Burke, Inc.
(https://burke.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site reports a review_count of 9-10 but has a proof_links_count of only 1, suggesting that customer testimonials are not externally verified or linked to third-party platforms. Despite this, the site avoids major trust theatre flags by citing specific, verifiable accomplishments, such as being ‘Recognized by Microsoft as Agent of Change’ and maintaining ‘ISO 20252:2019 Certification.’ The claim of being ‘trusted by 10 of the top 20 Fortune 500 companies’ is bold but lacks a linked client list to fully validate the assertion.
Proof points are concentrated in news and case study titles rather than a centralized portfolio. The ratio of evidence is strong, citing a specific 20-point jump in AI usage (28% to 48%) and a named ISO certification. The site would benefit from more outbound proof links to the external Microsoft recognition or the ISO directory to maximize its proof score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
37Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 1 |
| /what-we-do/innovation/ | 9 | 1 |
| /latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/ | 10 | 1 |
| /what-we-do/experience/ | 9 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burke.com/home/",
"url": "https://www.burke.com/home/",
"name": "Burke, Inc. | Marketing Research & Innovation Firm",
"isPartOf": {
"@id": "https://www.burke.com/#website"
},
"about": {
"@id": "https://www.burke.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.burke.com/home/#primaryimage"
},
"image": {
"@id": "https://www.burke.com/home/#primaryimage"
},
"thumbnailUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"datePublished": "2019-11-05T17:05:52+00:00",
"dateModified": "2026-05-12T13:15:21+00:00",
"description": "Burke, Inc. offers a robust suite of research solutions, supporting business decisions in marketing, strategy, branding, and innovation.",
"breadcrumb": {
"@id": "https://www.burke.com/home/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burke.com/home/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/home/#primaryimage",
"url": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"width": 400,
"height": 400,
"caption": "Burke Inc"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.burke.com/home/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burke.com/#website",
"url": "https://www.burke.com/",
"name": "Burke, Inc.",
"description": "Global Marketing Research & Innovation Firm",
"publisher": {
"@id": "https://www.burke.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burke.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.burke.com/#organization",
"name": "Burke, Inc.",
"url": "https://www.burke.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/#/schema/logo/image/",
"url": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"width": 400,
"height": 400,
"caption": "Burke, Inc."
},
"image": {
"@id": "https://www.burke.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BurkeInc/",
"https://x.com/burkeinc",
"https://www.instagram.com/burkeinc/",
"https://www.linkedin.com/company/burke-inc-"
]
}
]
}
/what-we-do/innovation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burke.com/what-we-do/innovation/",
"url": "https://www.burke.com/what-we-do/innovation/",
"name": "Accelerate Innovation with Data-Driven Insights | Burke, Inc.",
"isPartOf": {
"@id": "https://www.burke.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.burke.com/what-we-do/innovation/#primaryimage"
},
"image": {
"@id": "https://www.burke.com/what-we-do/innovation/#primaryimage"
},
"thumbnailUrl": "https://www.burke.com/wp-content/uploads/2025/07/more.png",
"datePublished": "2025-07-10T15:30:21+00:00",
"dateModified": "2026-05-20T18:05:05+00:00",
"description": "Burke helps you leverage insights at each phase of the innovation process to bring winning ideas to market efficiently, expediently, and successfully.",
"breadcrumb": {
"@id": "https://www.burke.com/what-we-do/innovation/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burke.com/what-we-do/innovation/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/what-we-do/innovation/#primaryimage",
"url": "https://www.burke.com/wp-content/uploads/2025/07/more.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2025/07/more.png",
"width": 100,
"height": 100
},
{
"@type": "BreadcrumbList",
"@id": "https://www.burke.com/what-we-do/innovation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.burke.com/home/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Do",
"item": "https://www.burke.com/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Innovation"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burke.com/#website",
"url": "https://www.burke.com/",
"name": "Burke, Inc.",
"description": "Global Marketing Research & Innovation Firm",
"publisher": {
"@id": "https://www.burke.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
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},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.burke.com/#organization",
"name": "Burke, Inc.",
"url": "https://www.burke.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/#/schema/logo/image/",
"url": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"width": 400,
"height": 400,
"caption": "Burke, Inc."
