Semantic Coherence: Blue Fish – Signal Evidence & AI Readability

[H2] WE KNOW DESIGN

[H3] WE LISTEN. WE RESEARCH.
We have more than a decade of experience in developing winning strategies, creating custom web design projects, branding, and identity. Our workflow includes research, user flows, wireframes, and then design.

[H2] WE SPEAK CODE

[H3] WE LEARN. WE CREATE.
We have the experience needed to integrate your custom design into an easy to use Content Management System or build you a custom web application if your requirements are more complex.

[H2] WE GUIDE MARKETING

[H3] WE PRACTICE. WE COACH.
It takes an effective advertising campaign after launch to make sales flourish. We can help you analyze your metrics, and put together an effective strategy for moving forward. We can handle everything from content strategy down to local SEO.

[H2] Meet The Blue Fish Crew.

[H3] Small Team. Big Results.
Don't let our small size fool you. We are experts ready to put together a strategy and get results for your organization. We've worked with Fortune 100 companies and the local Bistro. You need results? We have solutions.
Our Story

[IMG: Web Design]

[H2] Websites

[H3] We Listen. We Research.
Learn More

[H2] Craft CMS Development

[H3] We Listen. We Research.
Learn More

[IMG: Seo]

[H2] Search Engine Optimization

[H3] We Listen. We Research.
Learn More

[H2] Branding & Identity

[H3] We Listen. We Research.
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[H2] Blog Entries

Feb 03, 2020
All The Other Stuff

[H3] Funnel Hacking Live 2020 recap
This past week Jared and I traveled to Nashville to attend Funnel Hacking live. For those of you not familiar, Funnel Hacking Live is the an...
Read

Oct 31, 2019
Social Media
Content Strategy

[H3] Everything You Ever Wanted to Know about that Stories Thing
This new Snapchat-style feature is on just about every social media platform out there, now. But, why? And how can you use it to boost your ...
Read

Oct 10, 2019
SEO

[H3] Top Six Less-Common SEO Tips
You hear SEO tips all the time, but here's a few things you may have not been told....
Read

Sep 18, 2019
Strategy

[H3] ADA Compliance for Websites in Plain English
Nearly 13 percent of people in the United States have some kind of disability, according to the American Community Survey. The Americans wit...
Read

View All Entries

[H2] Marketing Madness

[H3] A Little Goofy. Expert Advice.
Marketing Madness is the Blue Fish weekly vlog! Each episode, our aim is to bring pure marketing value. During our day to day at Blue Fish, we find that our clients have questions, or don't understand certain things in the marketing and advertising space. So we do our best to address these common questions here.
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[H2] OVER THE YEARS

[H3] WE LISTEN. WE RESEARCH.
Blue Fish's business has progressed over the years. We have worked with companies both large and small, from California to Switzerland. We have helped 1 person consulting firms, nationally recognized brands, non-profits, churches and government agencies, and we would love to help you.

[H2] WE CAN HELP

[H3] WE LEARN. WE CREATE.
We are consultants that understand the creative side of business. If you want to increase traffic to your website. If you want to build trust with your audience. If you want to work with someone that understands the difficulties of positioning, we can help.

[H2] RESULTS DRIVEN

[H3] WE PRACTICE. WE COACH.
We custom fit marketing strategies to the specific needs of your organization. We leverage our knowledge of business, sales, branding, application development, social media, website design, content strategy, search engine marketing (and more) to get the results you need.

[H2] Marcus Neto

[H3] Big Fish/Founder
Originally from Washington DC, Marcus graduated from James Madison University in 1996 and jumped into the booming DC tech scene. He started in sales, but moved into consulting and programming. Tired of spending 3+ hours in traffic every day, Marcus and his family moved to Mobile in 2004. This allowed him to start Blue Fish in 2007.
Today's advertising world is highly technical and Marcus' two decades of experience in technology & business helps him when working with clients on strategy, execution, and what will ultimately get results. Marcus regularly speaks at events and has spoken at conferences both here in the US and abroad.
Marcus has experience in building websites, branding, photography & video production, social media management, SEO and more. He has been an ExpressionEngine user since 2007 and was the Product Evangelist for EllisLab from 2011-2012.

