Identity & Authority: BeShared – Signal Evidence & AI Readability

BeShared

(https://beshared.bg) 📸 Data Snapshot: August 3, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

Authority is anchored to founder Borislav Aitov, and the site includes proper Organization schema with sameAs links to social profiles. A major authority gap exists in the technical implementation; several sub-pages (News, Contacts) show an H1 error ‘Whoops, looks like something went wrong,’ which is a critical failure for an agency claiming ‘technical excellence’ and ‘web development’ services.

The site makes bold performance claims like ‘unbelievable results in 30 days’ and ‘reach millions,’ yet the project descriptions for high-profile clients like ASUS and DoppelHerz are limited to generic statements like ‘complete support of the Facebook page.’ There is no evidence of the ‘millions’ reached or the specific ROI generated for these major brands.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://beshared.bg/#organization",
            "name": "Beshared",
            "alternateName": "BeShared",
            "legalName": null,
            "url": "https://beshared.bg/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://beshared.bg/img/logo.png",
                "width": 512,
                "height": 512
            },
            "image": "https://beshared.bg/img/logo-social.jpg",
            "description": "Дигитална агенция Beshared — full-service партньор за реклама, SEO, Facebook и Google Ads, изработка на сайтове и видео продукция в България.",
            "foundingDate": null,
            "email": null,
            "telephone": "+359878788469",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": null,
                "addressLocality": "София",
                "addressRegion": "София-град",
                "postalCode": null,
                "addressCountry": "BG"
            },
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "Bulgaria"
                }
            ],
            "knowsAbout": [
                "Digital marketing",
                "Search engine optimization",
                "Google Ads",
                "Facebook Ads",
                "Influencer marketing",
                "Email marketing",
                "Web development",
                "Video production",
                "Photography",
                "Graphic design"
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+359878788469",
                    "contactType": "customer service",
                    "areaServed": "BG",
                    "availableLanguage": [
                        "Bulgarian",
                        "English"
                    ]
                }
            ],
            "sameAs": [
                "https://www.facebook.com/BESHARED.AGENCY/",
                "https://www.linkedin.com/company/beshared/",
                "https://www.instagram.com/beshared_bg/"
            ]
        },
        {
            "@type": "ProfessionalService",
            "@id": "https://beshared.bg/#professionalservice",
            "name": "Beshared Digital Agency",
            "url": "https://beshared.bg/",
            "telephone": "+359878788469",
            "priceRange": "$$",
            "parentOrganization": {
                "@id": "https://beshared.bg/#organization"
            },
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "Bulgaria"
                }
            ],
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday"
                    ],
                    "opens": "09:00",
                    "closes": "18:00"
                }
            ],
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": null,
                "longitude": null
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://beshared.bg/#website",
            "url": "https://beshared.bg/",
            "name": "Beshared",
            "inLanguage": "bg-BG",
            "publisher": {
                "@id": "https://beshared.bg/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://beshared.bg/?s={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/package-price/ — no schema detected (entity gap)
/contacts/ — no schema detected (entity gap)
/marketing-strategy/ — no schema detected (entity gap)
/news/Connecto.bg
{
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "#article",
    "headline": "Connecto.bg – Българската платформа, която свързва клиенти и професионалисти",
    "description": null,
    "image": 1,
    "datePublished": null,
    "dateModified": {
        "date": "2025-11-19 08:22:27.000000",
        "timezone_type": 3,
        "timezone": "UTC"
    },
    "author": {
        "@type": "Person",
        "name": "Beshared Team",
        "url": "https://beshared.bg/team"
    },
    "publisher": {
        "@id": "https://beshared.bg/#organization"
    },
    "mainEntityOfPage": null,
    "inLanguage": "bg-BG"
}
/news/business1/
{
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "#article",
    "headline": "3 Иновативни стратегии в дигиталния маркетинг, които ще доминират през 2025",
    "description": null,
    "image": 1,
    "datePublished": null,
    "dateModified": {
        "date": "2025-01-22 07:46:34.000000",
        "timezone_type": 3,
        "timezone": "UTC"
    },
    "author": {
        "@type": "Person",
        "name": "Beshared Team",
        "url": "https://beshared.bg/team"
    },
    "publisher": {
        "@id": "https://beshared.bg/#organization"
    },
    "mainEntityOfPage": null,
    "inLanguage": "bg-BG"
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/package-price/ 0 1
/contacts/ 0 2
/marketing-strategy/ 0 1
/news/Connecto.bg 0 1
/news/business1/ 0 1