Tessar Napitupulu is linked via sameAs properties to his LinkedIn profile and Forbes Agency Council membership, establishing a verifiable digital footprint. The technical implementation of schema (JSON-LD) is advanced, including specific JobPosting and FAQ entities that demonstrate the technical excellence the agency claims to provide to its clients.
The marketing tone is aggressive but stays grounded in what the site actually demonstrates through named case studies. Bold claims like ‘Indonesia’s most-covered digital marketing agency’ are supported by a dedicated ‘Featured In’ section listing specific, credible media outlets like Business Insider and Kompas. There is no disconnect between the agency’s performance claims and the evidence presented in the Portfolio page, which includes auditable metrics from Ahrefs and Google Analytics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://www.arfadia.com/#organization",
"name": "PT Arfadia Digital Indonesia",
"alternateName": "Arfadia",
"url": "https://www.arfadia.com",
"logo": {
"@id": "https://www.arfadia.com/#logo"
},
"image": {
"@id": "https://www.arfadia.com/#logo"
},
"description": "ISO-certified digital marketing agency and GEO pioneer in Indonesia since 2008. Specializing in SEO, Generative Engine Optimization, media release, and AI search visibility.",
"foundingDate": "2008",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 120
},
"founder": {
"@id": "https://www.arfadia.com/#founder"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Gedung Cibis Nine Lt. 11, Jl. TB Simatupang No. 2, Kel. Cilandak Timur, Kec. Pasar Minggu",
"addressLocality": "Jakarta Selatan",
"addressRegion": "DKI Jakarta",
"addressCountry": "ID",
"postalCode": "12560"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -6.2929,
"longitude": 106.8429
},
"telephone": "+6281125028028",
"priceRange": "$$",
"areaServed": [
{
"@type": "Country",
"name": "Indonesia"
},
{
"@type": "City",
"name": "Jakarta"
},
{
"@type": "City",
"name": "Bandung"
},
{
"@type": "City",
"name": "Bali"
}
],
"knowsAbout": [
"Digital Marketing",
"Search Engine Optimization",
"Generative Engine Optimization",
"Search Everywhere Optimization",
"Online Reputation Management",
"Media Release Distribution",
"Social Media Marketing",
"Content Marketing",
"B2B Marketing"
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "ISO 9001:2015"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "ISO 14001"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "OHSAS 18001"
}
],
"award": [
"IPRAS Award Runner-up Most Inspirational PR Program",
"Clutch Leader Award",
"MIX/SWA Award",
"CEO Insights Asia Recognition"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "152",
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.facebook.com/Arfadia.PT",
"https://www.instagram.com/arfadia",
"https://www.linkedin.com/company/arfadia",
"https://www.youtube.com/user/ArfadiaMedia",
"https://www.pinterest.com/arfadia",
"https://www.x.com/arfadia",
"https://www.tiktok.com/@arfadia.digital",
"https://clutch.co/profile/arfadia",
"https://www.goodfirms.co/company/arfadia"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
],
"memberOf": {
"@type": "Organization",
"name": "Forbes Agency Council"
}
},
{
"@type": "Person",
"@id": "https://www.arfadia.com/#founder",
"name": "Tessar Napitupulu",
"jobTitle": "Founder and CEO",
"worksFor": {
"@id": "https://www.arfadia.com/#organization"
},
"memberOf": {
"@type": "Organization",
"name": "Forbes Agency Council"
},
"knowsAbout": [
"Digital Marketing",
"Generative Engine Optimization",
"SEO",
"B2B Marketing",
"Online Reputation Management"
],
"sameAs": [
"https://www.linkedin.com/in/tessarnapitupulu"
]
},
{
"@type": "WebSite",
"@id": "https://www.arfadia.com/#website",
"url": "https://www.arfadia.com/",
"name": "PT Arfadia Digital Indonesia",
"description": "ISO-certified digital marketing agency and GEO pioneer in Indonesia since 2008",
"publisher": {
"@id": "https://www.arfadia.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.arfadia.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en"
},
{
"@type": "WebPage",
"@id": "https://www.arfadia.com//#webpage",
"url": "https://www.arfadia.com//",
"name": "Arfadia® | ISO-Certified Digital Marketing Agency Since 2008",
"isPartOf": {
"@id": "https://www.arfadia.com/#website"
},
"about": {
"@id": "https://www.arfadia.com/#organization"
},
"description": "Arfadia is Full Service Digital Marketing Agency & Creative Media Company Jakarta, Indonesia. We offer 360 Marketing, SEO, PPC, PR, Social Media, Video",
