Identity & Authority: BEQUEST – Signal Evidence & AI Readability

BEQUEST

(https://www.bequest.es) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority is well-established through named team members (Isidro Tenorio, Rafael Martínez) and their specific roles. Schema data is present and includes sameAs links to social profiles, though the lack of specific Person schema for all individual experts on the employees page is a minor technical gap. Technical credibility is bolstered by a 29-year operational history that is visibly reflected in the breadth of the portfolio.

There is a slight disconnect in the ‘spectacular results’ claims found in testimonials, as specific ‘before-and-after’ percentage metrics (e.g., ‘increased direct bookings by 20%’) are not prominently featured in the text. However, the use of named C-level executives from real hotel groups provides a high level of accountability that mitigates the lack of raw data.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.bequest.es/",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "about": {
                "@id": "https://www.bequest.es/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.bequest.es/#primaryimage"
            },
            "image": {
                "@id": "https://www.bequest.es/#primaryimage"
            },
            "thumbnailUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
            "datePublished": "2021-03-09T09:34:11+00:00",
            "dateModified": "2025-08-04T11:39:18+00:00",
            "description": "Desde 1997. La primera agencia de conversación: optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | imagen corporativa | estrategia y planificación",
            "breadcrumb": {
                "@id": "https://www.bequest.es/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.bequest.es/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://www.bequest.es/#primaryimage",
            "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
            "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
            "width": 1111,
            "height": 417,
            "caption": "logo bequest"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "alternateName": "agencia de conversación bequest",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "BEQUEST",
            "alternateName": "BEQUEST, I+D, S.L.",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "BEQUEST"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
/servicios-de-social-media/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.bequest.es/servicios-de-social-media/",
            "url": "https://www.bequest.es/servicios-de-social-media/",
            "name": "Servicios de Social Media | bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.bequest.es/servicios-de-social-media/#primaryimage"
            },
            "image": {
                "@id": "https://www.bequest.es/servicios-de-social-media/#primaryimage"
            },
            "thumbnailUrl": "https://www.bequest.es/wp-content/uploads/2018/03/office-625892_peq-1-300x199.jpg",
            "datePublished": "2018-03-22T19:40:30+00:00",
            "dateModified": "2018-03-29T07:57:28+00:00",
            "breadcrumb": {
                "@id": "https://www.bequest.es/servicios-de-social-media/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.bequest.es/servicios-de-social-media/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://www.bequest.es/servicios-de-social-media/#primaryimage",
            "url": "https://www.bequest.es/wp-content/uploads/2018/03/office-625892_peq-1.jpg",
            "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/03/office-625892_peq-1.jpg",
            "width": 1600,
            "height": 1062
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/servicios-de-social-media/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.bequest.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Servicios de Social Media"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "Bequest",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "Bequest"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
/formacion/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.bequest.es/formacion/",
            "url": "https://www.bequest.es/formacion/",
            "name": "Formación | bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.bequest.es/formacion/#primaryimage"
            },
            "image": {
                "@id": "https://www.bequest.es/formacion/#primaryimage"
            },
            "thumbnailUrl": "https://www.bequest.es/wp-content/uploads/2018/03/workshop-2209239_jpg.jpg",
            "datePublished": "2018-03-22T18:36:28+00:00",
            "dateModified": "2018-04-21T16:19:47+00:00",
            "breadcrumb": {
                "@id": "https://www.bequest.es/formacion/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.bequest.es/formacion/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://www.bequest.es/formacion/#primaryimage",
            "url": "https://www.bequest.es/wp-content/uploads/2018/03/workshop-2209239_jpg.jpg",
            "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/03/workshop-2209239_jpg.jpg",
            "width": 900,
            "height": 601,
            "caption": "formación bequest"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/formacion/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.bequest.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Formación"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "Bequest",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "Bequest"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
/direccion-asistida/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.bequest.es/direccion-asistida/",
            "url": "https://www.bequest.es/direccion-asistida/",
            "name": "Dirección Asistida | bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.bequest.es/direccion-asistida/#primaryimage"
            },
            "image": {
                "@id": "https://www.bequest.es/direccion-asistida/#primaryimage"
            },
            "thumbnailUrl": "https://www.bequest.es/wp-content/uploads/2018/03/conference-374078-215x300.jpg",
            "datePublished": "2018-03-25T10:22:06+00:00",
            "dateModified": "2018-03-29T07:50:36+00:00",
            "breadcrumb": {
                "@id": "https://www.bequest.es/direccion-asistida/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.bequest.es/direccion-asistida/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://www.bequest.es/direccion-asistida/#primaryimage",
            "url": "https://www.bequest.es/wp-content/uploads/2018/03/conference-374078.jpg",
            "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/03/conference-374078.jpg",
            "width": 644,
            "height": 900,
            "caption": "direccion asistida"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/direccion-asistida/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.bequest.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Dirección Asistida"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "Bequest",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "Bequest"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
/employees/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.bequest.es/employees/",
            "url": "https://www.bequest.es/employees/",
            "name": "Empleados archivo | bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.bequest.es/employees/#primaryimage"
            },
            "image": {
                "@id": "https://www.bequest.es/employees/#primaryimage"
            },
            "thumbnailUrl": "https://www.bequest.es/wp-content/uploads/2018/03/xkGP8c9m_400x400.jpg",
            "breadcrumb": {
                "@id": "https://www.bequest.es/employees/#breadcrumb"
            },
            "inLanguage": "es"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://www.bequest.es/employees/#primaryimage",
            "url": "https://www.bequest.es/wp-content/uploads/2018/03/xkGP8c9m_400x400.jpg",
            "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/03/xkGP8c9m_400x400.jpg",
            "width": 400,
            "height": 400
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/employees/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.bequest.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Empleados"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "Bequest",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "Bequest"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
/noticias-novedades/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.bequest.es/noticias-novedades/",
            "url": "https://www.bequest.es/noticias-novedades/",
            "name": "Noticias | bequest | la agencia de conversación",
            "isPartOf": {
                "@id": "https://www.bequest.es/#website"
            },
            "datePublished": "2015-05-19T11:44:04+00:00",
            "dateModified": "2018-01-27T11:34:32+00:00",
            "breadcrumb": {
                "@id": "https://www.bequest.es/noticias-novedades/#breadcrumb"
            },
            "inLanguage": "es"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.bequest.es/noticias-novedades/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.bequest.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Noticias"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.bequest.es/#website",
            "url": "https://www.bequest.es/",
            "name": "bequest | la agencia de conversación",
            "description": "optimización web | seo | sem | inbound marketing | blogs | redes sociales | analítica | estrategia y planificación",
            "publisher": {
                "@id": "https://www.bequest.es/#organization"
            },
            "alternateName": "agencia de conversación bequest",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.bequest.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.bequest.es/#organization",
            "name": "BEQUEST",
            "alternateName": "BEQUEST, I+D, S.L.",
            "url": "https://www.bequest.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.bequest.es/#/schema/logo/image/",
                "url": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "contentUrl": "https://www.bequest.es/wp-content/uploads/2018/04/bequest_logo.png",
                "width": 1111,
                "height": 417,
                "caption": "BEQUEST"
            },
            "image": {
                "@id": "https://www.bequest.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bequest.es/",
                "https://x.com/bequest",
                "https://www.linkedin.com/company/bequest-i-d/"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
32Review mentions (all pages)
17External proof links (all pages)
PageReviewsProof links
/ (home) 7 7
/servicios-de-social-media/ 3 1
/formacion/ 3 1
/direccion-asistida/ 3 1
/employees/ 3 6
/noticias-novedades/ 13 1