Be Better Online – BBO
(https://bebetteronline.com) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists in the technical implementation and expert footprint. Despite naming Tobias Moberg (VD) in a case study, there is no Organization or Person schema in the JSON-LD to link these individuals to professional credentials or external authority signals. The schema is limited to generic WebSite and WebPage types, which is insufficient for an entity claiming ‘technical innovation’ and ‘leading’ status.
The site makes bold claims regarding being a ‘leading data-driven agency’ and delivering ‘precision through AI,’ but these are disconnected from the actual evidence presented. Only one case study (Shopping4net) provides a specific percentage metric (+85%), while others like Moberg Bil and ATV-huset use vague descriptors like ‘next level’ and ‘scalable setup.’ This creates a disconnect between the marketing tone of technical precision and the lack of broad, verifiable performance data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bbo.se/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bbo.se/?s={search_term_string}&sentence=1",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bbo.se/",
"url": "https://bbo.se/",
"name": "BBO - Din datadrivna partner för affärstillväxt online",
"isPartOf": {
"@id": "https://bbo.se/#website"
},
"datePublished": "2019-01-16T10:59:52+00:00",
"dateModified": "2024-07-09T13:27:10+00:00",
"description": "BBO - En av Sveriges ledande datadrivna digitala marknadsföringsbyråer. Sedan 2009 har vi hjälpt företag att optimera tillväxt online med resultatdrivna lösningar",
"breadcrumb": {
"@id": "https://bbo.se/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bbo.se/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bbo.se/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem"
}
]
},
{
"@type": "WebSite",
"@id": "https://bbo.se/#website",
"url": "https://bbo.se/",
"name": "Be Better Online - BBO",
"description": "Det är roligt att bli bättre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bbo.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
}
]
}
]
/nyhetsbrev/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bbo.se/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bbo.se/?s={search_term_string}&sentence=1",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bbo.se/nyhetsbrev/",
"url": "https://bbo.se/nyhetsbrev/",
"name": "Vårt nyhetsbrev inom digital marknadsföring - Anmäl dig | Be Better Online",
"isPartOf": {
"@id": "https://bbo.se/#website"
},
"primaryImageOfPage": {
"@id": "https://bbo.se/nyhetsbrev/#primaryimage"
},
"image": {
"@id": "https://bbo.se/nyhetsbrev/#primaryimage"
},
"thumbnailUrl": "https://static.bbo.se/uploads/2021/10/202110-nyhetsbrev-1080x1080-1.png",
"datePublished": "2019-04-30T08:43:26+00:00",
"dateModified": "2021-10-18T07:45:18+00:00",
"breadcrumb": {
"@id": "https://bbo.se/nyhetsbrev/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bbo.se/nyhetsbrev/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://bbo.se/nyhetsbrev/#primaryimage",
"url": "https://static.bbo.se/uploads/2021/10/202110-nyhetsbrev-1080x1080-1.png",
"contentUrl": "https://static.bbo.se/uploads/2021/10/202110-nyhetsbrev-1080x1080-1.png",
"width": 1080,
"height": 1080,
"caption": "Kuvert mot rosa bakgrund"
},
{
"@type": "BreadcrumbList",
"@id": "https://bbo.se/nyhetsbrev/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://bbo.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Registrera dig för Be Better Onlines nyhetsbrev"
}
]
},
{
"@type": "WebSite",
"@id": "https://bbo.se/#website",
"url": "https://bbo.se/",
"name": "Be Better Online - BBO",
"description": "Det är roligt att bli bättre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bbo.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /nyhetsbrev/ | 2 | 3 |
This page presents a snapshot of public data from Be Better Online – BBO, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Be Better Online – BBO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bebetteronline.com to view the most current version of its content and see directly what this company is about and what it offers.