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[H2] Tad Ward

[H3] Take Me Home..
Tad is our resident mountain man. Originally from West Virginia, he now calls Mobile home. He started as a front end developer when spacer gifs and tables based layouts were all the rage. He joined Blue Fish full time on January 1, 2014 and is affectionately known as Employee #1.
If you are looking for someone to forge an ExpressionEngine or Craft CMS website, Tad is the man. His depth of experience with ExpressionEngine started in 2008 and the principles he learned using EE have carried over to Craft.

[IMG: Tad]

[H2] Need theright hook?
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All The Other Stuff
[H3] Funnel Hacking Live 2020 recap
This past week Jared and I traveled to Nashville to attend Funnel Hacking live. For those of you not familiar, Funnel Hacking Live is the an...

[IMG: BF Blog Post An Overlooked Adveristing Tool Website Thumbnail Blog Thumbnail]

Content Strategy
[H3] Everything You Ever Wanted to Know about that Stories Thing
This new Snapchat-style feature is on just about every social media platform out there, now. But, why? And how can you use it to boost your ...

[IMG: Blue Fish Blog Post 10 10 19 Thumbnail]

SEO
[H3] Top Six Less-Common SEO Tips
You hear SEO tips all the time, but here's a few things you may have not been told....

[IMG: Blue Fish Blog Post 9 16 19 Blog Thumbnail]

Strategy
[H3] ADA Compliance for Websites in Plain English
Nearly 13 percent of people in the United States have some kind of disability, according to the American Community Survey. The Americans wit...

[IMG: Blue Fish Blog 9 11 19 Blog Thumbnail]

Strategy
[H3] User personas & technology
Standing out amongst the competition is crucial when you are converting content to currency. In today’s climate of content tsunami, overcomi...

[IMG: 2019 Best Website Dev - Thank You Blog Post]

Adwords
[H3] 2019 Award Winner: Best Website Developer
Lagniappe Asked. You voted. We won. THANK YOU!...

[IMG: Context Is Queen]

Content Strategy
[H3] Content is King, but Context is Queen
If you're a content writer, make yourself look smarter with your new favorite acronym - LSI!...

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SEO
[H3] Sitemaps and YOU! (Or... Why Google Can't Read Your Wix Site)
Sitemaps are an ultra-important SEO tool - but what are they!?...

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All The Other Stuff
[H3] Why Hire a Marketing Agency?
Marketing is a headache. So why are you still doing it yourself?...

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Craft
[H3] Blue Fish is now offering Theme Based Websites Using Craft CMS
Blue Fish is a huge fan of Craft CMS. We like it because it makes updating sites easy on our clients, it is secure, and it is a commercial p...

[IMG: Boost A Post Or SMALL]

Social Media
[H3] Boosting a Post or Make an Ad?
When you’re posting content to Facebook, and you want to make sure it gets seen, what do you do? Do you make a Facebook ad, or “boost” the p...

[IMG: Planning Projects]

Craft
[H3] What Even is a CMS?
We talk a lot about content management systems here at Blue Fish. But what even is that?...

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[H2] Subscribe

[H2] Websites
Let’s face it, as a business owner, you have a lot of tasks to do on any given day. Fighting with your website should not be one of them. With over two decades of building websites, we know how to handle things like ADA Compliance, different screen sizes for different devices, Search Engine Optimization, and more. We can make all of the moving parts come together in a seamless way so you can focus on running your business.
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[IMG: Web Design]

[H2] Craft CMS Development
Blue Fish is a full-service digital agency with professional craft CMS developers. We are located in Mobile, AL and provide craft content management system and development services across the globe.
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[IMG: Craft]

