Blue Cherry Online Marketing
(http://www.bluecherry.com.au) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are zero authority gaps detected. Founder Karen Dauncey has a comprehensive and verifiable digital footprint, meticulously documented in the Person schema with multiple sameAs links to LinkedIn, Instagram, and professional directories. The technical implementation is professional, featuring clean heading hierarchies and robust JSON-LD structured data. The B.Sc(Hons) honorific and the Google Partner status are tied to a named individual with 20+ years of history, leaving no room for the ‘faceless agency’ BS pattern.
There is a slight disconnect between the bold claim of ‘Proven Local SEO Results’ and the actual demonstration of those results. While the site lists the industries they have worked with, it lacks granular performance data (e.g., ‘Increased leads for a Perth Law Firm by 40% in 6 months’). The marketing tone is assertive regarding expertise, but the substance is currently focused on the ‘Experience’ (input) rather than the ‘Metrics’ (output).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "",
"alternateName": "Blue Cherry Online Marketing",
"description": "Stay ahead of your competitors as search evolves",
"url": "https://www.bluecherry.com.au"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au",
"alternateName": "Blue Cherry Online Marketing",
"description": "Blue Cherry Online Marketing specialises in SEO & Google Ads",
"logo": "https://www.bluecherry.com.au/wp-content/uploads/2023/03/Blue-Cherry_FB_Banner.png",
"sameAs": [
"https://www.facebook.com/bluecherryau",
"https://x.com/@https://x.com/_bluecherry",
"https://www.instagram.com/bluecherryonline/",
"https://www.youtube.com/user/bluecherryonline",
"https://www.linkedin.com/company/blue-cherry/",
"https://www.google.com/maps/place/Blue+Cherry+Online+Marketing/@-31.7434006,115.7671356,861m/data=!3m2!1e3!4b1!4m6!3m5!1s0x2a32a50cc8a665c7:0x396c02c45329f892!8m2!3d-31.7434006!4d115.7697105!16sg1t_rywnn?entry=ttu&g_ep=EgoyMDI1MDgxMy4wIKXMDSoASAFQAw",
"https://en.gravatar.com/bluecherryseo",
"https://www.designrush.com/agency/profile/blue-cherry-online-marketing",
"https://www.boss.asn.au/members-directory-all/blue-cherry",
"https://agencies.semrush.com/karen-dauncey/",
"https://www.businessnews.com.au/Company/Blue-Cherry-Online-Marketing",
"https://www.crunchbase.com/organization/blue-cherry",
"https://femaleowned.com.au/directory/blue-cherry-online-marketing",
"https://www.cbinsights.com/company/blue-cherry-online-marketing",
"https://mumbrella.com.au/business-directory/blue-cherry-online-marketing",
"https://www.slideshare.net/karendauncey",
"https://www.topseos.com/profile/blue-cherry",
"https://digitalexpertsdirectory.com.au/find-a-digital-expert/blue-cherry-online-marketing/"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0466300302",
"email": "karen@bluecherry.com.au",
"contactType": "customer support"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"image": "https://www.bluecherry.com.au/wp-content/uploads/2023/03/Blue-Cherry_FB_Banner.png",
"@id": "https://www.bluecherry.com.au",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au",
"telephone": "08 6313 3935",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 1, 162 Grand Boulevard",
"addressLocality": "Joondalup",
"addressRegion": "Western Australia",
"postalCode": "6027",
"addressCountry": "Australia"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"@id": "https://www.bluecherry.com.au/#aggregate-rating",
"itemReviewed": {
"@id": "https://www.bluecherry.com.au/"
},
"ratingValue": "5",
"reviewCount": "31",
"bestRating": "5",
"worstRating": "1"
},
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://www.bluecherry.com.au/#karen-dauncey",
"name": "Karen Dauncey",
"url": "https://www.bluecherry.com.au/seo-consultant/",
"jobTitle": "Founder",
"worksFor": {
"@id": "https://www.bluecherry.com.au/"
},
"knowsAbout": [
"SEO",
"Local SEO",
"Google Ads",
"Search Strategy",
"Authority Building"
],
"sameAs": [
"https://www.linkedin.com/in/karendauncey/",
"https://www.facebook.com/theseoschoolwithkaren/"
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Service",
"@id": "https://www.bluecherry.com.au/#seo-service",
"name": "SEO Services",
"serviceType": "Search Engine Optimisation",
"provider": {
"@id": "https://www.bluecherry.com.au/"
},
"areaServed": {
"@type": "Country",
"name": "Australia"
},
"url": "https://www.bluecherry.com.au/seo/"
},
{
"@type": "Service",
"@id": "https://www.bluecherry.com.au/#google-ads-service",