},
"image": {
"@id": "https://www.burke.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/burkeinc",
"https://www.instagram.com/burkeinc/",
"https://www.linkedin.com/company/burke-inc-"
]
}
]
}
/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "NewsArticle",
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#article",
"isPartOf": {
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/"
},
"author": {
"name": "Jenna Brooks",
"@id": "https://www.burke.com/#/schema/person/5d448113f30900ff666389e1c498f408"
},
"headline": "Burke and BrandRank.AI Announce Strategic Partnership to Help Brands Win in the Age of AI-Driven Decisions",
"datePublished": "2026-04-16T18:58:36+00:00",
"dateModified": "2026-05-12T20:21:59+00:00",
"mainEntityOfPage": {
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/"
},
"wordCount": 3212,
"publisher": {
"@id": "https://www.burke.com/#organization"
},
"image": {
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#primaryimage"
},
"thumbnailUrl": "https://www.burke.com/wp-content/uploads/2026/04/Burke-and-BrandRank.AI-announce-strategic-partnership-to-help-brands-win-in-the-age-of-AI-driven-decisions.png",
"articleSection": [
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],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/",
"url": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/",
"name": "Burke and BrandRank.AI Announce Strategic Partnership",
"isPartOf": {
"@id": "https://www.burke.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#primaryimage"
},
"image": {
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#primaryimage"
},
"thumbnailUrl": "https://www.burke.com/wp-content/uploads/2026/04/Burke-and-BrandRank.AI-announce-strategic-partnership-to-help-brands-win-in-the-age-of-AI-driven-decisions.png",
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"dateModified": "2026-05-12T20:21:59+00:00",
"description": "Burke and BrandRank.AI Announce Strategic Partnership to Help Brands Win in the Age of AI-Driven Decisions",
"breadcrumb": {
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},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#primaryimage",
"url": "https://www.burke.com/wp-content/uploads/2026/04/Burke-and-BrandRank.AI-announce-strategic-partnership-to-help-brands-win-in-the-age-of-AI-driven-decisions.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2026/04/Burke-and-BrandRank.AI-announce-strategic-partnership-to-help-brands-win-in-the-age-of-AI-driven-decisions.png",
"width": 1200,
"height": 800,
"caption": "Burke and BrandRank.AI announce strategic partnership to help brands win in the age of AI-driven decisions"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.burke.com/latest-news/burke-and-brandrank-ai-announce-strategic-partnership-to-help-brands-win-in-the-age-of-ai-driven-decisions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.burke.com/home/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Burke and BrandRank.AI Announce Strategic Partnership to Help Brands Win in the Age of AI-Driven Decisions"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burke.com/#website",
"url": "https://www.burke.com/",
"name": "Burke, Inc.",
"description": "Global Marketing Research & Innovation Firm",
"publisher": {
"@id": "https://www.burke.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burke.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.burke.com/#organization",
"name": "Burke, Inc.",
"url": "https://www.burke.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/#/schema/logo/image/",
"url": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"width": 400,
"height": 400,
"caption": "Burke, Inc."
},
"image": {
"@id": "https://www.burke.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/burkeinc",
"https://www.instagram.com/burkeinc/",
"https://www.linkedin.com/company/burke-inc-"
]
},
{
"@type": "Person",
"@id": "https://www.burke.com/#/schema/person/5d448113f30900ff666389e1c498f408",
"name": "Jenna Brooks",
"url": "https://www.burke.com/author/jbrooks/"
}
]
}
/what-we-do/experience/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burke.com/what-we-do/experience/",
"url": "https://www.burke.com/what-we-do/experience/",
"name": "Improve Brand and Consumer Experience | Burke, Inc.",
"isPartOf": {
"@id": "https://www.burke.com/#website"
},
"datePublished": "2025-09-04T02:28:34+00:00",
"dateModified": "2026-05-20T18:00:14+00:00",
"description": "Burke helps you track customer targets through a range of touchpoints to discover relevant insights that can strengthen engagement.",
"breadcrumb": {
"@id": "https://www.burke.com/what-we-do/experience/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
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"@id": "https://www.burke.com/what-we-do/experience/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.burke.com/home/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Do",
"item": "https://www.burke.com/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Experience"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burke.com/#website",
"url": "https://www.burke.com/",
"name": "Burke, Inc.",
"description": "Global Marketing Research & Innovation Firm",
"publisher": {
"@id": "https://www.burke.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
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},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.burke.com/#organization",
"name": "Burke, Inc.",
"url": "https://www.burke.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.burke.com/#/schema/logo/image/",
"url": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"contentUrl": "https://www.burke.com/wp-content/uploads/2024/06/BurkeLogoR_cyan_square.png",
"width": 400,
"height": 400,
"caption": "Burke, Inc."
},
"image": {
"@id": "https://www.burke.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BurkeInc/",
"https://x.com/burkeinc",
"https://www.instagram.com/burkeinc/",
"https://www.linkedin.com/company/burke-inc-"
]
}
]
}
Explore the other reputation pillars for Burke, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Burke, Inc., captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Burke, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://burke.com to view the most current version of its content and see directly what this company is about and what it offers.