[H2] ExpressionEngine
There's a time to be humble. This is not that time. We are ExpressionEngine Developer 6th degree Black Belts. Even Chuck Norris is envious. Over the past decade we’ve built hundreds of sites using ExpressionEngine.
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[IMG: Expressionengine]

[H2] Search Engine Optimization
Blue Fish made a push in 2013 to become thought leaders for SEO and Digital Marketing in the Southern Alabama market, and it's paid off in spades for our clients. We're using our cutting-edge reporting software to complement our already robust abilities in web design and development to allow clients to launch, test, and retool their websites, marketing, and social media strategy. The results have been incredible!
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[IMG: Seo]

[H2] Social Media Management
Social media has changed the way brands communicate with their customers. We can help you monitor, respond, promote, and increase exposure on Social Media platforms to help boost your brand.
Read More

[IMG: Social Media Management]

[H2] Branding & Identity
There are lots of things to take into consideration when building the identity for your business. Consistency is key so identity should extend beyond the logo the company uses. The psychology of color, typography choices and where the branding will be used all come into play. Are you going to use it on promotional products, a website, marketing materials, letterhead, etc? We can help guide you through the things you might need to consider when branding your baby... er... company.
Read More

[IMG: Branding Identity]

[H2] Email Marketing
Do you need a dynamic email marketing campaign to stay in touch with your customers? Blue Fish can handle that. Any good marketing plan should incorporate email marketing. Being able to directly deliver content to a prospect's inbox can have a lot of advantages when done correctly. There are a few reasons you want to deploy an email marketing campaign.
Read More

[IMG: Email Marketing]

[H2] Video Production
Blue Fish is a full-service video production company. Our team specializes in the creation of HD video and motion graphics with the ability to record, edit, and produce your projects. Each and every client is unique. Our producers work alongside your team in order to storyboard and create the perfect message.
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[IMG: Video Production]

[H2] Need theright hook?
Let's Get Started

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[H2] We Work Worldwide

If you want to talk to us about your project, we would love to hear from you. We’re very approachable and would to speak to you. Feel free to call, send us an email, Tweet us or simply drop in our office to say hi.

HI@BLUEFISHDS.COM • 251.654.3698 354 1/2 DAUPHIN STREET, MOBILE, AL 36602

Marcus Neto
[IMG: Marcus Neto]
Feb 03, 2020

This past week Jared and I traveled to Nashville to attend Funnel Hacking live. For those of you not familiar, Funnel Hacking Live is the annual conference organized by Click Funnels for their community. This was the first year that we have attended and I have to say, I have not experienced anything quite like it. I have been to tech conferences before, but this conference was a lot more about changing your mindset to what is possible vs the technical details of using the Click Funnels tool.
You see, so many of us, myself included, are hindered by a story that keeps us from pursuing our dreams. I went thinking the conference was going to be one thing and by the end of the first full day, I realized I had been duped, but in a wonderfully glorious way.
Let’s take a look at some of the speakers and what they were talking about though.

The first speaker we heard from was Ryan Holiday. Ryan is an author, but he also used to be the Director of Marketing for American Apparel. When he was at American Apparel he is most notably known for doing outlandish things that end up in the news. Running ads he knew would get him in trouble so that they would end up in the news, giving him even more exposure.
One of the things he said was actually a quote from The 22 Immutable Laws of Marketing. The idea that you should go where you can own the space. Invent your own category. Competition is for losers. If you cant be first in a category then make your own new category.
Jermaine Griggs took the stage after Ryan and immediately made everyone in the audience jealous. Jermain runs a community where his company teaches people to play gospel music by ear. That isn’t what made everyone jealous though. What made us all jealous is that Jermaine has set up his company in such a way that he was able to travel to 40 different countries last year. Did I mention that Jermaine’s company currently generates revenue north of $400k a month? Yea.
Jermaine talked about having a F.R.E.E.D.O.M. business where freedom is the following
Focus on the activities that move the needleRealign & prioritize the right thingsEliminate anything that is not a core competencyEmpower others to execute for youData-Driven MarketingOptimize consistently for compound growthMultiply profits by scaling what is working
Needless to say, his talk was amazing. I was inspired by this one not because of the revenue, but because of the freedom he has.

