Identity & Authority: Conductrics, Inc. – Signal Evidence & AI Readability

Conductrics, Inc.

(https://conductrics.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is exceptionally well-established with no significant gaps. Founders Matt Gershoff and Nate Weiss are named with specific career histories in AI and enterprise architecture, and the site references published work in ‘Applied Marketing Analytics’ and presentations at industry events like ‘Superweek.’ Schema data is correctly implemented with Person and Organization types including sameAs social links.

The site avoids the typical ‘marketing tone’ disconnect by backing bold claims with specific case study outcomes, such as the Ruutu/Sanoma API implementation and the Eurostar booking lift. There is no evidence of ‘vanity metrics’; the focus remains on hard metrics like Sample Ratio Mismatch and conversion increases.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Corporation",
            "@id": "https://www.conductrics.com/#schema-publishing-organization",
            "url": "https://www.conductrics.com",
            "name": "Conductrics, Inc.",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-organization-logo",
                "url": "https://www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png",
                "height": 60,
                "width": 60
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-organization-logo",
                "url": "https://www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png",
                "height": 60,
                "width": 60
            },
            "description": "",
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "customer support",
                "url": "https://www.conductrics.com/contact/"
            },
            "sameAs": [
                "https://www.linkedin.com/company/conductrics",
                "https://twitter.com/conductrics"
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.conductrics.com/#schema-website",
            "url": "https://www.conductrics.com",
            "name": "Conductrics",
            "encoding": "UTF-8",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.conductrics.com/search/{search_term_string}/",
                "query-input": "required name=search_term_string"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-site-logo",
                "url": "https://i0.wp.com/www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png?fit=600%2C377&ssl=1",
                "height": 377,
                "width": 600
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.conductrics.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.conductrics.com/author/joshua-mccowen/#schema-author",
            "name": "Joshua McCowen",
            "url": "https://www.conductrics.com/author/joshua-mccowen/"
        }
    ]
}
/platform/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.conductrics.com/#schema-publishing-organization",
            "url": "https://www.conductrics.com",
            "name": "Conductrics, Inc.",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-organization-logo",
                "url": "https://www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png",
                "height": 60,
                "width": 60
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.conductrics.com/#schema-website",
            "url": "https://www.conductrics.com",
            "name": "Conductrics",
            "encoding": "UTF-8",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.conductrics.com/search/{search_term_string}/",
                "query-input": "required name=search_term_string"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-site-logo",
                "url": "https://i0.wp.com/www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png?fit=600%2C377&ssl=1",
                "height": 377,
                "width": 600
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.conductrics.com/platform?page&pagename=platform/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.conductrics.com"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Platform"
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.conductrics.com/author/joshua-mccowen/#schema-author",
            "name": "Joshua McCowen",
            "url": "https://www.conductrics.com/author/joshua-mccowen/"
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.conductrics.com/#schema-publishing-organization",
            "url": "https://www.conductrics.com",
            "name": "Conductrics, Inc.",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-organization-logo",
                "url": "https://www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png",
                "height": 60,
                "width": 60
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.conductrics.com/#schema-website",
            "url": "https://www.conductrics.com",
            "name": "Conductrics",
            "encoding": "UTF-8",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.conductrics.com/search/{search_term_string}/",
                "query-input": "required name=search_term_string"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-site-logo",
                "url": "https://i0.wp.com/www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png?fit=600%2C377&ssl=1",
                "height": 377,
                "width": 600
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.conductrics.com/about-us?page&pagename=about-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.conductrics.com"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us"
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.conductrics.com/author/joshua-mccowen/#schema-author",
            "name": "Joshua McCowen",
            "url": "https://www.conductrics.com/author/joshua-mccowen/"
        },
        {
            "@type": "AboutPage",
            "@id": "https://www.conductrics.com/about-us/#schema-webpage",
            "isPartOf": "https://www.conductrics.com/#schema-website",
            "hasPart": [
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-21",
                    "name": "",
                    "url": "https://www.conductrics.com/platform/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-7182",
                    "name": "All features",
                    "url": "https://www.conductrics.com/platform/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-23",
                    "name": "Experimentation",
                    "url": "/platform#experimentation"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-24",
                    "name": "Adaptive Optimization",
                    "url": "/platform#optimization"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-25",
                    "name": "Active Research",
                    "url": "/platform#active-research"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-6815",
                    "name": "Personalization",
                    "url": "/platform#personalization"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-22",
                    "name": "",
                    "url": "https://www.conductrics.com/architecture-integrations/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-28",
                    "name": "",
                    "url": "https://www.conductrics.com/resources/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-29",
                    "name": "Company",
                    "url": "https://www.conductrics.com/about-us/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-30",
                    "name": "About us",
                    "url": "https://www.conductrics.com/about-us/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-31",
                    "name": "Security and compliance",
                    "url": "https://www.conductrics.com/security-and-compliance/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-32",
                    "name": "Contact us",
                    "url": "https://www.conductrics.com/contact/"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-33",
                    "name": "Documentation",
                    "url": "https://support.conductrics.com"
                },
                {
                    "@type": "SiteNavigationElement",
                    "@id": "https://www.conductrics.com/about-us/#schema-nav-element-34",
                    "name": "Book a demo",
                    "url": "https://www.conductrics.com/book-a-demo/"
                }
            ],
            "url": "https://www.conductrics.com/about-us/",
            "publisher": {
                "@id": "https://www.conductrics.com/#schema-publishing-organization"
            },
            "dateModified": "2026-04-27T10:11:54",
            "datePublished": "2026-03-12T18:44:28",
            "headline": "About Us | Conductrics",
            "description": "Founded in 2010, Conductrics is an enterprise experimentation platform built on intentional learning, transparent AI, and a practitioner-led partnership.",
            "name": "About Us",
            "author": {
                "@id": "https://www.conductrics.com/author/joshua-mccowen/#schema-author"
            }
        }
    ]
}
/book-a-demo/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.conductrics.com/#schema-publishing-organization",
            "url": "https://www.conductrics.com",
            "name": "Conductrics, Inc.",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-organization-logo",
                "url": "https://www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png",
                "height": 60,
                "width": 60
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://www.conductrics.com/#schema-website",
            "url": "https://www.conductrics.com",
            "name": "Conductrics",
            "encoding": "UTF-8",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.conductrics.com/search/{search_term_string}/",
                "query-input": "required name=search_term_string"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://www.conductrics.com/#schema-site-logo",
                "url": "https://i0.wp.com/www.conductrics.com/wp-content/uploads/2025/11/Conductrics-Logo-Vert-1.png?fit=600%2C377&ssl=1",
                "height": 377,
                "width": 600
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.conductrics.com/book-a-demo?page&pagename=book-a-demo/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.conductrics.com"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Book a Demo"
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://www.conductrics.com/author/joshua-mccowen/#schema-author",
            "name": "Joshua McCowen",
            "url": "https://www.conductrics.com/author/joshua-mccowen/"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
93Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 47 0
/platform/ 33 0
/about-us/ 7 0
/book-a-demo/ 6 0