Semantic Coherence: Clix Marketing – Signal Evidence & AI Readability

[H1] A No NonsenseAdvertising Agency
We are experts at using paid search, social & display advertising channels as powerful tools for the growth of our clients. Start improving your return on investment in digital marketing today! Let's Talk
[H2] Why Us?
We clear the noise of what it means to work with a digital agency, focusing our time and yours on what matters most to your business – positive return on ad spend. Whether you’re seeking an evolution in your existing online strategy or considering digital channels for the first time, Clix can provide a clear path to success and better PPC performance. Get to know us better.
[H2] Paid Search, Social, and DisplayAd Management & Consultation
[H2] Paid Search
Paid search, as potentially the most intent-based segment of digital marketing, continues to grow rapidly. There are more consumers engaging online for service research purchases; and more businesses enter the advertising marketplace every day to compete for the attention of those customers. This means producing awesome results in paid search can be difficult, but the Clix team can help. Learn More
[H2] Paid Social
As B2B and B2C businesses analyze key audience personas, paid social advertising can act as highly targeted and tailored brand exposure – where customers are engaging with new companies the most. Whether you need to leverage social to generate direct leads or to build up your fan base, Clix has the strategy & experience to diversify your digital marketing efforts in Facebook, LinkedIn, Twitter & more. Learn More
[H2] Display
The digital marketing world’s version of billboards – display advertising! Especially if your brand is entirely online, display ads become a crucial piece of the venn diagram of channels that go into producing a lead or sale. The expertise from Clix comes in with proper placement selection and skill creative recommendations to maximize actual results from display ads, not just lost budget. Learn More
[H2] Who We Work With
[IMG: Slam]
[IMG: Party! innovations]
[IMG: Dog-On-It Parks]
[IMG: radware]
[IMG: Difrent]
[IMG: sproutsocial]
[H2] Marketing Departments
Have an internal team but need a little guidance on strategy or expansion? We’re happy to support in-house, full or part-time.
[H2] Businesses of Every Size
Not sure where to start? We offer full-service ad management for small, medium, and large companies.
[H2] Creative Agencies
Looking to outsource ads so you can stay in your zone of genius? Learn more about our white-label services.
[H2] What Our Clients are Saying
“Clix Marketing has been responsible for managing my PPC for a couple of years now. From the time I first started working with Clix, I have been working with the same account executive. I truly appreciate this continuity. I feel very confident that Clix is doing a great job managing my ad campaigns. I never feel that I’m wasting money on advertising. I know that Clix is looking out for me and that they keep a close eye on my account. They are always tweaking the ads and the keywords and making ongoing adjustments depending on the season and current trends within my industry. I see myself working with Clix for a long time. I know that they are one of the best and most honorable organizations in this field. I would feel extremely confident recommending their services to any size company.”Jeff SadowskyOwner, Party Innovations“Clix was referred to us, and we have happily passed their info on to other companies as well. Everyone we’ve had the pleasure of working with at Clix is knowledgeable, friendly and helps us navigate the often confusing waters of PPC. Highly recommended!”Nora VendenBergeSales & Marketing Manager, Dog-ON-It-Parks“One of the things that has kept us working with the Clix team for so long is their flexibility. When our internal resources have fluctuated, they’ve been ready and willing to meet & work with us off-schedule to come up with a plan for success. Clix has been Radware’s agency for almost three years and they’ve been truly invaluable to us in that time.”Deb SzajngartenDirector of Reach Marketing, Radware“Paid digital marketing changes so much, it can be very simple for a company’s accounts to become too complex to function as they were originally intended. Clix has consistently kept focus on how to expand on our behalf, while also looking at efficiency and mindfulness with our budget and marketing investment.”Adam GoldfainDifrent“Clix has helped SLAM adjust our digital advertising strategy to reach our target audience across platforms and at scale. We were looking for a partner that could help us scale our growing eCommerce business while also protecting the rich history of the SLAM brand. Clix met that expectation quickly, driving improvements in ROI and also significantly improving the reporting and insights being funneled back into the business.”David Schnur - PresidentSLAM“I have worked with Clix for over two years in multiple capacities in my digital marketing career at Sprout Social, and it is always a wonderful experience! The Clix team is intelligent, thorough, and dedicated – overall great to work with. I know I can trust them to get the job done and deliver results. We have a valuable partnership that I truly appreciate.”Shelby CunninghamSprout Social
[H3] Follow Our Team
The Clix team is dedicated to driving innovation in paid digital marketing! Our folks are known thought-leaders who speak regularly at conferences and are featured as experts in major industry publications. We also produce our own blog with 2-3 new articles weekly to further educate paid media professionals of all experience levels. Get to know us better, and check out some of our stuff below!