"name": "Google Ads Management",
"serviceType": "Google Ads Management",
"provider": {
"@id": "https://www.bluecherry.com.au/"
},
"areaServed": {
"@type": "Country",
"name": "Australia"
},
"url": "https://www.bluecherry.com.au/google-ads/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Blue Cherry Online Marketing",
"alternateName": "Blue Cherry",
"description": "Stay ahead of your competitors as search evolves",
"url": "https://www.bluecherry.com.au"
},
{
"@context": "https://schema.org",
"@type": [
"LocalBusiness",
"ProfessionalService"
],
"@id": "https://www.bluecherry.com.au/#localbusiness",
"name": "Blue Cherry Online Marketing",
"image": "https://www.bluecherry.com.au/wp-content/uploads/2023/03/Blue-Cherry_FB_Banner.png",
"url": "https://www.bluecherry.com.au",
"telephone": "+61863133935",
"email": "hello@bluecherry.com.au",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 1, 162 Grand Boulevard",
"addressLocality": "Joondalup",
"addressRegion": "Western Australia",
"postalCode": "6027",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "-31.7434006",
"longitude": "115.7671356"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "32",
"bestRating": "5",
"worstRating": "1"
}
}
]
/seo/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"name": "FAQ",
"mainEntity": [
{
"@type": "Question",
"name": "What do you spend your time doing each month?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "Once we have done the initial optimisation on a website, each month we work through a variety of tasks including SEO healthchecks (making sure there are no broken links or new pages added to the website that haven’t been optimised), link building, setting up the schema, writing content, adding this content to other websites, writing Google Posts, reviewing your rankings on Google and updating your website SEO based on Google’s best practices."
}
},
{
"@type": "Question",
"name": "Do I have to pay for SEO management every month?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "There is a lot to SEO and there is a lot of work that goes into getting great results on Google, it’s not something that happens overnight. If you consider that Google wants to show the best quality result to their user for each search term, and there is a lot that goes into making a website “good quality” from Google’s perspective which we build up gradually over time. We also include content creation in all of our ongoing SEO packages which can be used for your blogs or used on other websites to build backlinks."
}
},
{
"@type": "Question",
"name": "How do you track my SEO results?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "We use a variety of tools to track your SEO results including tracking your individual keyword rankings on Google and monitoring your organic traffic through Google. We are keen to set up as many goal conversions in your Google Analytics account as possible on your website including contact form submissions, clicks on email address, clicks on phone numbers and e-commerce tracking where applicable."
}
},
{
"@type": "Question",
"name": "What if I want to learn SEO myself, can you help with that?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes sure, I designed The SEO School, an online SEO Course, just for this purpose, this is an 8-module SEO course with a private Facebook group for support, find out more information at The SEO School"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bluecherry.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Services",
"item": "https://www.bluecherry.com.au/seo/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.bluecherry.com.au/seo/#seo-service",
"name": "Local SEO Services",
"serviceType": "Search Engine Optimisation",
"description": "Strategic Local SEO services for professional and service businesses across Australia. We build authority in search, strengthen Google visibility and generate consistent client enquiries.",
"url": "https://www.bluecherry.com.au/seo/",
"provider": {
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au"
},
"areaServed": {
"@type": "Country",
"name": "Australia"
}
}
]
/google-ads/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"name": "FAQ",
"mainEntity": [
{
"@type": "Question",
"name": "How much does Google Ads Management cost?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "The price of management varies depending on how many keywords you would like to target but generally, our Google Ads Management charges start from $900 plus GST per month for a typical search based campaign."
