Clickthrough
(https://clickthrough.co.nz) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present but moderated by named testimonials. While the site boasts review counts up to 25 on some pages with only a single external proof link per page, the testimonials include specific names and company entities (e.g., Asher @ Modscene, Maggie @ Awhiworld), which elevates them above anonymous quotes. However, the site lacks a dedicated results or case study page with objective performance metrics (e.g., % traffic increase), relying instead on social proof and duration of operation (16 years).
Verifiable evidence is concentrated in pricing and named client testimonials. The site provides a Training Portfolio with logos/images, which counts as 18+ specific proof points across the crawl data. The ratio of vague assertions (we don’t work with your competitors) to verifiable rules of engagement is high, which significantly lowers the BS score compared to typical marketing agencies.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /seo-services/ | 9 | 1 |
| /google-ads-agency/ | 10 | 1 |
| /google-ads-training/ | 25 | 1 |
| /seo-training-courses/ | 24 | 1 |
| /seo-services/packages/ | 10 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Clickthrough SEO Auckland",
"url": "https://www.clickthrough.co.nz/",
"_truncated": true,
"_original_size": 11812
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Keyword Research",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">An initial analysis of your keyword targeting strategy, with recommendations. </p>"
}
},
"1": {
"@type": "Question",
"name": "Onpage SEO",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Assesses meta tags, headings, content quality, keyword usage, and internal linking.</p>"
}
},
"2": {
"@type": "Question",
"name": "Technical SEO",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Evaluates site structure, loading speed, mobile-friendliness, and indexing issues.</p>"
}
},
"3": {
"@type": "Question",
"name": "Backlink Audit",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Thorough evaluation of your website's backlink profile to uncover opportunities and mitigate risks.</p>"
}
},
"4": {
"@type": "Question",
"name": "Competitor SEO",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Compares your website's SEO against competitors to identify strengths and weaknesses.</p>"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11812
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How is Clickthrough different from other digital marketing agencies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Unlike larger agencies, Clickthrough offers exclusivity by taking on only 20 clients at a time, ensuring we never work with competitors in the same industry. This boutique approach allows us to focus on delivering customised strategies and exceptional results for every client.</p>"
}
},
{
"@type": "Question",
"name": "Which is better, SEO or Google Ads?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Both SEO and Google Ads have their advantages, and the best choice depends on your goals and budget. SEO: This focuses on organic search results and can provide long-term benefits. It’s cost-effective over time and can build credibility and trust with your audience. However, it requires patience, as results can take months to become noticeable. Google Ads: This provides immediate visibility and can drive traffic quickly to your site. "
}
},
{
"@type": "Question",
"name": "Is Clickthrough a digital agency or a training provider?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Clickthrough is both! We are a boutique digital marketing agency offering services like SEO, Google Ads Management, and Social Media Marketing. Additionally, we provide customised 1:1 training in digital marketing and SEO. We believe that an educated client is a more empowered partner, and by sharing our knowledge, we can collaborate more effectively to deliver better results for your business.</p>"
}
}
],
"_truncated": true,
"_original_size": 11812
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Clickthrough",
"description": "Results Driven Search Marketing Experts located in Orewa on Auckland's North Shore. Offering exclusive SEO, Google Ads, and digital marketing training services since 2009.",
"url": "https://www.clickthrough.co.nz/",
"logo": "https://irp.cdn-website.com/e3e70a58/dms3rep/multi/logo.webp",
"image": "https://lirp.cdn-website.com/e3e70a58/dms3rep/multi/opt/SEO+Auckland-652w.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "8W Moana Avenue",
"addressLocality": "Orewa",
"addressRegion": "Auckland",
"postalCode": "0931",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -36.579891,
"longitude": 174.695631
},
"telephone": "+64 21 344 050",
"email": "hello@clickthrough.co.nz",
"founder": {
"@type": "Person",
"name": "Glen Maguire",
"jobTitle": "Founder"
},
"foundingDate": "2009",
"sameAs": [
"https://www.facebook.com/clickthroughseo/"
],
"openingHours": "Mo-Fr 09:00-17:00",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services Offered by Clickthrough",
"itemListElement": {
"0": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Digital Marketing Courses",
"url": "https://www.clickthrough.co.nz/digital-marketing-courses",
"description": "Comprehensive courses covering SEO, Google Ads, social media, and AI training."
}
},
"1": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Digital Marketing Services",
"url": "https://www.clickthrough.co.nz/digital-marketing-services",
"description": "Tailored digital marketing strategies to help businesses grow online."
}
},
"2": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "AI Consulting",
"url": "https://www.clickthrough.co.nz/digital-marketing-services/ai-consulting",
"description": "Expert consulting to integrate AI technologies into your business."
