Identity & Authority: Brodie Clark Consulting – Signal Evidence & AI Readability

Brodie Clark Consulting

(https://brodieclark.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is explicitly documented through robust Person and Organization schema, featuring sameAs links to verified LinkedIn and X profiles for Brodie Clark. There is no technical credibility gap, as the site uses structured data efficiently to back its claims of being an Award-Winning expert. Named authorities are verifiable industry figures, and the site’s own technical implementation, including clean heading hierarchy and JSON-LD, supports its technical SEO claims.

Unlike standard agencies claiming ‘guaranteed results,’ this site demonstrates performance through forensic-level blog posts analyzing algorithm changes and bot traffic. Claims of working with HP and Tripadvisor are supported by direct testimonials from their respective Directors of Growth and SEO. The disconnect between marketing tone and technical evidence is virtually zero.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://brodieclark.com/",
            "url": "https://brodieclark.com/",
            "name": "Melbourne SEO Consultant & SEO Expert // Brodie Clark Consulting",
            "isPartOf": {
                "@id": "https://brodieclark.com/#website"
            },
            "about": {
                "@id": "https://brodieclark.com/#organization"
            },
            "datePublished": "2021-02-21T14:36:00+00:00",
            "dateModified": "2026-04-13T01:40:41+00:00",
            "description": "Award-Winning Australian SEO Consultant & SEO Expert Based in Melbourne. Trusted by Well-Known, Mid- to Large-Sized Companies Globally.",
            "breadcrumb": {
                "@id": "https://brodieclark.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://brodieclark.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://brodieclark.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://brodieclark.com/#website",
            "url": "https://brodieclark.com/",
            "name": "Brodie Clark Consulting",
            "description": "Australia's best-known name in Search Engine Optimisation",
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://brodieclark.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://brodieclark.com/#organization",
            "name": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://brodieclark.com/#/schema/logo/image/",
                "url": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "contentUrl": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "width": 512,
                "height": 512,
                "caption": "Brodie Clark Consulting"
            },
            "image": {
                "@id": "https://brodieclark.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/brodieseo",
                "https://www.linkedin.com/in/brodieclark"
            ],
            "ownershipFundingInfo": "https://brodieclark.com/about/"
        }
    ]
}
/journey-building-seo-browser/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "NewsArticle",
            "@id": "https://brodieclark.com/journey-building-seo-browser/#article",
            "isPartOf": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/"
            },
            "author": {
                "name": "Brodie Clark",
                "@id": "https://brodieclark.com/#/schema/person/7a3c07845740d60cdfa9f06e1a3ac5b7"
            },
            "headline": "Reflecting on the Journey of Building an SEO Browser",
            "datePublished": "2026-05-10T07:25:10+00:00",
            "dateModified": "2026-05-16T00:25:26+00:00",
            "mainEntityOfPage": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/"
            },
            "wordCount": 2198,
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "image": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/#primaryimage"
            },
            "thumbnailUrl": "https://brodieclark.com/wp-content/uploads/2026/05/serp-lens-brodie-clark-journey.jpg",
            "articleSection": [
                "Personal Update"
            ],
            "inLanguage": "en-US",
            "copyrightYear": "2026",
            "copyrightHolder": {
                "@id": "https://brodieclark.com/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://brodieclark.com/journey-building-seo-browser/",
            "url": "https://brodieclark.com/journey-building-seo-browser/",
            "name": "Reflecting on the Journey of Building an SEO Browser - Brodie Clark Consulting",
            "isPartOf": {
                "@id": "https://brodieclark.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/#primaryimage"
            },
            "image": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/#primaryimage"
            },
            "thumbnailUrl": "https://brodieclark.com/wp-content/uploads/2026/05/serp-lens-brodie-clark-journey.jpg",
            "datePublished": "2026-05-10T07:25:10+00:00",
            "dateModified": "2026-05-16T00:25:26+00:00",
            "description": "Last month, Sam and I reached a major milestone in launching our web browser for SEO named SERP Lens. Learn more about the process.",
            "breadcrumb": {
                "@id": "https://brodieclark.com/journey-building-seo-browser/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://brodieclark.com/journey-building-seo-browser/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://brodieclark.com/journey-building-seo-browser/#primaryimage",