}
},
{
"@type": "Question",
"name": "How do Google Ads work?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "Google Ads is an auction system where you bid to have your ads shown for specific keywords that are highly relevant for your business. The quality of the keyword, and how relevant this is to your business is also really important and an important factor when Google are deciding where to rank your ad in the auction.\r\n\r\n"
}
},
{
"@type": "Question",
"name": "Will Google Ads work for my business?",
"answerCount": "1",
"acceptedAnswer": {
"@type": "Answer",
"text": "If people search for your business using specific and highly relevant keywords for your business then often Google Ads will work well for you, but you also need decent margin in your product or service to ensure that you can still get your return on investment from your Google Ads spend.\r\n\r\n"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bluecherry.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Google Ads",
"item": "https://www.bluecherry.com.au/google-ads/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.bluecherry.com.au/google-ads/#google-ads-service",
"name": "Google Ads Management",
"serviceType": "Google Ads Management",
"description": "Expert Google Ads management for professional and service businesses. Targeted campaigns that generate consistent enquiries and a strong return on investment.",
"url": "https://www.bluecherry.com.au/google-ads/",
"provider": {
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au"
},
"areaServed": {
"@type": "Country",
"name": "Australia"
}
}
]
/learn-seo/
[
{
"@context": "https://schema.org",
"@type": "Course",
"@id": "https://www.bluecherry.com.au/learn-seo/#course",
"name": "The SEO School - Learn SEO Online",
"description": "An SEO course for business owners and small teams who want to understand how search works and build sustainable online visibility.",
"url": "https://www.bluecherry.com.au/learn-seo/",
"provider": {
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au"
},
"instructor": {
"@type": "Person",
"name": "Karen Dauncey",
"url": "https://www.bluecherry.com.au/seo-consultant/"
},
"inLanguage": "en-AU"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bluecherry.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Learn SEO",
"item": "https://www.bluecherry.com.au/learn-seo/"
}
]
}
]
/seo-consultant/
[
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://theseoschool.com",
"name": "Karen Dauncey",
"alternateName": "The SEO Queen",
"url": "https://bluecherry.com.au",
"jobTitle": "SEO Expert",
"image": {
"@type": "ImageObject",
"url": "https://theseoschool.com",
"caption": "Karen Dauncey, SEO Expert"
},
"worksFor": [
{
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au/"
},
{
"@type": "Organization",
"name": "The SEO School",
"url": "https://theseoschool.com"
}
],
"honorificSuffix": "B.Sc(Hons).",
"alumniOf": [
{
"@type": "Organization",
"name": "Chartered Institute of Marketing",
"url": "https://www.wikidata.org/wiki/Q5086822"
},
{
"@type": "Organization",
"name": "University of Plymouth",
"url": "https://www.wikidata.org/wiki/Q1711558"
}
],
"knowsLanguage": [
"English"
],
"sameAs": [
"https://www.linkedin.com/in/karendauncey/",
"https://www.instagram.com/karendauncey/",
"https://theseoschool.com/author/karendauncey/",
"https://www.bluecherry.com.au/blog/author/karendauncey/",
"https://www.stemwomen.org.au/profile/karen-dauncey",
"https://www.sourcebottle.com//profile/1039/Karen-Dauncey",
"https://about.me/karendauncey",
"https://www.businessnews.com.au/Person/Karen-Dauncey",
"https://marketing.com.au/profile/KarenDauncey/",
"https://www.podchaser.com/users/karendauncey",
"https://www.podchaser.com/lists/karen-dauncey-11SKPzS1ku",
"https://app.qwoted.com/sources/karen-dauncey",
"https://www.flyingsolo.com.au/author/karen-dauncey/",
"https://www.bizcover.com.au/bizwitty/author/karen-dauncey/",
"https://tourismcouncilwa.com.au/conference-speakers"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bluecherry.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Karen Dauncey",
"item": "https://www.bluecherry.com.au/seo-consultant/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://www.bluecherry.com.au/seo-consultant/#karen-dauncey",
"name": "Karen Dauncey",
"url": "https://www.bluecherry.com.au/seo-consultant/",
"jobTitle": "SEO Consultant and Founder",
"description": "Karen Dauncey is an SEO consultant and Google Partner with over 20 years of search marketing experience, specialising in Local SEO and Google Ads for professional and service businesses across Australia.",
"worksFor": {
"@type": "Organization",
"name": "Blue Cherry Online Marketing",
"url": "https://www.bluecherry.com.au"
},
"knowsAbout": [
"SEO",
"Local SEO",
"Google Ads",
"Search Strategy",
"Authority Building",
"E-E-A-T Optimisation"
],
"honorificSuffix": "B.Sc(Hons).",
"alumniOf": [
{
"@type": "Organization",
"name": "Chartered Institute of Marketing",
"url": "https://www.wikidata.org/wiki/Q5086822"
},
{
"@type": "Organization",
"name": "University of Plymouth",
"url": "https://www.wikidata.org/wiki/Q1711558"
}
],
"sameAs": [
"https://www.linkedin.com/in/karendauncey/",
"https://www.instagram.com/karendauncey/"
]
}
]
/questionnaire/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
1275Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 335 | 3 |
| /seo/ | 323 | 3 |
| /google-ads/ | 95 | 3 |
| /learn-seo/ | 103 | 3 |
| /seo-consultant/ | 324 | 3 |
| /questionnaire/ | 95 | 3 |
Explore the other reputation pillars for Blue Cherry Online Marketing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Blue Cherry Online Marketing, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Blue Cherry Online Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.bluecherry.com.au to view the most current version of its content and see directly what this company is about and what it offers.