Identity & Authority: Bombora โ€“ Signal Evidence & AI Readability

Bombora

(https://bombora.com) ๐Ÿ“ธ Data Snapshot: May 26, 2026
Identity & Authority โ€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is established through the naming of co-founder Mike Burton and specific citations from Forrester. However, there is a minor authority gap in the schema_json, which lacks Person schema or sameAs links for the founders mentioned in the text. Despite this, the technical implementation of the site and the specificity of the data science claims (NLP and LLM applications for topic engagement) provide sufficient technical credibility.

Bombora avoids the ‘performance claim disconnect’ by anchoring every bold statement to a specific client outcome. Claims like ‘transforming anonymous traffic’ are backed by the Box case study showing a 75% conversion lift. The marketing tone is assertive but consistently demonstrates its claims through its ‘Co-op Advantage’ model details and historical performance data.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

๐Ÿ”— Identity & Technical Layer โ€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bombora.com/",
            "url": "https://bombora.com/",
            "name": "B2B Data Provider for Intent, Audience & Identity | Bombora",
            "isPartOf": {
                "@id": "https://bombora.com/#website"
            },
            "datePublished": "2021-03-04T19:58:52+00:00",
            "dateModified": "2026-04-14T20:06:17+00:00",
            "description": "Discover Bombora, the leading B2B data provider for intent, audience, and identity solutions. Unlock campaign measurement insights to drive business growth.",
            "breadcrumb": {
                "@id": "https://bombora.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bombora.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bombora.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bombora.com/#website",
            "url": "https://bombora.com/",
            "name": "Bombora",
            "description": "the B2B data standard",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bombora.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/co-op/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bombora.com/co-op/",
            "url": "https://bombora.com/co-op/",
            "name": "Co-op - Bombora",
            "isPartOf": {
                "@id": "https://bombora.com/#website"
            },
            "datePublished": "2025-10-02T12:19:51+00:00",
            "dateModified": "2026-04-14T22:01:47+00:00",
            "description": "Join the 4,000+ premium publishers and websites that benefit from promoting trust and transparency in B2B data",
            "breadcrumb": {
                "@id": "https://bombora.com/co-op/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bombora.com/co-op/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bombora.com/co-op/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bombora.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Co-op"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bombora.com/#website",
            "url": "https://bombora.com/",
            "name": "Bombora",
            "description": "the B2B data standard",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bombora.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/intent/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bombora.com/intent/",
            "url": "https://bombora.com/intent/",
            "name": "B2B Intent Data Marketing Solution Provider | Bombora",
            "isPartOf": {
                "@id": "https://bombora.com/#website"
            },
            "datePublished": "2025-10-02T12:19:37+00:00",
            "dateModified": "2025-12-30T13:40:01+00:00",
            "description": "Boost your B2B marketing with Bombora's Company Surgeยฎโ€”the original Intent data solution. Identify in-market buyers and accelerate your revenue strategy.",
            "breadcrumb": {
                "@id": "https://bombora.com/intent/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bombora.com/intent/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bombora.com/intent/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bombora.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Intent data"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bombora.com/#website",
            "url": "https://bombora.com/",
            "name": "Bombora",
            "description": "the B2B data standard",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bombora.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/identity-and-enrichment/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bombora.com/identity-and-enrichment/",
            "url": "https://bombora.com/identity-and-enrichment/",
            "name": "Anonymous Website Visitor Identity Resolution & Data Enrichment | Bombora",
            "isPartOf": {
                "@id": "https://bombora.com/#website"
            },
            "datePublished": "2024-09-18T17:28:59+00:00",
            "dateModified": "2025-12-30T13:39:28+00:00",
            "description": "Unmask anonymous website visitors with Bombora's identity resolution and data enrichment solutions. Enhance your B2B strategy and drive smarter engagement.",
            "breadcrumb": {
                "@id": "https://bombora.com/identity-and-enrichment/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bombora.com/identity-and-enrichment/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bombora.com/identity-and-enrichment/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bombora.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Identity and Enrichment"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bombora.com/#website",
            "url": "https://bombora.com/",
            "name": "Bombora",
            "description": "the B2B data standard",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bombora.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
๐Ÿ›ก๏ธ Trust Signals โ€” external proof links that back the declared identity
27Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 9 1
/co-op/ 7 1
/intent/ 4 1
/identity-and-enrichment/ 7 1