            "url": "https://brodieclark.com/wp-content/uploads/2026/05/serp-lens-brodie-clark-journey.jpg",
            "contentUrl": "https://brodieclark.com/wp-content/uploads/2026/05/serp-lens-brodie-clark-journey.jpg",
            "width": 1720,
            "height": 958,
            "caption": "serp lens brodie clark journey"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://brodieclark.com/journey-building-seo-browser/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://brodieclark.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Reflecting on the Journey of Building an SEO Browser"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://brodieclark.com/#website",
            "url": "https://brodieclark.com/",
            "name": "Brodie Clark Consulting",
            "description": "Australia's best-known name in Search Engine Optimisation",
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://brodieclark.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://brodieclark.com/#organization",
            "name": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://brodieclark.com/#/schema/logo/image/",
                "url": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "contentUrl": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "width": 512,
                "height": 512,
                "caption": "Brodie Clark Consulting"
            },
            "image": {
                "@id": "https://brodieclark.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/brodieseo",
                "https://www.linkedin.com/in/brodieclark"
            ],
            "ownershipFundingInfo": "https://brodieclark.com/about/"
        },
        {
            "@type": "Person",
            "@id": "https://brodieclark.com/#/schema/person/7a3c07845740d60cdfa9f06e1a3ac5b7",
            "name": "Brodie Clark",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://brodieclark.com/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/69bbd50c56f45c63f672620fed6dee860035cdb2ae8b9e2dba6be817a7677859?s=96&d=identicon&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/69bbd50c56f45c63f672620fed6dee860035cdb2ae8b9e2dba6be817a7677859?s=96&d=identicon&r=g",
                "caption": "Brodie Clark"
            },
            "description": "Brodie Clark is an independent SEO Consultant based in Melbourne, Australia. Brodie is a contributor to industry leading publications such as Moz, Search Engine Land, and Search Engine Journal. Also awarded Young Search Professional of the Year at the 2019 Australian Search Awards.",
            "sameAs": [
                "https://brodieclark.com",
                "https://www.linkedin.com/in/brodieclark",
                "https://x.com/brodieseo"
            ],
            "honorificPrefix": "Mr",
            "gender": "Male",
            "award": [
                "Young Search Professional of the Year - 2019"
            ],
            "knowsAbout": [
                "Technical SEO",
                "Local SEO",
                "Structured Data",
                "Featured Snippets"
            ],
            "knowsLanguage": [
                "English"
            ],
            "jobTitle": "Independent SEO Consultant",
            "worksFor": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/about"
        }
    ]
}
/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://brodieclark.com/blog/",
            "url": "https://brodieclark.com/blog/",
            "name": "SEO Blog by Brodie Clark",
            "isPartOf": {
                "@id": "https://brodieclark.com/#website"
            },
            "datePublished": "2018-08-12T14:38:23+00:00",
            "dateModified": "2021-12-07T23:48:40+00:00",
            "description": "SEO Blog by Brodie Clark focused on the latest insights on Google tests, updates, Structured Data, Featured Snippets, Local SEO & more.",
            "breadcrumb": {
                "@id": "https://brodieclark.com/blog/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://brodieclark.com/blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://brodieclark.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://brodieclark.com/#website",
            "url": "https://brodieclark.com/",
            "name": "Brodie Clark Consulting",
            "description": "Australia's best-known name in Search Engine Optimisation",
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://brodieclark.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://brodieclark.com/#organization",
            "name": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://brodieclark.com/#/schema/logo/image/",
                "url": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "contentUrl": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "width": 512,
                "height": 512,
                "caption": "Brodie Clark Consulting"
            },
            "image": {
                "@id": "https://brodieclark.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/brodieseo",
                "https://www.linkedin.com/in/brodieclark"
            ],
            "ownershipFundingInfo": "https://brodieclark.com/about/"
        }
    ]
}
/notes/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://brodieclark.com/notes/",
            "url": "https://brodieclark.com/notes/",
            "name": "Google SERP Features Timeline - Brodie Clark Consulting",
            "isPartOf": {
