Clooti
(http://www.clooti.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Founders Elaine Brown and Rachael Pollitt are named and their professional history is detailed on the About page, but there is an authority gap in the structured data. The schema_json contains Organization data but lacks Person schema or sameAs links to external professional profiles (LinkedIn, portfolio) for the founders, leaving their expertise unverifiable through automated trust signals.
The disconnect is minimal, as the site does not make the ‘guaranteed ROI’ or ‘millions managed’ claims typical of high-BS agencies. However, the claim that ‘the work Clooti put in on my search engine optimisation has been highly effective’ lacks a specific date or metric baseline, making it a qualitative rather than quantitative proof point.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clooti.co.uk/",
"url": "https://www.clooti.co.uk/",
"name": "Clooti | Website Design | Scotland, Edinburgh and Lothians",
"isPartOf": {
"@id": "https://www.clooti.co.uk/#website"
},
"about": {
"@id": "https://www.clooti.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.clooti.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.clooti.co.uk/#primaryimage"
},
"thumbnailUrl": "http://www.clooti.co.uk/wp-content/uploads/2025/10/can2-290x300.png",
"datePublished": "2024-10-17T13:20:42+00:00",
"dateModified": "2025-10-24T15:07:15+00:00",
"description": "Web design agency based in Scotland, working bespoke with artists, charities and small businesses. Established in 2006. Wordpress maintenance.",
"breadcrumb": {
"@id": "https://www.clooti.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clooti.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.clooti.co.uk/#primaryimage",
"url": "http://www.clooti.co.uk/wp-content/uploads/2025/10/can2.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2025/10/can2.png",
"width": 560,
"height": 579,
"caption": "Website design image"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clooti.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clooti.co.uk/#website",
"url": "https://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "https://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "https://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "https://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "http://www.clooti.co.uk/contact/",
"url": "http://www.clooti.co.uk/contact/",
"name": "Contact - Clooti",
"isPartOf": {
"@id": "http://www.clooti.co.uk/#website"
},
"datePublished": "2024-10-17T13:21:34+00:00",
"dateModified": "2025-10-28T11:15:35+00:00",
"breadcrumb": {
"@id": "http://www.clooti.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"http://www.clooti.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "http://www.clooti.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clooti.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "http://www.clooti.co.uk/#website",
"url": "http://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "http://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "http://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "http://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "http://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "http://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "http://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "http://www.clooti.co.uk/about/",
"url": "http://www.clooti.co.uk/about/",
"name": "About - Clooti",
"isPartOf": {
"@id": "https://www.clooti.co.uk/#website"
},
"datePublished": "2024-10-17T13:20:57+00:00",
"dateModified": "2026-04-17T16:12:00+00:00",
"description": "Useable, accessible, responsive web design. A range of web services provided by Scottish company Clooti.",
"breadcrumb": {
"@id": "http://www.clooti.co.uk/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"http://www.clooti.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "http://www.clooti.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clooti.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clooti.co.uk/#website",
"url": "https://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "https://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "https://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "https://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
/work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "http://www.clooti.co.uk/work/",
"url": "http://www.clooti.co.uk/work/",
"name": "Work - Clooti",
"isPartOf": {
"@id": "https://www.clooti.co.uk/#website"
},
"datePublished": "2024-10-17T13:21:14+00:00",
"dateModified": "2025-10-24T14:54:59+00:00",
"description": "Web design portfolio of work by Clooti web design.",
"breadcrumb": {
"@id": "http://www.clooti.co.uk/work/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"http://www.clooti.co.uk/work/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "http://www.clooti.co.uk/work/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clooti.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clooti.co.uk/#website",
"url": "https://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "https://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "https://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "https://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.clooti.co.uk/testimonials/",
"url": "https://www.clooti.co.uk/testimonials/",
"name": "Testimonials - Clooti",
"isPartOf": {
"@id": "http://www.clooti.co.uk/#website"
},
"datePublished": "2024-11-22T17:18:45+00:00",
"dateModified": "2025-10-23T15:22:11+00:00",
"description": "Reviews and testimonials for Clooti web agency",
"breadcrumb": {
"@id": "https://www.clooti.co.uk/testimonials/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.clooti.co.uk/testimonials/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.clooti.co.uk/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clooti.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "http://www.clooti.co.uk/#website",
"url": "http://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "http://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "http://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "http://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "http://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "http://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "http://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
/sitemap/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "http://www.clooti.co.uk/sitemap/",
"url": "http://www.clooti.co.uk/sitemap/",
"name": "Sitemap - Clooti",
"isPartOf": {
"@id": "https://www.clooti.co.uk/#website"
},
"datePublished": "2024-10-17T13:22:04+00:00",
"dateModified": "2025-09-10T16:16:52+00:00",
"breadcrumb": {
"@id": "http://www.clooti.co.uk/sitemap/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"http://www.clooti.co.uk/sitemap/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "http://www.clooti.co.uk/sitemap/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.clooti.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sitemap"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.clooti.co.uk/#website",
"url": "https://www.clooti.co.uk/",
"name": "Clooti",
"description": "Creative Web Design Agency",
"publisher": {
"@id": "https://www.clooti.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.clooti.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.clooti.co.uk/#organization",
"name": "Creative web design agency",
"url": "https://www.clooti.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.clooti.co.uk/#/schema/logo/image/",
"url": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"contentUrl": "http://www.clooti.co.uk/wp-content/uploads/2024/11/clooti-logo.png",
"width": 800,
"height": 246,
"caption": "Creative web design agency"
},
"image": {
"@id": "https://www.clooti.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
74Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /contact/ | 16 | 0 |
| /about/ | 7 | 0 |
| /work/ | 7 | 0 |
| /testimonials/ | 28 | 0 |
| /sitemap/ | 9 | 0 |
Explore the other reputation pillars for Clooti
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Clooti, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Clooti: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.clooti.co.uk to view the most current version of its content and see directly what this company is about and what it offers.