Identity & Authority: BeFound SEO – Signal Evidence & AI Readability

BeFound SEO

(https://befound.ie) πŸ“Έ Data Snapshot: September 3, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is well-established through the clear identification of founder Leslie Gilmour in the schema_json and Privacy Policy. The schema includes sameAs links to verifiable LinkedIn and Twitter profiles, bridging the gap between digital claims and physical identity. The technical implementation is robust, with a clean heading hierarchy (H1-H3) and detailed local business structured data (postalCode: D02 X361), confirming a physical footprint in Dublin.

Marketing claims are consistently anchored in demonstrated results. The claim that ‘SEO reports don’t tie to revenue. Ours do’ is backed by the SEO Case Studies page which highlights a ‘6 staff to 60’ growth metric and ‘3x qualified leads.’ There is no disconnect between the agency’s bold performance promises and the forensic evidence provided in the traffic graphs and staff scaling narratives.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://befound.ie/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://befound.ie/#organization",
            "name": "BeFound SEO",
            "url": "https://befound.ie",
            "sameAs": [
                "https://www.facebook.com/befounddublin",
                "https://twitter.com/@lesliegilmour",
                "https://www.linkedin.com/in/lesliegilmour/",
                "https://www.linkedin.com/company/befound-seo/",
                "https://www.youtube.com/@BeFoundSEOIre"
            ],
            "email": "hello@befound.ie",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://befound.ie/#logo",
                "url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "contentUrl": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "caption": "BeFound SEO",
                "inLanguage": "en-GB",
                "width": "398",
                "height": "80"
            },
            "priceRange": "€€€",
            "openingHours": [
                "Mo,Tu,We,Th,Fr 09:00-18:30",
                "Sa 09:00-13:30"
            ],
            "legalName": "Cube Digital Ltd",
            "location": {
                "@id": "https://befound.ie/#place"
            },
            "image": {
                "@id": "https://befound.ie/#logo"
            },
            "telephone": "+353 860408002"
        },
        {
            "@type": "WebSite",
            "@id": "https://befound.ie/#website",
            "url": "https://befound.ie",
            "name": "BeFound SEO",
            "alternateName": "BeFound SEO Dublin",
            "publisher": {
                "@id": "https://befound.ie/#organization"
            },
            "inLanguage": "en-GB",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://befound.ie/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
            "url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
            "width": "398",
            "height": "80",
            "caption": "BeFound SEO in Dublin",
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://befound.ie/#webpage",
            "url": "https://befound.ie/",
            "name": "BeFound SEO Dublin an SEO Agency in Dublin Ireland",
            "datePublished": "2025-04-16T08:31:16+00:00",
            "dateModified": "2026-07-05T16:07:49+00:00",
            "about": {
                "@id": "https://befound.ie/#organization"
            },
            "isPartOf": {
                "@id": "https://befound.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png"
            },
            "inLanguage": "en-GB"
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://befound.ie/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://befound.ie/#organization",
            "name": "BeFound SEO",
            "url": "https://befound.ie",
            "sameAs": [
                "https://www.facebook.com/befounddublin",
                "https://twitter.com/@lesliegilmour",
                "https://www.linkedin.com/in/lesliegilmour/",
                "https://www.linkedin.com/company/befound-seo/",
                "https://www.youtube.com/@BeFoundSEOIre"
            ],
            "email": "hello@befound.ie",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://befound.ie/#logo",
                "url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "contentUrl": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "caption": "BeFound SEO",
                "inLanguage": "en-GB",
                "width": "398",
                "height": "80"
            },
            "priceRange": "€€€",
            "openingHours": [
                "Mo,Tu,We,Th,Fr 09:00-18:30",
                "Sa 09:00-13:30"
            ],
            "legalName": "Cube Digital Ltd",
            "location": {
                "@id": "https://befound.ie/#place"
            },
            "image": {
                "@id": "https://befound.ie/#logo"
            },
            "telephone": "+353 860408002"
        },
        {
            "@type": "WebSite",
            "@id": "https://befound.ie/#website",
            "url": "https://befound.ie",
            "name": "BeFound SEO",
            "alternateName": "BeFound SEO Dublin",
            "publisher": {
                "@id": "https://befound.ie/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
            "url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
            "width": "398",
            "height": "80",
            "caption": "BeFound SEO in Dublin",
            "inLanguage": "en-GB"
        },
        {
            "@type": "ContactPage",