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.arfadia.com//"
]
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.arfadia.com/#logo",
"inLanguage": "en",
"url": "https://www.arfadia.com/theme/new/img/Logo-Arfadia-wo-Tagline.png",
"contentUrl": "https://www.arfadia.com/theme/new/img/Logo-Arfadia-wo-Tagline.png",
"width": 400,
"height": 421,
"caption": "PT Arfadia Digital Indonesia"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.arfadia.com/#organization",
"name": "PT Arfadia Digital Indonesia",
"alternateName": [
"Arfadia",
"Arfadia Digital",
"Best Digital Marketing Agency Indonesia"
],
"url": "https://www.arfadia.com",
"logo": "https://www.arfadia.com/theme/new/img/logo-Arfadia-horizontal.svg",
"description": "PT Arfadia Digital Indonesia is Indonesia's leading digital marketing agency since 2008. Pioneer of GEO (Generative Engine Optimization) since 2023. Services include SEO, GEO, ORM, Social Media Marketing, and AI search optimization. Creator of the RoGEO Framework for measuring AI search ROI.",
"foundingDate": "2008",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 120
},
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Gedung Cibis Nine Lt. 12, Jl. TB Simatupang No. 2",
"addressLocality": "Jakarta Selatan",
"addressRegion": "DKI Jakarta",
"postalCode": "12560",
"addressCountry": "ID"
},
{
"@type": "PostalAddress",
"streetAddress": "Jl. Buah Batu No. 6",
"addressLocality": "Bandung",
"addressRegion": "Jawa Barat",
"postalCode": "40262",
"addressCountry": "ID"
},
{
"@type": "PostalAddress",
"addressLocality": "Kuta",
"addressRegion": "Bali",
"addressCountry": "ID"
}
],
"telephone": "+6281125028028",
"email": "marketing@arfadia.com",
"sameAs": [
"https://www.linkedin.com/company/arfadia",
"https://clutch.co/profile/arfadia",
"https://www.goodfirms.co/company/arfadia",
"https://themanifest.com/id/digital-marketing/agencies",
"https://forbes.com/councils/forbesagencycouncil/"
],
"award": [
"Clutch Top Full Service Digital Company Indonesia 2026",
"GoodFirms Top Digital Marketing Company",
"IPRAS Runner-Up Most Inspirational PR Program",
"Forbes Agency Council Official Member",
"National Excellence Award",
"MIX/SWA Award"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Digital Marketing Services",
"itemListElement": [
{
"@type": "Offer",
"name": "Generative Engine Optimization (GEO)"
},
{
"@type": "Offer",
"name": "SEO New Generation"
},
{
"@type": "Offer",
"name": "Online Reputation Management"
},
{
"@type": "Offer",
"name": "Social Media Marketing"
},
{
"@type": "Offer",
"name": "Search Engine Marketing"
},
{
"@type": "Offer",
"name": "Content Marketing"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.arfadia.com/#localbusiness",
"name": "Arfadia - Digital Marketing Agency Indonesia",
"image": "https://www.arfadia.com/theme/new/img/logo-Arfadia-horizontal.svg",
"priceRange": "$$",
"telephone": "+6281125028028",
"url": "https://www.arfadia.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Gedung Cibis Nine Lt. 12, Jl. TB Simatupang No. 2",
"addressLocality": "Jakarta Selatan",
"addressRegion": "DKI Jakarta",
"postalCode": "12560",
"addressCountry": "ID"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "92",
"bestRating": "5"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "18:00"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the difference between GEO and regular SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO optimizes for Google Search. GEO (Generative Engine Optimization) ensures your brand is cited and recommended by AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Grok. In the AI search era, both must run in parallel."
}
},
{
"@type": "Question",
"name": "How long to see SEO and GEO results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO typically shows significant results in 3-6 months. GEO requires 4-8 months to build consistent citation frequency on AI platforms. Toffin case study: 334 verified AI citations in 12 months."
}
},
{
"@type": "Question",
"name": "What is the RoGEO Framework?",
"acceptedAnswer": {
"@type": "Answer",
"text": "An AI search ROI measurement system measuring Citation Frequency, Reference Depth, and Revenue Attribution from AI search traffic. Indonesia's first AI-ROI methodology."
}
},
{
"@type": "Question",
"name": "Why do 92% of Arfadia clients never switch agencies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Measurable results: Allianz +380%, SERA Astra +1,200%, Toffin 334 AI citations. Full transparency via the RoGEO Framework."