[H2] Marketing Articles
Get the latest industry trends and tips from Clix experts. Read
[H2] Agency Life
Get to know our team and culture with company news and inside jokes. Meet
[H2] Upcoming Events
See where our team is headed for in-person and virtual conferences, workshops, and talks. LearnCampaign Experiments, Landing Pages, PPC Tactics
[IMG: Cult of Testing]
[H4] Stop Testing For The Sake of Testing
There are conflicting opinions on virtually every topic in the digital marketing space. Consider a few examples:...Automation, Google Ads, Paid Search, Paid Social, PPC Industry
[H4] The New 80/20 Rule In PPC – My Main Takeaway from Pubcon Las Vegas
Earlier this month I had a chance to speak at Pubcon Las Vegas which featured the theme of Search Chaos. PPC...Paid Social, Social Advertising, TikTok Ads
[H4] TikTok Features Worth Exploring
Now that you have the basics of advertising on TikTok down, it is time to test out some of the features the platform...Facebook Ads, Guest Post, Instagram, Marketing Strategy, Paid Social, Social Advertising
[H4] 5 Building Blocks of a Growth-Driven Social Strategy
Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re...Paid Search, PPC Industry
[H4] Thoughts on the Changing PPC Landscape
While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC...

[H1] Focused, Experienced, and Data-Driven Digital Advertising Agency
Our mission is to help clients of all sizes across a variety of industries build confidence in data-driven marketing campaigns they can scale. Let's Talk
[H2] Why Choose Clix?
[H2] Focus
Because we specialize in paid digital channels, our clients know we’re dedicated to making those campaigns successful and we can’t cover up performance issues by changing attention to different portions of their marketing efforts. It also allows our team’s depth of knowledge in the space to match a variety of account needs and challenges.
[H2] Expertise
Every member of the Clix team is helping lead the PPC industry, in terms of evolving strategy and tactics to meet the ever-changing digital landscape. You can spot that expertise in our own blog, the content our team produces for trusted third-party resources, and the number of speaking engagements our team is invited to participate in year after year. Read the Blog
[H2] Results
Our average client tenure exceeds three years and our number one lead source is client referrals – proving our approach & strategies to be effective for businesses in the long-term and through the continued evolution of the digital marketplace. Clix has built that trust through consistent PPC results in our every day work with clients of all sizes.
[H2] Our Story
Get StartedClix has been managing digital marketing for clients since 2004 and our purpose has always remained centered on what’s best for our clients – not on driving our own agenda or pushing tactics that don’t connect with a long term strategy.We knew keeping our focus on what drives the growth of the businesses of our clients would be the leading indicator of our own success – and we were right.Clix’s budget under management has increased by more than 70% over the course of the last three years alone! Marketing dollars in this space tend to be allocated based on efficiency, so we see this expansion as the greatest measurement of proof that our approach to digital works in an investible way for the clients we represent.
[H3] We’ve Got Talent
Clix is synonymous with thought-leadership in the digital marketing industry, as regular speakers at major conferences like SMX, Hero Conf, and Pubcon, as well as regional favorites like SEMpdx, UtahDMC, MnSearch Summit and many more. Our folks frequently write for top industry blogs, such as Search Engine Land, Social Media Examiner and SEMRush, among others.We’re also featured as some of the most influential contributors to the industry by publications like PPC Hero and Search Engine Journal.Clix is comprised of only top PPC talent, so everyone who touches your account is a digital advertising expert – no substitutions.
[IMG: Mae Flint Polczynski]
[H4] Mae Flint Polczynski
PresidentMae has been running operations for close to a decade. Before joining Clix, Mae was the facility manager for Murray State University’s performing arts center and the assistant facility manager for the arena. Mae booked, publicized, and organized logistics for major country acts, indie bands you may have heard of, and Christianrock bands you probably haven’t. Mae also handled logistics for the university’s basketball games and large conventions.Prior to working at MSU, Mae served as the director of the Murray Tourism Commission, where she was responsible for all public relations, including media relations, social marketing, digital marketing, advertising, retail marketing, and graphic design. When Mae isn’t rocking Clix operations, she is in her metalsmithing studio hammering, soldering, filing, and designing jewelry.
[IMG: Abby Woodcock]
[H4] Abby Woodcock
Director of OperationsAbby has worked in the PPC industry since 2010, and she has managed both large and small account budgets in a variety of verticals ranging from education to injury law.Prior to Clix, Abby was a Senior Paid Media Specialist at G/O Digital, an SEM Specialist at cj Advertising and an Account Manager at Hanapin Marketing. Abby’s previous roles have included responsibilities in account strategy, reporting and data analysis, training, blogging, and new product development. When Abby isn’t rocking PPC accounts, she enjoys shopping, going to concerts, traveling and spending time with friends and family.
