Cognism
(https://cognism.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary authority gap is technical; the site lacks Organization and Person schema to formally link its high-profile customer quotes to verifiable entities in the semantic web. Experts and leaders like David Bentham are mentioned, but without sameAs links or structured data, these remain ‘floating names’ to search engines. Additionally, a minor technical credibility gap exists on the ‘Our Data’ page where the heading hierarchy is broken, with H5 tags appearing before the H1.
The disconnect is minimal; Cognism is highly disciplined in tethering bold performance claims to specific case studies. For example, the claim of ‘800% more demos’ is immediately attributed to the CEO of Zick Learn, and ‘4x ARR growth’ is linked to DinMo. The marketing tone is aggressive but remains grounded in the demonstrable results documented on the Case Studies sub-page.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/demo/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Request a Demo",
"url": "https://www.cognism.com/demo",
"description": "Request a personalised demo of Cognism’s B2B sales intelligence platform.",
"mainEntity": {
"@type": "SoftwareApplication",
"name": "Cognism",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All"
},
"potentialAction": {
"@type": "Action",
"name": "Request Demo",
"target": "https://www.cognism.com/demo"
}
}
/our-data/
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cognism.com/our-data"
},
"headline": "Our Data | A New Quality Standard in B2B Data",
"description": "Cognism is setting a new standard for b2b data quality and compliance. Cognism leads the way in correctness, coverage and compliance.",
"image": "",
"author": {
"@type": "Organization",
"name": ""
},
"publisher": {
"@type": "Organization",
"name": "Cognism",
"logo": {
"@type": "ImageObject",
"url": ""
}
},
"datePublished": "2025-03-18"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /demo/ | 7 | 0 |
| /case-studies/ | 69 | 0 |
| /our-data/ | 136 | 1 |
This page presents a snapshot of public data from Cognism, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cognism: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cognism.com to view the most current version of its content and see directly what this company is about and what it offers.