            "@id": "https://befound.ie/contact/#webpage",
            "url": "https://befound.ie/contact/",
            "name": "Contact BeFound SEO | Say Hello",
            "datePublished": "2025-04-26T16:44:21+00:00",
            "dateModified": "2026-06-07T14:49:20+00:00",
            "isPartOf": {
                "@id": "https://befound.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png"
            },
            "inLanguage": "en-GB"
        }
    ]
}
/seo-case-studies/ β€” no schema detected (entity gap)
/privacy-policy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://befound.ie/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://befound.ie/#organization",
            "name": "BeFound SEO",
            "url": "https://befound.ie",
            "sameAs": [
                "https://www.facebook.com/befounddublin",
                "https://twitter.com/@lesliegilmour",
                "https://www.linkedin.com/in/lesliegilmour/",
                "https://www.linkedin.com/company/befound-seo/",
                "https://www.youtube.com/@BeFoundSEOIre"
            ],
            "email": "hello@befound.ie",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "26 Pembroke Street Upper",
                "addressRegion": "Dublin",
                "postalCode": "D02 X361",
                "addressCountry": "Ireland"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://befound.ie/#logo",
                "url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "contentUrl": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
                "caption": "BeFound SEO",
                "inLanguage": "en-GB",
                "width": "398",
                "height": "80"
            },
            "priceRange": "€€€",
            "openingHours": [
                "Mo,Tu,We,Th,Fr 09:00-18:30",
                "Sa 09:00-13:30"
            ],
            "legalName": "Cube Digital Ltd",
            "location": {
                "@id": "https://befound.ie/#place"
            },
            "image": {
                "@id": "https://befound.ie/#logo"
            },
            "telephone": "+353 860408002"
        },
        {
            "@type": "WebSite",
            "@id": "https://befound.ie/#website",
            "url": "https://befound.ie",
            "name": "BeFound SEO",
            "alternateName": "BeFound SEO Dublin",
            "publisher": {
                "@id": "https://befound.ie/#organization"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "@id": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png",
            "url": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png",
            "width": "1200",
            "height": "675",
            "caption": "BeFound SEO Dublin logo featuring a modern digital design with a dark background and vibrant accents, representing professional SEO services in Dublin since 2009.",
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://befound.ie/privacy-policy/#webpage",
            "url": "https://befound.ie/privacy-policy/",
            "name": "Privacy Policy | BeFound",
            "datePublished": "2015-05-11T07:53:00+00:00",
            "dateModified": "2026-05-10T09:26:14+00:00",
            "isPartOf": {
                "@id": "https://befound.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "Person",
            "@id": "https://befound.ie/author/leslie/",
            "name": "Leslie Gilmour",
            "url": "https://befound.ie/author/leslie/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/65c7208eedfef14f054daa2a2bdd6075b7609de9dab69c2f8561c77429e26616?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/65c7208eedfef14f054daa2a2bdd6075b7609de9dab69c2f8561c77429e26616?s=96&d=mm&r=g",
                "caption": "Leslie Gilmour",
                "inLanguage": "en-GB"
            },
            "sameAs": [
                "https://befound.ie",
                "https://www.facebook.com/befounddublin/",
                "https://twitter.com/lesliegilmour",
                "https://www.linkedin.com/in/lesliegilmour/"
            ],
            "worksFor": {
                "@id": "https://befound.ie/#organization"
            }
        },
        {
            "@type": "BlogPosting",
            "headline": "Privacy Policy | BeFound",
            "datePublished": "2015-05-11T07:53:00+00:00",
            "dateModified": "2026-05-10T09:26:14+00:00",
            "articleSection": "Blogging",
            "author": {
                "@id": "https://befound.ie/author/leslie/",
                "name": "Leslie Gilmour"
            },
            "publisher": {
                "@id": "https://befound.ie/#organization"
            },
            "description": "Our website address is: https://befound.ie. Yes, we're Irish. No, we don't have a pot of gold at the end of our server rack.",
            "name": "Privacy Policy | BeFound",
            "@id": "https://befound.ie/privacy-policy/#richSnippet",
            "isPartOf": {
                "@id": "https://befound.ie/privacy-policy/#webpage"
            },
            "image": {
                "@id": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png"
            },
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@id": "https://befound.ie/privacy-policy/#webpage"
            }
        }
    ]
}
/ai-seo/ β€” no schema detected (entity gap)
/ppc-management/ β€” no schema detected (entity gap)
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
64Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 10 1
/contact/ 8 1
/seo-case-studies/ 17 1
/privacy-policy/ 10 1
/ai-seo/ 11 1
/ppc-management/ 8 1