[H5] Featured Content
How to Leverage Salesforce Lead Data for Account OptimizationWays to Increase Reach to Meet Aggressive Growth GoalsContent in B2B PPC Strategy: Preparation & Goal SettingContent in B2B PPC Strategy: Building Audiences & Leveraging Funnels
[IMG: Bethany Bey]
[H4] Bethany Bey
Account ManagerBethany has worked in the digital marketing industry since 2010. Throughout her career, she has managed high-profile paid search accounts on multiple platforms including Google, Microsoft, and Facebook. She has worked with companies across many industries to develop digital marketing, branding, and advertising strategies to facilitate business growth.She has also trained thousands of people across North America on the fundamentals of Google Ads and created Microsoft’s Virtual Academy courses on Microsoft Ads & SEO. She was also a content contributor for Display Advertising: An Hour A Day.
[H5] Featured Content
Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand TermsExpanding Search Campaigns Up The Purchase FunnelGetting Started with Bing Ads: Pt.1 Introduction to Bing Ads
[IMG: Kristin Kusiak]
[H4] Kristin Kusiak
Director of Client ServicesKristin shifted into the digital marketing industry in 2006 by reading a Perry Marshall ebook and helping a start-up prosper. She has worked on a variety of small to large B2B and B2C clients across many industry verticals. Most of her paid search time is spent in Google, Microsoft Ads, Facebook, or Pinterest with the last one being her favorite. Kristin especially excels at writing ad copy, beating her own control variations and writing more test ad copies to find a new winner.Prior to PPC life, Kristin managed the print advertising and/or direct mail efforts of a variety of membership-based clients, including the largest one in the U.S.Outside of her Clix responsibilities, Kristin keeps busy with her kids and their activities (mostly, she’s a swim mom). She loves the beach, going on walks, and spending time with her family. She also loves sharing random facts about herself, such as she’s been kissed by John Stamos and is the only Clix Team member who has been skydiving.
[H5] Featured Content
Pro Tip: How to overcome obstacles to try new PPC tacticsLinkedIn ProfileWhat Happened When I Gave Facebook Targeting Expansion a TryFive Ways to Compare Websites in Your Next PPC Competitor Analysis
[IMG: Amanda Meli]
[H4] Amanda Meli
Campaign ManagerAmanda has worked in digital marketing since 2015 and has experience inleading media teams in both start-up companies and global agencies focusingin PPC, and Paid Media. She has a passion for finding opportunities foroptimization in client strategy and accounts and thrives on how fast brandawareness can be gained with the right strategy and channel.In her free time she enjoys shopping, traveling, live music, spending time withher friends, family, and cat, Whiskey.
[IMG: John Lee]
[H4] John Lee
Chief Operating OfficerJohn is a digital advertising professional with experience in PPC, displayadvertising, social advertising, SEO and analytics. He has been in the digitaladvertising industry since 2006 working with Hanapin Marketing, Wordstream,Clix Marketing and Microsoft Advertising.John has been a regular contributor to Search Engine Journal, The SEM Post,Acquisio Blog, Clix Marketing Blog, Search Engine Watch and wasinstrumental in the creation and launch of popular paid search advertising blogPPC Hero. In addition to his writing, John has been a speaker at SMX,PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, Stateof Search, MN Search Summit, Ticket Summit, Ungagged, DigiMarCon andZenith Conference.

Paid Social
[H4] The New 80/20 Rule In PPC – My Main Takeaway from Pubcon Las Vegas
Earlier this month I had a chance to speak at Pubcon Las Vegas which featured the theme of Search Chaos. PPC presentations ranged across a variety... Robert Brady Oct 30, 2024
[H4] TikTok Features Worth Exploring
Now that you have the basics of advertising on TikTok down, it is time to test out some of the features the platform has to offer. Bidding... Brittany Sager Dec 01, 2021
[H4] 5 Building Blocks of a Growth-Driven Social Strategy
Today’s post is written by Guest Author, Cassie Oumedian – digital marketing veteran and active consultant. We’re excited to share insights and... Guest Author Nov 16, 2021
[H4] Getting Started with TikTok Ads
TikTok is the world’s newest addiction, and if you thought it was only just for dancing along to the latest trend like me, you would be wrong.... Brittany Sager Oct 19, 2021

[H3] We Want to Hear About Your Project
We respond to all inquiries within 24 hours! We can’t guarantee that someone’s sitting by the phone, but we respond quickly to emails and we love scheduling calls. The entire Clix team is and has been remote throughout the US since inception, so we’ve been used to working this way for a long time!