}
},
"3": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Strategy",
"url": "https://www.clickthrough.co.nz/digital-marketing-services/strategy",
"description": "Customised digital marketing strategies for long-term growth."
}
},
"4": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Google Ads Agency",
"url": "https://www.clickthrough.co.nz/google-ads-agency",
"description": "Professional Google Ads management services to maximise ROI."
}
},
"_items_truncated": true
}
},
"keywords": {
"0": "SEO Auckland",
"1": "Google Ads Auckland",
"2": "Digital Marketing Training NZ",
"3": "SEO Packages NZ",
"4": "Local Business SEO",
"_items_truncated": true
},
"priceRange": "$$$",
"slogan": "Results Driven Search Marketing Experts",
"paymentAccepted": [
"Visa",
"Mastercard",
"PayPal",
"Bank Transfer"
],
"_truncated": true,
"_original_size": 11812
}
]
/seo-services/
[
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"id": "/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Digital Marketing",
"id": "/digital-marketing-services"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "SEO"
}
}
]
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is included in your SEO consulting services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Our SEO consulting services include a comprehensive audit of your website, customised strategies for keyword optimisation, technical SEO improvements, content enhancement, and ongoing performance tracking. We also offer training to help you understand and implement SEO best practices effectively.</p>"
}
},
{
"@type": "Question",
"name": "How long does it take to see results from SEO consulting?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">SEO is a long-term strategy, but many clients start seeing measurable improvements in traffic and rankings within 3-6 months. The timeline depends on factors such as your industry, competition, and the current state of your website.</p>"
}
},
{
"@type": "Question",
"name": "Do you offer exclusivity in your SEO consulting services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, we guarantee exclusivity by not working with your competitors. This ensures that our focus remains on delivering the best possible results for your business.</p>"
}
},
{
"@type": "Question",
"name": "Does SEO still work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely! The statistics strongly support this notion. Drawing from our own experience, organic search accounts for more than 50% of website visits, consistently delivering the best return on investment of all traffic sources. As a result, SEO continues to be an indispensable digital marketing strategy.</p><br/><p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Here are some compelling statistics to support the commercial value of organic search marketing:</p><br/><p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Google Search, Google Images, and Google Maps account for 92.96% of global traffic. (Source: SparkToro)</p><p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Organic search contributes to 53.3% of all website traffic. (Source: BrightEdge)</p><p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">SEO leads have a close rate of 14.6%. (Source: HubSpot).</p><br/><p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">If you’re looking to boost your profitability through the organic search engine results pages (SERPs), contact our commercial team today.</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "SEO Services",
"description": "Comprehensive SEO services to improve your website's visibility.",
"provider": {
"@type": "LocalBusiness",
"name": "Clickthrough",
"url": "https://www.clickthrough.co.nz/"
},
"url": "https://www.clickthrough.co.nz/seo-services"
}
]
/google-ads-agency/
[
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"id": "/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Digital Marketing",
"id": "/digital-marketing-services"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Google Ads"
}
}
]
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What does your Google Ads management service include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Our service includes an experienced Google Certified account manager, campaign setup and optimisation, keyword research, ad copywriting, landing page recommendations, budget management, performance tracking, and regular reporting to ensure your ads deliver the best results.</p>"
}
},
{
"@type": "Question",
"name": "How do you ensure my campaigns are effective?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">We start with an in-depth audit to understand your business goals and target audience. Then, we continuously monitor and optimise your campaigns, focusing on improving ROI through better targeting, ad performance, and cost-efficiency.</p>"
}
},
{
"@type": "Question",
"name": "Can you help with Google Shopping campaigns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, we specialise in managing Google Shopping campaigns, including product feed optimisation, ad creation, and performance tracking, to drive sales for e-commerce businesses.</p><br/><br/>"
}
},
{
"@type": "Question",
"name": "Do you offer exclusivity?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely. We never manage Google Ads campaigns for your competitors while working with you, ensuring our strategies are fully dedicated to your success.</p>"
}
},
{
"@type": "Question",
"name": "How do I get started?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Contact us for a free consultation. We’ll discuss your business goals, assess your current campaigns, and create a tailored plan to maximise your Google Ads performance.</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Google Ads Agency",
"description": "Professional Google Ads management services to maximise ROI.",
"provider": {
"@type": "LocalBusiness",
"name": "Clickthrough",
"url": "https://www.clickthrough.co.nz/"
},
"url": "https://www.clickthrough.co.nz/google-ads-agency"
}
]
/google-ads-training/
[
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"id": "/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Training",
"id": "/digital-marketing-courses"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Google Ads"
}
}
]
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What topics are covered?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The training includes Google Ads account setup, keyword research, campaign creation, ad copywriting, targeting, budget optimisation, performance analysis, and advanced strategies for maximising ROI. That said, we will customise your training to suit your needs and the goals of your Google Ads and / or Google Shopping campaigns.</p>"
}
},
{
"@type": "Question",