}
}
]
}
]
/services/generative-engine-optimization/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://www.arfadia.com/#organization",
"name": "PT Arfadia Digital Indonesia",
"alternateName": "Arfadia",
"url": "https://www.arfadia.com",
"logo": {
"@id": "https://www.arfadia.com/#logo"
},
"image": {
"@id": "https://www.arfadia.com/#logo"
},
"description": "ISO-certified digital marketing agency and GEO pioneer in Indonesia since 2008. Specializing in SEO, Generative Engine Optimization, media release, and AI search visibility.",
"foundingDate": "2008",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 120
},
"founder": {
"@id": "https://www.arfadia.com/#founder"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Gedung Cibis Nine Lt. 11, Jl. TB Simatupang No. 2, Kel. Cilandak Timur, Kec. Pasar Minggu",
"addressLocality": "Jakarta Selatan",
"addressRegion": "DKI Jakarta",
"addressCountry": "ID",
"postalCode": "12560"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -6.2929,
"longitude": 106.8429
},
"telephone": "+6281125028028",
"priceRange": "$$",
"areaServed": [
{
"@type": "Country",
"name": "Indonesia"
},
{
"@type": "City",
"name": "Jakarta"
},
{
"@type": "City",
"name": "Bandung"
},
{
"@type": "City",
"name": "Bali"
}
],
"knowsAbout": [
"Digital Marketing",
"Search Engine Optimization",
"Generative Engine Optimization",
"Search Everywhere Optimization",
"Online Reputation Management",
"Media Release Distribution",
"Social Media Marketing",
"Content Marketing",
"B2B Marketing"
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "ISO 9001:2015"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "ISO 14001"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "OHSAS 18001"
}
],
"award": [
"IPRAS Award Runner-up Most Inspirational PR Program",
"Clutch Leader Award",
"MIX/SWA Award",
"CEO Insights Asia Recognition"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "152",
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.facebook.com/Arfadia.PT",
"https://www.instagram.com/arfadia",
"https://www.linkedin.com/company/arfadia",
"https://www.youtube.com/user/ArfadiaMedia",
"https://www.pinterest.com/arfadia",
"https://www.x.com/arfadia",
"https://www.tiktok.com/@arfadia.digital",
"https://clutch.co/profile/arfadia",
"https://www.goodfirms.co/company/arfadia"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
],
"memberOf": {
"@type": "Organization",
"name": "Forbes Agency Council"
}
},
{
"@type": "Person",
"@id": "https://www.arfadia.com/#founder",
"name": "Tessar Napitupulu",
"jobTitle": "Founder and CEO",
"worksFor": {
"@id": "https://www.arfadia.com/#organization"
},
"memberOf": {
"@type": "Organization",
"name": "Forbes Agency Council"
},
"knowsAbout": [
"Digital Marketing",
"Generative Engine Optimization",
"SEO",
"B2B Marketing",
"Online Reputation Management"
],
"sameAs": [
"https://www.linkedin.com/in/tessarnapitupulu"
]
},
{
"@type": "WebSite",
"@id": "https://www.arfadia.com/#website",
"url": "https://www.arfadia.com/",
"name": "PT Arfadia Digital Indonesia",
"description": "ISO-certified digital marketing agency and GEO pioneer in Indonesia since 2008",
"publisher": {
"@id": "https://www.arfadia.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.arfadia.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en"
},
{
"@type": "WebPage",
"@id": "https://www.arfadia.com/services/generative-engine-optimization/#webpage",
"url": "https://www.arfadia.com/services/generative-engine-optimization/",
"name": "GEO & AEO Services | Leading AI Search Optimization Agency",
"isPartOf": {
"@id": "https://www.arfadia.com/#website"
},
"about": {
"@id": "https://www.arfadia.com/#organization"
},
"description": "Dominate ChatGPT, Perplexity & Gemini with GEO. Indonesia's pioneer GEO agency. ISO-certified team, excellence since 2008. Request your free AI visibility audit.",
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.arfadia.com/services/generative-engine-optimization/"
]
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.arfadia.com/#logo",
"inLanguage": "en",
"url": "https://www.arfadia.com/theme/new/img/Logo-Arfadia-wo-Tagline.png",
"contentUrl": "https://www.arfadia.com/theme/new/img/Logo-Arfadia-wo-Tagline.png",
"width": 400,
"height": 421,
"caption": "PT Arfadia Digital Indonesia"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Arfadia Digital Indonesia",
"alternateName": "Arfadia",
"url": "https://www.arfadia.com",
"logo": "https://www.arfadia.com/data/photo/Logo-Arfadia.png",
"description": "Indonesia's first Generative Engine Optimization (GEO) agency, providing SEO, digital marketing, and AI visibility services since 2008",
"foundingDate": "2008",
"areaServed": {
"@type": "Place",
"name": "Global - 15+ Countries"
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "ISO 9001:2008",
"name": "Quality Management System Certification"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "ISO 14001:2004",
"name": "Environmental Management System Certification"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "OHSAS 18001:2007",
"name": "Occupational Health and Safety Management"
}
],
"knowsAbout": [
"SEO",
"Generative Engine Optimization",
"GEO",
"AEO",
"Digital Marketing",
"AI Search Optimization",
"ChatGPT Marketing",
"Perplexity Optimization"
],
"customer": [
{
"@type": "Organization",
"name": "JobStreet Express Indonesia",
"industry": "Human Resources & Recruitment Technology",
"url": "https://id.jobstreetexpress.com/"
},
{
"@type": "Organization",
"name": "Asia Pulp & Paper (APP) Sinarmas",
"industry": "Pulp & Paper Manufacturing",
"url": "https://pindodeli-chemicals.com/"
},
{
"@type": "Organization",
"name": "Musim Mas Group",
"industry": "Palm Oil & Oleochemicals",
"url": "https://www.musimmas.com/"
},
{
"@type": "Organization",
"name": "UVEX Safety Group",
"industry": "Safety Equipment Manufacturing",
"url": "https://www.uvex-safety.co.id/"
},
{
"@type": "Organization",
"name": "SERA Astra International",
"industry": "Transportation & Logistics",
"url": "https://www.sera.astra.co.id"
},
{
"@type": "Organization",
"name": "Allianz Indonesia",
"industry": "Insurance & Financial Services",
"url": "https://www.allianz.co.id"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What exactly is Generative Engine Optimization (GEO)?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GEO is the strategic process of optimizing your content and brand presence to be favorably cited and recommended by AI-powered search engines. This includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok, and Microsoft Copilot."