[H3] Click Here to Email Us
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[H3] Follow Us
[H3] 502-536-8361

[H1] Paid Search Advertising
Competitors snapping up your target customers? Feel like your paid search campaigns are on auto-pilot? Struggling to achieve your lead volume or revenue goals, while underspending your budgets? These (and many others) are the exact kind of paid search challenges Clix has solutions for, and we can help you figure out where to start… Let's Talk
[H2] Let’s Back Up; What IS Paid Search?
Paid search is a segment of channels within digital marketing that focus solely on the queries and keywords consumers use in common engines when seeking information. What’s changing about paid search is there are more than just Google Ads and Microsoft Advertising to consider, and the spectrum of options (like Quora) allows sharp teams like ours to customize ad sets to where your actual customers are learning and researching. The marketplace can be pretty competitive, but they’re no match for the Clix team’s experience. Get Started
[H3] What To Expect When Clix Manages Your Paid Search Campaigns
Clix has the passion, drive, and expertise to reinvigorate your Pay Per Click (PPC) campaigns. We bring innovation and creativity to your account every single day. The Clix team has the drive to surpass your goals every month and help grow your business. With Clix you gain years of expert industry experience, which will help optimize your campaigns and significantly boost your bottom line. We promise you:
[H2] Awesome Results
Clix will improve your ROI quickly and continuously throughout the engagement.
[H2] Outstanding Service
Outstanding service from every team member every day. We are here to answer any question and as quickly as possible so we feel like an extension of your team. Consistent communication is key and we deliver.
[H2] Relentless Innovation
Constant new ideas brought to your campaigns. Paid search advertising changes all the time, and with that Clix brings industry-leading creativity and invention to your business.
[H3] Our Methodology
Clix has developed a winning methodology for building and optimizing paid digital marketing campaigns. Our iterative process involves constant experimentation and idea development, leading to steady improvement in results. We’re a perfect fit for any company looking for sustainable long-term growth.When we manage your accounts, we will:
[H4] Understand Your Company
We will learn what makes your company tick - your products and services, your short-term and long-term business objectives, and your past and present marketing and advertising activities.
[H4] Understand Your Customers
We'll lead you through an exercise that describes your customers not just as a homogenous group with one shared set of characteristics, but as distinct subsets, each with a somewhat different set of attributes, buying behaviors, etc. This will help us determine the keywords and emotional triggers unique to each subset.
[H4] Understand Your Competition
We will put your competition under a microscope and find out what keywords they're using, what ads they're running - whatever it takes to make sure your campaigns outperforms theirs.
[H4] Develop Powerful Keyword Lists
Using proprietary methods and third-party research tools, we will build targeted lists of thousands of keywords - many of which have been completely ignored by your competition.
[H4] Build Intelligent Campaign Structure
In campaigns with thousands of keywords, creating a structured approach to ad groups and campaigns allows for better keyword to ad copy associations - which leads to better engagement with your target audience.
[H4] Write, Test and Refine Killer Ads
With extremely limited space, effective PPC ad copy makes or breaks your campaigns, no matter how "on-the-mark" your keywords are. We've written thousands of successful PPC ads, and we'll tailor ones for your campaigns that garner better results than your competitors. then we'll test continually to find variations that steadily improve click-through-rate and ROI.
[H4] Test and Refine Landing Page Content
We'll work with you to make changes to your landing pages that, while usually minor, tie the content more closely to top-performing keywords and ad copy - continually improving your conversion rates and ROI. We use sophisticated multivariate analysis tools to pick the right combination of words and design elements.
[H4] Lather, Rinse, Repeat
We'll monitor, test and improve your campaigns as often as we have statistically relevant data to do so, and we'll use sophisticated bid & budget techniques to keep costs efficient while still meeting revenue or lead generation goals.
[H4] Clix Requires (Almost) No Supervision.
We provide all of the necessary ingredients for successful campaigns; overall Pay Per Click strategy, keyword research, campaign management, bidding and creative optimization, reporting & analysis, multivariate testing, etc. You can stay as involved as you want - or put us on cruise control.
[H2] What Our Clients are Saying
“Paid digital marketing changes so much, it can be very simple for a company’s accounts to become too complex to function as they were originally intended. Clix has consistently kept focus on how to expand on our behalf, while also looking at efficiency and mindfulness with our budget and marketing investment.”Adam GoldfainDifrent

[H1] Social Media Advertising
Struggling to keep up with paid social ads, but know your competitors are building a loyal following of your target customers in the channels? Noticing a need to keep all portions of your sales pipeline supported with PPC? Paid social may not always drive direct leads or revenue, but it can be the best way to engage with consumers interests. Let's Talk
[H2] Why Is Paid Social So Important?