"name": "Is the training customised to my business?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, we include and audit of your businesses Google Ads account. Then each session is tailored to your specific business goals, industry, and audience to deliver the most relevant and effective learning experience.</p>"
}
},
{
"@type": "Question",
"name": " Is the training suitable for beginners?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely! Whether you’re a Google Ads beginner or someone with prior experience, the training is customised to suit your skill level and business needs.</p>"
}
},
{
"@type": "Question",
"name": "What resources and support are included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">You’ll receive custom training materials, session recordings, and follow-up coaching to ensure you can effectively apply your new skills to your campaigns.</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Google Ads Training",
"description": "Learn to manage effective Google Ads campaigns with expert guidance.",
"provider": {
"@type": "LocalBusiness",
"name": "Clickthrough",
"url": "https://www.clickthrough.co.nz/"
},
"url": "https://www.clickthrough.co.nz/google-ads-training"
}
]
/seo-training-courses/
[
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"id": "/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Training",
"id": "/digital-marketing-courses"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "SEO"
}
}
]
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who is the SEO expert delivering the training?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The training is led by one of our New Zealand based SEO trainers with years of experience in training businesses to achieve top search rankings using practical, results-driven SEO strategies.</p>"
}
},
{
"@type": "Question",
"name": " Is the training suitable for beginners?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely! Whether you’re a beginner or someone with prior experience, the training is customised to suit your skill level and business needs.</p>"
}
},
{
"@type": "Question",
"name": "Will I receive any resources or materials?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, you’ll receive custom training materials and access to video recordings of the sessions. These resources are designed to help you implement and revisit key learnings at your convenience.</p>"
}
},
{
"@type": "Question",
"name": "What makes this training different from generic online courses?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Unlike generic online courses, this training is interactive, live, and tailored to your specific business. You'll work directly with an expert who provides real-time feedback and practical advice, ensuring faster results.</p>"
}
},
{
"@type": "Question",
"name": "Can more than one person from my company join the training?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, multiple team members can participate in the training. We encourage team participation to ensure a unified understanding of SEO strategies within your organisation.</p>"
}
},
{
"@type": "Question",
"name": "How long does the training last?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The duration of the training depends on your needs. Typically tje training takes 5 hours and sessions are structured as two-hour blocks, with flexibility to expand based on the depth and scope of your requirements.</p>"
}
},
{
"@type": "Question",
"name": "What AI Tools are included in the training?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">We cover a range of AI tools, such as </p>"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "SEO Training Courses",
"description": "Comprehensive SEO training courses designed for individuals and businesses to improve search rankings, attract organic traffic, and enhance digital skills.",
"provider": {
"@type": "LocalBusiness",
"name": "Clickthrough",
"url": "https://www.clickthrough.co.nz/"
},
"url": "https://www.clickthrough.co.nz/seo-training-courses"
}
]
/seo-services/packages/
[
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"id": "/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Digital Marketing",
"id": "/digital-marketing-services"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "SEO",
"id": "/seo-services"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Packages"
}
}
]
},
{
"@context": "http://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I choose the right SEO package for my business?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Choosing the right SEO package depends on your business goals, target audience, and current online presence. Contact our SEO consultants, and we’ll guide you through selecting a plan tailored to your specific needs and objectives.</p>"
}
},
{
"@type": "Question",
"name": "What is included in an SEO package?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Our SEO packages include a customised strategy designed to boost your search rankings, drive organic traffic, and increase conversions. Each plan covers keyword optimisation, technical SEO, content enhancements, and ongoing performance tracking, with full implementation handled by our team.</p><br/>"
}
},
{
"@type": "Question",
"name": "Are your SEO packages suitable for small businesses and large companies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, our SEO packages are designed to suit businesses of all sizes. Whether you’re a small local business or a large organisation, we create scalable strategies to deliver measurable results within your budget.</p>"
}
},
{
"@type": "Question",
"name": "Are SEO plans suitable for eCommerce businesses?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Definitely! Our SEO plans are specifically designed to support eCommerce businesses by optimising product pages, improving site navigation, and driving targeted traffic to your online store. We focus on increasing your visibility in search results, enhancing the user experience, and ultimately boosting sales and revenue for your eCommerce business.</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "SEO Packages",
"description": "Flexible SEO packages tailored to your business needs, offering scalable solutions to improve online visibility and drive organic traffic.",
"provider": {
"@type": "LocalBusiness",
"name": "Clickthrough",
"url": "https://www.clickthrough.co.nz/"
},
"url": "https://www.clickthrough.co.nz/seo-services/packages"
}
]
This page presents a snapshot of public data from Clickthrough, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Clickthrough: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://clickthrough.co.nz to view the most current version of its content and see directly what this company is about and what it offers.