                "@id": "https://brodieclark.com/#website"
            },
            "datePublished": "2021-09-21T03:24:14+00:00",
            "dateModified": "2026-05-06T02:37:03+00:00",
            "description": "Want to know the latest changes to Google's SERP features? Use Brodie's notes as a timeline to keep on top of the latest updates & tests.",
            "breadcrumb": {
                "@id": "https://brodieclark.com/notes/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://brodieclark.com/notes/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://brodieclark.com/notes/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://brodieclark.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Notes"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://brodieclark.com/#website",
            "url": "https://brodieclark.com/",
            "name": "Brodie Clark Consulting",
            "description": "Australia's best-known name in Search Engine Optimisation",
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://brodieclark.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://brodieclark.com/#organization",
            "name": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://brodieclark.com/#/schema/logo/image/",
                "url": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "contentUrl": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "width": 512,
                "height": 512,
                "caption": "Brodie Clark Consulting"
            },
            "image": {
                "@id": "https://brodieclark.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/brodieseo",
                "https://www.linkedin.com/in/brodieclark"
            ],
            "ownershipFundingInfo": "https://brodieclark.com/about/"
        }
    ]
}
/the-great-decoupling-num100/
{
    "@context": "https://schema.org",
    "@graph": [
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            "@id": "https://brodieclark.com/the-great-decoupling-num100/#article",
            "isPartOf": {
                "@id": "https://brodieclark.com/the-great-decoupling-num100/"
            },
            "author": {
                "name": "Brodie Clark",
                "@id": "https://brodieclark.com/#/schema/person/7a3c07845740d60cdfa9f06e1a3ac5b7"
            },
            "headline": "Were We Wrong About “The Great Decoupling” After All? Analyzing the Impact of &num=100",
            "datePublished": "2025-09-15T06:46:44+00:00",
            "dateModified": "2025-09-26T06:29:26+00:00",
            "mainEntityOfPage": {
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            },
            "wordCount": 1863,
            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
            "image": {
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            },
            "thumbnailUrl": "https://brodieclark.com/wp-content/uploads/2025/09/impressions-down-great-decoupling.jpg",
            "articleSection": [
                "Google Search Console"
            ],
            "inLanguage": "en-US",
            "copyrightYear": "2025",
            "copyrightHolder": {
                "@id": "https://brodieclark.com/#organization"
            }
        },
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            },
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            "datePublished": "2025-09-15T06:46:44+00:00",
            "dateModified": "2025-09-26T06:29:26+00:00",
            "description": "Was the SEO community wrong about The Great Decoupling after all? This article highlights how the disabling of &num=100 could be connected.",
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            "caption": "impressions down great decoupling"
        },
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            "publisher": {
                "@id": "https://brodieclark.com/#organization"
            },
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                    },
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                    }
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            ],
            "inLanguage": "en-US"
        },
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            "@id": "https://brodieclark.com/#organization",
            "name": "Brodie Clark Consulting",
            "url": "https://brodieclark.com/",
            "logo": {
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                "contentUrl": "https://brodieclark.com/wp-content/uploads/2023/06/cropped-brodie-clark-consulting-favicon.png",
                "width": 512,
                "height": 512,
                "caption": "Brodie Clark Consulting"
            },
            "image": {
                "@id": "https://brodieclark.com/#/schema/logo/image/"
            },
            "sameAs": [
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            ],
            "ownershipFundingInfo": "https://brodieclark.com/about/"
        },
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            "name": "Brodie Clark",
            "image": {
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🛡️ Trust Signals — external proof links that back the declared identity
308Review mentions (all pages)
11External proof links (all pages)
PageReviewsProof links
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/blog/ 2 0
/notes/ 78 1
/the-great-decoupling-num100/ 3 3
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