The next speaker that hit me upside the head with a 2x4 was Tom Bilyeu. Tom is the former owner/CEO of Quest Nutrition and current owner of Impact Theory. He started from scratch and created a company that was worth a billion dollars in 5 years… yea. What are you doing with your life? Not only was it worth a billion dollars, but Tom actually sold Quest for a billion dollars...
Tom is a mind hack expert. His knowledge of how the brain works is amazing. He talked about how Artificial Intelligence is successful because it does not judge itself. It only asks what is the pathway to success. He implored us to stop judging ourselves. That we should instead ask, what is the path to success? And then, without judgment, move towards that. And if we make a mistake or have a setback just chalk it up as a learning experience that gives us more data and allows us to move quickly towards success.

Years ago I stumbled upon Frank Kern. I am not sure where. But once I found him I immediately had a marketing man-crush. He is arguably the most successful online marketing expert. As a bonus, he is super funny. He started as a direct response marketer so all of his online stuff still has that same feel to it. My major takeaways from Frank’s talk was to have fun. Experiment. And be honest. Frank’s ads and podcast all have a really honest feel to them. If you have not looked up his stuff, you should. He is at the top of the pyramid when it comes to marketing.
Next was Steve Larson. Steve is an animal. He tried marketing 34 products over 5 years!!! Who among us has that sort of tenacity? One of the things that resonated with me that he said is “creating noise is much more challenging than simply aligning with where the noise already resides”. In other words, stepping in front of an audience that already exists is much easier than trying to create an audience from scratch. He also used this quote from PT Barnum that I love:
Without promotion, something terrible happens... nothing.
Yea. That.

But by far, the person that influenced me the most was Myron Golden. He held a roundtable discussion that ended up being more like a 2-hour sermon about business. It. Was. Amazing! And I wanted more. But, some of the highlights of that talk were:
Making 6-7 figures a month is easy. The hard part is becoming the person that can do it. You have to unprogram yourself because school teaches us that the way to make our lives better is to do more of some thing. But that just makes us more tired. Working hard is not the solution. Working smart is the solution.
He also said that in business, If it is not working for you then it is working on you. That in those times when we hit a brick wall, those are the times we are learning a lesson that we need in order to become the person that can do it.
He also said that when you begin to value time more than money, then you begin to build wealth. That wealth has a need for speed. The example here is that we can make a million dollars $40,000 at a time over the course of 25 years and feel broke, but we made a million dollars. But if you accelerate that over a year or two you really feel like you have really accomplished something. He made the statement that we have been warned our entire lives about get rich quick schemes but that no one ever warns us about the be broke forever scheme.
I love that. And I, for one, do not intend on living out the broke forever scenario.
Garrett White also spoke. He is so powerful. If you are a guy I would highly suggest you look him up. His talk was not one that you really took notes on. But it was so moving that I immediately subscribed to his podcast and looked through all of his various online stuff to learn more about him.
We left after Garrett as we had a 6-hour drive back home and I did not want to get back at midnight. I am about to say something super crazy. There was one more speaker, but all of the other speakers were so effective and so powerful I did not mind missing out on the final speaker. Know who it was? Tony Robbins. Yea, they were all that good. I have always wanted to see him speak. And one day I will. But my brain was mush after 4 days of getting my mental outlook pushed through the wringer.

I am so thankful to Russell Brunson for putting together this conference. I will be implementing Click Funnels for our business and we will be using it for some of our clients as well. It is very powerful software that has a lot of capabilities.
But none of that matters if you don’t have the right mindset. That is the most important thing in life. The tools are all just that, tools. They will come and go.
But if you can get your brain right? That is priceless!