Based on 1879 businesses audited.
Marketing, SEO & Advertising Agencies Reputation: Johnson & Richter Creative (www.brookingsmarketing.com)
Johnson & Richter Creative is a standard local generalist agency masking as a strategic ‘full circle’ partner. While the client list is impressive for the geography, the five-year-old technical data and total lack of performance metrics suggest a business that relies on reputation rather than measurable performance.
Marketing, SEO & Advertising Agencies Reputation: Johnson & Richter Creative (www.brookingsmarketing.com)
The company perfectly aligns with the Marketing and Creative Agency category, offering a standard suite of services including SEO, brand creation, and video production. The content focuses on the local Brookings market, confirmed by meta data and specific local client references.
“The score of 42 reflects a 'Moderate BS' rating. This is primarily driven by the 'Information Density' pillar (lack of metrics) and the 'Identity & Authority' pillar (stale 2021 data). The score was kept out of the 'High BS' range only by the high density of named client entities which proves the agency is an active business with real local clients.”