Year after year we’re seeing more consumer time spent online, but specifically in their social media platforms. With a vast number of channels on the table (from Facebook, LinkedIn or Twitter – to Instagram, Pinterest and more), Clix has found great top of funnel and revenue-driving results in social for clients in both B2B and B2C businesses. More importantly, we see paid social as an excellent way to rebalance ROI when competition in search or lack of performance in display are holding back your digital growth. Get Started
[H3] What To Expect When Clix Manages Your Paid Social Campaigns
Social media is becoming an increasingly important element of marketing plans. Clix finds the right audience for your social media ads on Facebook, LinkedIn, Twitter, and more – producing great results from these channels as well as gaining cross-channel attribution insights to achieve a deep understanding of your social media ROI. We promise you:
[H2] Audience Development
With extensive audience research and creation, Clix works side-by-side with your team to produce relevant, targeted audiences for your campaigns.
[H2] Outstanding Ads
Awesome creative is one of the most important elements of social media advertising – especially having engaging ad copy. The Clix team brings years of experience writing amazing ads and will keep your creative fresh with ongoing testing.
[H2] Reliable Tracking
Many social media campaigns are plagued with improper reporting. Before a single dollar is spent on ads, Clix will help ensure your tracking has been appropriately established & tested.
[H2] Cross-Channel Attribution
Many companies hire an agency to help understand the direct and attributable revenue coming from social ad budgets, and Clix understands how to help guide that full funnel approach, where PPC fits into the overall purchase process for your customers, and how we can continue to expand the influence of your brand.
[H3] Our Methodology
Clix has developed a winning methodology for building and optimizing paid digital marketing campaigns. Our iterative process involves constant experimentation and idea development, leading to steady improvement in results. We’re a perfect fit for any company looking for sustainable long-term growth.When we manage your accounts, we will:
[H4] Understand Your Company
We will learn what makes your company tick - your products and services, your short-term and long-term business objectives, and your past and present marketing and advertising activities.
[H4] Understand Your Customers
We'll lead you through an exercise that describes your customers not just as a homogenous group with one shared set of characteristics, but as distinct subsets, each with a somewhat different set of attributes, buying behaviors, etc. This will help us determine the keywords and emotional triggers unique to each subset.
[H4] Understand Your Competition
We will put your competition under a microscope and find out what keywords they're using, what ads they're running - whatever it takes to make sure your campaigns outperforms theirs.
[H4] Develop Powerful Keyword Lists
Using proprietary methods and third-party research tools, we will build targeted lists of thousands of keywords - many of which have been completely ignored by your competition.
[H4] Build Intelligent Campaign Structure
In campaigns with thousands of keywords, creating a structured approach to ad groups and campaigns allows for better keyword to ad copy associations - which leads to better engagement with your target audience.
[H4] Write, Test and Refine Killer Ads
With extremely limited space, effective PPC ad copy makes or breaks your campaigns, no matter how "on-the-mark" your keywords are. We've written thousands of successful PPC ads, and we'll tailor ones for your campaigns that garner better results than your competitors. then we'll test continually to find variations that steadily improve click-through-rate and ROI.
[H4] Test and Refine Landing Page Content
We'll work with you to make changes to your landing pages that, while usually minor, tie the content more closely to top-performing keywords and ad copy - continually improving your conversion rates and ROI. We use sophisticated multivariate analysis tools to pick the right combination of words and design elements.
[H4] Lather, Rinse, Repeat
We'll monitor, test and improve your campaigns as often as we have statistically relevant data to do so, and we'll use sophisticated bid & budget techniques to keep costs efficient while still meeting revenue or lead generation goals.
[H4] Clix Requires (Almost) No Supervision.
We provide all of the necessary ingredients for successful campaigns; overall Pay Per Click strategy, keyword research, campaign management, bidding and creative optimization, reporting & analysis, multivariate testing, etc. You can stay as involved as you want - or put us on cruise control.
[H2] What Our Clients are Saying
“Clix has helped SLAM adjust our digital advertising strategy to reach our target audience across platforms and at scale. We were looking for a partner that could help us scale our growing eCommerce business while also protecting the rich history of the SLAM brand. Clix met that expectation quickly, driving improvements in ROI and also significantly improving the reporting and insights being funneled back into the business.”David Schnur - PresidentSLAM