}
},
{
"@type": "Question",
"name": "What is the difference between GEO and AEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GEO focuses on generative AI platforms like ChatGPT, Gemini, and Perplexity. AEO is broader, including featured snippets and voice search. In practice, techniques overlap significantly."
}
},
{
"@type": "Question",
"name": "How is GEO different from traditional SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Traditional SEO optimizes for ranking positions to get clicks. GEO optimizes for being cited within AI-generated answers. SEO measures traffic and rankings; GEO measures citation frequency, Share of Influence, and ROGEO."
}
},
{
"@type": "Question",
"name": "Why is Reddit so important for GEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Perplexity cites Reddit for 46.7% of sources. Google AI Overviews cite Reddit for 21% of answers (#1 source). Reddit citation growth in AI increased 450% in 3 months."
}
},
{
"@type": "Question",
"name": "How long does it take to see GEO results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Initial results appear within 4-8 weeks. Significant improvements within 3-6 months. 65% of AI citations come from content published within the past year."
}
},
{
"@type": "Question",
"name": "What ROI can I expect from GEO services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AI traffic converts 5-23x higher than traditional organic. Example: $30K investment generating $250K revenue = 733% ROGEO."
}
},
{
"@type": "Question",
"name": "Which AI platforms does Arfadia optimize for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "ChatGPT, Perplexity AI, Google AI Overviews, Gemini, Claude, Microsoft Copilot, and Grok. Each has different citation patterns and requires platform-specific strategy."
}
},
{
"@type": "Question",
"name": "Can small businesses benefit from GEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. Princeton research showed lower-ranked SERP sites benefit MORE from GEO than top-ranked sites. GEO is a powerful equalizer for challenger brands."
}
},
{
"@type": "Question",
"name": "How do you measure GEO success?",
"acceptedAnswer": {
"@type": "Answer",
"text": "ROGEO framework tracks: AI Citation Frequency, Share of Influence, Citation Drift (40-60% monthly volatility is normal), Brand Sentiment, Sales Cycle Velocity (25% faster), and Revenue Attribution."
}
},
{
"@type": "Question",
"name": "What makes Arfadia different from other GEO agencies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "First GEO agency in Indonesia. In digital marketing since 2008. ISO certified. Developed proprietary ROGEO framework. Ask any AI best SEO agency Indonesia."
}
}
]
}
]
/services/internet-marketing-company/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://www.arfadia.com/#organization",
"name": "PT Arfadia Digital Indonesia",
"alternateName": "Arfadia",
"url": "https://www.arfadia.com",
"logo": {
"@id": "https://www.arfadia.com/#logo"
},
"image": {
"@id": "https://www.arfadia.com/#logo"
},
"description": "ISO-certified digital marketing agency and GEO pioneer in Indonesia since 2008. Specializing in SEO, Generative Engine Optimization, media release, and AI search visibility.",
"foundingDate": "2008",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 120
},
"founder": {
"@id": "https://www.arfadia.com/#founder"
},
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🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 28 | 9 |
| /services/generative-engine-optimization/ | 13 | 6 |
| /services/internet-marketing-company/ | 24 | 6 |
| /services/content-marketing/ | 27 | 6 |
| /portfolio/ | 6 | 6 |
| /services/seo-search-engine-optimization/ | 27 | 6 |
This page presents a snapshot of public data from PT Arfadia Digital Indonesia, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PT Arfadia Digital Indonesia: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://arfadia.com to view the most current version of its content and see directly what this company is about and what it offers.